# SendOwl Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is SendOwl the right eCommerce solution for you? Explore 10 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/210397/SendOwl/reviews

---

SendOwl

3.7 (10)

[View alternatives](https://www.capterra.com/p/210397/SendOwl/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of SendOwl

Ease of use

4.4

Customer Service

3.5

## Showing most helpful reviews

Showing 1-10 of 10 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Heartbreak Whisperer  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Clean, Feature-Rich, Fast and Effective Setup"

February 12, 2022

4.0

Good! I recommend it completely for beginners, sellers on a budget and sellers who want a clean, simple design for their products.

Pros

I like the clean look and easy setup. I especially like the fast integration with Thrive Themes' Thrive Apprentice Wordpress Course plugin. Sendowl comes with free trials and set durations for subscriptions, upsells, bump offers and there's the drip-selling feature if you don't want to sell everything at once. The pre-selling feature is also something I haven't seen in other software. There are also cart abandonment notifications to the customer. Lastly, I think the $9/mth basic plan is well worth it, and starts a beginner right off. The other plans—Standard Plan - $15 per month, Premium Plan – $24 per month, Business Plan – $39 per month—at this time of writing—are also very well worth it.

Cons

I think SendOwl is great, but the look and feel of the checkout is a little too simple for me. It's too business-looking. It just doesn't scream "this is a truly different, fun product that outshines all others" which is the feel I want my clients to have.

Switched from

[SamCart](https://www.capterra.com/p/204117/SamCart/)[PayKickstart](https://www.capterra.com/p/163329/Paykickstart/)

SamCart was way too expensive for what I was using it for. Paykickstart didn't have what I was looking for.

Review Source

SM

Stephanie M.  
Owner  
Cosmetics  
Used the software for: 1-2 years

### "Perfect for the blogger or small business!!!!"

June 28, 2022

5.0

I used and owl to deliver my digital products to my customers. Send owl does an excellent job in letting you select how many downloads your customers can do. Any issues and their customer service was quick to handle them. It makes for a very hands-off digital product delivery. Great for those looking for a passive income.

Pros

I love cinderella! It's the perfect tool for any small business or blogger who is on a budget. Since the fees are low you can maximize your profit margins while still delivering a great product to your customers. It's easy to integrate into my WordPress website and has a very professional landing page for customers to view pictures and product descriptions. It really is the best low cost solution compared to Shopify or wix.

Cons

It does use PayPal for its payment processing. I did have to set up a PayPal account but it was free and easy. So it's really not a complaint.

Reason for choosing SendOwl

Price and look of professionalism.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Looking for something more cost-effective for my small business that was just getting off the ground.

Review Source

DB

Dan B.  
Software Developer  
E-Learning  
Used the software for: 1-2 years

### "Scam Company - Beware Small Business Owners"

May 13, 2025

1.0

If you like getting scammed and lied to then this this is the right place for you. I couldn't get past that so sent a \`please explain\` email to support. \[sensitive content hidden\](SendOwl) then closed my account. SendOwl believes they are correctly priced in the market at $159 / USD month. This is just their delusion. I was able to set up the exact same tech stack for $0 using Stripe & Cloudflare with a small time investment. Save your money and sanity and skip SendOwl for a self hosted solution or alternate platform.

Pros

It worked as a digital vendor and was a solution that saved the user a small amount of time for a reasonable monthly fee.

Cons

Deceitful and possibly fraudulent business practices. They change contract billing rates without consent. The business lured small business owners into free and cheap monthly plans and then increased the price of those plans by 1000%+ and moved free users to $39 USD / month. If you're unable to obtain a refund from them you are protected for 120 days to charge back the scam if you paid with a Visa card.

Review Source

SB

Stefani B.  
Founder  
Human Resources  
Used the software for: 1-2 years

### "Good product for Selling Digital Products! "

November 4, 2021

4.0

Pros

I liked the seamless interface when uploading a product to sell online, also the usability on the customer side when purchasing. It has a lot of add-ons as well which will make you easily impressed! And hopefully sell more products with :)

Cons

The only thing I did not like was the API attached to it, my developer had some difficulties with it and the price of it. These were the two biggest deterrents.

Alternatives considered

[ThriveCart](https://www.capterra.com/p/234835/ThriveCart/)

Reason for choosing SendOwl

I actually chose ThriveCart ultimately, I made the switch really just due to price. However, you get what you pay for. If I was selling a LOT of online products, I would pay extra and get this but I am really not.

Review Source

TF

Tom F.  
Customer Marketing Specialist  
Gambling & Casinos  
Used the software for: Less than 6 months

### "SendOwl Review"

April 14, 2025

4.0

SendOwl is great for selling products and analysis of sales.

Pros

Slick customer funnel, great for analytics.

Cons

User dashboard takes a bit to get used to.

Review Source

Babatunde O.  
SEO Marketer  
Marketing and Advertising  
Used the software for: I used a free trial

### "Sendowl was promising but could not link with my Stripe"

April 17, 2025

3.0

I am not sure what it was but the connect to the stripe button does not work for me. it keeps loading with the "Preparing to set up your account..." I tried it more than 10 times and waited untill I got This is taking longer than usual. While we sort this, you can continue your SendOwl account setup. So I dont know if the app is buggy and to make it worse no reply from support no live chat with humans either.

Pros

I like send owl for the packages it offered for my checkout integration. The fact that they host my files for me and deliver to the buyer solves so many problem for me.

Cons

The interface is great and everything but i prefer to create stripe keys and enter it myself to innitiate a connection.

Review Source

VR

Verified Reviewer  
Personal Finance Blogger  
Internet  
Used the software for: 2+ years

### "Great way to sell digital downloads"

May 19, 2022

5.0

I like SendOwl a lot, but I feel like it hasn't improved much the past few years while other competitors have been improving.

Pros

I like that you can use SendOwl with an existing site. If you have a WordPress website, you just add the buy button to your site. It's simple and quick to set up.

Cons

I've used SendOwl since about 2014. Several years ago, they made very frequent improvements and enhancements and the product got better constantly. However, the past few years, the development has stalled.

Reason for choosing SendOwl

SendOwl had better functionality

Review Source

SP

Shawn P.  
Owner of Website  
E-Learning  
Used the software for: 2+ years

### "Extremely Disappointed - Bad Customer Service"

January 27, 2022

3.0

I started getting frustrated with SendOwl when they provided horrific support on getting Google Analytics and Facebook Pixels incorporated into their system. I couldn't analyze my conversions. They basically gave me cut-and-paste replies. Then when I did move my digital business to WIX and suspended my account with them, they immediately cut off my past customers from downloading the material they paid for. Just another added layer of bad customer service!

Pros

Ease of use. Good reporting. It's Priced OK.

Cons

It's challenging to incorporate Google Analytics and Facebook Pixels. First, they won't provide you with tech support. Also, when you decide to move your service to another platform, they immediately cut off your past customers from getting the content they paid for.

Review Source

chima M.  
Content writer & Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Not great if you need video hosting"

June 9, 2023

5.0

Pros

It was easy to set up and had a checkout page that integrated with my website. The customization was awesome too and that made it feel like an extension of my website.

Cons

I couldn't host videos on SendOwl, meaning students had to download the entire course as a large zip file. It detracted from the learning experience students want when purchasing an online course. I moved to an LMS platform that offered video hosting so I could structure the course properly with quizzes, feedback, and certifications.

Review Source

JD

Julien D.  
CEO  
E-Learning  
Used the software for: 1-2 years

### "Good to start but there's better"

December 7, 2021

3.0

It helped us start our business but then we decided to switch to another cart platform.

Pros

Easy to use, perfect for small companies in the beginning because it's also pretty cheap. We used SendOwl to sell our ebook and it allowed us to put a watermark on the ebook with the email of the buyer.

Cons

The interface looks so old and it lacks a lot of options. It's bit limited when your company starts to grow.

Reason for choosing SendOwl

The price

Review Source

Similar Products

Featured