# SendOwl Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about SendOwl Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/210397/SendOwl/pricing

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# 

 SendOwl Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

SendOwl

## What is SendOwl?

SendOwl is ecommerce software for creators to sell digital products like ebooks, online courses, memberships, and software licenses directly from their website. The software handles secure payment processing, automated delivery of digital files, and provides features like custom checkout pages and link protection. SendOwl integrates with sites like WordPress, Shopify, and Squarespace to help sellers get their business running quickly.

## What is SendOwl used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$9

Per Feature, Per Month

Free trial  
available

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Do you work for SendOwl?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.sendowl.com&name=SendOwl)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### SendOwl

3.7 (10)

VS.

[4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting Price

$9

Per Feature, Per Month

Starting Price

$31.1

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (10)

Ease Of Use

4.0 (6,139)

Value For Money

3.9 (10)

Value For Money

4.1 (5,067)

Customer Service

3.5 (8)

Customer Service

3.9 (4,847)

## SendOwl alternatives

[4.3 (655)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting price

$29.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/83891/Shopify/)

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

[4.5 (1,039)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/225601/WooCommerce/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,596)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/169007/Wix/)

[View all alternatives](https://www.capterra.com/p/210397/SendOwl/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Shopping Cart

3.7 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Checkout of online store

Email Marketing

4.4 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Order Management

4.2 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Promotions Management

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Design, communicate, and distribute incentives to perform a specific action

Catalog Management

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Create and manage digital catalog of products/services with their details, specifications, and price

Shipping Management

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Manage and track orders being shipped to customers

SendOwl 6 features

Create and manage digital catalog of products/services with their details, specifications, and price

Create and send email blasts/campaigns

Manage and track customer orders for goods, investments, or any other purchases

Design, communicate, and distribute incentives to perform a specific action

Manage and track orders being shipped to customers

Checkout of online store

Get Advice

We can help you find the software with the features you need.

Features

3.6 (10)

3.6

Based on 10 reviews

## Pricing

Value for money

3.9 (10)

Free Trial

Basic

$9.00

Per Feature,Per Month

Value for money

3.9 (10)

3.9

Based on 10 reviews

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## Support, customer service and training options

Customer Service

3.5 (8)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.5 (8)

3.5

Based on 8 reviews

## User reviews

Overall rating

3.7

Based on 10 reviews

Filter by rating

5(3)

4(3)

3(3)

2(0)

1(1)

Mentioned topic

Sorted by most recent

DB

Dan B.

Software Developer

E-Learning

### "Scam Company - Beware Small Business Owners"

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

May 13, 2025

If you like getting scammed and lied to then this this is the right place for you. I couldn't get past that so sent a \`please explain\` email to support. \[sensitive content hidden\](SendOwl) then closed my account. SendOwl believes they are correctly priced in the market at $159 / USD month. This is just their delusion. I was able to set up the exact same tech stack for $0 using Stripe & Cloudflare with a small time investment. Save your money and sanity and skip SendOwl for a self hosted solution or alternate platform.

Pros

It worked as a digital vendor and was a solution that saved the user a small amount of time for a reasonable monthly fee.

Cons

Deceitful and possibly fraudulent business practices. They change contract billing rates without consent. The business lured small business owners into free and cheap monthly plans and then increased the price of those plans by 1000%+ and moved free users to $39 USD / month. If you're unable to obtain a refund from them you are protected for 120 days to charge back the scam if you paid with a Visa card.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Babatunde O.

SEO Marketer

Marketing and Advertising

### "Sendowl was promising but could not link with my Stripe"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

April 17, 2025

I am not sure what it was but the connect to the stripe button does not work for me. it keeps loading with the "Preparing to set up your account..." I tried it more than 10 times and waited untill I got This is taking longer than usual. While we sort this, you can continue your SendOwl account setup. So I dont know if the app is buggy and to make it worse no reply from support no live chat with humans either.

Pros

I like send owl for the packages it offered for my checkout integration. The fact that they host my files for me and deliver to the buyer solves so many problem for me.

Cons

The interface is great and everything but i prefer to create stripe keys and enter it myself to innitiate a connection.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TF

Tom F.

Customer Marketing Specialist

Gambling & Casinos

### "SendOwl Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 14, 2025

SendOwl is great for selling products and analysis of sales.

Pros

Slick customer funnel, great for analytics.

Cons

User dashboard takes a bit to get used to.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

chima m.

Content writer & Strategist

Marketing and Advertising

### "Not great if you need video hosting"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

3/10

June 9, 2023

Pros

It was easy to set up and had a checkout page that integrated with my website. The customization was awesome too and that made it feel like an extension of my website.

Cons

I couldn't host videos on SendOwl, meaning students had to download the entire course as a large zip file. It detracted from the learning experience students want when purchasing an online course. I moved to an LMS platform that offered video hosting so I could structure the course properly with quizzes, feedback, and certifications.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SM

Stephanie M.

Owner

Cosmetics

### "Perfect for the blogger or small business!!!!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

June 28, 2022

I used and owl to deliver my digital products to my customers. Send owl does an excellent job in letting you select how many downloads your customers can do. Any issues and their customer service was quick to handle them. It makes for a very hands-off digital product delivery. Great for those looking for a passive income.

Pros

I love cinderella! It's the perfect tool for any small business or blogger who is on a budget. Since the fees are low you can maximize your profit margins while still delivering a great product to your customers. It's easy to integrate into my WordPress website and has a very professional landing page for customers to view pictures and product descriptions. It really is the best low cost solution compared to Shopify or wix.

Cons

It does use PayPal for its payment processing. I did have to set up a PayPal account but it was free and easy. So it's really not a complaint.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Looking for something more cost-effective for my small business that was just getting off the ground.

Reasons for choosing SendOwl

Price and look of professionalism.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Personal Finance Blogger

Internet

### "Great way to sell digital downloads"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 19, 2022

I like SendOwl a lot, but I feel like it hasn't improved much the past few years while other competitors have been improving.

Pros

I like that you can use SendOwl with an existing site. If you have a WordPress website, you just add the buy button to your site. It's simple and quick to set up.

Cons

I've used SendOwl since about 2014. Several years ago, they made very frequent improvements and enhancements and the product got better constantly. However, the past few years, the development has stalled.

Reasons for choosing SendOwl

SendOwl had better functionality

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Heartbreak Whisperer

Professional Training & Coaching

### "Clean, Feature-Rich, Fast and Effective Setup"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 12, 2022

Good! I recommend it completely for beginners, sellers on a budget and sellers who want a clean, simple design for their products.

Pros

I like the clean look and easy setup. I especially like the fast integration with Thrive Themes' Thrive Apprentice Wordpress Course plugin. Sendowl comes with free trials and set durations for subscriptions, upsells, bump offers and there's the drip-selling feature if you don't want to sell everything at once. The pre-selling feature is also something I haven't seen in other software. There are also cart abandonment notifications to the customer. Lastly, I think the $9/mth basic plan is well worth it, and starts a beginner right off. The other plans—Standard Plan - $15 per month, Premium Plan – $24 per month, Business Plan – $39 per month—at this time of writing—are also very well worth it.

Cons

I think SendOwl is great, but the look and feel of the checkout is a little too simple for me. It's too business-looking. It just doesn't scream "this is a truly different, fun product that outshines all others" which is the feel I want my clients to have.

Switched from

[SamCart](https://www.capterra.com/p/204117/SamCart/)

[PayKickstart](https://www.capterra.com/p/163329/Paykickstart/)

SamCart was way too expensive for what I was using it for. Paykickstart didn't have what I was looking for.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SP

Shawn P.

Owner of Website

E-Learning

### "Extremely Disappointed - Bad Customer Service"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 27, 2022

I started getting frustrated with SendOwl when they provided horrific support on getting Google Analytics and Facebook Pixels incorporated into their system. I couldn't analyze my conversions. They basically gave me cut-and-paste replies. Then when I did move my digital business to WIX and suspended my account with them, they immediately cut off my past customers from downloading the material they paid for. Just another added layer of bad customer service!

Pros

Ease of use. Good reporting. It's Priced OK.

Cons

It's challenging to incorporate Google Analytics and Facebook Pixels. First, they won't provide you with tech support. Also, when you decide to move your service to another platform, they immediately cut off your past customers from getting the content they paid for.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JD

Julien D.

CEO

E-Learning

### "Good to start but there's better"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

December 7, 2021

It helped us start our business but then we decided to switch to another cart platform.

Pros

Easy to use, perfect for small companies in the beginning because it's also pretty cheap. We used SendOwl to sell our ebook and it allowed us to put a watermark on the ebook with the email of the buyer.

Cons

The interface looks so old and it lacks a lot of options. It's bit limited when your company starts to grow.

Reasons for choosing SendOwl

The price

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Stefani B.

Founder

Human Resources

### "Good product for Selling Digital Products! "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

November 4, 2021

Pros

I liked the seamless interface when uploading a product to sell online, also the usability on the customer side when purchasing. It has a lot of add-ons as well which will make you easily impressed! And hopefully sell more products with :)

Cons

The only thing I did not like was the API attached to it, my developer had some difficulties with it and the price of it. These were the two biggest deterrents.

Alternatives considered

[ThriveCart](https://www.capterra.com/p/234835/ThriveCart/)

Reasons for choosing SendOwl

I actually chose ThriveCart ultimately, I made the switch really just due to price. However, you get what you pay for. If I was selling a LOT of online products, I would pay extra and get this but I am really not.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/210397/SendOwl/reviews/)

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