--- title: "SendOwl Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SendOwl Software - reviews, pricing plans, popular comparisons to other Subscription Management products and more." source_url: "https://www.capterra.com/p/210397/SendOwl/" page_type: "product" language: "en" publication_date: "2026-10-15" --- # SendOwl Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) SendOwl ## What is SendOwl? SendOwl is ecommerce software for creators to sell digital products like ebooks, online courses, memberships, and software licenses directly from their website. The software handles secure payment processing, automated delivery of digital files, and provides features like custom checkout pages and link protection. SendOwl integrates with sites like WordPress, Shopify, and Squarespace to help sellers get their business running quickly. ## What is SendOwl used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Subscription Management](https://www.capterra.com/subscription-management-software/) Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $9 Per Feature, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SendOwl?[Manage this product listing](https://www.g2.com/products/sendowl/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SendOwl 3.7 (10) VS. [### Shopify](https://www.capterra.com/p/83891/Shopify/) [4.5 (6,764)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting Price $9 Per Feature, Per Month Starting Price $29 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (10) Ease Of Use 4.5 (6,246) Value For Money 3.9 (10) Value For Money 4.3 (5,157) Customer Service 3.5 (8) Customer Service 4.3 (4,938) ## SendOwl alternatives [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,819)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) [4.5 (1,054)](https://www.capterra.com/p/225601/WooCommerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/225601/WooCommerce/) [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,435)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) Highest Rated [Stoqui](https://www.capterra.com/p/10037336/Stoqui/) [5.0 (48)](https://www.capterra.com/p/10037336/Stoqui/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10037336/Stoqui/) [View all alternatives](https://www.capterra.com/p/210397/SendOwl/alternatives/) ## FAQs about SendOwl Overview ### Which roles and teams benefit most from SendOwl? SendOwl is most used by founders, owners, and executives selling digital products through their websites. Marketing and content professionals use it to deliver ebooks, courses, and promotional downloads, while bloggers and creators manage paid resources. Software developers benefit from handling digital product fulfillment and customer access after purchase. Answer based on 10 reviews Overview ### What company size and industries is SendOwl built for? SendOwl is an eCommerce platform for small businesses and high-volume sellers, with E-Learning representing 30% of reviewers. All reviewers are small businesses, while Marketing and Advertising accounts for 20% and Cosmetics for 10%. Its most common use case is eCommerce, reported by 100% of reviewers. Answer based on 10 reviews Features and Usability ### What are the key features of SendOwl? SendOwl offers catalog management, order management, promotions management, shipping management, and shopping cart tools for selling products online. It also includes email marketing and social media integration features to support product promotion and customer communication across sales channels. Getting Started and Support ### What customer support options does SendOwl offer? SendOwl provides Email/Help Desk support for customer questions and account issues. Support is handled through written requests, which suits users who prefer documented communication and follow-up in one place. No reviewer feedback is available here to describe response speed, helpfulness, or common support frustrations. ## Features AI summary Based on 8,724 Subscription Management reviews Not all eCommerce products cover every feature buyers care about most. Here’s what Capterra reviewers highlight as essential when choosing a solution: - **Website Management** (**47%** of reviewers rated this feature as critical) - **Data Security** (**56%**) - **Order Management** (**48%**) SendOwl supports **Order Management**, which helps businesses track purchases and fulfill customer orders more efficiently. However, it does not include **Website Management** or **Data Security**. Instead, it offers **Shopping Cart** (**46%**), a feature that still matters to many reviewers and can help businesses create a smoother checkout experience and manage online sales, providing teams with a practical way to process transactions and support day-to-day selling. Order Management 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Manage and track customer orders for goods, investments, or any other purchases Shopping Cart 3.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Checkout of online store Email Marketing 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Promotions Management 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Design, communicate, and distribute incentives to perform a specific action Catalog Management 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Shipping Management 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Manage and track orders being shipped to customers SendOwl 6 features ### All Features - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Email Marketing: Create and send email blasts/campaigns - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store --- Get Advice We can help you find the software with the features you need. Features 3.6 (10) 3.6 Based on 10 reviews ## Pricing Value for money 3.9 (10) Free Trial Basic $9.00 Per Feature,Per Month Value for money 3.9 (10) 3.9 Based on 10 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.5 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (8) 3.5 Based on 8 reviews ## User reviews Overall rating 3.7 Based on 10 reviews Filter by rating Counts reflect reviews available in this feed. 5(3) 4(3) 3(3) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful Verified Reviewer Heartbreak Whisperer Used the software for: Less than 1 year ### "Clean, Feature-Rich, Fast and Effective Setup" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 14, 2022 Good! I recommend it completely for beginners, sellers on a budget and sellers who want a clean, simple design for their products. Pros I like the clean look and easy setup. I especially like the fast integration with Thrive Themes' Thrive Apprentice Wordpress Course plugin. Sendowl comes with free trials and set durations for subscriptions, upsells, bump offers and there's the drip-selling feature if you don't want to sell everything at once. The pre-selling feature is also something I haven't seen in other software. There are also cart abandonment notifications to the customer. Lastly, I think the $9/mth basic plan is well worth it, and starts a beginner right off. The other plans—Standard Plan - $15 per month, Premium Plan – $24 per month, Business Plan – $39 per month—at this time of writing—are also very well worth it. Cons I think SendOwl is great, but the look and feel of the checkout is a little too simple for me. It's too business-looking. It just doesn't scream "this is a truly different, fun product that outshines all others" which is the feel I want my clients to have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 1-3 years ### "Perfect for the blogger or small business!!!!" 5.0 July 5, 2022 I used and owl to deliver my digital products to my customers. Send owl does an excellent job in letting you select how many downloads your customers can do. Any issues and their customer service was quick to handle them. It makes for a very hands-off digital product delivery. Great for those looking for a passive income. Pros I love cinderella! It's the perfect tool for any small business or blogger who is on a budget. Since the fees are low you can maximize your profit margins while still delivering a great product to your customers. It's easy to integrate into my WordPress website and has a very professional landing page for customers to view pictures and product descriptions. It really is the best low cost solution compared to Shopify or wix. Cons It does use PayPal for its payment processing. I did have to set up a PayPal account but it was free and easy. So it's really not a complaint. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Software Developer Used the software for: 1-3 years ### "Scam Company - Beware Small Business Owners" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 May 14, 2025 If you like getting scammed and lied to then this this is the right place for you. I couldn't get past that so sent a \`please explain\` email to support. \[sensitive content hidden\](SendOwl) then closed my account. SendOwl believes they are correctly priced in the market at $159 / USD month. This is just their delusion. I was able to set up the exact same tech stack for $0 using Stripe & Cloudflare with a small time investment. Save your money and sanity and skip SendOwl for a self hosted solution or alternate platform. Pros It worked as a digital vendor and was a solution that saved the user a small amount of time for a reasonable monthly fee. Cons Deceitful and possibly fraudulent business practices. They change contract billing rates without consent. The business lured small business owners into free and cheap monthly plans and then increased the price of those plans by 1000%+ and moved free users to $39 USD / month. If you're unable to obtain a refund from them you are protected for 120 days to charge back the scam if you paid with a Visa card. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stefani B. Founder Used the software for: 1-3 years ### "Good product for Selling Digital Products! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 9, 2021 Pros I liked the seamless interface when uploading a product to sell online, also the usability on the customer side when purchasing. It has a lot of add-ons as well which will make you easily impressed! And hopefully sell more products with :) Cons The only thing I did not like was the API attached to it, my developer had some difficulties with it and the price of it. These were the two biggest deterrents. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tom F. Customer Marketing Specialist Used the software for: Less than 1 year ### "SendOwl Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 15, 2025 SendOwl is great for selling products and analysis of sales. Pros Slick customer funnel, great for analytics. Cons User dashboard takes a bit to get used to. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Babatunde O. SEO Marketer Used the software for: I used a free trial ### "Sendowl was promising but could not link with my Stripe" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 April 21, 2025 I am not sure what it was but the connect to the stripe button does not work for me. it keeps loading with the "Preparing to set up your account..." I tried it more than 10 times and waited untill I got This is taking longer than usual. While we sort this, you can continue your SendOwl account setup. So I dont know if the app is buggy and to make it worse no reply from support no live chat with humans either. Pros I like send owl for the packages it offered for my checkout integration. The fact that they host my files for me and deliver to the buyer solves so many problem for me. Cons The interface is great and everything but i prefer to create stripe keys and enter it myself to innitiate a connection. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Personal Finance Blogger Used the software for: 3-5 years ### "Great way to sell digital downloads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 19, 2022 I like SendOwl a lot, but I feel like it hasn't improved much the past few years while other competitors have been improving. Pros I like that you can use SendOwl with an existing site. If you have a WordPress website, you just add the buy button to your site. It's simple and quick to set up. Cons I've used SendOwl since about 2014. Several years ago, they made very frequent improvements and enhancements and the product got better constantly. However, the past few years, the development has stalled. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner of Website Used the software for: 3-5 years ### "Extremely Disappointed - Bad Customer Service" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 31, 2022 I started getting frustrated with SendOwl when they provided horrific support on getting Google Analytics and Facebook Pixels incorporated into their system. I couldn't analyze my conversions. They basically gave me cut-and-paste replies. Then when I did move my digital business to WIX and suspended my account with them, they immediately cut off my past customers from downloading the material they paid for. Just another added layer of bad customer service! Pros Ease of use. Good reporting. It's Priced OK. Cons It's challenging to incorporate Google Analytics and Facebook Pixels. First, they won't provide you with tech support. Also, when you decide to move your service to another platform, they immediately cut off your past customers from getting the content they paid for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. chima M. Content writer & Strategist Used the software for: Less than 1 year ### "Not great if you need video hosting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 15, 2023 Pros It was easy to set up and had a checkout page that integrated with my website. The customization was awesome too and that made it feel like an extension of my website. Cons I couldn't host videos on SendOwl, meaning students had to download the entire course as a large zip file. It detracted from the learning experience students want when purchasing an online course. I moved to an LMS platform that offered video hosting so I could structure the course properly with quizzes, feedback, and certifications. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Julien D. CEO Used the software for: 1-3 years ### "Good to start but there's better" 3.0 December 9, 2021 It helped us start our business but then we decided to switch to another cart platform. Pros Easy to use, perfect for small companies in the beginning because it's also pretty cheap. We used SendOwl to sell our ebook and it allowed us to put a watermark on the ebook with the email of the buyer. Cons The interface looks so old and it lacks a lot of options. It's bit limited when your company starts to grow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/210397/SendOwl/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.