# Amazon DSP Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Amazon DSP Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more. Source: https://www.capterra.com/p/210701/Amazon-DSP --- # Amazon DSP Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Amazon DSP ## What is Amazon DSP? Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels. ## What is Amazon DSP used for? [Ad Server](https://www.capterra.com/ad-server-software/)[Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Amazon DSP?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://aws.amazon.com/&name=Amazon DSP) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Amazon DSP 3.7 (3) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.3 (3) Ease Of Use 4.2 (49) Value For Money 3.0 (2) Value For Money 4.6 (43) Customer Service 3.0 (2) Customer Service 4.6 (42) ## Amazon DSP alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (195)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (27)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) [4.5 (6)](https://www.capterra.com/p/210458/TubeMogul/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210458/TubeMogul/) [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233827/Genius-Monkey/) [View all alternatives](https://www.capterra.com/p/210701/Amazon-DSP/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Multi-Channel Marketing 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Audience Targeting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Bidding Strategies 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Acquire advertising inventory or impressions that are used to place ads on various channels Campaign Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Performance Metrics 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Amazon DSP 28 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertised inventory that is featured and tracked across marketing campaigns Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Manage advertising space and its sales within your network or publication Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Acquire advertising inventory or impressions that are used to place ads on various channels Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Import and export data to and from software applications Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Tracks metrics that provide insight into how a user interacts with any interface or product Self-serving platform to help advertisers manage their ads on apps or mobile web. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Arrange tasks based on the level of priority or urgency Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Create and manage advertising campaigns on social media networks Set up connections to third-party platforms to improve business processes Ads displayed directly within a video player Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.7 (3) 3.7 Based on 3 reviews ## Pricing Value for money 3.0 (2) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.0 (2) 3.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (2) 3.0 Based on 2 reviews ## User reviews Overall rating 3.7 Based on 3 reviews Filter by rating 5(1) 4(1) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent Jack C. Senior Marketplace Manager Retail ### "Amazon DSP" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 December 20, 2023 Pros After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS Cons You have to spend $500 per day to open a campaign, so we couldn't open smaller categories. Campaign management is a black box. Your rep wants you to spend money and does not care about ROAS. You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DJ Diendere J. Social media manager Marketing and Advertising ### "Amazon DSP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 19, 2022 Pros This software handles advertising campaigns well I have a very good experience with this software Cons It's not as effective on a smartphone as on a PC Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Studente Research ### "Buono, ma migliorabile" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 8, 2022 Pros Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie. Cons Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)