# Bento Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Bento Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/209927/Bento --- # Bento Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Bento ## What is Bento? Bento is an email marketing and automation software for startups and small businesses. The platform provides functionality including email and SMS campaigns, marketing automation flows based on user behavior, live chat, and multi-channel engagement tools to communicate with customers over email, social media, and more. Bento aims to be an all-in-one solution to help retain customers, grow revenue, and scale customer engagement through advanced email marketing and automation capabilities. ## What is Bento used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 61 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price A$30 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Email Marketing / 2026 Do you work for Bento?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://bentonow.com&name=Bento) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Bento 5.0 (61) VS. [4.3 (2,926)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price A$30 Usage Based, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (61) Ease Of Use 4.3 (2,874) Value For Money 5.0 (61) Value For Money 4.1 (2,200) Customer Service 4.9 (61) Customer Service 4.2 (2,045) ## Bento alternatives Highest Rated [4.8 (1,396)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (6,235)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (3,480)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/209927/Bento/alternatives/) ## FAQs about Bento Overview ### Which roles and teams benefit most from Bento? Bento is most used by founders, CEOs, owners, and other business leaders who need tighter control over company spending, employee cards, and budget policies. Finance-minded operators, consultants, and technical leaders use it to streamline expense tracking, approve purchases, and give teams controlled spending access without losing visibility. Answer based on 59 reviews Overview ### What company size and industries is Bento built for? Bento is for small businesses, with 100% of reviewers from that segment, especially Computer Software companies at 19%. It also serves Marketing and Advertising at 17% and Information Technology and Services at 12%, aligning with its focus on small to midsize businesses, ecommerce companies, marketing agencies, and marketers for email marketing. Answer based on 59 reviews Features and Usability ### What are the key features of Bento? Bento includes core email marketing features like email campaigns, broadcasts, email sequences, and a flexible email editor with WYSIWYG and HTML editing. Its differentiators are workflow automation, event-based triggers, customer segmentation, website and email tracking, campaign analytics, and API integrations for syncing product and customer data. Answer based on 28 reviews Pricing ### How much does it cost and what fees or limitations are included? Bento offers a Startup plan starting at A$30/month, with a free trial available. Reviewers say pricing is simple and includes all features, with no upsells or locked tools, plus unlimited automations, emails, domains, and team members. Some note monthly fees can rise as subscriber counts grow and features may feel overwhelming at first. Answer based on 14 reviews Integrations ### Which third-party tools and platforms does Bento integrate with? Bento integrates with Stripe, WordPress, Slack, Firebase, and Make, plus official catalog connections to Zapier, Shopify, OptinMonster, and RightMessage. These integrations cover payments, websites, support chat, backend events, and automation, giving Bento a broad set of tools for connecting customer and marketing workflows. Answer based on 9 reviews Getting Started and Support ### What training and onboarding options does Bento offer? Bento provides live online training and videos to help teams get started. Live online sessions support guided setup and direct instruction, while videos offer self-paced learning and reference material for reviewing product features and steps. Answer based on 3 reviews Getting Started and Support ### What customer support options does Bento offer? Bento offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Reviewers describe the support as personal and fantastic, with quick help during setup and integration. Users also mention that the team is responsive and easy to work with when questions come up. Answer based on 2 reviews Features and Usability ### What features does Bento offer? Bento offers a broad feature set for email, automation, tracking, analytics, forms, and support workflows in one place. Many small businesses, founders, and developer-led teams like the flexibility and all-in-one setup, though new users may face a learning curve, slower areas of the app, and a few interface quirks. Answer based on 28 reviews Email marketing ### How good is Bento for email marketing? Bento works well for email marketing with strong automation, deliverability guidance, event-based triggers, and flexible campaign building. Marketing teams, creators, and SaaS businesses often find it easier to manage newsletters and customer journeys here, though the setup style differs from traditional tools and can take time to learn. Answer based on 22 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.9 (44) 84.09% of 44 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Event Triggered Actions 5.0 (43) 76.74% of 43 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Contact Management 4.7 (38) 65.79% of 38 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mobile Optimization 4.9 (37) 72.97% of 37 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Customizable Fields 4.7 (30) 56.67% of 30 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Subscriber Management 4.8 (22) 72.73% of 22 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Bento 45 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage contacts across multiple mailing lists Optimize content to ensure it is easily accessible for mobile users Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Create and update newsletter content to increase engagement Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Analyze and gain insights into data in real-time View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Streamlining repetitive tasks and activities through automated and predefined workflows What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.9 (61) 4.9 Based on 61 reviews ## Pricing Value for money 5.0 (61) Free Trial Startup A$30.00 Usage Based,Per Month It includes: - Unlimited emails - Unlimited automations - Unlimited team members - Transactional email - Unlimited sending domains - All integrations - Priority support Value for money 5.0 (61) 5.0 Based on 61 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)[ RightMessage](https://www.capterra.com/p/173606/RightMessage/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (61) 4.9 Based on 61 reviews ## User reviews Overall rating 5.0 Based on 61 reviews Filter by rating 5(58) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JH Jake H. Business Development Manager Leisure, Travel & Tourism ### "Simple, Clear and Easy to Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2026 Overall, Bento has been a really positive experience. It’s simple, well organised, and easy to use without feeling overcomplicated. It helped keep things clear and saved time, which made the whole process feel smooth and low-fuss. Pros I liked how easy Bento was to use. It felt clean, straightforward, and didn’t take much effort to get set up or understand. Everything was organised well, which made it simple to manage without a lot of back and forth. Cons There wasn’t much I disliked. If I had to pick something, a bit more guidance or detail upfront would make it even easier to get the most out of it, especially when you’re first getting started. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TB Tom B. Owner E-Learning ### "Finally, an email platform that feels built for the future" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 11, 2026 Switching platforms is never something you take lightly, especially when your whole business runs through it. Bento made it feel easy, and more than that, it made me feel like I'd found the right home. Five stars, and I mean it. Pros Moving to Bento felt like stepping out of the past and into something built from the ground up for where things are headed. The deliverability has been noticeably better, and the value for what I'm paying is hard to argue with. But the thing that really won me over... the AI flow builder is fantastic. It's the kind of tool that makes you rethink what an automation platform can be. It doesn't feel bolted on. It feels native to the whole experience. And then there's the support, which was honestly the best I've ever had. It doesn't feel like dealing with a giant publicly traded company. It feels like the kind of company I run myself, with an \[sensitive content hidden\] who cares as much as I do. I care a lot about my subscribers and the people I'm trying to help... and Bento gives me that same warm feeling, like I'm part of something, and that the \[sensitive content hidden\] care just as much. That's a rare thing to find these days, and it makes me feel good about being here. I'm excited for where it's going to grow from here, even though it's already at an amazing place. Cons Nothing major, honestly. I went in fully expecting the usual migration headaches you get when switching platforms, and I just didn't hit them. If I'm reaching for something, I'm still getting my head wrapped around the new approach... but it's well worth the investment in time, because it'll pay off big time in the long run. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted a more modern platform with better AI integration, better deliverability, better contact engagement management, and better spam filtering. Other tools were missing a lot of those features, and I often had to buy additional subscriptions outside of it to fill its gaps. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [HighLevel](https://www.capterra.com/p/177156/HighLevel/) Reasons for choosing Bento I think you need to talk to the owner. What first started winning me over was the feeling that he cared about his company in a way that I do. The more I looked at the features, the more I realized they were built in a new way, and it feels like it’s set up to do really well in the future. That was important to me, coming from a very old platform that is struggling to update and stay relevant as things change. The price was incredibly competitive and simple. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH James H. CEO Computer Software ### "Early success" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 March 19, 2026 We have only been using Bento for a short while but have already made the decision to integrate with our application. The support has been fantastic! Pros We love the simple interface and logical steps for creating automated email flows and campaigns. Having a deep integration with our application makes segmenting audiences simple. Cons The AI integration can sometimes be hard to convey our wants to. It can mid-understand our desired outcome. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mainly for cost and limited customisation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MT Michal T. Senior Software developer Computer Software ### "Email marketing system that cares about deliverability" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 8, 2026 I'm new to it but it already looks promising. I'm using maybe 10% of it's features. It gets above and beyond a simple email marketing. Pros I migrated from Drip and have most my needs satisfied immediately. Bento gives actionable tips on email deliverability and recommends sending in batches. Cons They are rebuilding their docs now so it was challenging to learn about its features. I found it challenging to embed an image countdown using their text editor. Switched from [Drip](https://www.capterra.com/p/164933/Drip/) I haven't used it for a while and they decided to delete my data Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Reasons for choosing Bento pricing and the philosophy behind bento. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Igor K. Founder Information Technology and Services ### "Really cool for SAAS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 18, 2026 I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself. Pros Email deliverability: my emails don’t end up coming from banned IPs! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now). Cons What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine. Switched from [MailerSend](https://www.capterra.com/p/214665/MailerSend/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/) A better editor, better email deliverability and stability, better customization and more data, more automation - and it’s cheaper too. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reasons for choosing Bento Better flexibility and a better price than competing products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Craig H. Founder Telecommunications ### "Finally the email marketing platform I've been searching for" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2026 Bento allowed me to get started quickly with a new project, and integrate both life cycle and event based email very quickly for my new SaaS application. Developer documentation was very strong, and the UI was very clear. Pros Bento is a fantastic email and marketing automation tool. It gives you everything that you need, in a great looking design and thoughtfully crafted application. You can tell that they're on the cutting edge of marketing and SaaS with this product Cons Nothing really. Always a great experience, team was very supportive, and I got everything I needed out of the platform. 10/10 for me. Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip is outdated and expensive. it was ok when it started but has drifted for most of us now in SaaS. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RC Russell C. CMO Financial Services ### "A very very good email service provider" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2026 Pros Bento is amazing once you get familiar with how everything fits together. The onboarding is very good, and the UI becomes genuinely enjoyable once you wrap your head around the logic. The internal AI tool for building flows is a fantastic feature and makes experimentation far easier than expected. Analytics are great, and the pricing feels very fair for what you get. Cons It can feel a little overwhelming at first, especially if you are new to email service providers or automation tools. That said, this is softened a lot by their excellent onboarding experience. The free onboarding call is genuinely helpful, and the support team often, the \[sensitive content hidden\] is always available, which makes the early learning curve much less intimidating. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Bento I like that it's a smaller company and the \[sensitive content hidden\] is activly improving the product and features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YY Yordan Y. Founder Computer Games ### "Great value, powerful email platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2025 Very positive overall. Once set up, the platform is easy to work with, reliable, and flexible. The combination of automation, data management, and email capabilities makes it a strong long-term solution for our needs. Pros Excellent value for the amount of functionality you get. Bento handles marketing and transactional emails in one place, with strong automation options and solid email management. It replaced several tools for us. Cons Nothing in particular stood out as a downside. Because the platform offers so many features, it takes some time to explore everything it can do. Switched from [Sender](https://www.capterra.com/p/139770/SENDER/) [MailerSend](https://www.capterra.com/p/214665/MailerSend/) We were looking to consolidate tools, and Bento offered everything in one place. The support team has also been excellent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Toby C. Founder Information Technology and Services ### "A great platform for running email for SaaS" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 15, 2025 Bento is a solid product. It lets me focus on building my SaaS without having to worry about email deliverability and all that side of things. Pros I like Bento for its comprehensive feature suite, and the way the founder quickly responds to support and feedback requests. I also like how it lets me handle transactional email and newsletters in one platform. Cons There's nothing in particular. I ran into one issue when onboarding which slowed me down momentarily, but the founder was super responsive in unblocking me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Joao P. Co founder, software engineer Telecommunications ### "Where was Bento all my life?!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 27, 2025 I use Bento for email marketing and transactional notifications, allowing me to broadcast campaigns to customers and newsletter subscribers. The platform is intuitive, beautiful, and functional, with quick signup workflows that let me streamline my tasks. I also integrate my own software with it via API. Pros I love how intuitive and beautiful Bento is in its design, making it a seamless experience to use. Everything just works flawlessly, allowing me to quickly go through sign-up workflows without any hassle. This efficiency means I can focus on my core work instead of being bogged down with setting up email workflows or handling cumbersome tasks. Bento simplifies my life by being efficient and user-friendly, ensuring that I get to dedicate my time to the most important aspects of my job. Cons Nothing. Can't complain whatsoever! Yes, there could be more AI automation, but that's a new territory and they're actually coming up with customer support with AI and I'll be first in line to try it when it comes out! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/209927/Bento/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Gmail vs Bento](https://www.capterra.com/compare/202338-209927/Gmail-vs-Bento)