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Meta for Business

Reviews of Meta for Business

4.4 (2344)
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Pros

  • I love this application very much because it facilitates my work and manages the processes of communication with customers in a great way, as well as it offers many important tools.

  • Its been such great joy digging up someone from my past and reconnecting or getting re acquainted. There are also some very awesome groups to spend that available free time in.

  • I'm absolutely enjoying this awesome app. Thanks for making this app easy to use, it really works great on my LG Stylo 5.

  • How easy it is to communicate with everyone. The different futures are getting more advanced and their ability to help get your business out there is important.

Cons

  • Everyone can send messages, which can lead to unwanted message. Fake accounts and fake information could be stop.

  • The application should be able to trace out fake profiles and block them. Also, more security features can be added to prevent account hacking.

  • Some times a lot of unwanted content makes you frustrated on Facebook, although options are available to avoid such content which you don't like. Software should be more user-friendly.

  • The interface changes a lot and sometimes without warning, this can cause a disruption in your workflow and leave you having to relearn the platform.

Most Recent Video User Review for Meta for Business

SEE ALL VIDEO REVIEWS
Video Review

Easy Advertising Platform

5.0
Posted on September 26, 2022POSTED BY:

Lisa B.

Executive AssistantEducation Management
Reviewer Source

Showing Most Helpful

Showing 25 of 2344 reviews

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Dimitris K. avatar
Dimitris K.
Managing Director
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
2.0
Customer Service
1.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
September 18, 2024

"A powerful, yet complicated, advertising tool"

Overall: We are an advertising agency and we are using Meta for Business on a daily basis for a number of our clients. The wealth of tools & options that it provides can be powerful when used correctly. However, the complexity of the tool and the endless metrics can misguide both users and end clients, when it comes to reviewing results & deciding on upcoming campaign optimisations.

Pros: The platform is always updated & renewed with new functionalities to help advertisers target their audiences.

Cons: The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis. Also, the platform is trying to automate everything through AI hence users need to be really experienced in order to make the most out of the platform.

Javier P.
President and CEO
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 6, 2023

"The real recipe for smart working."

Overall: It brings out modern working experience.Things are done perfectly and fast while using this software.If you want to take your brand in the next level.This is the most actionable way to use.

Pros: Meta for Business is an excellent social media marketing solution.Have used it to market my work.It stores files well.Has this phenomenal features which helps you in finding the right customers for your business.Since the time I started using it have noticed a huge growth rate in my sales.Meta for Business is flexible to everyone and it is easy to use.You can monitor how audiences are interacting with our products via a mobile phone and all thanks to this incredible software.

Cons: Meta for Business is what we all need if we want to scale into new heights of success.no cons for it has really brought a great impact in my company.

Switched From: Snapchat
Reasons for Switching to Meta for Business: Because I wanted a software that sparks my work.A software that focuses on business alone.Meta for business is the real deal here.
Daniel T. avatar
Daniel T.
Home Inspector
Real Estate, Self-employed
Used the software for: 6-12 months
Overall Rating
4.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 19, 2024

"Meta for business"

Overall: For our business needs, it works well. Allows us to broadcast updates to our followers, and help generate visibility

Pros: Affordable option with excellent analytics and insights integration

Cons: Difficult to track return on investments

Cynthia M.
Community Manager
Real Estate, 1-10 employees
Used the software for: 2+ years
Overall Rating
1.0
Ease of Use
1.0
Customer Service
1.0
Features
1.0
Value for Money
1.0
Reviewer Source
Source: Capterra
February 16, 2024

"Facebook ads are no longer a slam-dunk"

Overall: Meta is hit and miss now. You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a mailbox full of porn ads. It's embarrassing as a business to have to click on and delete these messages. The worst part, there is no way to avoid it. It's so obvious that they don't care anymore and are only in it for the money.

Pros: I do have one "pro": I like that we can post to Facebook without leaving Instagram, which is at least a little more tolerable than Facebook.

Cons: There is no actual customer support. The spam and straight up PORNOGRAPHY they allow in Direct Messaging makes it extremely unpleasant to wade through the fake messages to hopefully find a real customer.

Reasons for Choosing Meta for Business: There was no choice. It was the only option.
Derrick P.
Advertising Manager
Entertainment, 201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 1, 2024

"Advertising Manager "

Overall: My overall experience is i've been using the platform over the last 10-12 years running ads for various events, concerts, brands or talent.

Pros: Running ads via multiple placements using one platform to control ad delivery.

Cons: You cant control frequency within the platform and even when you create rules they are not as effective as you'd like them to be.

Alternatives Considered: X Pro, Simplified, Snapchat and theTradeDesk
Reasons for Choosing Meta for Business: Based on how many users I can reach via the platform and how often they are available to reach.
Lewis B.
Receptionist
Leisure, Travel & Tourism, 201-500 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
February 23, 2024

"Critical asset for social media marketing"

Overall: Overall very easy to use and learn, with a lot of versatility. Great features for scheduling posts and engaging with customers.

Pros: Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level.

Cons: A little too complicated having to switch to each individual business page when managing multiple pages

Alternatives Considered: Twitter/X
Reasons for Choosing Meta for Business: Much easier to reach customers and engage with them.
Brett G.
Owner
Consumer Services, 1-10 employees
Used the software for: 1-2 years
Overall Rating
2.0
Ease of Use
2.0
Customer Service
1.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
1/10
Reviewer Source
Source: Capterra
December 12, 2023

"Not customer friendly "

Overall: It’s rather easy to place advertising on meta but the value is low. There is tons of snap and fake accounts posting as meta that are trying to scam and it seems meta really isn’t monitoring it. However it hard to tell and there is no real support or customer care. It’s just pay us and your ad will run no value added no support no real interaction at all it’s a rather cold and untrustworthy interaction, especially in a doing business with scenario.

Alternatives Considered: Google Ads
Reasons for Choosing Meta for Business: We use both. The online presence is great it’s just that there is a mostly nonexistent level of support nor business relationship. This causes a low value sense
Verified Reviewer
CEO
E-Learning, 1-10 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
4.0
Features
3.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
July 1, 2024

"Great for scheduling!"

Overall: Great for scheduling posts but I am sure there is a lot more I can do with Meta for Business.

Pros: That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity

Cons: Keeping up with the constant changes to the platform can be a struggle sometimes.

Switched From: Buffer
Reasons for Switching to Meta for Business: Because it was easier to schedule posts with Meta for Business
Casey S. avatar
Casey S.
Vice President
Logistics and Supply Chain, 201-500 employees
Used the software for: I used a free trial
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
May 1, 2024

"A must have for new businesses"

Overall: easy to use and suggest any new business get it

Pros: easy to use, gets my name out quick, i can post fast and then be on my way doing other more important business stuff

Cons: not really anything that i do not like so far.

Alternatives Considered: Namely
Reasons for Choosing Meta for Business: easy to use and more people use Meta, my friend recommended
Verified Reviewer
Company Owner
Transportation/Trucking/Railroad, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
5.0
Value for Money
3.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
November 2, 2023

"Used for a number of years"

Overall: Good, it is easy to use for day to day functions and the app is handy!

Pros: It is relatively easy to use, share between colleagues and monitor performance of posts. Combines instagram and facebook management for efficiency.

Cons: Some of the settings are harder to find or require visiting facebook directly to acess. The cost vs return on paid advertising has dropped over the past ten years.

Alternatives Considered: Zoho Social and Hootsuite
Reasons for Choosing Meta for Business: Cheaper option although only manages two platforms
Valentine H.
Sales Manager
Accounting, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
4.0
Customer Service
4.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
3/10
Reviewer Source
Source: Capterra
May 3, 2024

"Best app for communication and advertising your business "

Overall: Am in Africa and my siblings are over seas and we all use Meta apps for communication wen u call it's more like my siblings are just next to me I feel their presence like we here while we not I would like to thank thank them for their services.

Pros: It's easy to use affordable and much safer also cheaper than calls and texts messages makes communication much easier with people around the world

Cons: There have improved in their services and I believe there working to do much better for their clients making the world easier for u

Jack H. avatar
Jack H.
Digital Communications
Non-Profit Organization Management, 5,001-10,000 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
3.0
Customer Service
2.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
June 2, 2024

"Meta might work for you"

Overall: It does the job. Other tools are more intuitive but sometimes using the platform over a third party can be good.

Pros: Specific platform features available that might not be available on third parties due to API limitations.

Cons: Inability to use full range of story stickers when scheduling.

Ronnie T.
CEO
Non-Profit Organization Management, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
4.0
Features
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
October 27, 2023

"Meta Enhances our Growth"

Overall: We are a small nonprofit. Donations and engagement from social media make up a not-insignificant amount of our fundraising. We are not in a position to even consider removing social media from our business plan. However, we found that there was a significant knowledge gap between staff members who use social media for personal use and professionals who implement marketing strategies. We don't have the budget to hire a full-time social media marketer. At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours of loss productivity due to their lack of understanding of the features provided by Meta for Business. Utilizing Meta for Business has solved both of those problems. I strongly recommend businesses use the approach we used. It saves money, results in more engagement, and provides a more professional appearance.

Pros: The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week. By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we were spending.

Cons: There are no drawbacks or negative impacts of using Meta that would lead us to consider another approach. If anything, the biggest drawback is that it doesn't work on other social media platforms. Once we started using it, we quickly realized how much better it was than the included software on other platforms.

Jose V. avatar
Jose V.
Planning Director
Marketing and Advertising, 501-1,000 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
April 22, 2024

"A must for digital advertising"

Pros: Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Cons: Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

Soumaya E.
freelancer
Marketing and Advertising, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
September 29, 2023

"Méta for digital page success "

Overall: easy to use, efficient, economical, rich in information, it is a tool that makes it easier for us to manage our activity

Pros: I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of planning, launching and monitoring an advertising campaign and manage the commun. All this is for free. I should also mention the fact of being in contact with the community, understanding their preferences, expectations and reactions really helps us produce adequate content and ensure good performance of the page.

Cons: Nothing to mention about inconvient of méta but I would Like to have all social media included in for example ( Linkedin, Tik tok et Youtube...)

David C. avatar
David C.
IT Technician
Information Technology and Services, 1-10 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Customer Service
2.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
3/10
Reviewer Source
Source: Capterra
October 4, 2023

"More of a 'should have' than 'must have'"

Overall: Overall, a presence on Meta nowadays is almost an unwritten rule of any business, however I would not recommend managing it yourself unless you have prior experience with the platform. It has awful customer support that will either advise you cannot do things or just send you the link to the closest matching FAQ (IF you can actually get a hold of their support, that is). Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the pricing. That being said, if used effectively, Meta can be one of the most powerful marketing tools you can get utilise, it just has to be used correctly.

Pros: Meta for Business provides possibly the largest exposure for customers possible, however it can be quite difficult to use and costly to use effectively.

Cons: The sheer complicated factor of Meta combined with it's almost useless customer support mean it's almost impossible to get help using the product, and is one reason why third party social media management companies exist in order to do this for you. Unless you have experience using this product, you almost certainly will not use it to it's full potential.

Valerie G.
Business Owner
Health, Wellness and Fitness, 1-10 employees
Used the software for: 2+ years
Overall Rating
1.0
Ease of Use
1.0
Customer Service
1.0
Features
1.0
Value for Money
1.0
Reviewer Source
Source: SoftwareAdvice
September 15, 2023

"Zero Business Ethics and Human Decency"

Overall: Zero benefits. Tons of headaches. They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with women. I probably have a defamation suit, too. But I'm sick of thinking of this disgustingly greedy company.

Pros: Instagram. I so so so sad Meta purchased it.

Cons: I sued them for Gross Negligence and won in San Diego Superior Court. This is how the racket works: The hackers post child porn to the small businesses controlling FB page which get you locked out of all your Meta Platforms profiles. The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack using child porn, which I was. The hackers charged much, much more than my small businesses budget ever would allow.. Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims dime.). The hackers win because they sell their fraudulent wares using the hacked accounts of small business victims. And Meta wins because they get tons more advertising sales to report. The losers are child porn victims because they drive up the value of child porn and us, the legitamate clients who advertise on Meta Platforms, as well as, the Facebook and Instagram Users who get tricked into purchasing the fraudulant wares. (This would explain why Meta doesn't offer easy access customer service support to the small business advertising clients that were victimized by the hackers. Gross Negligence is more profitable than safeguarding paid advertisers and Users. At the end of the trial, the Judge informed me that Meta gets paid no matter what -- because they get to keep the money. Banks don't go after fraudulant charges if it's cheaper not to.

Reasons for Choosing Meta for Business: I have always used several products. Thank god. If I'd put all my eggs in their trashy basket I'd be out of business.
Manuellyna S.
Terapeuta Holística
Alternative Medicine, Self-employed
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
3.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
February 14, 2024

"Having tools available that allow you to schedule multiple publications is essential to save time "

Pros: Having tools available that allow you to schedule multiple publications is essential to save time and dedicate it to other activities.

Cons: the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some difficulty

Edgar G. avatar
Edgar G.
Director
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
April 4, 2024

"Powerfull tool for companies advertising"

Overall: Great platform for social media marketing.

Pros: The tools for manage advertising and content on social media.

Cons: Could be expensive in some cases but it depends of different factors.

Michelle L. avatar
Michelle L.
Owner
Food & Beverages, Self-employed
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Customer Service
3.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
December 12, 2023

"Meta is a little difficult "

Overall: A difficult relationship and I walk away a lot.

Pros: Being able to control everything from one central spot

Cons: Hard to find what you need all the time. Sometimes it's absolutely frustrating.

Reasons for Choosing Meta for Business: Cheap and can run a store online through Facebook
Michael Tawanda M. avatar
Michael Tawanda M.
Administrator
Consumer Goods, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
3.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
December 23, 2023

"Meta Rating"

Overall: I've used it for years to great effect in getting my business noticed.

Pros: Great tool for advertising our business specifically targeting local prospects.

Cons: Organic growth is becoming difficult and target marketing is not as effective as it used to be.

Teresa S.
Practitioner
Health, Wellness and Fitness, Self-employed
Used the software for: 2+ years
Overall Rating
3.0
Ease of Use
3.0
Customer Service
3.0
Features
2.0
Value for Money
3.0
Likelihood to Recommend
5/10
Reviewer Source
Source: Capterra
October 26, 2023

"Meta"

Overall: It’s ok

Pros: Not sure what I do like about it to be fair.

Cons: The algorithms are awful.The policing of some pages are dreadful You shroud be able to separate your personal page from your business pageYou should be able to share to a business page this is very difficult to do

Wael I.
editor
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
2.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
August 12, 2023

"Meta for Business is the best choice"

Overall: My overall experience with Meta for Business is generally good. My business success rate has gone up since using it

Pros: I love this application very much because it facilitates my work and manages the processes of communication with customers in a great way, as well as it offers many important tools

Cons: The thing I liked least about Meta for Business is that the reports and analytics need some improvement to provide a better experience

Reasons for Choosing Meta for Business: I chose Meta for Business over alternative products because it has everything I want
Monica S.
Administrative Assistant
Construction, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
February 13, 2024

"Ease of Use"

Overall: Great experience. Easy to navigate and also be able to see what you may have coming up on the planner portion of the program

Pros: Being able to schedule posts for multiple platforms

Cons: There is nothing that I don't like I actually like Meta Business better than the other business platform for Facebook from before

Ellen A.
Fashion designer
Apparel & Fashion, Self-employed
Used the software for: 1-2 years
Overall Rating
3.0
Ease of Use
2.0
Customer Service
3.0
Features
1.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
May 28, 2024

"What I love about meta for business "

Overall: The most reliable social marketing platform so far I am to post my goods and people patronize at the comfort of their homes.for me it's really helpful.

Pros: It's easy to access even with your smart phone

Cons: What I like least about it the fact you have to create a link for customers to reach you through sometimes you need to hire and pay someone for it

Reasons for Choosing Meta for Business: Because I have a recommendation from a relative

Video User Reviews for Meta for Business

Listen to customers review their experience with Meta for Business.
Easy Advertising Platform
By Lisa B.September 26, 2022
Good for staying in touch and communicating with colleagues
Rachel W. avatar
By Rachel W.May 27, 2022
Scott’s Facebook
Scott R. avatar
By Scott R.April 22, 2022
Great for Small Businesses
Heather G. avatar
By Heather G.April 21, 2022
It's free and almost everyone is on it
Saima H. avatar
By Saima H.April 20, 2022
The best way to advertise digital products
Allison W. avatar
By Allison W.April 7, 2022