--- title: "MarketDirect Cross Media Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MarketDirect Cross Media Software - reviews, pricing plans, popular comparisons to other Project Portfolio Management products and more." source_url: "https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/" page_type: "product" language: "en" --- # MarketDirect Cross Media Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MarketDirect Cross Media ## What is MarketDirect Cross Media? Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! ## What is MarketDirect Cross Media used for? [Project Portfolio Management](https://www.capterra.com/project-portfolio-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $595 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MarketDirect Cross Media?[Manage this product listing](https://www.g2.com/products/upland-powersteering/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MarketDirect Cross Media 4.1 (7) VS. [4.8 (4,566)](https://www.capterra.com/p/173450/OptiSigns/reviews/) Starting Price $595 Per User, Per Month Starting Price $10 Other, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (7) Ease Of Use 4.7 (4,566) Value For Money 3.7 (6) Value For Money 4.7 (3,903) Customer Service 4.0 (6) Customer Service 4.7 (3,368) ## MarketDirect Cross Media alternatives [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## Features AI summary Based on 6,612 Project Portfolio Management reviews According to Capterra reviewers, these are the marketing automation features buyers prioritize most when evaluating a solution: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) MarketDirect Cross Media includes other capabilities that reviewers also consider important, such as **Landing Pages/Web Forms** (**47%**). This feature helps businesses collect prospect information through branded forms and campaign pages, providing teams with a practical way to gather inquiries and support ongoing marketing efforts. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Lead Generation Manage the process of attracting and converting business prospects into leads MarketDirect Cross Media 13 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Generation: Manage the process of attracting and converting business prospects into leads - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 4.1 (7) 4.1 Based on 7 reviews ## Pricing Value for money 3.7 (6) Basic $595.00 Per User,Per Month Value for money 3.7 (6) 3.7 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (6) 4.0 Based on 6 reviews ## User reviews Overall rating 4.1 Based on 7 reviews Filter by rating 5(2) 4(4) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent HP Hitesh P. Data Analyst Printing ### "Good and improving product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 13, 2020 Overall I am happy with the product and looking forward to see more improvements Pros Product keeps improving with the time by adding new features Cons Still need to cover lot more to be competitive with other provider Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ML Michael L. VP of Business Development Publishing ### "Cross Media Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 12, 2020 Pros The many features and options, the ability to reach vast audiences and provide multiple solutions. Cons The learning and skill level for internal staff with limited time to adapt and learn new products. Some of the greatest assets are great but require time and skills beyond entry level employees which is tough with limited staffing due to covid. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CK Charles K. Prepress Operator Printing ### "Uh Title of Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 October 12, 2020 Pros Vibrancy of color when profiled correctly and automation Cons Cost or Initial investment vs competion in the industry Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JM Jimmy M. Product Engineering Specialist Consumer Electronics ### "Very Easy to use and implement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 12, 2020 Pros Very Easy to use and implement. Was able to send prints effortlessly. Cons You must have a login for every instance. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KS KIRK S. president Printing ### "Marketing brain required" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 October 12, 2020 we certainly learned that we as a print service provider need resources on the team that have a Marketing Focus. Pros ease of development simple concepts for developing drip campaigns Cons email campaigns aren't robust enough it should be a punch out from DSF Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DO Dom O. Systems Manager Printing ### "Market Direct Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 12, 2020 Pros The best thing for us is the integration into Pace Cons The setup and configuration is not a simple as first told Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VK Vijeesh K. MIS INCHARGE Printing ### "FRIEDLY" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 5, 2020 WE CAN USE VERY EASLY Pros CAN USE VERY EASLY AND ALSO CAN MAKE PO AND GRN VERY EASLY Cons REPORTS AND ANOTHER OPTIONS ARE VERY GOOD Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.