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With Persona by Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes. 1. Drive growth: Get ideas from desirable segments to expand business 2. Know your customer: Gain clarity on audience, segments & their evolution 3. Perform competitor analysis: Uncover your competitors' strategies & keywords 4. Refine ideal profile: Hone your ideal customer profile with competitor data
Provider
Delve AI
Located In
United States
Foundation
2019
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Digital marketers, marketing agencies, business owners, product managers & designers. Used by 5000+ B2B & B2C businesses in 80+ countries.
Content Source: Persona
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Persona Reviews
"Develop Your Customer Personas while being Cost-Effective "
Overall: We are able to understand our customer base and see leads that visit our website while getting a better understanding of the trends across our customer base
Pros: As a relatively new company, It gives us a lot of insight into our customer base. It also gives us a and the typical actions they take while visiting our website.
Cons: The process to integrate the software with our google analytics was somewhat difficult but we were able to do so with support/our third-party SEO team.
"Great Insights "
Overall: Its a great tool for data driven marketers
Pros: Understanding the customer reduces the cost to acquire, most customer insights are based on anecdotal data - having this depth of information makes it easier to develop plans and target digital marketing activity
Cons: Adding features is a bit complex - and not clear
"Personas with Delve.ai"
Overall: Excellent experience, great customer service
Pros: Ease of use and setup, summary emails every week that show the new leads as well as the persona of the various types of users from company
Cons: Like to see more call to action after the information where I can know more information about pinpointing who might have browsed the website
"Client Success Through delve.ai Consumer Personas"
Overall: I'm seeking to help my clients best position their brands in the market. delve.ai gives me an advantage to over-deliver value with their persona platform.
Pros: delve.ai is committed to strong partner relationships. The user experience is intuitive, easy to interpret and present.
Cons: As delve.ai grows as a new startup, building out robust industry/category comps will enable more segmented personas to come to life.
