# Page 2 | Bento Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Bento the right Email Marketing solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/209927/Bento/reviews --- Bento 4.9 (59) [View alternatives](https://www.capterra.com/p/209927/Bento/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Bento ## Showing most helpful reviews Showing 26-50 of 59 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CD Caspar D. Founder Marketing and Advertising Used the software for: Less than 6 months ### "The best CRM I've had the pleasure to use" December 8, 2024 5.0 Excellent. The features I need without the crazy price tag. Pros Easy to set up, the feature set they make available to you without hiding stuff behind a crazy expensive paywall is a delight. The customer support in getting set up has been top-notch. A platform you can tell the people running it truly care about. Cons Had a couple of issues with a non-standard implementation and getting custom events tracked from a Woocommerce subscription plugin, but with a bit of help from their excellent documentation, I was able to resolve this. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Bento Price, feature set, pricing tiers (knowing I won't get into high-billing territory once my business starts growing) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailChimp is expensive, and I don't like CRM platforms that tier their pricing based on either email send volume or user count. Review Source Noah L. Founder Internet Used the software for: Less than 6 months ### "Bento is the bomb - great API, amazing support, sign up and thank me later." January 18, 2025 5.0 Amazing. I couldn't recommend them more highly. Pros I love how great the API is to work with to integrate with my website and Slack. I also love how kind, and FAST support is from the core team and community members on discord (it is shockingly good), I also like the different email editing experiences too which allow me to use a drag n drop, and straight Code editing experience too. Deliverability is great as is the team's deep focus on getting your emails into your customer's inbox. Cons I wish the docs on how to warm up an ip were in the beginner section. Alternatives considered [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing Bento It was the goldilocks solution for what we needed for functyionality / price. Review Source Response from Bento January 20, 2025 Thank you so much, Noah! We are so happy to serve you! BS Brian S. CEO Computer Software Used the software for: 6-12 months ### "The SaaS Founder Email Platform of Choice" June 2, 2025 5.0 Pros I really appreciate how they've built a very powerful product that intelligently "gates" a lot of the most complex features away, so that when I want to do something simple it's right in front of me, but if I have a crazier email idea it's still possible in the same platform. Cons I don't think there's anything specific I dont like about Bento, really my frustrations around email marketing are just the inherent issues with sending emails, deliverability, saying the right thing, etc. Bento does everything they can to make those issues transparent, but you still gotta do the work. Review Source GL Gino L. CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Support and Deliverability are UNMATCHED" April 24, 2025 5.0 I love it! You need to wrap your head around a new way to think about email marketing, but this is worth every penny! Pros The support and focus on deliverability are outstanding and unmatched in the industry! Cons The user interface could use some tweaking to make it more appealing. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) ActiveCampaign was just getting ridiculously expensive for an outdated platform. Review Source ML Marcus L. CEO Financial Services Used the software for: Less than 6 months ### "Great email platform that is different to others with some minor cons" December 8, 2024 4.0 I really like Bento because of the built in tracking for website+email. Its easy to just send one off emails or use AI to build more advanced flows to build out a customer journey. It's a great product however I think they should hire one or more staff/ambassadors that help create more video tutorials or help guides for best practices when setting up flows, campaigns and broadcasts. Pros Tracking for websites+email is really awesome. The detailed and technical expertise from the \[sensitive content hidden\] in the Discord for support questions is REALLY good. The set up process for tracking is easy. Creating a flow is really awesome once you get the hang of it. Theres a lot of features in Bento that is impressive. Cons Takes a while to understand and set up. The trial was not enough time for me to fully understand and use the product as a one man business owner. I tried to get a demo walkthrough but it got cancelled. Would probably need some more staff that do demos of the product, or have more video tutorials showcasing how to set things up. Its not for the complete beginner I'd say. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is expensive and feels too big today Review Source BA Baron A. Broker of Record Real Estate Used the software for: Less than 6 months ### "Best for Small Business" December 28, 2024 5.0 Very positive, glad I found Bento as an email marketing provider and they have streamlined our marketing needs into one app, and are more affordable (considerably) than other providers. Pros Super easy and user intuitive - they focus on HOW the software works and how users understand instead of focusing entirely on UX that doesn't matter. Cons The site and app are slower than other competitors. Emails aren't sent out as quick and even preview-emails can have a 5-10 min delay. They also continue to integrate new features which introduces the inevitable 'product creep'. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Bento Cost and ease of use/functionality. Took mere minutes to set up and integrate into our tech stack. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Cost and functionality. Bento does everything that Activecampaign does, but cheaper! Review Source GC Grayson C. CEO Marketing and Advertising Used the software for: 6-12 months ### "Solid product, fast support, excellent price" November 5, 2024 5.0 Solid product, fast support, excellent price. Satisfied customer Pros All the power of the biggest marketing automation softwares but at a fraction of the cost. Bento integrates with everything and pull all our data together in one location. Also getting support directly from the founder is a huge plus. Responses are faster than any software support I've ever used. Cons There's a steeper learning curve to use bento than other marketing automation software. It can feel almost too customizable. But if you're looking for extreme flexibility in your automations you'll love this tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Bento had the same features I needed for a 75% cheaper Review Source Chris P. CEO Computer Software Used the software for: Less than 6 months ### "Moved to Bento from Hubspot and never looked back!" September 9, 2024 5.0 Great experience so far. We transitioned from Hubspot. It's 1/5th the cost, has much better support, and is easier & faster to use. The API has been a joy to use compared to Hubspot. Super happy we made the switch! Pros It's very fast to navigate and move around. The support is phenomenal and the power user touches are everywhere. There is also a very big focus on deliverability, and making sure you have things setup correctly. Cons It can take a bit to figure out how it all works - it's laid out a little differently than 'traditional' CRM or email marketing software. But once you get it's point of view, everything makes sense! Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot's high cost, and complex UI. Hubspot has so many features gated behind a paywall - I was paying a LOT, yet barely had access to half the features. Review Source IR Isaac R. Founder Information Technology and Services Used the software for: Less than 6 months ### "Something special about this one" June 22, 2024 5.0 Pros Somewhere in their community Discord, \[sensitive content hidden\] mentioned recently that once a new Bento user sends their first broadcast and sets up a flow/sequence that Bento just clicks and then they become a longtime user of the platform. Well, I decided to put that to the test, because as I was just starting out I was getting a bit frustrated by some of the little things here and there was a small part of me that was worried Bento wouldn't be a good fit. But I pushed through -- largely because of the positive attitudes and helpful culture of their Discord community -- and created a campaign last week with 4 broadcasts (segmented manually from exports from my old platform cause that's still my comfort zone). Then I set up a sequence that could be triggered manually by a power action or someday down the line automatically via a flow on the off chance that a few of the 40 or so clients I sent those broadcasts to converted. Now, a few days later, 3 of them have converted on ARR subscriptions totaling exactly what my Bento subscription annual cost is. And he was right. It clicked. There's something just right about the mix of broadcasts, sequences, and flows in Bento paired with the small touches like being able to send 1-off broadcasts to a single contact if you missed them in your targeting or want to be a bit more high touch. It's just so flexible. Cons The platform is so flexible and robust, you can do almost anything if you know how. But that makes it a little daunting for new users just trying to wrap their head around the design and functional philosophies unique to Bento. I highly suggest joining their Discord (big button in the top right of the dashboard) and engaging with the users there, \[sensitive content hidden\] and his team. They'll help you more than you could expect or set you on the right path if they can't. Review Source VR Verified Reviewer CTO Broadcast Media Used the software for: Less than 6 months ### "Great CRM tool for any startup" June 25, 2024 5.0 Excellent. Quick to implement and support would respond and resolve issues in hours. Pros Second to none in customer service, with easily contactable founders through discord. Excellent support for custom workflows, and create range of features included as standard. Cons Would perhaps prefer users were identified by custom ids rather than emails. But thats not a show stopper. Alternatives considered [Customer.io](https://www.capterra.com/p/174023/Customer-io/) Reason for choosing Bento Price point. Feature set is similar, but significantly more with customer.io. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) Price point. Feature set is similar, but significantly more with customer.io. Review Source JM Joshua M. Founder Arts and Crafts Used the software for: Less than 6 months ### "Give Bento a try. You won't regret it." July 9, 2024 5.0 10/10. I'm new to a lot of what comes with running an online business. Bento has made emailing my users very simple & effective. Pros Easy to use, great UI, if you have any issues they will solve it same day via Discord. Cons nothing. great trial period. great support. Review Source RS Rosa S. General Manager Information Technology and Services Used the software for: 2+ years ### "Need a truly reliable platform and outstanding customer service? Read this..." November 15, 2023 5.0 Everything is so smooth, and most important IT WORKS! Honestly, I can't describe how happy I am about using Bento, it's a backbone for my business since I write on a daily basis and it's one of the few platforms that doesn't punish my creativity at all. It always surprises me how quickly the owner/developer respond to any request! Bento works well with everything on my stack. I'm a extremely happy customer :) Pros \- The ability to add multiple sites in just 1 subscription - Analytics out of the box - Outstanding deliverability - Free spam checker - The friendly & top-notch customer service - Affordable pricing Cons It's not something I don't like, but Bento is SO powerful with its features that maybe it could be "too technical" for some users. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Bento I saw an amazing review from another user about a powerful platform that could literally save you a lot of money in other automation tools, so I decided to give it a try... and I'm really happy to have followed his advice. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) Convertkit wasn't so powerful automation wise and I had deliverability issues (almost all my emails landed in Promotions) Review Source DA David A. Executive Director Public Policy Used the software for: 1-2 years ### "Feature Packed ESP with Strong Pricing + The Best Customer Support" July 26, 2023 5.0 Pros Bento is a unicorn in my eyes: you have a beautiful, highly-functional product that is backed by a support team that replies faster than you can blink. When comparing to others like Mailchimp or HubSpot, Bento is 100x faster both in physical page load time but is also more simple. The product just makes sense.Bento is something that I actually enjoy spending time in now because of how perfectly it's been crafted.It also integrates easily with Zapier to cover pretty much any other platform Bento doesn't have a native integration with. Powerful stuff! Cons It's important to know that Bento has a really fast speed at which they make product updates. Personally, I love it! For some that may be used to more enterprise heavy software, you'll be glancing at the change-log here a bit more often to stay up to speed. Just something to keep yourself and your team in the loop about. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Bento Bento's pricing and customer support did it for us. The way everything is just included + unlimited at one price makes life much less complicated when it comes to email. Review Source VR Verified Reviewer Product Associate Financial Services Used the software for: 2+ years ### "Marketing automation done right" July 25, 2023 5.0 Bento has allowed us to create evergreen sequences and marketing automation sequences that we can rely on.It's one of the products I recommend the most to people when they ask me about marketing automation for their businesses. Pros Bento offers an incredibly easy and powerful way to manage your entire marketing automation journey.You are able to track actions by anonymous visitors, tie their identity to past actions once provided, nurture them with flows and sequences that are incredibly flexible and then continue to engage and provide customer support to them through the Bento Chat product.The developer is also extremely quick at adding new features when the community asks for them. Cons The only con for me has been that Bento does have a slight learning curve, simply because it packs a lot under the hood.Some more shareable templates or ready made packages for newbies would make the experience a bit smoother.It's eCommerce focused features could be padded out a bit too (However I know it's in the pipeline so just need to be patient). Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Bento Klaviyo while impressive had ridiculous hoops to jump through for support. Bento's support was more active and dynamic. That matters a lot when you are a small business. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was getting extremely limited in terms of functionality and expensive. Deliverability was suffering too. Review Source Response from Bento July 26, 2023 It's been so lovely getting to know you! Thanks for the review! Alex P. Founder & CEO Marketing and Advertising Used the software for: 1-2 years ### "Never looking back " September 1, 2021 5.0 10/10 – couldn't recommend more highly. Pros The attention to detail from the founding team is unmatched by any other software company. I'm constantly impressed by Jesse's ability to push ahead and ship features (faster than some companies with dozens of software developers on their payroll). Cons If there was one thing I'd have to criticize, which is not something that we'd actively use/want but it is something that clients often request it would be Bento's ability to have responsive email templates, etc. That being said, as far as I'm aware this is a WIP so by the time you're ready this review – this may no longer be relevant. 🙂 Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Drip](https://www.capterra.com/p/164933/Drip/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailChimp was under-utilized at ScaleMath simply because of the whole workflow. This is something that switching to Bento has curbed for sure. We're no longer hesitant to send out emails, and don't have to spend 45 mins double-checking settings every time we do. Review Source Mark S. Content Creator and Consultant Professional Training & Coaching Used the software for: Less than 6 months ### "The Best Email Marketing Platform I've Used" April 6, 2024 5.0 After finding your way around Bento's UI and understanding what it's capable of, you won't want to use any other email marketing tool. Pros It has very simple list-size based pricing, and you get all the features no matter what. The email marketing piece is great by itself, but when you layer in Flows, you can take the automation of your marketing to a whole other level. The support is also personalized and community based, which makes getting help very easy. Cons From a business perspective, choosing a small team like Bento (vs a large corporation) could be a risk for some, but there are emergency safeguards in place, so I'm personally not worried. From a technical perspective, I haven't experienced any significant shortcomings. At the time of writing, there is no Android app which make monitoring live chat slightly limited. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Reason for choosing Bento Bento is much more robust and feature rich. I like that. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot's pricing is outrageous to get to anything close to a decent email marketing feature set Review Source KD Kai D. Founder Market Research Used the software for: 6-12 months ### "Bento Is The Best Email Marketing Software for Developers And Marketers" July 26, 2023 5.0 Bento made it incredibly easy to migrate my two established lists/businesses in. I was able to move across my subscribers and \[sensitive content hidden\] (\[sensitive content hidden\]) helped migrate the automations as part of their VIP onboarding process. Since starting to use Bento, I've loved the software more and more and more. A+ experience, I keep referring my friends. Pros Bento is packed full of powerful email marketing automation features with an easy-to-use design and user experience. It feels like someone waved a magic wand and took all the friction and frustration out of my email marketing experience. Cons N/A. Great software. No complaints -- seriously! Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Buttondown](https://www.capterra.com/p/10008721/Buttondown/) Reason for choosing Bento Bento made is easy as pie, with affordable pricing, and absolutely amazing customer support. Give it a try, friend. It's amazing. Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip became unuseable for me. Their pivot into Ecom is \*fine\* but pushed me away as a non-ecom business owner. Review Source MM Matthew M. Managing Partner Restaurants Used the software for: 1-2 years ### "Bento Was a Good Option. " May 4, 2024 5.0 Overall, Bento was a good option and we would use it again in the future. Pros Customer service that Bento offered was very good, quick to respond and address any concerns. Some of the features on Bento were limited and some respects, but they were not a dealbreaker for us. Cons Some of the Web Design layout could’ve been better. Functionality was good, but occasionally there were issues. Switched from [Toast POS](https://www.capterra.com/p/136301/Toast-POS/) Toast was not working for us. We got horrible customer support and the issue continued for nearly a year with no resolution. Review Source TF Tiziano F. Consultant Graphic Design Used the software for: Less than 6 months ### "Great event-based email marketing automation tool" November 15, 2023 5.0 Pros Bento offers unique advantages like batch email sending, organizing tags into categories, and setting expiration for tags. While direct integration with many external services is limited, Bento simplifies the integration process with its email marketing automation system. Its event-based nature enables potent and adaptable automation capabilities. Cons It can be a little difficult to master at first because it is very different than most email marketing services. At present, however, I have not encountered any particular negative aspects. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Bento's event-based email marketing automation features is more flexible and Bento has better value for money. Review Source TH Travis H. Head of Operations Hospital & Health Care Used the software for: Less than 6 months ### "Favorite email campaign software by far" May 13, 2024 5.0 Pros What I love most about Bento is the personal touch and support from the Founder, power and flexibility of the campaign management features, brisk and responsive development speed, and overall insanely high value for the money. It's a product that, in my opinion, is built with love and a deep care for quality tooling. Cons The only real downsides so far for us are that because of the complexity (that enables so much functionality) onboarding team members, and even getting an initial grasp of the 'Bento way', can be a little more involved than it might be otherwise. I would not change that, though. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[beehiiv](https://www.capterra.com/p/249823/beehiiv/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We switched from Mailchimp because it was more expensive for much less functionality. Review Source BL Brian L. Co-Founder Internet Used the software for: 6-12 months ### "Outstanding email marketing platform" May 21, 2024 5.0 Overall I am extremely happy with Bento. I started off using them with 1 of my websites but I'm going to use them for all of my websites now. The customer support is top notch which makes it an easy choice. Pros Bento is highly focused on email deliverability. There's a ton of things within that app that prevent you from common gotchas I've ran into on other platforms. You can broadcast out emails to your entire email list, and you can setup flows for email automation. Bento has all of the features you would expect from an email marketing platform, but the standout thing to me is the customer service. You essentially get 1:1 support from the creator of Bento, and if you ever have a problem you'll always get a response. Email is deceptively complicated so having this level of customer support puts it by above every other email platform. Cons There's only one con, and that it took me a bit to learn the platform. It's not as simple as going in there and sending emails (which is expected). You'll need to take some time watching the onboarding videos and setting up your flows and forms. Review Source JC Josh C. Founder Computer Software Used the software for: Less than 6 months ### "The Developer-First Email Platform You're Missing" August 7, 2023 5.0 I use Bento primarily to keep track of events that happen within my application. Then, I use those events to send emails to my users or to just make sure I know how my users are using my platform. Additionally, I use the simple customer support tools within Bento to answer support chats/emails directly in Slack. Pros Bento is incredibly simple. As a developer, I was able to set up Bento on multiple sites and in multiple code-bases and be able to start tracking events in Bento. Even if I was not using Bento for it's email marketing platform (which is obviously one of it's strengths), there is SO much potential because of the incredible, and sometimes overwhelming, features that the founder has created.The tracking, flows (even if you don't end up sending an email in those flows), integrations, even basic support/chat channels is second to none. For the price, I feel like I have 10 tools in one and it's a steal. Cons Honestly, anything that I've disliked about Bento has been solved within hours thanks so the incredible support (Discord) by the founder and community. Alternatives considered [Mailcoach](https://www.capterra.com/p/204077/Mailcoach/) Reason for choosing Bento Price and variety of features Review Source Arnaud B. Co-Founder Computer Software Used the software for: 6-12 months ### "A great SAAS email marketing tool" August 1, 2023 5.0 Overall, I've been paying Bento for almost a year now and we upgraded since. I intend to keep having my subscription on as everything is working smoothly. Pros What I like the most about Bento is the ease of designing your email sequences. You can design it in a visual editor or with a traditional editor. Cons I thought it was pretty limited in terms of email deliverability at first but finally I got a great help from the team. So in the end, I'd say what I like the least is that sometimes links are not properly displayed to users but it's getting better. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) I made the switch from Customer.io because for the quality/price ratio, Bento was leagues above Review Source NJ Nicolas J. Founder Computer Software Used the software for: 6-12 months ### "An absolute banger for SaaS" August 5, 2023 5.0 Pros Bento is to SaaS what Klaviyo is to eCommerce: Essential. Super customizable, I can make super complex flow based on events I trigger either via integration or code.Customer support is faster than The Flash Cons The email editor could be improved, it's ok but not super intuitive.Also I wish there was an option to back-populate flows (ex: run the flow to all profiles that match the criteria, for example when a new flow is created) Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Bento Klaviyo is made for eCommerce, not SaaS, and \[sensitive content hidden\] was on Twitter, with lots of people recommending Bento, so I gave it a go and it was perfect Review Source Brian H. Owner Information Technology and Services Used the software for: Less than 6 months ### "Powerful Email Automation Features for Product Owners" February 18, 2024 5.0 Pros The power and flexibility in setting up email automation flows is incredible. By adding a tag based on an action (such as a purchase) or where they signed up, you can trigger any number of email flows and change it based on actions they take. Replicating the basic flows I had before in Mailchimp was easy, and I now have all that I need to add more complex flows going forward. Cons None! The support in helping me get set up was first class, and after a short 1:1 onboarding session, I'm all set. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The features in Mailchimp for automation flows became more and more complex, and you were restricted to only a very basic one-step automation unless you paid a substantially higher fee. Not only do I get all the tools I need with Bento, their support is incredible if I need it. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.