# Pricen Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Pricen the right Pricing Optimization solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/211132/Sniffie/reviews --- Pricen 4.7 (15) [View alternatives](https://www.capterra.com/p/211132/Sniffie/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Pricen Ease of use 4.4 Customer Service 5.0 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Lasse R. Head of Product Pricing Automotive Used the software for: 2+ years ### "A good lean, modern, pricing tool" June 22, 2023 5.0 What I have liked most is the active interaction with, and dedication to customer of the Sniffie team. Pros We use most importantly the price information capture functionality of Sniffie, as our business model does not require the other functionalities Sniffie would be able to offer. For this purpose Sniffie works well - it is quick, and easy to use, and integration to our existing business processes was very simple. Cons For us some limitations in the comparison groups have caused some need to replan what data we want to capture. This is an understandable commercial construct, though. Review Source VR Verified Reviewer Commercial Manager Retail Used the software for: 6-12 months ### "Scalable and powerful tool with a fantastic team of professionals behind it" December 12, 2022 5.0 You really need to have resources allocated for it and have an existing pricing strategy and planning in place to get the most of it. The team behind it is super professional and will help you with whatever you need quickly. Pros Dynamic pricing is everything but what I really enjoy the most is the team that you can pitch ideas and needs to tailor them to suit your business and strategies best. You get so much critical market information that it might be overwhelming at first. Cons Takes some time to learn everything by heart when you've used to something else. Review Source TS Tanja S. Development Manager Pricing Retail Used the software for: 2+ years ### "-" December 21, 2021 4.0 Very helpful service & good development cooperation with Sniffie. Pros Is easily modifiable to company's own needs. Cons The view is sometimes a bit 'blurry' due to small font. Review Source AL Alex L. Pricing Specialist Retail Used the software for: 6-12 months ### "Great product with a lot of features out of the box " May 15, 2023 5.0 Pros Sniffie has automated our price matching processes, we can trust that our products are correctly priced compared to the competition. It also helps us to save time. The product is fairly easy to use once you have gotten used to it. Also, it was fairly easy to integrate within our existing processes. We also love the customer support from Sniffie, they are always eager to help us if we face some issues. Cons There is not anything missing from Sniffie, which we would definitely want to be in there. However, the analytics modules in Sniffie are somewhat hard to use at the beginning, so there is a learning curve in using those. Review Source KS Keerthana S. Architect Writing and Editing Used the software for: 6-12 months ### "High level pricing softwre" December 9, 2023 4.0 Besdt customer support and best pricing tool in markete. Pros i have using this tool last seven month and it's highly scalable software .easy to use this software.pricing and calculation made easy with this tool and easy to integration with ERP system. Cons Sniffie needs to imorove on the UI and otherwise best tool to use for pricing. Review Source JP Jasmin P. Marketing manager Pharmaceuticals Used the software for: 6-12 months ### "Sniffie Review" June 2, 2023 4.0 Overall experience is good and it is useful product to discover competitor's prices and make dynamic pricing strategies. Pros The product is easy to use. I like the most that there are many of ways to create pricing strategies with AI and the support is great. Cons There are sometimes technical bugs but not often. Review Source JH Jesper H. Pricing Manager Automotive Used the software for: 2+ years ### "Excellent product with exceptional customer service" May 11, 2023 5.0 Pros Sniffie has multiple useful features for pricing analytics, delivered in a simple and user-friendly interface that is easy to use. Their customer service is exceptional and I have always gotten quick replies and assistance for any problems, requests or development ideas I may have had. Cons I have no negative feedback to give as I have not faced any issues worth mentioning while using Sniffie. Review Source Jari K. COO Consumer Electronics Used the software for: 2+ years ### "Using Sniffie for managing campaigns " December 20, 2022 5.0 Genuine willingness to support the business growth. Focus is not only the tech side, but the help in general is significant. Highly appreciated. Pros Setting up pricing campaigns is really simple and straightforward. Seamless intergration to our online shop platform makes life so much better. :) Cons Not enough time to utilize the features. Review Source JP Juho P. ecommerce development lead Wholesale Used the software for: 2+ years ### "Sniffie use in tire business" February 1, 2021 5.0 Im alright but when I have a problem/questions Sniffie team replies quickly. Pros Its easy to use and integration with our ERP went well. Sniffie team replies very quickly when there is a question/problem. Cons If there is no same item code to match our items to competitor items we usually need to match these manually. In tire business item names have too much variation to safely link the closest match. Review Source VT Vladimir T. CEO Consumer Electronics Used the software for: 2+ years ### "Sniffie is helping us grow and manage pricing" November 13, 2020 5.0 Having been with Sniffie as a customer from the very start I can 100% vouch for the excellent professional team and leadership exercised in the company. Customers are taken extremely seriously and things get solved fast and friendly. Software is fast and easy to use even with big amounts of data. Pros Best features of the software are the automated reports and price updates. Pricing of key products in our company has been made very easy with these tools. Cons There are new system integrations that are under way and we are eager to implement them in the near future Reason for choosing Pricen There really was no other such company in Finland and I was interested in the professional team involved. I am very glad we made a decision to become customers and have been happily so for years now. Review Source JP Jukka P. Pricing BI Analyst Building Materials Used the software for: 2+ years ### "A priceless tool for price monitoring!" December 23, 2020 5.0 Sniffie has been a great tool to set the right price points of our campaigns to support the volume and understand the price elasticity. Sniffie has also been a significant help to improve the price image of our different electronic marketplaces. Pros \-Easy to implement and use -Great pricing monitoring via automated reports of market price changes -Excellent customer support -Possibility of combine pricing data with our existing systems Cons \-Because of the nature of our products (e.g. lot of products without EAN code) the product matching could be difficult. Fortunately this has to be done only once. Reason for choosing Pricen There wasn't any other company in Finland who offered such a holistic solution for price monitoring. Review Source TK Tomi K. founder Retail Used the software for: 2+ years ### "Value for the money!" March 7, 2021 4.0 We have been very satisfied with the platform and its development, and I can warmly recommend it to you as well. Pros Based on the results Sniffie will boost your revenue and profit. Excellent support and development team! Cons Product mapping takes time but otherwise it is worth it. Review Source JZ Justin Z. VP Apparel & Fashion Used the software for: Less than 6 months ### "Amazing for clothing business" December 12, 2022 5.0 All very good. Initial set up was easy. System gets stronger over time. Pros I like that our profits have increased. Amazing for the bottom line. Cons Need to manage pricing in feeds. Just set to less often. Review Source PP Pratik P. Staff Software Engineer Information Technology and Services Used the software for: I used a free trial ### "Best Price optimization tool " December 12, 2023 4.0 My overall experience with this tool is very good. I like it a lot. Pros I like this tool a lot because it is best as compared to other tool which are available for price optimization. It gives very accurate result and helped me a lot for various business requirement. Cons The time taken by this tool for processing is little bit high. Review Source AP Ajay P. Software Developer Information Technology and Services Used the software for: Less than 6 months ### "awesome price optimization tool" November 29, 2023 5.0 It is the best experience as compared to other tool Pros Sniffle is the best price optimization tool. It helped a lot to track price of product with other competitor Cons There are no flaws in this toll currently Review Source Similar Products Featured ## Related categories [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)