# TV & Radio Attribution Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about TV & Radio Attribution Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more.

Source: https://www.capterra.com/p/210981/TV-Attribution

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# 

 TV & Radio Attribution Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

TV & Radio Attribution

## What is TV & Radio Attribution?

We measure actions not audiences. Ratings estimates are not meaningful enough to predict advertising outcomes. Marketers need a smarter way to buy offline media such as TV Broadcast, Cable, Satellite TV. Algorithmic TV Attribution is the best method of measuring offline advertising effectiveness. We support attribution at the national and local level simultaneously and one of the only companies to also measure local Radio.

## What is TV & Radio Attribution used for?

[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$899

Other, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for TV & Radio Attribution?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://qualityanalytics.io&name=TV & Radio Attribution)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### TV & Radio Attribution

0.0

VS.

[5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews)

Starting Price

$899

Other, Per Month

Starting Price

$75

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

5.0 (3)

Value For Money

0.0 (0)

Value For Money

4.7 (3)

Customer Service

0.0 (0)

Customer Service

4.7 (3)

## TV & Radio Attribution alternatives

[4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Improvado](https://www.capterra.com/p/163884/Improvado/)

[4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163884/Improvado/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Advertising Management

Manage advertising space and its sales within your network or publication

API

Application programming interface that allows for integration with other systems/databases

Attribution Modeling

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Campaign Analytics

Track and interpret campaign performance metrics

TV & Radio Attribution 25 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and interpret campaign performance metrics

Plan and strategize marketing campaigns

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track user conversions from all digital sources

A report showing what actions customers perform

Visualize and analyze customer experience across all touchpoints and channels

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Evaluate the impact of each touch point that drives a conversion

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Interact with data visualization elements, such as charts and graphs, to drill down into data

Graphical representation of data or processes

Collect and analyze traffic data about website visitors

Get Advice

We can help you find the software with the features you need.

## Pricing

Free Trial

Basic

$899.00

Other,Per Month

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)