# Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1006) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Ads Ease of use 4.0 Customer Service 3.9 ## Pros and Cons in Reviews Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times.“ February 22, 2026 KN Kyle N OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.“ July 25, 2024 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: Less than 6 months. “Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion.“ December 15, 2025 AW Adrian W Fleet OperativeAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials.“ November 10, 2024 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see.“ February 22, 2026 Leana Y Marketing DirectorTelecommunications, 51 - 200 employeesUsed the software for: More than 2 years. “Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones.“ June 6, 2025 NP Nolan P Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “The platform offers robust security features and open subscription billing that helps control the budget.“ August 30, 2025 Leana Y Marketing DirectorTelecommunications, 51 - 200 employeesUsed the software for: More than 2 years. “I dislike how they got a rid of the monthly trending data in the keyword planner.“ June 6, 2025 ## Showing most helpful reviews Showing 1-25 of 1006 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "Google Ads Are A Must For Any Marketer!" February 22, 2026 5.0 Overall our experience with Google Ads has been fantastic and we will continue to have it as a fundamental part of our marketing strategy. It is fantastic to see further developments with ad placements for YouTube Shorts and other formats. For any digital marketer having Google Ads as part of your advertising strategy is a must. Pros Our organization has been routinely using Google Ads for the past several years with great success. Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see. The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times. We've also been lucky to have received dedicated support through Google Ads specialists that have guided us to improve our campaign performance with actionable recommendations that have improved our CTR rates and our CPC costs. Cons There isn't many negative things I could say about Google Ads, but I do feel the back-end campaign manager user interface is due for a facelift to make it a bit more user friendly. This may just be nitpicking, but I do find that the UI is somewhat dated and could use a refresh to be more visually appealing and easier to navigate/find things. Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 1-2 years ### "Pay To Play and Rank At The Top For Searches" July 20, 2025 4.0 Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially. Pros The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost. Cons The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads We use google for local business that are more lead base for searches. For example if you need a lawyer you'll be searching for one. Review Source VR Verified Reviewer Marketing Director Telecommunications Used the software for: 2+ years ### "Use to be good, not anymore. Keyword tool is still decent." June 6, 2025 3.0 It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money. Pros The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for. Cons I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Google Ads Google Ads simple have the most exposure at the moment, but the product itself is horrible. Review Source Melanie B. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "Very effective, but is the time and cost worth it?" February 24, 2026 4.0 Overall the experience is great for business. It has been essier to drive sales in targeted areas at the right time. But the cost would be why I stop using them. Pros The best thing about Google Ads is their precision marketing which helps drive traffic and conversions. Additionally, if you are searching for visibility this is the way to go. Cons The rising costs that have continued, while accessibility to other tools on Google is included, they are tools we already had so I would rather do without and payless. Also, it is not something for people who are well versed with the ecommerce scene. Review Source AR Adam R. Digital Manager Marketing and Advertising Used the software for: 2+ years ### "Google Ads Whitelabel Customer" April 22, 2025 4.0 Pros Easy to start using and it provides a simple option for reaching a large audience with relevant needs. Cons At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better. Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/) Reason for choosing Google Ads For the same reason we choose Google Ads, finding relevant folks seeking solutions Review Source KF Katelynn F. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "My Google Ads experience after 7 years of using it" October 17, 2025 4.0 Has been positive, easily pulls content from Google Drive or the landing page as needed, continuously rolls out new updates in a clean manner to improve the users experience Pros Easy to use & navigate, features options to work online & offline, can complete projects much quicker than other ad platforms due to the ease & ability of bulk edits Cons Occasional glitches, such as my selected columns randomly changing & still receiving notifications or alerts that I unsubscribed from. Review Source WR Will R. COO Consumer Goods Used the software for: 2+ years ### "Marketers fume as Google Ads’ customer service hits ‘all-time low’" June 20, 2025 1.0 Pros I like that I can reach the entire world of customers for my brands and products within the Google ad monopoly / tech illuminati. I like that I have lots of options for ad formats. Cons I dislike their customer service and broken notifications. I dislike that my dashboard of metrics resets daily to metrics no one cares about like impressions rather than the core essential metrics like ROAS lol. Marketers fume as Google Ads’ customer service hits ‘all-time low’ \[sensitive content hidden\] Review Source AT Alex T. User Acquisition Analyst Computer Games Used the software for: 2+ years ### "Great performance" February 20, 2026 5.0 Google ads is great, and Google ads performance is great. Google and Meta should be the first networks new advertisers should test. Pros Very easy to use and set up ads. Google is one of the top performing ad networks so it should be one of the first ad networks to be tested. Cons I don't really have anything negative to say about google ads. Once you learn how to use it, it is very straight forward and easy to use. Review Source Tanya D. President Retail Used the software for: 2+ years ### "Great Ad Creator" August 21, 2025 4.0 Overall my experience with google ads has been a good one. It keeps track of analytics so we can see where we are at. Pros I like the ease of creating an ad with google ads and that there are all kinds of reports available for viewing. Cons It's somewhat complicated in that is keeps saying I need to do something that I can't figure out how to do. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Google Ads Have Been Excellent" March 6, 2026 5.0 Overall, I've had a positive experience with Google Ads. They make it easy to analyze and process the data from my ads. Pros Google Ads is easy to set up and provides great analytics and reporting. We're able to easily see which ads are performing and make critical business decisions based on the data we receive from Google. Cons Sometimes the platform can be clunky. Google has made some big improvements to the UI over the last couple of years, and it is getting better. Sometimes I feel that if you have an issue, it can be difficult to find someone to get ahold of on the Google side to assist. Review Source KN Kyle N. Owner Retail Used the software for: 2+ years ### "Advertising for Ecommerce" July 25, 2024 5.0 Overall we are making a profit, albeit small at this time. Pros I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting. Cons The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Reason for choosing Google Ads There is a higher search volume and customer base on Google, so it's a better use of time and investment Review Source BAF Bogdan Alexandu F. Stock Manager Automotive Used the software for: 2+ years ### "Google ADS" June 26, 2024 5.0 Overwall, Google Ads is the best place to advertise products and get more leads. Setting up the campaigns is easy, even for a beginner (simple campaigns). Pros Getting leads for your products with Google Ads is simple, and the return on investment is high. Campaign costs are not high and the reach is incredible. The best feature is the ability to choose location, demographics, genre and many more and show ads to interested people only. Cons Setting up a more complex campaign is not that easy and can take some time. Alternatives considered [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) Reason for choosing Google Ads Google name provided more trust with my money. Review Source Tibor K. Media Producer Entertainment Used the software for: 2+ years ### "Google Ads - the automated ad manager for websites" October 14, 2022 5.0 Pros Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances. Cons It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own. Alternatives considered [CJ Affiliate](https://www.capterra.com/p/233635/CJ-Affiliate/) Reason for choosing Google Ads We ended up switching to CJ Affiliate as it seem to provided better options for advertisers and they also give you more control over your ads and how you want to run your data analysis. Review Source RJ Royce J. Technology and Process Manager Museums and Institutions Used the software for: 1-2 years ### "Google Ads has a high learning curve but is worth it." September 25, 2024 4.0 Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs. Pros Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns. Cons It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in. Review Source MG Matyas G. Head of digital Leisure, Travel & Tourism Used the software for: 2+ years ### "Search ads for anyone... who knows what's going on" December 6, 2024 5.0 It is available for anyoneone to use with any budget size, but can be very tricky to run campaigns with a good return. It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to learn the craft. It needs to be correctly integrated into every connected Google product as well as your site and any third parties, for the tracking to have any significance. It's very hard to oversee anyone working on your account (eg. agency) if you don't know your stuff in detail. And if you do, you might be better off managing it yourself. Pros The best way to reach customers with purchase intent. Cons Complicated, hard to get a good oversight of the whole product to truly know what you're doing. Review Source EA Etem A. Media buyer beginner E-Learning Used the software for: 6-12 months ### "One of the best Ad Platforms out there" January 6, 2025 5.0 Amazing easy to get more brand awarness and trust for customers that are unsure Pros Setup Ads with ease its like getting the hanging Fruits for you Business Cons Hmm i mean there are no cons about google ads its a no brainer thank to the easy usage and billion people that use google Review Source HC Heather C. Marketing Manager Telecommunications Used the software for: 2+ years ### "Excellent ROAS" October 21, 2024 4.0 Can be challenging to compare results without adequate training, but definitely worth the ad spend. Pros We're very satisfied with the ROAS we're seeing with our Google Ads. Cons It's tricky for members of our marketing team to process all of the data, and we often have to rely on our technical team members for help. Review Source VR Verified Reviewer Digital operations executive Marketing and Advertising Used the software for: 2+ years ### "Gets the job done" June 13, 2024 5.0 It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising Pros How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me Cons The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Review Source HH Haylie H. Relationship Director Hospital & Health Care Used the software for: 2+ years ### "Necessary Evil" June 25, 2024 4.0 Pros Having a google ads account is probably the most important thing for you to have to show an online presence. It is somewhat user-friendly but there are a lot of details that go in to it. It would be beneficial to do proper training to make sure you are allocating your dollars correctly. Cons It is a lot of data and hard to analyze without proper training. Review Source Olivia C. CEO Retail Used the software for: 2+ years ### "Google Ads are key" May 31, 2024 5.0 We rely on google ads to bring in new customers. Pros Google ads are our best way to spend our marketing budget. It gives the most bang for our buck. Cons I wish we had a support/strategy person from Google assigned to us at no charge. Review Source AV Albert V. Manager Civil Engineering Used the software for: 1-2 years ### "Google Ads" June 19, 2024 5.0 Google Ads delivered many leads at relative low costs, is a great advertising network and well optimized campaigns grow your business. Pros Creating a simple campaigns bought me a lot of leads and phone calls for my services. Google shows you many helpful tutorials and videos on how to setup and start a powerful advertising campaigns. The costs are balanced and the return of the investment for my industry is hight. Advertising in different area and for different types of individuals is the most important feature for me. Cons For more leads you need to create a campaign in advanced mode wich is not that easy to setup. Review Source RB Rilwan B. Product Designer Entertainment Used the software for: 2+ years ### "Best of the best " May 20, 2024 5.0 Pros The detailed level of the analytics you get from the ads placed online is great. For a small business, this is vital to keep users on our platform and having a good understanding of how our users Interact with our platform is vital. Cons The only con I have is the pricing and how much you have to spend to really get a big impact in your business. Review Source BF Brimman F. Vice President Environmental Services Used the software for: 2+ years ### "Good functionality but deceitful practice" April 24, 2023 3.0 Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium Pros They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it. Cons The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers. Review Source Shahzad M. Lead - Digital Marketing & Analytics Marketing and Advertising Used the software for: 2+ years ### "Google Ads is by far the Best PPC Platform if you want actual conversions" June 8, 2022 5.0 Overall experience has been very good I can say as if you're looking for Actual Conversions and not the attributed conversions unlike other Ad Platforms then you can get that here as they provide different attribution models which can help the advertisers to identify which Campaign or Ads helped in getting the conversions. Pros \- It allows the advertisers to plan the keywords with the use of Keyword Planner which is their own offering - Newly Launched Responsive Search Ads are far far better than the old Expanded Text Ads and it allows the Optimization scope for Text Ads - Allows the advertiser to directly integrate with Google Analytics where the Advertiser can create the Remarketing Audiences and import them in Google Ads to be used in Ad Campaigns - Allows the user to show ads on certain websites and website types and similarly exclude them if it is required. Cons \- The Recommendations they provide using their AI is 80% of the time is useless. - Display Ads and its Network is very poor and its Display Ads Targeting is very poor compared to other vendors in the market. - No Option to allow the advertiser to showcase which Type of Website and Quality of Website they want to display their Ads. Alternatives considered [Taboola](https://www.capterra.com/p/156009/Taboola/)[AdRoll](https://www.capterra.com/p/179140/AdRoll/) Review Source VR Verified Reviewer Accounting Officer Logistics and Supply Chain Used the software for: 2+ years ### "My Encounter With Google Ads" January 19, 2023 5.0 ResearchMarketingAnalyticsSales of products and services Pros I can see you that Google Promotions is a strong and generally utilized stage that offers a large number of highlights and devices for organizations to make and oversee compelling advertisement crusades. A portion of the things that organizations might like about Google Promotions include:Focusing on: Google Advertisements takes into consideration exceptionally designated publicizing, and that implies that organizations can contact the perfect crowd at the ideal time with the right message.Quantifiable Outcomes: Google Promotions gives nitty gritty investigation and announcing, which makes it simple to see the aftereffects of your missions and pursue information driven choices.Adaptability: Google Promotions offers an extensive variety of promotion designs, focusing on choices, and spending plan controls, which permits organizations to make crusades that are custom fitted to their particular objectives and crowd.Financially savvy: Google Promotions permits organizations to set a spending plan for their missions, and that implies that they have some control over their publicizing costs and just compensation for the outcomes they need.Simple to utilize: Google Promotions has an easy to understand interface, which makes it simple for organizations, everything being equal, to make and deal with their promotion crusades.Outsider mix: Google Advertisements permits organizations to incorporate with different instruments, which can expand the usefulness and viability. Cons I can let you know that Google Promotions, similar to any product, may have specific restrictions or downsides relying upon the client's necessities and assumptions. A few potential constraints of Google Promotions include:Expectation to learn and adapt: Google Promotions can be perplexing and may demand a lot of investment and assets to dominate. This can be overpowering for certain organizations, particularly independent companies with restricted assets.Cost: Google Promotions is a paid help, and organizations might have to put away critical cash to run powerful advertisement crusades.Steady updates: Google Advertisements is continually refreshing its calculations and elements, this can make it challenging for organizations to keep up and may demand extra investment and assets to streamline crusades.Restricted focusing on choices: While Google Promotions offers an extensive variety of focusing on choices, it might not have a similar degree of focusing on choices as different stages.Restricted command over promotion positions: Google Advertisements has a characterized set of sites where advertisements will be set and organizations might have restricted command over the promotion situations. Review Source Similar Products Featured