# Page 11 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 11 - Is Google Ads the right Campaign Management solution for you? Explore 1008 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1008) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 11 - Reviews of Google Ads ## Showing most helpful reviews Showing 251-275 of 1008 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TT Tom T. Owner/manager Construction Used the software for: 2+ years ### "Easy to use and customer support is easy to work with" July 30, 2022 4.0 Google Ads helps my business optimize finding potential clients more efficiently than other advertizing options. Pros I think Google ads have been very useful for my business. It has been useful to review how our campaigns are running and optimize them as needed. Cons The cost per click is more expensive than other ad options. Alternatives considered [Ads Defender](https://www.capterra.com/p/265459/Ads-Defender/) Review Source Denise Nicole G. University Student Education Management Used the software for: 6-12 months ### "Want to earn money? Use google ads!!" October 28, 2021 4.0 Google ads is good as long as you use it properly. Try it out for yourself and be benefited from it and grow your business or garner readers on your blogs. Pros What I like about this is that it allows me to put ads on my blogs and give me opportunity to earn money. It is so easy to set up as you only need to put your details and information to verify your requests for google ads. Also, if you are a small business owner, you can promote your small business through using google ads since it allows you to reach anyone who's using google to search for everything they need online. With this, you can reach large number of people and be aware of your small business. Great isn't it? Cons What I do not like about this is that google ads does not necessarily assures you can earn money. It is still depends on how often people go to your website. For instance, I published a blog in a specific website and I set up the google ads there. It was approved and if you read my blog, you can see that there is google ads there. However, I still do not earn from it because I do not have a lot of readers visiting my website. However, it is still a good opportunity for you to earn money. You might never know when will people be interested in your blog or business. Maybe one day you'll wake up and see that Google ada already paid you and that's what I'm holding into. Review Source YA Yasmina A. Marketing Digital Marketing and Advertising Used the software for: 2+ years ### "Con Google Ads, la clave es ir aprendiendo" September 26, 2022 5.0 Pros Es de fácil integración en las webs. De hecho, se puede optar a mandar la integración por correo al departamento informático con las instrucciones dadas por la propia herramienta. Uso esta herramienta a diario y siempre obtengo buenos resultados. Cuando he tenido algún problema de impresiones o de optimización de campañas en general, su atención al cliente siempre ha sido buena y útil. Cons Para usar esta herramienta debes estudiarla un mínimo, ya que no es demasiado intuitiva. Review Source DK David K. Director Marketing and Advertising Used the software for: 2+ years ### "Adwords is amazing.." March 11, 2020 5.0 Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired. Pros I run an agency where our bread and butter is doing AdWords search campaigns for clients. Managing AdWords has literally provided a career and livelihood for me... it’s also given time the ability to generate tens of thousands of leads and well over $10 million dollars in revenue for my clients. Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot. Cons The recommendations system doesn’t always give good recommendations for example it will recommend running responsive search ads for basically every ad group but it’s been VERY rare in my experience that responsive search ads have outperformed revalue ads for our clients... worse yet the recommendations system punishes you for dismissing recommendations (including mediocre ones). Also customer support can be pretty awful at times. Minor issues overall. Review Source RB Rilwan B. Product Designer Entertainment Used the software for: 2+ years ### "Best of the best " May 20, 2024 5.0 Pros The detailed level of the analytics you get from the ads placed online is great. For a small business, this is vital to keep users on our platform and having a good understanding of how our users Interact with our platform is vital. Cons The only con I have is the pricing and how much you have to spend to really get a big impact in your business. Review Source AM Andrea M. Técnico Marketing Marketing and Advertising Used the software for: 2+ years ### "Necesario" September 26, 2022 5.0 Pros No es una herramienta fácil de usar si no tienes conocimientos. Pero si te formas a un nivel tampoco muy alto, dedicas tiempo y haces tu prueba y error particular, es la herramienta clave para toda empresa que pretenda tener presencia en Internet y pretenda vender sus productos y servicios en la red. Cons Cambian bastante a menudo los paneles de control y su visibilidad. La usabilidad podría ser mejor. Reason for choosing Google Ads Porque es una apuesta segura en la publicidad en Internet. Review Source Malcolm Reto Vincent Z. CEO Legal Services Used the software for: 6-12 months ### "Extremely expensive but may be necessary " June 12, 2021 4.0 Pretty bad but I am still giving it a try and leaving the management of the campaign to 'professionals'. Pros The ability to produce advertisements that can, potentially, be seen by thousands of people online. Cons How expensive it is and how difficult it is to use it! Firstly, bidding and paying for clicks is very costly, especially if you are operating in a competitive industry. You need a huge budget to make it work. Plus, you will need a google ads campaign manager to make sure you make the most of the money, which bring me to the next point: how difficult it is to create successful google ads! The software can be helpful in creating a campaign but it will very likely do poorly and you will lose a lot of money. Reason for choosing Google Ads Linkedin: they do not work. Facebook: I am still using Facebook ads but I was attracted to the idea of only paying for clicks as "clicks are people who are interested". Review Source LA Lokman A. Assistant e-commerce Retail Used the software for: 6-12 months ### "Un outil efficace pour améliorer votre présence en ligne" March 18, 2023 4.0 Dans l'ensemble, Google Ads offre une plateforme publicitaire en ligne efficace avec une portée et un ciblage précis, mais qui peut être coûteuse si elle est mal gérée et nécessite une surveillance attentive pour éviter les clics frauduleux. Pros J'ai apprécié la capacité de Google Ads à toucher un large public cible et à fournir un retour sur investissement mesurable pour mes campagnes publicitaires en ligne. Cons J'ai moins apprécié les coûts parfois élevés a causes des risques de clics frauduleux associés à l'utilisation de Google Ads. Reason for choosing Google Ads pour les web google ads est le meilleure Review Source Lazola Gift G. scheduling administrator Telecommunications Used the software for: 2+ years ### "Google ads " August 7, 2021 5.0 Google ads drives traffic to my business, ever since I started using google ads my business have tripled in size and to a point where am now making profit like never before. Pros It is easy to use, its affordable and its a good platform to advertise your business on. It makes use of social media , search engine and other platform on google to drive traffic to your business. You have access to millions of potential customers. Cons Only the part about the best key words are a bit expensive. Review Source PB Paul B. Ecommerce Business Owner Retail Used the software for: 2+ years ### "The best platform for PPC ads if you want to target audience and get insights about the campaign at " November 21, 2022 5.0 Pros I've been using Google Ads for a while and I can confidently say that it's the best platform out there. It has so many nifty features that I just can't live without anymore. Yes, you might have to pay per click but you get so many insights about the campaign that it's worth spending the money on it. All in all, Google Ads is a great place to advertise your business. Cons It is little expensive and its UI is bit hard to get used to for first time users. Review Source Muhammad T. Marketing Manager Real Estate Used the software for: 2+ years ### "Favorite Ads creating tool" June 19, 2021 5.0 My overall experience with Google ads is great. Especially I love the search ad campaigns for inbound marketing. Pros I am using Google Ads for more than 6 years and it's always my favourite tool to run ads. The features and control you get in Google ads are not available on other tools. I love the detailed report and linking with other Google tools like Analytics which help to optimize the campaigns and generate the most accurate reports. Cons Well, I think they should really work on two things support and cost, this will encourage new startup businesses to start advertising on Google ads. Review Source Gustavo M. Marketing Manager Construction Used the software for: 2+ years ### "Google is the most important platforms to spend money for ads" August 26, 2021 5.0 Google Ads is the best and I love how it continues to progress! Pros we use Google ads to reach out to potential clients and convert leads into sales. For over 8 years now we have successful launched and analyze several types of ad campaigns for our company. Cons the only thing I least like is the inability to compare statical data between campaigns on a graph. I know I can compare then side by side but it would be awesome to see the statistical difference. Review Source Diego V. Publicista Publishing Used the software for: 1-2 years ### "analysis software" July 23, 2021 5.0 The experience is optimal in all our positioning processes, analysis, reports, dates and other relevant information such as keywords, conversions and campaign creations Pros Excellent software for effectiveness and speed when creating campaigns with google ads, tracking, recommendations and statistics Cons There are several Google Ads applications that do not allow it to be done by the app as it is developed on the PC Reason for choosing Google Ads Based on experience, the positioning of the platform and the effectiveness of the campaigns Review Source AA Anamaria A. Freelancer Design Used the software for: Less than 6 months ### "Best way to get your product in front of users " January 22, 2022 5.0 My experience with Google Ads was very insightful. I ran ads to promote my business and I was able not only to increase traffic for my side, but to generate orders as well which is incredible. With search ads, it generated a high engagement as users are actively looking for similar things as opposed to other similar channels which sometimes target a mainstream audience and the interest from users can be a lot lower. Pros While running Google Ads for my website, the most useful thing that I found were the automatic recommendations to make the ads convert better, based on the algorithm. This helped a lot to understand when it's recommended to increase budget or audience. Cons The only downside would be the slow loading of the website. Even with excellent wifi connections, sometimes it takes up to 30 seconds for a page to load when navigating through the menu. I would highly recommend some improvements with this. Review Source AMS Ana Maria S. Proprietária Retail Used the software for: 2+ years ### "Plataforma com excelente funcionabilidade " June 2, 2023 5.0 É uma ótima ferramenta de marketing, com boas métricas, excelente alcance e bons preços. Pros A plataforma oferece boas opções de segmentação, o que torna os anúncios muito mais precisos e eficazes. Cons Aqui na empresa tivemos uma certa dificuldade no início. Foi necessário algum tempo para dominarmos o uso da plataforma. Review Source leonardo M. Microsoft Office Marketing and Advertising Used the software for: 6-12 months ### "Publicidad más rentable " November 18, 2022 4.0 Excelente, es rentable, eficaz. Pros Es una app muy eficaz y tiene un servicio online de alta gama. Cons La verdad me parece muy eficaz. Recomiendo usar esta web. Review Source Esther T. Journalist Broadcast Media Used the software for: 6-12 months ### "Marketing made simple" September 9, 2021 4.0 It's the best tool to market services,products to users however producing the whole content from creating the account to the implementation might take a lot of time. It's disadvantageous to small businesses considering that the best key words are always expensive. Pros I like the fact that google ads show ads to people who are already searching for something similar to what is in the content. It's also easier to deliver ads to only users that have a history of similar searches in the past. Cons The fact I dislike most is when I am watching something interesting then an advert pops up shifting all my attention to the advert.This sounds irritating since you must finish watching the advert for a specific time before you proceed with what you were watching. Review Source AR Adrian R. Google Ads Specialist Marketing and Advertising Used the software for: 2+ years ### "Unique product, but tries to get money from you" February 25, 2022 4.0 Pros A rather unique product, where targeting can be laser-precise. Quite easy to use, compared to other platforms like Facebook Ads. Cons It forces you to spend more and more over time, without visible results. Strategies proposed by Google are rarely the optimal ones. Review Source FT Fernando T. Manager Paid Media Marketing and Advertising Used the software for: 2+ years ### "Indispensable" March 24, 2023 4.0 Buena Pros Es la herramienata básica para hacer SEM, no tiene posible alternativa. Cons No tiene ninguna alternativa viable y el servicio técnico siempre deja un poco que desear. Review Source VR Verified Reviewer Digital Marketing Associate Information Technology and Services Used the software for: Less than 6 months ### "I can't imagine marketing online without Google Ads" February 14, 2022 5.0 Pros Google Ads offers multiple options like running display ads, search ads, video ads and many more. We usually use search ads and our conversion rate is around 4% which is more than average conversion rates. The thing that i love most about it is keyword research tool, it helps me a lot, not just in ads but also in optimizing my site content. It shows everything including monthly search volume, month over month changes and It also lets me see competitors ranking keywords which is a big plus point. Cons Well, there aren't many cons, but they really need to work on UI, it took me a week to completely understand everything Review Source James M. CEO Motion Pictures and Film Used the software for: 1-2 years ### "Best advertising agency out there!" March 17, 2023 5.0 Pros I love that they have made it easy to market and put out advertisment campaigns for your products. Cons I dont like that you can end up paying for poor quality clicks. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads We where thinking about getting Facebook ads but chose this since it generates better clicks than facebook. Review Source bS belkis S. Freelancer Information Technology and Services Used the software for: 2+ years ### "Google Ads Review" December 21, 2021 5.0 Whether you want to get more clients or grow your youtube channel, Google Ads is a great platform to create Ads for your Business in different forms. I recommend it for everyone, especially for people with a low budget. Pros Google Ads offers cheap advertising services, I use it every day for my online dropshipping business, It has many great tools to track your advertising campaigns and to analyze results. Cons Before starting your first advertising campaign, you need to read about Google Ads to understand how it works to get better results. Review Source JB Josh B. Company Director Telecommunications Used the software for: 2+ years ### "Google ads is advertising for everyone." August 19, 2022 5.0 I used google ads to promote the products of my self-business. It was quite easy to set up but the results took a little while to come. Today I'm happy to use this platform which boosts my sales and leads. Pros Google ads is a very versatile advertising platform. It allows a good management of ads in all types of sectors. Its customer support is very fast and the interface allows a quick understanding of the management. In addition, optimization is included! Cons Doing google campaigns requires some time to have a good return, the results are not immediately positive and you have to think about its profitability. Then, some features are quite complex for campaign options which can be expensive for the beginner on the platform. Review Source VR Verified Reviewer Director Comercial Marketing and Advertising Used the software for: 2+ years ### "Its a must for 99% of marketing strategies " November 9, 2021 4.0 Pros The new products and new reportes they created lately Cons Its not easy to start with. Support doesnt give accurate feedback in accurate time Review Source Aliaksandr B. Marketing Expert Marketing and Advertising Used the software for: 2+ years ### "Must have ads solution for owners" August 17, 2021 5.0 Google Ads is a good tool for promoting your product. Here is a lot of ads campaigns with unique goals, some advices by Google team and also smart integrations between Google Inc. products, like Tag Manager, Analytics and etc. Pros A lot of types an ads campaigns, good for novice and for a pro. Cons A lot of money spend (much more than daily budget) at the start of campaign, also some bugs in the quality of an ads groups. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.