# Page 32 | Meta for Business Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 32 - Is Meta for Business the right Social Media Marketing solution for you? Explore 2374 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213257/Facebook/reviews

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Meta for Business

4.4 (2374)

[View alternatives](https://www.capterra.com/p/213257/Facebook/alternatives/)

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Last updated March 13th, 2026

# Page 32 - Reviews of Meta for Business

## Showing most helpful reviews

Showing 776-800 of 2374 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MV

Mercedes V.  
CEO  
Events Services  
Used the software for: 2+ years

### "The most complete social media marketing business management platform"

December 19, 2019

5.0

Facebook business is the best way to grow your business with free business tools. From audience statistics to management of free organic publications and commercials.

Pros

Integration with instagram and fans page. Recently, customers can be answered from the Facebook Business Manager.

Cons

Facebook analytics from the business manager, there are times that it is not accurate. Facebook analytics from the business manager, there are times that it is not accurate.

Review Source

DflS

Dayane ferreira loner S.  
Vendedor  
Marketing and Advertising  
Used the software for: 2+ years

### "Um ótimo site para sua rede social "

March 23, 2023

4.0

Pros

A forma que podemos expor quem somos , a facilidade de postar fotos e vídeos é um dos melhores

Cons

As vezes quando vou portar uma foto com alta qualidade ela falha , não entendo o porque

Review Source

MS

Michael S.  
Director  
Media Production  
Used the software for: 2+ years

### "Facebook Business Feels Like a Necessary Evil for Marketers & Business Owners"

October 5, 2021

3.0

My overall experience is mixed. I like that there are many people on Facebook so setting up a Business account and advertising here makes sense and it isn't super expensive at the moment. I don't like that the targeting is limited or that the customer service feels non-existent. The customer service issue is my BIGGEST complaint. It feels like you're putting money into a system, yet, if something goes wrong, you're not guaranteed to have customer satisfaction. You're basically on your own.

Pros

Most people are on Facebook, so advertising here is a good top-of-the-funnel strategy. We've gotten a lot of click-throughs and awareness through our Facebook ads. As far as the software itself is concerned, my favorite feature is probably the breakdown with targeting and the analytics.

Cons

The customer service is pretty much non-existent. It's a fairly normal complaint to hear people say they were overcharged through Facebook ads without the users consent. I tried to lodge a complaint to Facebook about this, and was even given an email back saying they would contact me. But crickets followed. I had to take the issue up with my bank who had to reimburse me. Even though I like the ease of use with targeting ads, I don't like that there are so many limitations with the targeting. If you have a unique niche, it's not always easy to find things that fit. They need to get better at allowing you to target people who like moderate-sized Facebook pages and not just the really big accounts.

Review Source

KM

Kristina M.  
Digital Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool, but would use others too"

August 5, 2021

4.0

Definitely a product to consider, but be prepared for unfair blocking or termination of your account.

Pros

With a huge audience and some great, varied targeting, Facebook/Instagram ads are a great tool in your marketing arsenal. It works great for a lot of industries, but especially for retail. To make the best of it, use varied content like video and images and constantly test.

Cons

Your account can be banned at any point and for anything. It has become worse in recent years and I would definitely suggest that you don't only rely on this one channel. Other downfalls are certain integrations, tracking not being accurate after iOS 14 and general confusion in navigating through the facebook business manager.

Review Source

VR

Verified Reviewer  
Software Engineer  
Computer Software  
Used the software for: 2+ years

### "Great platform to connect socially and marketplace for buying and selling plus housing search"

April 11, 2021

4.0

Have been gods source for lot of uses and is satisfying

Pros

1\. Marketplace has helped me a lot in buying and selling used stuff 2. Also helped me in finding housing and roommates 3. Helped me connect socially with school friends and relatives 4. Get updates about things I am interested in

Cons

1\. Overloaded with memes and ads 2. Too many spam user requests coming up 3. You lose news feed if you scroll up as it refreshes for new feed

Review Source

Margaret A.  
Assistant professor  
Education Management  
Used the software for: 2+ years

### "Facebook"

March 25, 2021

4.0

This was the first app which i used for connecting with my friends. I love this app because it maintain that quality now also.

Pros

Most perfect platform for interacting with the friends and relatives. Provides facility to upload photos to show our feelings and status to our dear ones. It also has the facility to video call and message our friends.

Cons

It consumes lot of data while we use it, either for video calling and just for posting a photo.

Review Source

VR

Verified Reviewer  
  
  
Used the software for: 2+ years

### "Facebook lied to us."

February 22, 2018

2.0

Pros

It's popular, so it's easy to connect with others who like the same things- in theory. It's robust, so hosting your business groups and pages there should help with keeping your customers informed of new sales and things- in theory. Facebook is fee to use- in theory.

Cons

Facebook lied. They told businesses and authors to use pages to reach people. So everyone invested everything they had into getting page likes. We paid for ads, we recruited, we marketed our behinds off. Once we did that, Facebook changed their tune, and started charging us to have those people that LIKED our page be able to see us at all. Now, they've gone further, and have decided that what people really want to see in their feeds are friends and family, plus their worthless ads for large companies that paid Facebook off.

Review Source

VR

Verified Reviewer  
Founder & CEO  
Consumer Services  
Used the software for: 2+ years

### "Money Talks"

October 3, 2023

3.0

It was not satisfactory as we were very specific with our target audience. Perhaps, if we had a larger budget, it could have been overlooked by Meta.

Pros

Relative ease of use. Small brands can stick garner attraction.

Cons

We are very targeted and granular with our desired audience and constantly struggle for acceptance of our ads, either due to the content of the ad or the destination. If you cast a wide swatch, it’s much easier to get your ads approved and delivered.

Review Source

Ebonie H.  
Project Manager  
Entertainment  
Used the software for: 6-12 months

### "Meta for Business is a one stop shop"

October 5, 2023

5.0

Pros

Meta for Business has great analytics when determining what is working or not for my target audience.

Cons

It could be a bit of a wait for customer service

Review Source

Jesse D. S.  
CEO  
Music  
Used the software for: 2+ years

### "Facebook review"

September 3, 2021

5.0

Over

Pros

I can connect with my friends and family abroad, share information and promoting my business is very effective.

Cons

Tracking of offline activities,such as other apps I use, sites I've visited, and giving specialized ads.

Review Source

AA

Ayesha A.  
Student  
Education Management  
Used the software for: 2+ years

### "Best"

June 30, 2022

5.0

One of my favorite apps.

Pros

This isn’t the app that deserves the title “Don’t stay behind in trends” and “buy the best products online”. I love how you can buy new products online and get to know new products and technology. You can follow many politicians and celebrities. You can find people you know and talk to them. For me it’s the one and only.

Cons

I think these days Facebook has gotten a bit over not in the bad way like people are making inappropriate videos and some adds are just not good.

Review Source

ZC

Zach C.  
CTO  
Real Estate  
Used the software for: 2+ years

### "Facebook Ads is a Necessary Component of our Business"

July 27, 2021

4.0

Overall, Facebook has proved to be a vital component of our marketing strategy. It can be complicated, but it is an area that we are constantly learning and improving upon.

Pros

Facebook Ads allows us to really target our customer base with a high accuracy. There are many features, options, and target criteria to use when creating audiences. We have also successfully implemented A/B tests of our marketing campaigns to gain useful instights.

Cons

Sometimes the amount of features can be overwhelming. We are a small company that had no previous experience working in social media marketing, and have learned it all ourselves, but there is a lot of information to wade through, and it can be difficult to start up from scratch.

Review Source

BA

Bilal A.  
freelancer  
Warehousing  
Used the software for: 2+ years

### "facebook review"

August 1, 2021

5.0

It's currently an exceptionally fundamental instrument of my everyday life , I will stay aware of individuals who live excessively far away for me to see consistently. I see intriguing articles, watch clever recordings. I go through it to keep with individuals I like. I just follow individuals I like who post stuff I find fascinating or entertaining or provocative.

Pros

Facebook is a useful asset for sharing. Facebook is a fast, free, fun, worldwide device, an advantageous method of telling loved ones about it.

Cons

Facebook utilizes the data put away on your profile to target you with promoting, The substance you transfer to Facebook might be utilized to change this promoting

Review Source

SB

Sam B.  
Owner  
E-Learning  
Used the software for: 6-12 months

### "Meta for Business: One Platform for All Facebook & Instagram "

August 5, 2022

5.0

Pros

If you use Facebook or Instagram, in any capacity as a business, you need Meta for Business. It beautifully replaces Creator Studio.

Cons

There is nothing negative about it. It is just great!

Review Source

LN

Lilian N.  
psychology  
Alternative Medicine  
Used the software for: 2+ years

### "helps my business"

September 17, 2021

5.0

I like it and recommend it

Pros

it is easy to use and add and advertise products and services

Cons

I don't like the prices very much, they are high for the promotion

Review Source

Walter S.  
Ceo  
Management Consulting  
Used the software for: 2+ years

### "Una Suite completa"

August 18, 2022

5.0

Pros

Meta for Business è un ottimo strumento per pianificare, programmare e analizzare le attività di marketing sui social network.

Cons

I frequenti aggiornamenti creano disordine e confusione. In caso di problemi è davvero complicato ricevere assistenza adeguata.

Review Source

TA

Terryl A.  
Owner  
Financial Services  
Used the software for: 2+ years

### "Amazing product "

January 7, 2021

5.0

More overall experience is totally amazing I been using Facebook for 10 years now and I love it so much.

Pros

What I like most about this product is Facebook has everything you need and more. Like groups, and pages. And for the professional side the is advertising and promoting to.

Cons

The only thing I didn’t like about Facebook is the part about making of the a business page it’s a little confusing and it takes some time to get used to.

Review Source

Lindsey Raye P.  
Vp of Marketing  
Events Services  
Used the software for: 2+ years

### "Hard at first "

February 18, 2024

3.0

Pros

Lot of opportunities to have one stop manager for posts

Cons

It was very robust for someone who never used social media much less business suite

Review Source

JO

Joseph O.  
Owner  
Events Services  
Used the software for: 2+ years

### "Your still the same Facebook only the name changed"

May 23, 2022

3.0

If you weren't the biggest platform I wouldn't ever log on. You have used my personal page political stances to block and reduce access to my business posts even though they are never political. Again, there has been nothing done to help our business types on this platform.

Pros

The chance to reach many people about my services and display what I offer in better detail than just web pics.

Cons

Even though we make up a big majority of Meta business users there is no way for us Event and party rental companies to run a shop or offer services. We can create ads that do little for the cost but we should be able to list in our shop or on marketplace for rentals other than homes.

Reason for choosing Meta for Business

If there was an alternative I would already be there.

Review Source

VR

Verified Reviewer  
Software Engineer  
Computer Software  
Used the software for: 2+ years

### "Facebook is a great social networking tool"

January 12, 2021

5.0

I enjoy using Facebook as social networking to stay in touch with friends and family.

Pros

I like that Facebook makes it easy to find people who I am looking for. Its search is very powerful and shows the correct search results based on my mutual friends.

Cons

I dislike that my Facebook news feed does not always have relevant or entertaining content for me. It is not as personalized compared to other apps that show better content.

Review Source

UR

Uzair R.  
HR Officer  
Consumer Goods  
Used the software for: 2+ years

### "Facebook review "

August 17, 2021

5.0

Overall i have very good and nice experience on Facebook i am using it from last 8 years they have updated there application very nicely and timely i will suggest everyone to use this application.

Pros

Facebook is good and nice platform form socialising, marketing, making new friends sharing and posting photos, videos you can easily meet new people on Facebook globally i will recommend everyone to use this app and have fun time.

Cons

There is nothing least like on Facebook every single feature is good and they are updated timely.

Review Source

RH

Riley H.  
Small Business Owner  
Music  
Used the software for: 2+ years

### "Meta for Business for Small Business Use"

April 18, 2022

5.0

Overall we have loved our use of Meta for Business. There are ever expanding opportunities to grow our network, which is invaluable for small business. It has allowed to expand in a way we never thought possible at the beginning.

Pros

Our small independent team has always enjoyed shared admin use of Meta. This, in addition to all analytics and software features have allowed us to expand marketing efforts online for years. The shared use is a key feature and allows us to maximize our output.

Cons

I've struggled in the past to find good customer support connections via Meta. Though we have had links to helpful articles, it has been very difficult to locate a customer service representative to support our very specific needs.

Review Source

NC

Narissa C.  
Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great but some issues "

August 30, 2022

5.0

Pros

Great for planning and buying of marketing - customisation of creative and targeting is fabulous

Cons

The AI has learnt how to auto reject ads based on certain paramaters and there's issue with it's learning, as some completely irrelevant topics or non-sensitive creative gets rejected. Also customer service side not the most responsive/best at timely problem solving

Review Source

VR

Verified Reviewer  
Photographer  
Photography  
Used the software for: 2+ years

### "Love it for some things, hate it for a few reasons"

September 21, 2020

5.0

It's been good. Just a constant battle to not over use it. I would have been tempted to delete it in the past, but I've kept it for my photography business.

Pros

I can easily keep in touch with people I don't see regularly. It's easy to share content and photos with your friends this way.

Cons

It can be a complete waste of time if you don't set linitis for yourself. Lots of ads and sponsored things pop up depending on what I've viewed before.

Review Source

VR

Verified Reviewer  
Digital Marketer  
Internet  
Used the software for: 2+ years

### "Meta for Business will definitely boost your Business"

August 7, 2022

5.0

Pros

Meta for Business is quite simple, easy to use & having lot of functions. You can use it for any of your objective like Web Traffic, Lead Generation, Conversion, Social Media Automation etc.

Cons

Sometimes your account got Ad Spend limit issues etc.

Review Source

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