--- title: "Userlist Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Userlist Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/209961/Userlist/" page_type: "product" language: "en" publication_date: "2026-10-15" --- # Userlist Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Userlist ## What is Userlist? Userlist is the best way for SaaS companies to send onboarding emails, segment their users based on their behavior, and see where their customers get stuck in the product. Choose the right channel (email or in-app messages) to deliver the right message at the right time. ## What is Userlist used for? [Transactional Email](https://www.capterra.com/transactional-email-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Digital Adoption Platform](https://www.capterra.com/digital-adoption-platform-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Userlist?[Manage this product listing](https://www.g2.com/products/userlist/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Userlist 5.0 (6) VS. [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $99 Per User, Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (6) Ease Of Use 4.5 (912) Value For Money 5.0 (6) Value For Money 4.7 (831) Customer Service 5.0 (6) Customer Service 4.8 (851) ## Userlist alternatives Highest Rated [4.7 (128)](https://www.capterra.com/p/232772/Rocketlane/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (89)](https://www.capterra.com/p/227997/Product-Fruits/reviews/) Starting price $111.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (80)](https://www.capterra.com/p/142263/Thought-Industries/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars ## FAQs about Userlist Overview ### What company size and specific industries is Userlist built for? Userlist is designed for small to medium-sized SaaS businesses, including founders building software products. It is best suited for companies in the software-as-a-service sector that need a customer messaging tool sized for smaller teams and growing businesses. Features and Usability ### What are the key features of Userlist? Userlist offers email marketing, campaign management, and communication management for sending targeted messages. It also includes customer segmentation, audience targeting, and dynamic content, plus event triggered actions, alerts/notifications, and behavior tracking. Additional features include contact database management, reporting/analytics, onboarding, live chat, and third-party integrations. Integrations ### Which third-party tools and platforms does Userlist integrate with? Userlist connects natively to Segment. Getting Started and Support ### What training and onboarding options does Userlist offer? Userlist provides videos as its training option for teams getting started. Videos can support self-paced learning and offer visual guidance on product features and setup steps. Getting Started and Support ### What customer support options does Userlist offer? Userlist provides email/help desk, FAQ/forum, knowledge base, and phone support. No reviewer feedback on support quality is available here, so user experience details such as response times or helpfulness cannot be assessed from the provided data. ## Features AI summary Based on 204 Email Marketing reviews Capterra reviewers highlight these features as the top priorities when choosing a Digital Adoption Platform: - **Self Service Portal** (**64%** of reviewers rated this feature as critical) - **Customer Experience Management** (**83%**) - **Contextual Guidance** (**66%**) Userlist supports **Contextual Guidance**, which can help teams deliver in-app direction at the right moment. However, it does not include **Self Service Portal** or **Customer Experience Management**. Instead, it offers **Content Creation** (**56%**), a related capability that can support onboarding materials, product messaging, and in-app education. Together, these features help businesses guide users more effectively, improve adoption, and give teams a clearer way to support customers inside the product. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Userlist 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Content Creation: The ability to create unique content - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Management: Store and organize information about customers and previous interactions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources - User Onboarding: Guide new users to understand and become proficient in using a product or service - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.8 (6) 4.8 Based on 6 reviews ## Pricing Value for money 5.0 (6) Free Trial Basic $99.00 Per User,Per Month Value for money 5.0 (6) 5.0 Based on 6 reviews ## Integrations [ Segment](https://www.capterra.com/p/150621/Segment/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (6) 5.0 Based on 6 reviews ## User reviews Overall rating 5.0 Based on 6 reviews Filter by rating Counts reflect reviews available in this feed. 5(6) 4(0) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Director Used the software for: Less than 1 year ### "Flexible marketing automation for software startups" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2020 Pros Userlist is a great tool that allows you to build compelling email sequences to nurture and engage your customers and trial users without getting too bogged down in the nitty gritty of marketing automation. When using competing tools I had a tendency to overthink my behaviour based emails, but Userlist's slick and simple design allows me to focus on what matters - creating emails that really engage users on my site. Yet the apparently simplicity is deceptive - under the hood there's plenty of power and flexibility to get clever with your sequences when you want to, while keeping things simple and intuitive for your everyday campaigns Cons I'd like a little more details in the reporting over time Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Michael K. Founder Used the software for: 3-5 years ### "A great tool for sending automated messages to your customers based on their usage." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 18, 2020 Pros UserList is such a great tool to build automatic email sequences based on customer's behaviour. Integrating into our systems was super easy and they have a great API to send customer data like custom events and such. We also use it to send email newsletter broadcasts to all our customers Before we used Intercom but we weren't happy with that at all and way too expensive. After implementing UserList the software was paying for itself already after a couple of days. Conversions went up and expansion revenue kicked in. UserList is very easy to use and looks wonderful. The messages that my customers are seeing look great as well. Cons Nothing I can think of right now. UserList has all the features we need right now. It is also cheaper than the alternatives. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Director Used the software for: Less than 1 year ### "Great Product, Great Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2020 We've had a very good experience with Userlist. Because their marketing website did such a good job laying out what was possible with the tool, we've been able to accomplish everything we set out to do. And we're excited to expand our use in the future. Pros \- Easy to use - Well-designed interface - Excellent documentation and helpful guides - Personal customer support - All the features you need without the fluff/complexity of most software Cons No real cons that I can think of. This category of software always involves a decent amount of work to get things up and running, but they made that process easy for us. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Christian G. Founder/CEO Used the software for: Less than 1 year ### "The only and best emailing platform built for SaaS founders" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2020 Pros Userlist was trivially easy to integrate in my Rails app, made setting up all the onboarding emails I knew I should've been doing all along a breeze, and makes it fun to test new ideas without needing to redeploy my entire application. It's amazing! Cons I think there's an opportunity for Userlist to be going through their users campaigns and offering consulting to improve results. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "One of the Most Important Aspects of Setting up a SaaS Business SOLVED" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2020 If I build another SaaS, Userlist will be one of the few no-brainers that I will use again. I'd also be crazy not to mention the customer service aspect: one of the \[SENSITIVE CONTENT HIDDEN\] spent several hours with me (across several weeks!) debugging my own email server's deliverability issues. Outstanding customer service A+++ Pros The core value proposition is customer messaging via email. In this aspect, Userlist knocks it out of the park. After months of knowing I needed to set up an onboarding email sequence, I finally took the plunge and signed up for Userlist. Within 2 hours I had everything set up technically... \*and\* I had implemented a complete onboarding email sequence according to industry best practices (which they guide you in writing). What had been on my mind for a long time was implemented so quickly, and just as everyone said it would, an onboarding sequence had a tremendous impact on user activation / retention (+20%). Since then, I've implemented several additional email sequences to capture even more value from the tool. Cons There is no mobile application - so all interactions are through their desktop web application. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RG Ruben G. Founder Used the software for: Less than 1 year ### "Userlist is easily the best customer messaging tool for SaaS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2020 Pros We've been using Userlist for a while now and compared to alternatives, we had a much easier time implementing it and getting started. Userlist has a great API and very nice user interface. We were quickly able to implement several emails based on specific customer events (or lack of activity) which helped us improve user engagement. Additionally, we use Userlist to announce new features and the emails always look great. Cons Nothing that I can think of. Everything from features to pricing is exactly what we were looking for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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