# Active Trader Pro Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Active Trader Pro Software - reviews, pricing plans, popular comparisons to other Stock Portfolio Management products and more. Source: https://www.capterra.com/p/210415/Active-Trader-Pro --- # Active Trader Pro Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Active Trader Pro ## What is Active Trader Pro? Stock portfolio management tool that helps traders monitor active investments via real-time alerts, risk tracking, analytics, and more. ## What is Active Trader Pro used for? [Investment Management](https://www.capterra.com/investment-management-software/)[Stock Portfolio Management](https://www.capterra.com/stock-portfolio-management-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Active Trader Pro?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.fidelity.com&name=Active Trader Pro) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Active Trader Pro 3.2 (13) VS. [3.3 (3)](https://www.capterra.com/p/207519/Sharesight/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.2 (13) Ease Of Use 3.3 (3) Value For Money 3.4 (12) Value For Money 2.5 (2) Customer Service 3.0 (11) Customer Service 4.5 (2) ## Active Trader Pro alternatives [Morningstar Direct](https://www.capterra.com/p/10027902/Morningstar-Direct/) [4.1 (251)](https://www.capterra.com/p/10027902/Morningstar-Direct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10027902/Morningstar-Direct/) Highest Rated [Seeking Alpha](https://www.capterra.com/p/229273/Seeking-Alpha/) [4.3 (43)](https://www.capterra.com/p/229273/Seeking-Alpha/reviews/) Starting price $29.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/229273/Seeking-Alpha/) [Investment Account Manager](https://www.capterra.com/p/135008/Investment-Account-Manager/) [3.0 (2)](https://www.capterra.com/p/135008/Investment-Account-Manager/#reviews) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/135008/Investment-Account-Manager/) [Aladdin](https://www.capterra.com/p/10013812/Aladdin/) [4.0 (1)](https://www.capterra.com/p/10013812/Aladdin/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013812/Aladdin/) [View all alternatives](https://www.capterra.com/p/210415/Active-Trader-Pro/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Portfolio Rebalancing 2.9 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Reallocation of assets to reflect changing investment goals or market conditions Risk Management 3.1 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties Monitoring 3.4 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Portfolio Accounting 3.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Tracking and logging the performance, risks, gains and losses of investments For Investment Advisors 3.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Used by financial advisors and money managers Portfolio Management 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk Active Trader Pro 7 features Used by financial advisors and money managers Observe and track the demand, usage, progress or quality of a system, product, or user Tracking and logging the performance, risks, gains and losses of investments Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk Reallocation of assets to reflect changing investment goals or market conditions Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties Interact with data visualization elements, such as charts and graphs, to drill down into data Features 3.4 (13) 3.4 Based on 13 reviews ## Pricing Value for money 3.4 (12) ### Starting price Contact vendor for pricing Free trial available Value for money 3.4 (12) 3.4 Based on 12 reviews ## Support, customer service and training options Customer Service 3.0 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (11) 3.0 Based on 11 reviews ## User reviews Overall rating 3.2 Based on 13 reviews Filter by rating 5(6) 4(0) 3(1) 2(2) 1(4) Mentioned topic Sorted by most recent Jessieah M. C.O.O. Entertainment ### "Fidelity Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 July 17, 2025 Not bad, just a steep learning curve. Theres always more to offer within an app, especially financial but not everyone needs it all. Pros The Fidelity app offers robust investing features with no trading fees on stocks and ETFs, intuitive account overviews, and strong retirement planning tools, making it excellent for both beginner and experienced investors managing multiple accounts in one place. Cons Some users find the app’s interface cluttered and occasionally glitchy, especially when navigating advanced options or research tools, and its design isn’t as sleek or user-friendly as newer investing apps like Robinhood or Webull. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Mercy M. Processor Education Management ### "Fidelity Investing " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 May 8, 2025 have only begun to use it but so far it has been a good experience Pros Easy to use interface, gives you alot of information and stats to help you make a decision Cons sometimes forget to use and will lose on some potentital gains Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HS harrison s. owner Retail ### "active trader pro review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 2, 2025 It's an awesome product and I highly recommend it. You won't be disappointed. Pros My overall experience with Active Trader Pro has been great. It's very user-friendly and has definitely made an impact on my workflow. Cons There wasn't much to dislike. The software is very intuitive to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Michelle S. CEO Accounting ### "Nice product " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2024 Great. I get to see my trade and account balance in real time Pros Easy to use and help is provided. I like being able to make decisions quickly Cons Nothing. It’s new to me so I like it so fat Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Michael P. Retired Financial Services ### "Look for an alternative to Active Trader Pro" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 December 16, 2024 A struggle. 90% of the time it functions as advertised. 10% of the time I am losing money or missing out on good trades. Pros Fidelity support is good. Active Trader Pro...not so much. Cons Lots of bugs. Will not update trades. I lose money because I cannot sell a moving security. Fidelity support is great - Active Trader Pro...not so much. Look for an alternative. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TW Todd W. President Health, Wellness and Fitness ### "Best online trading software in my own head to head analysis." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2023 Extremely pleased. For my investing purposes, it is the absolute best online software available for retail investors. I conducted my own study in order to measure the quality of order fills by placing identical trades in my Fidelity Active Trader Pro account and in my Interactive Brokers account, and the fills were identical, other than the fact that I paid my commissions on my Fidelity trades but I had to pay commission on the trades placed in my Interactive Brokers account. In fact, many times I orders are filled at prices that are actually superior to the exchange posted prices (I place a lot of trades that can be easily be measured because I will oftentimes place my opening and closing trades at either the market open or close each day. Pros Free commissions on equity trades, quality of order fills, extremely extensive inventory of stocks available for short-selling. Cons The only negative issue with this product is the fact that if you want to initiate a short sale position at the market open, you must place the trade between 8:00 am and 9:15 EST as opposed to the night before with all other brokerage software that I've used in the past. Alternatives considered [thinkorswim](https://www.capterra.com/p/230493/thinkorswim/) Reasons for choosing Active Trader Pro The Fidelity Active Trader Pro platform is easier to navigate, and the availability of stocks to short is far superior to what was available to me on thinkorswim. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KH Kelly H. Joint Venture Accountant Accounting ### "Best in the business! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 24, 2022 Pros Active Trader Pro gives you all the information you need to invest strategically in one place. After using other softwares, I was very pleased with the functionality. I would never go back to another company. One should never invest blind, and Fidelity gives you everything you could need to be knowledgable. Cons Fidelity gives you so much information on your investments that it can be overwhelming and the website isn't always easy to navigate, but once you get the hang of it, it's no big deal! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW Jim W. User Financial Services ### "Worst Trading Platform Ever. Do Not Use Ever!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 11, 2022 I use it daily with terrible experiences. Pros There aren't any pros about this software. Cons This is like the free AOL disks we'd get in the mail in the mid 90's, and likely hasn't been updated since. No hot keys, minimal customization, frequent streaming errors with invalid data. Seperate trade tickets for pre and post market orders that de-populate fields when one field is changed. Slow and buggy, this is an insult from one of the largest financial institutions. This is REALLY BAD SOFTWARE. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PC Paul C. Retired Electrical/Electronic Manufacturing ### "Lots of Features, But Buggy" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 August 10, 2022 Despite the bugs, it is still a powerful platform. As a retired person that likes to keep an eye on my portfolio daily, it suits my needs pretty well. Pros Lots of features and data available in real-time. Cons Software is buggy. Periodic lock-ups, lags, etc. Support is virtually non-existent. When you do get them, they always blame your computer or your configuration. I'm on my 3rd computer using this software, and have continuously had the same issues on each one. Hard to believe it's my PC. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mark S. Investor Information Technology and Services ### "Chart Drawings do not save" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 March 28, 2022 I have all my retirement accounts with Fidelity, before I became an active investor. Pros Easy to place trades. Good foundation for what could be an excellent product. Cons \- Drawings on charts do not save, so if you like to draw trend, support, and resistance lines, etc. you are out of luck. I am forced to do all of my charting in Think or Swim, but my trades in ATP, which is a real pain. - Slooooooooooowwww - No customer technical support - Fidelity does have a minimal support team on Reddit, if you can find it. Why you have to be a Reddit user to get support from Fidelity baffles me. I have tried many times to contact ATP support at Fidelity, but I have given up. - Saved layouts are a mystery as are charts. You never know what you are going to see when you reopen a stock symbol to review. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/210415/Active-Trader-Pro/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)