# MarketDirect Cross Media Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MarketDirect Cross Media Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/209878/EFI-MarketDirect-Cross-Media

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# 

 MarketDirect Cross Media Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

MarketDirect Cross Media

## What is MarketDirect Cross Media?

Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience!

## What is MarketDirect Cross Media used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Predictive Lead Scoring](https://www.capterra.com/predictive-lead-scoring-software/)

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$595

Per User, Per Month

Free trial  
not available

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## MarketDirect Cross Media alternatives

Highest Rated

[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

Starting price

$349.00

Per User, Per Month

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Lead Generation

Manage the process of attracting and converting business prospects into leads

MarketDirect Cross Media 13 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create landing pages or online forms designed to capture new leads and prospects

Manage the process of attracting and converting business prospects into leads

See past and upcoming campaigns and communications in a calendar view

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

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We can help you find the software with the features you need.

Features

4.1 (7)

4.1

Based on 7 reviews

## Pricing

Value for money

3.7 (6)

Basic

$595.00

Per User,Per Month

Value for money

3.7 (6)

3.7

Based on 6 reviews

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## Support, customer service and training options

Customer Service

4.0 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (6)

4.0

Based on 6 reviews

## User reviews

Overall rating

4.1

Based on 7 reviews

Filter by rating

5(2)

4(4)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

HP

Hitesh P.

Data Analyst

Printing

### "Good and improving product"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

October 13, 2020

Overall I am happy with the product and looking forward to see more improvements

Pros

Product keeps improving with the time by adding new features

Cons

Still need to cover lot more to be competitive with other provider

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ML

Michael L.

VP of Business Development

Publishing

### "Cross Media Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 12, 2020

Pros

The many features and options, the ability to reach vast audiences and provide multiple solutions.

Cons

The learning and skill level for internal staff with limited time to adapt and learn new products. Some of the greatest assets are great but require time and skills beyond entry level employees which is tough with limited staffing due to covid.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CK

Charles K.

Prepress Operator

Printing

### "Uh Title of Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

October 12, 2020

Pros

Vibrancy of color when profiled correctly and automation

Cons

Cost or Initial investment vs competion in the industry

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Jimmy M.

Product Engineering Specialist

Consumer Electronics

### "Very Easy to use and implement"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 12, 2020

Pros

Very Easy to use and implement. Was able to send prints effortlessly.

Cons

You must have a login for every instance.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KS

KIRK S.

president

Printing

### "Marketing brain required"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

October 12, 2020

we certainly learned that we as a print service provider need resources on the team that have a Marketing Focus.

Pros

ease of development simple concepts for developing drip campaigns

Cons

email campaigns aren't robust enough it should be a punch out from DSF

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DO

Dom O.

Systems Manager

Printing

### "Market Direct Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

October 12, 2020

Pros

The best thing for us is the integration into Pace

Cons

The setup and configuration is not a simple as first told

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VK

Vijeesh K.

MIS INCHARGE

Printing

### "FRIEDLY"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 5, 2020

WE CAN USE VERY EASLY

Pros

CAN USE VERY EASLY AND ALSO CAN MAKE PO AND GRN VERY EASLY

Cons

REPORTS AND ANOTHER OPTIONS ARE VERY GOOD

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/reviews/)

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