# Bento Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bento the right Email Marketing solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/209927/Bento/reviews

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Bento

4.9 (59)

[View alternatives](https://www.capterra.com/p/209927/Bento/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Bento

Ease of use

4.6

Customer Service

4.9

## Pros and Cons in Reviews

YY

Yordan Y

FounderComputer Games, 2 - 10 employeesUsed the software for: Less than 6 months.

“The combination of automation, data management, and email capabilities makes it a strong long-term solution for our needs.“

December 16, 2025

MT

Michal T

Senior Software developerComputer Software, Self-employedUsed the software for: Less than 6 months.

“I found it challenging to embed an image countdown using their text editor.“

March 8, 2026

YY

Yordan Y

FounderComputer Games, 2 - 10 employeesUsed the software for: Less than 6 months.

“Bento handles marketing and transactional emails in one place, with strong automation options and solid email management.“

December 16, 2025

BS

Brian S

CEOComputer Software, 2 - 10 employeesUsed the software for: 6-12 months.

“I don't think there's anything specific I dont like about Bento, really my frustrations around email marketing are just the inherent issues with sending emails, deliverability, saying the right thing, etc.“

June 2, 2025

Toby C

FounderInformation Technology and Services, Self-employedUsed the software for: Less than 6 months.

“I like Bento for its comprehensive feature suite, and the way the founder quickly responds to support and feedback requests.“

December 15, 2025

Dominic E

CTOBroadcast Media, 2 - 10 employeesUsed the software for: Less than 6 months.

“Would perhaps prefer users were identified by custom ids rather than emails. But thats not a show stopper.“

June 25, 2024

JH

James H

CEOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“We love the simple interface and logical steps for creating automated email flows and campaigns.“

March 19, 2026

Kathy Z

CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“Before switching to Bento, I had problems with overwhelming spam signups requiring administrative time.“

February 1, 2025

## Showing most helpful reviews

Showing 1-25 of 59 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Igor K.  
Founder  
Information Technology and Services  
Used the software for: 6-12 months

### "Really cool for SAAS"

January 18, 2026

5.0

I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself.

Pros

Email deliverability: my emails don’t end up coming from banned IPs! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now).

Cons

What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Bento

Better flexibility and a better price than competing products.

Switched from

[MailerSend](https://www.capterra.com/p/214665/MailerSend/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

A better editor, better email deliverability and stability, better customization and more data, more automation - and it’s cheaper too.

Review Source

AA

Abdullah A.  
Founder of SalesCode System  
Marketing and Advertising  
Used the software for: Less than 6 months

### "The Greatest Email Marketing Software Of All Time"

August 7, 2025

5.0

The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself.. The \[sensitive content hidden\] is there to help with supporting customers, he works day in and day out to help us learn and improve our user experience so that we can get the results from bento.. I've tried out so much other email marketing software, and I have to say Bento is by far the best email marketing software out there, no questions about it.. Their Support, Their Tracking System, Their AI writer, Their Automation System, Their Sending Limits, Their Deliverability.. I have to say everything is overall Impressive

Pros

Amazing Support, plus I had issues with deliverability they helped me fix it all.. The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself.. Also their tracking system, oh my god.. this is big.. this system tells you exactly what each user (subscriber) has been doing inside your funnel, it's more like a crm, now I can make decisions perfectly with my team.. I know what to say, how to follow up based on the actions the user took within the funnel. Their AI email writer within itself is a whole product.. this thing is insane, I can write two words and it will write a full email with (your chosen tone of voice), also with an amazing direct response marketing copy.. There is also this ai agent chat system that I haven't tried or figured out yet, but I'm sure it's also an amazing feature..

Cons

it's a bit techy to get to use it, but once you get the hang of it, you know why they set it up like this.. I think it's an all in all business tool that helps you track the actions of every single user within

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

their pricing, for the deliverability and automation wasn't the best.. the value they give for what I pay isn't matching what I'm looking for

Review Source

JH

James H.  
CEO  
Computer Software  
Used the software for: Less than 6 months

### "Early success"

March 19, 2026

5.0

We have only been using Bento for a short while but have already made the decision to integrate with our application. The support has been fantastic!

Pros

We love the simple interface and logical steps for creating automated email flows and campaigns. Having a deep integration with our application makes segmenting audiences simple.

Cons

The AI integration can sometimes be hard to convey our wants to. It can mid-understand our desired outcome.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mainly for cost and limited customisation

Review Source

MT

Michal T.  
Senior Software developer  
Computer Software  
Used the software for: Less than 6 months

### "Email marketing system that cares about deliverability"

March 8, 2026

4.0

I'm new to it but it already looks promising. I'm using maybe 10% of it's features. It gets above and beyond a simple email marketing.

Pros

I migrated from Drip and have most my needs satisfied immediately. Bento gives actionable tips on email deliverability and recommends sending in batches.

Cons

They are rebuilding their docs now so it was challenging to learn about its features. I found it challenging to embed an image countdown using their text editor.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing Bento

pricing and the philosophy behind bento.

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

I haven't used it for a while and they decided to delete my data

Review Source

RB

Richard B.  
IT  
Information Services  
Used the software for: Less than 6 months

### "Deliverability is king, Best in class support, opinionated software"

September 8, 2025

5.0

When was the last time you were in regular conversation with the \[sensitive content hidden\] of mailchimp/active campaign. Did they habitually give you free advice on how to send and land in inboxes? The email landscape is constantly changing to be more engagement driven, do you have software or a partner?

Pros

Great value for the money. Deliverability is the best I've had, help in discord is fantastic. I started sending to people when we switched over and people I thought were non-responders started responding like the never received our emails before. They are very helpful and the warmup / batching is so good. I've also made use of the API which is again quite good.

Cons

The interface is a little quirky. Info is often not where I am used to finding it, but it's there and more of it if you take the time. There are some things with fields where you have to memorize the field to add it to a contact vs selecting a list of fields they store from a dropdown and then add it. It's not a lot to do and Im not leaving for the sake of these kinds of things.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reason for choosing Bento

Activecampaign puppygaurds key features like segmentationa and personalization behind expensive plans. Their per contact is very high at that level and I could soon see it costing a mortgage payment. Also interface was really slow, though it did have everything I would have needed

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Needed way better deliverability than mailerlite offered. I honestly liked their interface and featureset, but they take anyone and it really showed in their deliverability. Klaviyo was not customizable to our liking

Review Source

YY

Yordan Y.  
Founder  
Computer Games  
Used the software for: Less than 6 months

### "Great value, powerful email platform"

December 16, 2025

5.0

Very positive overall. Once set up, the platform is easy to work with, reliable, and flexible. The combination of automation, data management, and email capabilities makes it a strong long-term solution for our needs.

Pros

Excellent value for the amount of functionality you get. Bento handles marketing and transactional emails in one place, with strong automation options and solid email management. It replaced several tools for us.

Cons

Nothing in particular stood out as a downside. Because the platform offers so many features, it takes some time to explore everything it can do.

Switched from

[Sender](https://www.capterra.com/p/139770/SENDER/)[MailerSend](https://www.capterra.com/p/214665/MailerSend/)

We were looking to consolidate tools, and Bento offered everything in one place. The support team has also been excellent.

Review Source

Craig H.  
Founder  
Telecommunications  
Used the software for: Less than 6 months

### "Finally the email marketing platform I've been searching for"

January 16, 2026

5.0

Bento allowed me to get started quickly with a new project, and integrate both life cycle and event based email very quickly for my new SaaS application. Developer documentation was very strong, and the UI was very clear.

Pros

Bento is a fantastic email and marketing automation tool. It gives you everything that you need, in a great looking design and thoughtfully crafted application. You can tell that they're on the cutting edge of marketing and SaaS with this product

Cons

Nothing really. Always a great experience, team was very supportive, and I got everything I needed out of the platform. 10/10 for me.

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

Drip is outdated and expensive. it was ok when it started but has drifted for most of us now in SaaS.

Review Source

RC

Russell C.  
CMO  
Financial Services  
Used the software for: Less than 6 months

### "A very very good email service provider"

January 15, 2026

5.0

Pros

Bento is amazing once you get familiar with how everything fits together. The onboarding is very good, and the UI becomes genuinely enjoyable once you wrap your head around the logic. The internal AI tool for building flows is a fantastic feature and makes experimentation far easier than expected. Analytics are great, and the pricing feels very fair for what you get.

Cons

It can feel a little overwhelming at first, especially if you are new to email service providers or automation tools. That said, this is softened a lot by their excellent onboarding experience. The free onboarding call is genuinely helpful, and the support team often, the \[sensitive content hidden\] is always available, which makes the early learning curve much less intimidating.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Bento

I like that it's a smaller company and the \[sensitive content hidden\] is activly improving the product and features.

Review Source

PV

Peter V.  
CEO  
Computer Software  
Used the software for: Less than 6 months

### "The first email marketing provider that worked for me because of their support"

September 13, 2025

5.0

After trying a bunch of email marketing tools the past 2 years, I'm sticking with Bento. It just works for me. If you use Laravel, it's a no brainer - they have really good integration.

Pros

Their customer support is incredible. I've done email marketing before, but there are always lots of questions, and you literally have a line to the founder. I signed up about a month ago, and I think they have me for life.

Cons

The UI is pretty good, but there are bits that could use polish, specifically editing many users at once. But again, it's good.

Alternatives considered

[Attio](https://www.capterra.com/p/259360/Attio/)

Reason for choosing Bento

Support and recommendations from people I trust

Review Source

Kathy Z.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Bento reduces friction and makes it easy to send"

February 1, 2025

5.0

I've used numerous email service providers throughout my long marketing career, each with idiosyncrasies. Before switching to Bento, I had problems with overwhelming spam signups requiring administrative time. Then, a clunky email editor created so much friction that I didn't even want to send my newsletter. If you're not sending, you're not marketing. My primary goal was to find an ESP that eliminated friction and made sending fast and easy. I appreciated the free trial. I also received several onboarding emails that helped me get acclimated and set up correctly. Although I am not entirely using all the features, I solved the problem of getting my newsletter sent weekly. I'm impressed with the team, the tools, and the support I've received.

Pros

Ease of use. The interface is simple, and it's easy to find precisely what you need. There are multiple ways to build out an email, reducing the friction of clunky editors that make sending emails harder than they need to be. I especially love the Shoji AI-enabled editor that makes writing an email super simple.

Cons

It took a little bit of time to get used to all of the various options.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Clunky editor that made sending much more difficult.

Review Source

DA

David A.  
Executive Director  
Public Policy  
Used the software for: 1-2 years

### "Feature Packed ESP with Strong Pricing + The Best Customer Support"

July 26, 2023

5.0

Pros

Bento is a unicorn in my eyes: you have a beautiful, highly-functional product that is backed by a support team that replies faster than you can blink. When comparing to others like Mailchimp or HubSpot, Bento is 100x faster both in physical page load time but is also more simple. The product just makes sense.Bento is something that I actually enjoy spending time in now because of how perfectly it's been crafted.It also integrates easily with Zapier to cover pretty much any other platform Bento doesn't have a native integration with. Powerful stuff!

Cons

It's important to know that Bento has a really fast speed at which they make product updates. Personally, I love it! For some that may be used to more enterprise heavy software, you'll be glancing at the change-log here a bit more often to stay up to speed. Just something to keep yourself and your team in the loop about.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Bento

Bento's pricing and customer support did it for us. The way everything is just included + unlimited at one price makes life much less complicated when it comes to email.

Review Source

MW

Michael W.  
Business Development  
Alternative Medicine  
Used the software for: Less than 6 months

### "Easy move to Bento from MailChimp "

June 25, 2024

5.0

Pros

Fair and easy to follow pricing. Great to use for multiple brands within our company Easy to get support Potential uses of this software for our business is huge

Cons

Small learning curve to get used to software and discord support. This is well worth the value the software brings

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Bento

Access to support with Bento was a big plus

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Desperate to make the move away from MailChimp and Bento has been the perfect choice for our business. Clear, fair pricing and features well beyond the Chimp

Review Source

eB

eren B.  
Co-Founder and CTO  
Computer Software  
Used the software for: Less than 6 months

### "Strong deliverability, great support"

October 15, 2025

5.0

I run a SaaS and use Bento for onboarding, webinar reminders, receipts, and win-backs. Migration took a day. After switching, inbox placement went up and stays there—deliverability is the reason I’m here.

Pros

Deliverability is 100% for me. Emails land in the inbox, not Spam. Domain setup (SPF/DKIM/DMARC) was simple, and reputation stays clean. Support replies very fast with real fixes, not scripts. Good value.

Cons

A bit more detail can be added documentation but that is not a problem, they are always helping 24/7 when you have problems.

Review Source

KW

Kevin W.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A worthy marketing automation contender"

February 17, 2025

5.0

Pros

Bento is very powerful marketing tool that combines the features of several bigger players in the space for a fraction of the cost.

Cons

There is a bit of a learning curve to using the platform and at times the different screens feel a bit cluttered. Also, I seem to be among the very few people who generally dislike that every platform wants to be dark mode.

Review Source

Mitchell P.  
Director  
Food & Beverages  
Used the software for: 1-2 years

### "Great Product. Amazing value."

August 8, 2023

5.0

Pros

Email is a key revenue driver for us and Bento makes it's easy to see what is performing well and makes sure emails are optimal before sending. Their builder makes it easy to make beautiful emails that look and perform great. Setting up triggers is super easy and I'm a novice. The few issues I've had have been resolved on Discord quickly. \[sensitive content hidden\] and his team are the real deal on support.

Cons

I have struggled setting up triggers from events but I think that is down to my technical inability. All issues have been resolved via Discord quickly and everything I wanted to achieve is now set up.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Price.

Review Source

JM

Joshua M.  
Founder  
Arts and Crafts  
Used the software for: Less than 6 months

### "Give Bento a try. You won't regret it."

July 9, 2024

5.0

10/10. I'm new to a lot of what comes with running an online business. Bento has made emailing my users very simple & effective.

Pros

Easy to use, great UI, if you have any issues they will solve it same day via Discord.

Cons

nothing. great trial period. great support.

Review Source

JC

Josh C.  
Founder  
Computer Software  
Used the software for: Less than 6 months

### "The Developer-First Email Platform You're Missing"

August 7, 2023

5.0

I use Bento primarily to keep track of events that happen within my application. Then, I use those events to send emails to my users or to just make sure I know how my users are using my platform. Additionally, I use the simple customer support tools within Bento to answer support chats/emails directly in Slack.

Pros

Bento is incredibly simple. As a developer, I was able to set up Bento on multiple sites and in multiple code-bases and be able to start tracking events in Bento. Even if I was not using Bento for it's email marketing platform (which is obviously one of it's strengths), there is SO much potential because of the incredible, and sometimes overwhelming, features that the founder has created.The tracking, flows (even if you don't end up sending an email in those flows), integrations, even basic support/chat channels is second to none. For the price, I feel like I have 10 tools in one and it's a steal.

Cons

Honestly, anything that I've disliked about Bento has been solved within hours thanks so the incredible support (Discord) by the founder and community.

Alternatives considered

[Mailcoach](https://www.capterra.com/p/204077/Mailcoach/)

Reason for choosing Bento

Price and variety of features

Review Source

JM

Jarrett M.  
CEO  
Internet  
Used the software for: 6-12 months

### "Bento is unadulterated awesomeness "

July 24, 2023

5.0

Pros

I've been using Bento for a while now and I'm really impressed! It's incredibly intuitive and easy to use, even for someone like me who's super tech-savvy. Plus, it's been super reliable - I've never had an issue with emails not sending or not showing up in my inbox. Overall, I would highly recommend Bento to anyone looking for a reliable, user-friendly option, that can scale.

Cons

Sometimes they don't have the most robust documentation, but their live customer support is amazing and makes up for it.

Review Source

Response from Bento

July 26, 2023

Thank you so much for your review! We've loved serving you in our Discord community!

LG

Laurie G.  
Software Engineer  
Computer Software  
Used the software for: 6-12 months

### "Bento - All your email marketing in one place"

December 6, 2023

5.0

Pros

I love the graphic email flow editor. Being able to write email logic that sends different emails to different customers based on their specific situation is invaluable. It also integrates very well with our other software, allowing us to send emails right when a customer uses our product.

Cons

Bento has a lot of features, so sometimes I was overwhelmed by where to find particular settings and options. The support is first-rate so they always helped me out instantly.

Review Source

DT

Danijel T.  
Estore owner  
Retail  
Used the software for: Less than 6 months

### "Review for Bento online app"

September 7, 2023

5.0

As an e-store owner, I am absolutely thrilled with the product we recently added to our catalog. Our customers have been raving about it, and for good reason!

Pros

The Bento app is a versatile and user-friendly productivity tool that revolutionizes task management and organization. It offers powerful features like intuitive task creation, collaboration options, time tracking, and seamless cross-platform accessibility. With its customization options and excellent customer support, Bento is a valuable and affordable addition to anyone's productivity toolkit.

Cons

It still takes time to so it. There still is learnig curve. But this is normal for this complexity of task.

Review Source

João P.  
Co founder, software engineer  
Telecommunications  
Used the software for: Less than 6 months

### "Where was Bento all my life?!"

November 27, 2025

5.0

I use Bento for email marketing and transactional notifications, allowing me to broadcast campaigns to customers and newsletter subscribers. The platform is intuitive, beautiful, and functional, with quick signup workflows that let me streamline my tasks. I also integrate my own software with it via API.

Pros

I love how intuitive and beautiful Bento is in its design, making it a seamless experience to use. Everything just works flawlessly, allowing me to quickly go through sign-up workflows without any hassle. This efficiency means I can focus on my core work instead of being bogged down with setting up email workflows or handling cumbersome tasks. Bento simplifies my life by being efficient and user-friendly, ensuring that I get to dedicate my time to the most important aspects of my job.

Cons

Nothing. Can't complain whatsoever! Yes, there could be more AI automation, but that's a new territory and they're actually coming up with customer support with AI and I'll be first in line to try it when it comes out!

Review Source

BT

Brendan T.  
Principal Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Would give it 6 stars if I could"

September 5, 2025

5.0

These guys know email marketing and the support is excellent, particularly for all the weird and wonderful edge case scenarios they come up with. I particularly like that the tool cleans your list in advance, checking and verifying emails when they're added to a list

Pros

Email deliverability is excellent in Bento. We moved from Activecampaign which had absolutely horrible delivery rates. The email broadcast editor is super simple and a joy to use

Cons

The tool is super powerful and can take a while to figure out how to fully leverage the power of it which is to be expected.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Deliverability in AC was absolutely horrible

Review Source

SS

Szymon S.  
Managing Director  
E-Learning  
Used the software for: Less than 6 months

### "Finally – an email platform that gets it."

April 7, 2025

5.0

Overall, my experience with Bento has been excellent. It’s a powerful, developer-minded platform that finally gives marketers full control without sacrificing deliverability or speed. Once you get through the onboarding curve, it becomes an essential tool

Pros

What I liked most is that Bento gives me full control over segmentation, automations, and deliverability – without the clutter. It’s built for performance, not for vanity.

Cons

The initial learning curve can be a bit steep, especially if you're coming from more visual platforms. But once you understand the logic, everything clicks.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

I switched because my previous platform became unreliable. Emails started landing in spam or not getting delivered at all. After their last update, editing emails became frustrating – the editor was buggy, unintuitive, and made simple tasks way too complicated. In some cases, even after sending a campaign, the links inside the email wouldn’t work properly. That was the final straw. I needed a stable, high-deliverability platform that I could trust – and that’s when I found Bento.

Review Source

Toby C.  
Founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "A great platform for running email for SaaS"

December 15, 2025

5.0

Bento is a solid product. It lets me focus on building my SaaS without having to worry about email deliverability and all that side of things.

Pros

I like Bento for its comprehensive feature suite, and the way the founder quickly responds to support and feedback requests. I also like how it lets me handle transactional email and newsletters in one platform.

Cons

There's nothing in particular. I ran into one issue when onboarding which slowed me down momentarily, but the founder was super responsive in unblocking me.

Review Source

JM

Jen M.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Wonderful Platform with a Steep Learning Curve (but worth it!)"

January 18, 2025

5.0

I loved the onboarding process and conversations. I've felt very cared for and supported. This is a tool we will be able to grow with because it's so versatile.

Pros

I love that I can pull in sources like Stripe and send transactional emails from Stripe to get the full picture of my email marketing subscribers, membership members, and customers. It's also a small company where you get a lot of personalized support.

Cons

It can be overwhelming to get started. It has a lot of options and the language is different than, say MailChimp or Kit, but the functionality outweighs the learning curve for me.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing Bento

For us, it was really the only system where we could get a full profile, plus web tracking and chat without exceeding our budget.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

We tried to connect with MailerSend (a MailerLite company) for our transactional emails and the process was difficult. MailerLite is also very limiting and we have more advanced needs which Bento can more than handle.

Review Source

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