--- title: "TV & Radio Attribution Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TV & Radio Attribution Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more." source_url: "https://www.capterra.com/p/210981/TV-Attribution/" page_type: "product" language: "en" --- # TV & Radio Attribution Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) TV & Radio Attribution ## What is TV & Radio Attribution? We measure actions not audiences. Ratings estimates are not meaningful enough to predict advertising outcomes. Marketers need a smarter way to buy offline media such as TV Broadcast, Cable, Satellite TV. Algorithmic TV Attribution is the best method of measuring offline advertising effectiveness. We support attribution at the national and local level simultaneously and one of the only companies to also measure local Radio. ## What is TV & Radio Attribution used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $899 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TV & Radio Attribution?[Manage this product listing](https://www.g2.com/products/quality-analytics-tv-radio-attribution/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TV & Radio Attribution 0.0 VS. [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $899 Other, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (22) Value For Money 0.0 (0) Value For Money 4.4 (20) Customer Service 0.0 (0) Customer Service 4.5 (21) ## TV & Radio Attribution alternatives Highest Rated [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Improvado](https://www.capterra.com/p/163884/Improvado/) [4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163884/Improvado/) [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) [4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202871/Adobe-Analytics/) ## FAQs about TV & Radio Attribution Overview ### What company size and specific industries is TV & Radio Attribution built for? TV & Radio Attribution targets direct brands, media buying agencies, publishers, and broadcast channels of any company size, making it suitable for organizations involved in television and radio advertising, media buying, publishing, and broadcast operations. Features and Usability ### What are the key features of TV & Radio Attribution? TV & Radio Attribution includes attribution modeling, cross-channel attribution, and multi-touch attribution for measuring campaign impact across channels. It also offers campaign analytics, conversion tracking, ROI tracking, and performance metrics, plus dashboard, data visualization, reporting and statistics, customer journey mapping, and API access for integrating attribution data. Integrations ### Which third-party tools and platforms does TV & Radio Attribution integrate with? TV & Radio Attribution integrates with Google Analytics 360. Getting Started and Support ### What training and onboarding options does TV & Radio Attribution offer? TV & Radio Attribution provides live online sessions, documentation, and videos to support training and onboarding. Live online sessions can guide users through setup and key features, documentation offers written reference material, and videos support self-paced learning and feature review. Getting Started and Support ### What customer support options does TV & Radio Attribution offer? TV & Radio Attribution provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support is available in the catalog data, so user experience details such as response speed or helpfulness cannot be described here. ## Features AI summary Based on 890 Advertising Agency reviews Capterra data shows that buyers of advertising agency software rank the following features as their top priorities: - **Project Management** (**40%** of reviewers rated this feature as critical) - **Task Management** (**49%**) - **Activity Dashboard** (**39%**) TV & Radio Attribution includes **Activity Dashboard**, giving teams visibility into campaign activity and performance in one place. However, it does not offer **Project Management** or **Task Management**. Instead, it provides **Reporting & Statistics** (**51%**) and **Campaign Analytics** (**40%**), which can help agencies track results, measure campaign impact, and make better planning decisions, allowing teams to monitor performance closely and improve client reporting. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Analytics Track and interpret campaign performance metrics TV & Radio Attribution 25 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Planning: Plan and strategize marketing campaigns - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Basic $899.00 Other,Per Month ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.