# Explorer Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Explorer the right Competitive Intelligence solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/211320/Explorer/reviews

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Explorer

5 (39)

[View alternatives](https://www.capterra.com/p/211320/Explorer/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Explorer

Ease of use

4.9

Customer Service

4.9

## Pros and Cons in Reviews

Kirandeep K

Business Manager Mobile CommerceComputer Software, 51 - 200 employeesUsed the software for: I used a free trial.

“The interface is easy to use, and the data provided is comprehensive enough to help find find a lot of niche mobile app companies.“

January 4, 2023

ML

Mathieu L

ResearcherResearch, Self-employedUsed the software for: 1-2 years.

“It can be costly based on the project.“

March 17, 2021

NM

Nicholas M

Manager, Global Supply PartnershipsMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial.

“Additionally, the visual UI is intuitive, and the lists we generate can be easily exported to Excel.“

February 11, 2022

MV

Manogna V

Senior Sales ManagerComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months.

“The interface is very user-friendly which led to easy onboarding for us.“

January 10, 2023

VK

Vladimir K

CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months.

“I like the easiness of the API and the variety of data points available in the subscription.“

February 4, 2022

## Showing most helpful reviews

Showing 1-25 of 39 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mary H.  
Strategy Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Useful Competitive Intelligence Tool"

February 20, 2024

5.0

Pros

I like Explorer's up-to-date SDK data and the ability to track specific SDKs.

Cons

No cons at the moment. Explorer's features cover our use case.

Switched from

[Apptopia](https://www.capterra.com/p/190327/Apptopia/)

Better SDK data and a better data exporting format for the purposes of analyzing up-to-date SDK data.

Review Source

Joshua A.  
Chief Strategy Officer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Chief Strategy Officer"

January 6, 2024

5.0

Pros

I really liked the SDK stats (and how up to date it was) vs other competitors

Cons

No cons at the moment on my side. Happy with the product

Switched from

[Apptopia](https://www.capterra.com/p/190327/Apptopia/)

Better stats for SDK distribution vs Apptopia (where data was stale)

Review Source

VK

Vladimir K.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Easy to use tool to get added value to our ML"

February 4, 2022

5.0

Pros

I like the easiness of the API and the variety of data points available in the subscription.

Cons

Haven't found any cons so far. Straightforward implementation fast support.

Review Source

Christoph B.  
VP of Marketing  
Computer Software  
Used the software for: Less than 6 months

### "One tool to truly get the insights you need"

December 8, 2022

5.0

I think it's simply a great product.

Pros

42 Matters has a very clean database, so the data allows it to run proper analyses. It is also much more teacher than alternative databases and contains exactly the information you need. It was quite a task to compare the different alternatives for app analytics but I eventually found the provider I trust.

Cons

I would have appreciated it if I had found the summary of how many countries an app ranks in the top 10, top5, which would also be accessible in the general database. It is available when you click on the app but I would have loved to export that information for some custom analyses.

Review Source

Kirandeep K.  
Business Manager Mobile Commerce  
Computer Software  
Used the software for: I used a free trial

### "Best tool for Lead Generation for Mobile Market"

January 4, 2023

5.0

I was looking for a tool to filter leads within a particular industry. The tool helps me provide just that without a huge price tag compared to some of its alternatives.

Pros

The interface is easy to use, and the data provided is comprehensive enough to help find find a lot of niche mobile app companies.

Cons

Everything seems to work as expected. So far, there is nothing negative to add.

Review Source

Joe M.  
Director of Sales Engineering  
Information Technology and Services  
Used the software for: Less than 6 months

### "42matters has overdelivered"

October 6, 2021

5.0

Pros

The SDK Explorer feature and the individual app intelligence such as monthly downloads, geo breakdown, embedded SDK, and user reviews info have all been a huge value add to our market research and GTM efforts. The 42matters team has been extremely helpful and responsive when requesting new SDK mappings. Customer support is excellent!

Cons

Lack of app intel on monthly active users

Review Source

Iram K.  
International Business Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Best tool for App Insights & Technology Used"

May 9, 2022

5.0

I am really happy with this tool so far. It's easy to use. You can add filters to target the apps & data of your choice.

Pros

It is a great tool to get all the information about an App or website. It provides a detailed app insights and technology used.

Cons

This can be an expensive investment for start-ups but would worth it.

Review Source

Arvind P.  
Software Engineer  
Computer Software  
Used the software for: I used a free trial

### "Amaazing product"

June 22, 2021

5.0

Pros

Contains pretty much all the data I require for daily use and is pretty accurate on everything. Extremely intuitive and easy to use as well. Also, the documentation for the API is on-point as well - provides a ton of additional information, especially useful for integration with other apps.

Cons

Cannot think of any negatives from our usage.

Review Source

VR

Verified Reviewer  
Director  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great tool for finding leads"

April 27, 2023

5.0

From first call with their sales executive, to product demos, to using the product it has been a top notch experience.

Pros

Found the monthly active user estimates a great tool to identify the right leads for us

Cons

Nothing as such, just that the pricing could be little more affordable for small business like ours.

Review Source

Tom K.  
VP Programmatic  
Online Media  
Used the software for: Less than 6 months

### "Good product"

May 11, 2021

5.0

9/10

Pros

Very easy to use, contains a lot of data, value for money

Cons

No ad sizes - seems like they're aware of that and thinking about integrating it in the future

Review Source

WM

Will M.  
Specialist  
Management Consulting  
Used the software for: Less than 6 months

### "Valuable Source of App Data"

March 15, 2021

5.0

Pros

The ready access to data across a huge app database allows us to quickly research and segment our markets. Excellent customer service and communication.

Cons

I have no recommendations for improvement at this point.

Review Source

MK

Muhammad K.  
Founder  
Consumer Electronics  
Used the software for: Less than 6 months

### "A gamechanger"

December 14, 2021

5.0

Pros

The ease at which I could pick apart other peoples applications and learn at light speed

Cons

I feel as if this was fine to accomplish my purpose, and I recommend it wholeheartedly

Review Source

CO

Christopher O.  
Strategy Analyst  
Telecommunications  
Used the software for: Less than 6 months

### "43 Matters - Market Research"

March 26, 2021

5.0

Pros

Really easy to use platform which allows you to segment the market on very unique fields. GREAT SDK information and the ability to explore before you decide what you want to export

Cons

Does not offer MAU or DAU information, but I believe it is in the pipeline for next few months.

Review Source

AA

Aleksandra A.  
Junior Researcher at the Institute for Finance and Artificial Intelligence  
Research  
Used the software for: I used a free trial

### "Excellent user-friendly research tool"

March 28, 2023

5.0

Explorer significantly helped my doctoral research and other market research conducted at our Institute. It offered market insight that was crucial for my thesis. In the digital era we live in, apps are an indicator of general demand for a significant amount of services and products. Because of that this tool can crucially contribute to researchers in various business, economy, social and technological areas. I highly recommend it.

Pros

What I like the most is user-friendly interface, that the product is simple to use and offers a lot of various information. As such can be incredibly useful for various intentions, from competition to performance analysis, as well as for general market and demand analysis.

Cons

I honestly found no cons - no features were difficult to use and it offers a great deal.

Review Source

RS

Rafael S.  
Security Supervisor  
Security and Investigations  
Used the software for: 2+ years

### "Explorer"

April 15, 2021

5.0

This platform has helped me at work when I need information that cannot be found on other platforms. It is easy to use and works will with my work assignments during a normal business day.

Pros

This program is another option to use at work when exhausted options in Chrome, another tool in the work cabinet.

Cons

I have not experienced any major issues with this program other than subtle differences in the pages with first opened from the desktop.

Review Source

TP

Tonino P.  
Impiegato  
Telecommunications  
Used the software for: 2+ years

### "Utilissimo navigatore per confronto APP"

October 6, 2023

5.0

a volte e difficile analizzare le varie app, sè non installandole utilizzando 42Exp diventa pratico e facile

Pros

Provandolo l'ho trovato pratico e vantaggioso per navigare nella giungla delle app di Google Play

Cons

Nella prova non ho riscontrato particolari complessità

Review Source

NM

Nicholas M.  
Manager, Global Supply Partnerships  
Marketing and Advertising  
Used the software for: I used a free trial

### "Versatile Lead Generation Tool"

February 11, 2022

5.0

The sales/ business development team at 42Matters is attentive and responsive.

Pros

42Matters' Explorer Enterprise service offers many different ways to filter & refine publisher searches. This feature allows my team and I to quickly generate lists for targeted B2B marketing outreach. Additionally, the visual UI is intuitive, and the lists we generate can be easily exported to Excel.

Cons

At first, we tried their API service, but that wasn't the right fit. The Explorer Enterprise product is better suited for our lead generations needs.

Reason for choosing Explorer

42Matters offers more robust data on App-based publishers than SimilarWeb, which is more focused on mobile and desktop web publishers.

Review Source

CP

Cristina P.  
Director Data Partnerships  
Information Services  
Used the software for: 2+ years

### "Great Product"

December 17, 2020

5.0

This is the feature I use the most. The data is very accurate and it's very easy to use the searching tools.

Pros

The product is really easy to use, with a great amount of information that is updated regularly. I use mainly the Explorer feature - the accuracy of the data and the friendly interface makes it my favourite tool in the market. The support team is also great and very responsive.

Cons

I don't have any faults to highlight in the software.

Review Source

ET

Elaine T.  
Business Development Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "An amazing tool to work with"

November 15, 2021

5.0

Pros

The platform organizes information in an easy-to-find way. The complexity of information that composes the platform is very attractive.

Cons

nothing to add here, the tool has all the information that we need.

Review Source

YL

Yu-Ting L.  
Senior Lecturer  
Higher Education  
Used the software for: I used a free trial

### "Multiple filters to define top apps & Responsive customer support"

November 24, 2023

5.0

In our exciting research project, we're delving into the world of 'top apps,' decoding their features based on criteria like ratings, the number of rating, download range, and more. This fascinating journey is made possible through the utilization of multiple filters.

Pros

The team is willing to be flexible to create effective solutions. Additionally, the representatives are investing adequate time in troubleshooting their issues. The combination of speed and accuracy during the query phase generates a delightful customer experience.

Cons

Certain questions would need to be addressed by different customer support representatives, but overall, it is a great experience to discuss the details, meeting the needs.

Review Source

AL

Aaron L.  
CEO  
E-Learning  
Used the software for: Less than 6 months

### "A Start-up Essential!"

August 10, 2023

5.0

I have used it to support market research, investor financials and various other benchmarking use cases. It's really cut the time down for me and made this part more streamlined.

Pros

Oh wow, this product really is easy and quick to use with the exact level of detail that we require without it becoming complex. the support is superb too.

Cons

Perhaps the 1 app = the same app on each platform. That could probably be consolidated so a view of 'Android + IOS' for example.

Review Source

MA

Mina A.  
Assistant Professor of Marketing  
Higher Education  
Used the software for: Less than 6 months

### "Very helpful "

February 24, 2022

5.0

Pros

42matters is one of the few platforms providing SDK information but unlike many platforms they allow trials so see if they're a fit and their sales groups is very flexible in coming up with terms that work for you. I am in academia and not many platforms are willing to work with the unique reds of academic research. I really appreciate that.

Cons

I wish there was more flexibility in terms of when to start the subscription.

Review Source

RM

Raveesh M.  
Faculty  
Education Management  
Used the software for: I used a free trial

### "High quality data for cross platform comparison"

September 7, 2021

5.0

Pros

Very impressed by their high quality data across multiple platforms (Android and iOS) and their app matching feature. I also like their use of ML and manual tagging to provide IAP categorization of apps. Their APIs also are well-designed and the documentation is top-notch.

Cons

A feature improvement for explorer would be to get historical data for changelog etc. for a longer horizon by a click of a button.

Review Source

VG

Vimlesh G.  
Founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "An important addition to our marketing arsenal"

December 7, 2021

5.0

Pros

The SDK intelligence solution is the most used by our team on a daily basis and it has changed the way we do our sales and marketing. We have now become very focused and know which companies to reach out to using the 42matters SDK intelligence data.

Cons

There are no cons that we can think of as it it meeting all our requirements.

Review Source

SN

Saif N.  
Business Analytics  
Banking  
Used the software for: I used a free trial

### "Rating 42 Matters"

December 7, 2023

5.0

Pros

Ease of use, very informative and well organized

Cons

Its a bit expensive but overall satisfied.

Review Source

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