# Customer Data Platform Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Customer Data Platform Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more.

Source: https://www.capterra.com/p/209603/Commanders-Act-Customer-Data-Platform

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# 

 Customer Data Platform Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Customer Data Platform

## What is Customer Data Platform?

Commanders Act is focused on a mission of providing digital teams with simplified access to data to ramp up campaign performance and enhance the omnichannel customer experience. Publishing a cookieless marketing platform, it now has been adopted by over 450 customers in Europe and around the world. Get to know more about our Customer Data Platform by reaching us on our website.

## What is Customer Data Platform used for?

[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Management](https://www.capterra.com/data-management-software/)

Top alternative

Featured

Overall rating

Based on 5 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Customer Data Platform?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.commandersact.com/en/&name=Customer Data Platform)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Customer Data Platform

5.0 (5)

VS.

[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (5)

Ease Of Use

4.3 (285)

Value For Money

5.0 (5)

Value For Money

3.5 (167)

Customer Service

5.0 (5)

Customer Service

3.8 (216)

## Customer Data Platform alternatives

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

Highest Rated

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

[5.0 (285)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/168153/ContactPigeon/)

[DESelect](https://www.capterra.com/p/197534/DESelect/)

[4.6 (37)](https://www.capterra.com/p/197534/DESelect/reviews/)

Starting price

$750.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/197534/DESelect/)

[View all alternatives](https://www.capterra.com/p/209603/Commanders-Act-Customer-Data-Platform/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

API

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

Behavioral Analytics

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track and analyse user behavior within a system or network

Campaign Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customer Segmentation

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Process of dividing customers into groups based on common characteristics

Data Integration

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Combining data from different sources and providing a unified view

GDPR Compliance

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Ensure compliance with the General Data Protection Regulation protocols

Customer Data Platform 14 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Combining data from different sources and providing a unified view

Ensure compliance with the General Data Protection Regulation protocols

Adjust communications based on previous interactions or personal preferences

Analyze and gain insights into data in real-time

Receive data and information in real time

Get Advice

We can help you find the software with the features you need.

Features

4.4 (5)

4.4

Based on 5 reviews

## Pricing

Value for money

5.0 (5)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

5.0 (5)

5.0

Based on 5 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Tableau](https://www.capterra.com/p/208764/Tableau/)[

Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[

Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[

Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[

TikTok](https://www.capterra.com/p/237591/TikTok/)[

Pinterest](https://www.capterra.com/p/234608/Pinterest/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (5)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (5)

5.0

Based on 5 reviews

## User reviews

Overall rating

5.0

Based on 5 reviews

Filter by rating

5(5)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

FR

Fatture R.

Digital Marketer

Food & Beverages

### "Suitable Approach for Data Management "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 17, 2024

Pros

Customer Data Platform ensure all customer data is effortlessly stored and accessed.

Cons

Customer Data Platform is dynamic in controlling customer data and information.

Switched from

[Firmex Virtual Data Room](https://www.capterra.com/p/131320/Firmex-Virtual-Data-Rooms/)

[Oracle Database](https://www.capterra.com/p/5938/Oracle-Database/)

[Customer Alliance](https://www.capterra.com/p/142408/Review-Analytics/)

[MIR-RT](https://www.capterra.com/p/84953/MIR-RT/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MF

Manon F.

Team leader Webanalytics

Leisure, Travel & Tourism

### "Un outil indispensable"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 6, 2020

Outre la rapidité de mise en place et déploiement des tags tiers, c'est un outil qui s'est aussi révélé très pratique pour mettre en place rapidement des correctifs / messages importants en cas d'urgence. Il apporte une autonomie indispensable à mon équipe dans la gestion du tracking sur nos sites.

Pros

TagCommander reste pour moi simple d'utilisation pour implémenter des tags tiers et permettre l'utilisation de solutions tierces (chat, feedback, ab tests... etc) L'implémentation pour les développeurs est aussi simple (tant qu'un datalayer est disponible). J'apprécie la flexibilité et l'autonomie qu'offre l'outil pour modifier mon code et les règles de déclenchements des tags pour les faire correspondre à mon besoin.

Cons

L'absence de branche de développement : lorsque d'un utilisateur fait des modifications, il doit faire en sorte de les penser de manière à ce qu'un déploiement en urgence ne soit pas bloqué par des modifications en cours.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SF

Sebastien F.

head of e commerce & omnichanel

Apparel & Fashion

### "Une CDP puissante"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 4, 2020

Commanders Act fourni un très bon support, réactif et avec des réponses adaptées. Nous avons été accompagnés pendant toute l’implémentation de la solution. La solution est également conforme aux lois RGPD, ce qui était un point important pour nous.

Pros

La CDP de Commanders Act nous permet de collecter et d’organiser facilement nos données et de communiquer de manière adaptée auprès de nos clients. L’outil est personnalisable. De nombreuses intégrations sont possibles. Il est aussi adapté pour le mobile. Nos données sont hébergées en Europe, un point rassurant pour une entreprise française d'un point de vue compliance

Cons

L’outil est en constante évolution ce qui est parfois déroutant.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AA

Antoine A.

Information Systems Strategy & Innovation for Marketing

Food & Beverages

### "Excellent solution for Consent Management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 3, 2020

A first implementation occurred when we had to setup GDPR Compliance, and since then upgrades have been necessary to secure compliance (mainly, rules automation for new tags). Implementation was smooth, with efficient and reliable support from Commanders Act teams.

Pros

Being integrated with TagCommder, it's a solution which can be deployed with very little effort if one already uses the TMS. It has advanced features for administration (users management) as well as touchpoints for consent management (categorization by geography or any other criteria). The last version also includes "rules automation" allowing to secure Privacy compliance when tags are added on pages - this point is essential since many tags are managed by agencies, making it difficult to enforce compliance in a sustainable way.

Cons

Nothing. The product had to be adapted and updated to best fit regulations, due to the fact that it had been developped before GDPR applies. This has been done since then.

Reasons for choosing Customer Data Platform

When DANONE decided to deploy TagCommander on many touchpoints as a TMS, we had the "Privacy Module" (which has been since renamed as "Trust Commander") included in our contract. We did not use the feature at the time, but is was a good anticipation : when GDPR made it mandatory to respect specific rules within EU, we deciced to activate TrustCommander.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SI

simone i.

digital marketing technologist

Retail

### "Game Changer tool for Attribution Model and Customer Journey Mapping"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 18, 2020

This tool is really outstanding since offers many features not available in any other web analytics tool, also allowing to have post-impression results. With this tool our company has achieved the goal to have a complete Customer Journey mapping and apply proper Attribution Model based on different touch-points strategies. Common Web analytics tool offers only last-touch and first-touch without a post-impression listening, that is not applicable and outdated for Brand Awarness campaigns. With MixCommander tool that leverage also the already in-place Tag-Commander implementation we quickly succeeded to obtain insight about which Marketing Campaign performs and which doesn't.

Pros

A complete set of Attribution Model Out of the box with the capability also to customize it your own. You can easily switch the model and get an overview of how the visits/orders distribution changes for different traffic sources and campaigns.

Cons

There is certainly room for improvement for the data visualization and reporting, however easily overcome by the integration of row data with dedicated third-party tools.

Alternatives considered

[Tealium Customer Data Hub](https://www.capterra.com/p/168306/Tealium-iQ-Tag-Management/)

Reasons for choosing Customer Data Platform

Easiness of implementation and attribution model availability/customization.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)