# Page 10 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 10 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 10 - Reviews of Google Ads

## Showing most helpful reviews

Showing 226-250 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MB

Morgan B.  
Director of Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "Great SEM tool for most business"

March 25, 2024

5.0

Overall, I've had a great experience with Google Ads.

Pros

Google Ads is a great way to target low funnel audience members for most businesses.

Cons

Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder.

Review Source

Brandon S.  
Marketing Content Manager  
Biotechnology  
Used the software for: 2+ years

### "A Must-Have Platform, But Pretty Complex"

February 13, 2021

4.0

Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

Pros

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

Cons

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Alternatives considered

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

Google has the best reach and channel options.

Review Source

EG

Elsa G.  
SEM Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Indispensable para publicidad online"

December 2, 2022

4.0

Pros

Es una herramienta indispensable para todo aquel que quiera hacer publicidad online. Las diferentes tipologías de campaña, puedes crear anuncios en todo el espacio de Google de manera sencilla. Eso sí, conoce bien tu público, porque sino puedes "tirar" el dinero. Publicitarte en Google puede traerte muchos clientes siempre y cuando sepas como hacerlo.

Cons

El soporte técnico debería de tener mayor conocimiento, a veces dan respuestas "de manual" que no solucionan nada, parece que leen directamente la ayuda y eso cualquiera puede hacerlo.

Review Source

JL

Javier L.  
Head of Brand and Digital  
Insurance  
Used the software for: 2+ years

### "A must for any ecommerce model"

March 27, 2023

4.0

Pros

I really appreciate the flexibility and targeting options that Google Ads offers. The ability to target specific audiences based on their interests, demographics, and location is incredibly powerful. Additionally, the platform’s user-friendly interface makes it easy to create and manage campaigns. Overall, I’ve had a great experience using Google Ads to reach my target audience and drive conversions.

Cons

The platform can be complex and overwhelming for beginners. Additionally, the cost per click can be high for certain industries and keywords. It’s important to carefully monitor and optimize campaigns to ensure a good return on investment.

Review Source

Siim P.  
CMO  
Automotive  
Used the software for: 2+ years

### "Google Ads - great for low to high budgets. "

June 6, 2023

5.0

Pros

Google doesnt spend more than you've allocated to the campaign. SEM is a necessary channel for businesses and everyone should use it for marketing.

Cons

Its hard to understand and you need help at first.

Review Source

Rozi B.  
Creative Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good, but enterprise customer service can improve"

February 16, 2022

5.0

Pros

\- Cheaper CPC costs than other advertising platforms - Works great for E-Commerce brands - Interface is clean - Easy to set up ads or duplicate

Cons

\- Customer service wasn't very helpful when we tried to get some insights - Managing rejected ads is very annoying as you have to go through each account - It's impossible to change image for rejected display ads within the platform

Review Source

FP

Federico P.  
Diseñador  
Marketing and Advertising  
Used the software for: 2+ years

### "La mayor ventana al mundo para tus anuncios"

April 11, 2024

5.0

Es una gran herramienta para anunciantes, hoy en día es vital para llegar a tu público objetivo.

Pros

Los anuncios realmente tienen llegada y conversión comprobable. Brinda variedad de formatos y aplicaciones de anuncios para adaptarlo a lo que mejor rinda.

Cons

El manejo de las cuentas, las campañas y las diversas páginas de configuración pueden resultar abrumadoras. Es importante tener toda la información y accesos pero por momentos se necesita poder optar por pantallas más simplificadas.

Review Source

MF

Magellan F.  
Freelance  
Marketing and Advertising  
Used the software for: 1-2 years

### ""Un guichet unique pour promouvoir vos articles ou votre entreprise""

March 24, 2022

5.0

En tant que freelancer, google Ads aide beaucoup pour booster la vente des produits et d'avoir des prospects. Bref, c'est vraiment génial et je recommande vivement mes amis à l'utiliser

Pros

Par rapport à la publicité traditionnelle, les annonces Google nous aident à promouvoir les produits et services de notre entreprise auprès de tous les utilisateurs du monde entier à moindre coût. Les annonces Google ont une portée et une efficacité beaucoup plus importantes que ses concurrents sur le marché. De plus, le support fourni par Google Ads est exceptionnel pour résoudre tous les problèmes liés aux publicités.

Cons

Il n'y a rien à redire sur les publicités Google, car il s'agit de l'une des solutions de publicité en ligne les plus connues et les plus efficaces. En plus de veiller à ce que notre entreprise ait une forte présence en ligne.

Review Source

JA

Jéssica A.  
Social Media  
Marketing and Advertising  
Used the software for: 1-2 years

### "É uma excelente ferramenta para gestão de campanhas "

March 23, 2023

5.0

Pros

O Google ads é uma ótima ferramenta em todos os aspectos, e ajuda muito a acompanhar os anúncios.

Cons

O aplicativo ás vezes demora para abrir, e se você não tem conhecimento em tráfego talvez encontre dificuldades em usar.

Alternatives considered

[Pinterest](https://www.capterra.com/p/234608/Pinterest/)

Review Source

LW

Lianne W.  
Owner  
Furniture  
Used the software for: 1-2 years

### "a fantastic platform for running ad campaigns and targeting customers for your ecommerce site"

November 18, 2022

5.0

Pros

I've been using Google Ads for over a year and I love it! I was using Meta for business prior to this but it lacked some key features that Google offers. It's easy to use, has all the features needed for running ad campaigns, and there are even some nifty insights to help with targeting customers. I would definitely recommend this for eCommerce store owners who want to get some good traffic to their site.

Cons

There are a lot of features that take so much time to explore. The learning curve should be reduced for quick implementation

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

better targetting options

Review Source

VA

Vasyl A.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "n essential tool for any marketing agency looking to drive measurable results for their clients"

January 10, 2023

5.0

Pros

The platform's ability to reach a specific target audience and track conversions makes it a valuable asset in any campaign. The platform's user interface is intuitive and easy to navigate, making it simple for even the most inexperienced marketer to set up and manage a campaign. One of the best features is the granular targeting options, which allow agencies to reach the right people at the right time. The platform also provides robust reporting and data analysis tools that provide valuable insights into campaign performance, making it easy to make data-driven decisions to optimize campaigns and improve ROI.

Cons

PPC is expensive. Everything else is amazing about this tool

Review Source

Lisa T.  
Senior Data Analyst  
Telecommunications  
Used the software for: 2+ years

### "You can't ignore Google!"

October 13, 2017

5.0

Pros

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Review Source

Emmanuel K.  
GSM  
Computer & Network Security  
Used the software for: 2+ years

### "Intelligence artificielle"

October 23, 2023

4.0

Pros

Google ads est l'une des meilleures sites connues pour la publicité en ligne. Il est très simple et vraiment rentable, des meilleures fonctionnalités comme mesure de performances, contrôle de coût en permettant de définir un budget quotidien

Cons

Le coût des annonces Google ads sont très élevés on dirait que c'est pour ça les grandes entreprises seule

Review Source

Luca T.  
SEM Specialist & Social Media Advertiser  
Marketing and Advertising  
Used the software for: 6-12 months

### "Ottimo software per la creazione e gestione di campagne online"

November 18, 2022

4.0

Positiva. Utilizzo quotidianamente Google Ads per la creazione e gestione delle campagne di marketing online.

Pros

Possibilità di gestire più campagne contemporaneamente.

Cons

A volte il sistema risulta molto lento nel caricamento.

Switched from

[Pixabay](https://www.capterra.com/p/266946/Pixabay/)

Per utilizzare uno strumento più adatto alla pianificazione di campagne online.

Review Source

Lorenzo B.  
Sales and Marketing Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Beh che dire..."

May 6, 2022

5.0

Gestisco svariati clienti con le loro campagne su Ads. I migliori risultati li ho ottenuti su questa piattaforma, se hai un e-commerce e vuoi vendere DEVI SISTEMATICAMENTE passare di qua e investire almeno 500€ al mese, ma Google non ti fa pesare questa cosa e ti mette nelle mani tutti gli strumenti utili ed un ottimo team di supporto.

Pros

Facile da settare, implementare e seguire

Cons

Piano piano i costi per conversione si alzano sempre di più... altro problema i falsi negativi e i blocchi non sensati agli account....

Review Source

OS

Obrian S.  
Surveyor  
Civil Engineering  
Used the software for: 2+ years

### "Google Ads is just right"

January 9, 2022

5.0

my overall experience is great with google even tho some times you dont get the amount of traffic that they promise the users but you still get some traffic and you still making sales and its not crazy expensive so its great for the price...

Pros

The feature that i really loves with google ads is that its really easy to use to advertise on a large scale because every one using google stuffs from YouTube to Gmail etc its really good to advertise on it really brings in traffic to your business and i love that it delivers..

Cons

Some of the few things i kinda dislike with Google Ads is that sometimes it brings in the wrong set of traffic i once got a call from someone who is selling me stuffs instead of me selling the my product, then i will get like a lot of spams then google will say ok you pay this and you will get 30,000 traffic to wards the ads then it will be like 10,000 or 15,000 half of what they guarantee so google needs to fix that problem...

Review Source

CP

Christopher P.  
Musician  
Music  
Used the software for: 2+ years

### "GOOGLE ADS HAS APPALLING CUSTOMER SERVICE WHEN RESOLVING PROBLEMS!!!"

August 11, 2021

1.0

Pros

Admittedly the ads are relatively simple to set up- and budgeting can be done easily too. A little difficult to verify that the ads are genuinely running and being placed correctly. After research we noticed a lot of ads were being placed in the most obscure places. But I put that down to inexperience on our part and now feel this can be controlled somewhat.

Cons

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad. However, loss of significant revenue resulted from this error. In seeking compensation for THEIR error all Google Ads have done is keep on sending me a template email that states, 'Thank you for your response. I will be glad to assist you further. I understand that it is taking really longer time than usual...We assure you that your query is being attended and I would request you to please allow us s 4-5 business days more to get back to you'. ...and then nothing! No progress report, no management contact even after insisting on it. Clearly Google Ads doesn't really care for its customers except when it's time for US to pay them. We are now in the process of legal action. ...it is now 11.08.2021 at the time of writing this.

Review Source

Artur N.  
E-commerce Manager  
Retail  
Used the software for: 2+ years

### "When running a business online, you should start with Google Ads"

July 22, 2021

5.0

Huge range and great possibilities of presenting each company. An indispensable tool for acquiring new customers and building a brand among Internet users.

Pros

Great opportunities for targeting ads, great opportunities to create dynamic ads, the ability to use enormous ranges. Possibility of cooperation with many experienced specialists and agencies.

Cons

A quite complicated tool, in order to fully use its resources, you need a lot of knowledge and experience.

Review Source

FZ

Farooq Z.  
Consultant  
Management Consulting  
Used the software for: 2+ years

### "Gaga Over Google Ads - Best Ads Platform"

January 10, 2023

5.0

My overall experience with Google Ads is excellent. The product is comprehensive and robust.

Pros

What I liked most about this software is the ease of use and intuitive interface. Integration with existing business processes was simple and straightforward.

Cons

There are no features missing or needing improvement nor aspects difficult to use. The product is elegant and well-designed, and offers a robust suite of tools and customization options.

Review Source

Amanda B.  
Strategic Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Affordable Marketing for small businesses and real time accurate data"

February 21, 2023

4.0

Pros

The data comes in fast and accurate. You get to choose how much you will invest in marketing and it's affordable enough for small businesses. You get to tweak whats working and what's not very quickly becuase the data shows you. You can experiment and ake your mnarketing better on the go.

Cons

Some ads are designed to be intrusive. I wish they would be more easily blended into the customer experience so that people don't have to resent my ads.

Review Source

AT

Andrea T.  
Marketing  
Furniture  
Used the software for: 2+ years

### "A modern and effective tool"

March 23, 2023

5.0

I use it weekly to plan my advertising campaigns smoothly and without spending a fortune, with the data always at hand in a precise and timely manner. It is an essential tool in 2023 for targeted marketing.

Pros

Google Ads allows you to create specific advertisements for specific audiences, based on various factors such as location, age, gender, interest, search habits, etc.All this allowing you to always control the budget in a precise manner. Performance tracking is phenomenal, with suggestions and propositions. Flexible like few other software for your budget.

Cons

Competition is brutal and costs can rise if everything is not done properly. You need to have a minimum of digital marketing knowledge to proceed with the use.

Review Source

Patrick G.  
ecommerce administrator  
Food & Beverages  
Used the software for: 2+ years

### "Great for targeting new customers"

October 14, 2022

4.0

so far it has been fine and but could be improved greatly

Pros

Works great for selling products in a competitive market

Cons

Can be overly complicated and too many chances to mess stuff up

Reason for choosing Google Ads

It is better for reaching my target market.

Review Source

Faith K.  
Transcriber/Bloggerr  
Writing and Editing  
Used the software for: 2+ years

### "Online Advertising Platform"

February 22, 2023

5.0

Overall experience has been great. The platform that allows one to market their products and services to potential clients.

Pros

Makes my website more visible hence the potential to grow my business.It helps create targeted online adverts that may attract potential clients. Also I can track the traffic from the adverts on my website and the amount of time spent there by each client.

Cons

For new users it can be complicated to use and set up.Also their pricing keeps changing and it can be difficult for a business to budget for it. It can be expensive.

Review Source

Muneeb K.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "One of the best advertising platform on the web"

June 28, 2021

5.0

No other platform can offer a better reach than Google Ads. Google Search campaigns are key for business discovery and reach. Using Google Ads is a no-brainer for most businesses.

Pros

Google ads offer tons of rich features and tactics to fit the marketing needs of all kinds of advertisors. From search to display to video, you can reach your target audience at a very low cost.

Cons

It's easy to generate traffic at a cost-effective rate but not all traffic is high quality. In most cases, campaigns result in web traffic with high bounce rates. Also, it can take significant time for the ad platform to find quality audience segments.

Reason for choosing Google Ads

Google Search and customer intent

Review Source

VR

Verified Reviewer  
Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great For All Tier Buisness"

March 23, 2021

5.0

I use Google Ads every day to manager a variety of clients in different industry verticals. No matter what the businesses KPI or goals are, using Google Ads can help you get there.

Pros

The ability to segment your audience by demographics, location, and many more. This allows you to learn more about your audience so that you can message them in ways that will allow them to convert more. Easy to navigate and upload keywords or ads in bulk, the data received is always up to date.

Cons

Disapproval process too sensitive, and often gets incorrectly flagged and resubmit for approval is needed. Automated suggestions are not that good and don't always improve performance.

Review Source

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