--- title: "Amazon DSP Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Amazon DSP Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more." source_url: "https://www.capterra.com/p/210701/Amazon-DSP/" page_type: "product" language: "en" --- # Amazon DSP Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Amazon DSP ## What is Amazon DSP? Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels. ## What is Amazon DSP used for? [Ad Server](https://www.capterra.com/ad-server-software/)[Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Amazon DSP?[Manage this product listing](https://www.g2.com/products/amazon-amazon-dsp/claim_requests/new?auto=true) ## Amazon DSP Overview Updated August 2026 AI summary Amazon DSP enables organizations of all sizes to manage and optimize digital advertising campaigns across multiple channels through a cloud-based platform. Covering ad inventory management, audience targeting, bidding strategies, and ROI tracking, it offers display ad management as a notable capability. Businesses use it to coordinate and analyze their advertising efforts within demand side platform and display advertising categories. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Amazon DSP 3.7 (3) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.3 (3) Ease Of Use 4.2 (210) Value For Money 3.0 (2) Value For Money 4.6 (208) Customer Service 3.0 (2) Customer Service 4.6 (208) ## Amazon DSP alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (31)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) [4.5 (6)](https://www.capterra.com/p/210458/TubeMogul/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210458/TubeMogul/) [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [View all alternatives](https://www.capterra.com/p/210701/Amazon-DSP/alternatives/) ## FAQs about Amazon DSP Overview ### What company size and specific industries is Amazon DSP built for? Amazon DSP is designed for advertising and marketing agencies that manage media buying for advertisers across multiple ad sources. It is aimed at agency teams rather than a specific company size or industry, making it a fit for organizations focused on digital advertising, campaign management, and ad inventory purchasing. Features and Usability ### What are the key features of Amazon DSP? Amazon DSP offers campaign management, campaign planning, and advertising management for programmatic buying. It includes audience targeting, bidding strategies, and ad inventory management, plus display, video, mobile, and social ad serving. Analytics features include real-time reporting, campaign analytics, ROI tracking, activity dashboards, and third-party integrations. Getting Started and Support ### What training and onboarding options does Amazon DSP offer? Amazon DSP provides videos for training and onboarding support. These videos can help teams learn the platform at their own pace and review key steps as needed. No other training formats are confirmed in the catalog data. Getting Started and Support ### What customer support options does Amazon DSP offer? Amazon DSP provides email/help desk support and FAQ/forum resources for users seeking help with setup, account issues, and product guidance. Support information is organized for self-service and direct inquiries, with no reviewer feedback available here to describe response speed, helpfulness, or common frustrations. ## Features Multi-Channel Marketing 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Audience Targeting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Bidding Strategies 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Acquire advertising inventory or impressions that are used to place ads on various channels Campaign Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Performance Metrics 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Amazon DSP 28 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bidding Strategies: Acquire advertising inventory or impressions that are used to place ads on various channels - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Data Import/Export: Import and export data to and from software applications - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Ad Serving: Ads displayed directly within a video player - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.7 (3) 3.7 Based on 3 reviews ## Pricing Value for money 3.0 (2) ### Starting price Free trial not available Value for money 3.0 (2) 3.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (2) 3.0 Based on 2 reviews ## User reviews Overall rating 3.7 Based on 3 reviews Filter by rating 5(1) 4(1) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent Jack C. Senior Marketplace Manager Retail ### "Amazon DSP" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 December 20, 2023 Pros After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS Cons You have to spend $500 per day to open a campaign, so we couldn't open smaller categories. Campaign management is a black box. Your rep wants you to spend money and does not care about ROAS. You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DJ Diendere J. Social media manager Marketing and Advertising ### "Amazon DSP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 19, 2022 Pros This software handles advertising campaigns well I have a very good experience with this software Cons It's not as effective on a smartphone as on a PC Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Studente Research ### "Buono, ma migliorabile" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 8, 2022 Pros Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie. Cons Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.