# Page 11 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 11 - Reviews of Google Ads

## Showing most helpful reviews

Showing 251-275 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AS

Amit S.  
Marketing Executive  
Education Management  
Used the software for: 6-12 months

### "Great Tool for reaching the Bigger Audience"

January 10, 2023

5.0

Google Ads may be an effective tool for us, in reaching a big audience, generating leads, and increasing revenue. However, setting up and managing a campaign takes time and work, and it can be expensive and extremely competitive if not done correctly.

Pros

The reach of Google Ads is excellent. And targeting is also great. Keyword Based Targeting helps us to predict the user base in the universe. It provides a detailed analysis where we can analyze the performance of the Ad more precisely.

Cons

As the Competition is growing day by day, it isn't easy to maintain a good ROI. Small businesses may find it challenging to reach the correct audience with their advertisements as a result. It can be pricey if improperly managed.

Review Source

BA

Beakou A.  
Comptable  
Accounting  
Used the software for: 6-12 months

### "Good software to boost your campaigns"

January 12, 2024

5.0

Pros

I recommend this software to everyone, it provides detailed information, ads can appear on Google results. It also allows you to target users who have already visited your website, thus increases the chances of success

Cons

I have never been disappointed since using this software, ad campaigns can get expensive, especially if keyword bidding is competitive.

Review Source

LAO

Leslie Anne O.  
Sales Account Manager  
Computer Software  
Used the software for: 6-12 months

### "Google Ads Benefits"

April 3, 2024

5.0

Google Ads exceeded my expected potential clients, my overall experience with Google Ads is really excellent.

Pros

Aside from my Job, I also have my small business online. Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google Ads is that it would really help you elevate your business into the next level, you can reach to a higher number of potential clients globally. Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only whom I'm connected with can view my post. Till I happened to knew about Google Ads through a friend's recommendation and so far I'm enjoying the result and I could say the service is worth the price.

Cons

Google Ads is already proven and tested since I've been using this for 12 months now so there's really nothing I don't like about it. It's worth paying for.

Review Source

triyoga H.  
Freelancer  
Computer Software  
Used the software for: 2+ years

### "Google Ads is the only best solution for introducing and selling my business products"

May 25, 2021

5.0

I am helped a lot with google ads, proper keyword research and assisted by accurate demographic referrals, my business is growing here. Sometimes I also use premium services with high advertising costs for ads that have converted into sales here.

Pros

The advantage of Google Ads is that it is affordable. By using this one advertising service, you don't need to pay for advertising services contained in Google ads. You will get the cost per click very cheaply. This is why Google ads are the most appropriate choice for small business people. Also supported by this accurate report will make it easier for small businesses to reduce marketing costs.

Cons

For small businesses and beginners, I don't recommend using premium services with high advertising costs, unless we've done ad testing so that we find the right formula with the right target market too. Around me, many small business people have not used PayPal and credit cards to run ads on google ads. hopefully, in the near future, this problem will get a solution.

Review Source

ibrahim A.  
Community management  
Computer Networking  
Used the software for: 1-2 years

### "Mon expérience sur Google Ads"

January 4, 2024

4.0

J'utilise cette application pour le bon référencement de mes sites web à travers ces différents mots clés qui sont facile à trouver grâce à l'application elle même.

Pros

Le faite que ça facilite et permet d'obtenir à la fin un site plus référencé et que ça contient Seo et SEM

Cons

Que la majorité des référencement est payant et qu'il faut aussi être connecté pour voir ça.

Review Source

Arturo L.  
Web developer  
Marketing and Advertising  
Used the software for: 6-12 months

### ""If your business is not on the web, it doesn't exist.""

July 1, 2022

5.0

Ads is an excellent platform to run campaigns that can be shown almost everywhere, and can also be seen on Youtube, but of course it is a complex tool to understand once you are already running campaigns.

Pros

Google Ads gives us a projection of how our marketing campaign will perform according to the flexible budget that we give at the beginning of the planning, with this we can make several decisions since these algorithms are an estimate that can take us to the top, or not perform well at all, because in the end you can put a lot of money, but if you do not have quality content, the organic positioning of this, will not index your site properly and the investment will not be worth it.

Cons

Being able to create a marketing campaign with google ads, does not guarantee you positive results instantly, because as the market has gone up, then it is not so profitable to use this type of service. Of course it is easy to use this tool at the beginning, but as you advance in the process, the platform will start to become more complex to use.

Review Source

VB

Valentina B.  
Agricolo  
Farming  
Used the software for: Less than 6 months

### "Problemi ads"

October 13, 2023

3.0

La mia esperienza, non è molto positiva ho avuto un po di problemi, con google ads

Pros

Ia miglior cosa è il potere inserire campagna nei social , anche se con tanti problemi

Cons

Quello che non mi piace , il continuo blocco dell'account, problemi di pagamento, e nessun supporto, non risponde mai nessuno

Review Source

VR

Verified Reviewer  
Instructor  
Education Management  
Used the software for: 2+ years

### "Google Ads Review"

April 7, 2021

5.0

My overall experience with Google Ads is good because I can easily use this to advertise my website, set up keywords that can improve my website ranking on the Google search engine but the downside is the software can be expensive and there are a lot of fraudulent clicks that can cause the user to run out of money really quick.

Pros

The software is easy to use and can be easily set up to work with any website. I also like that I am able to use keywords on Google Ads to help my website rank higher on the search engine.

Cons

The price is expensive for what it is used for because Google charges the user based on how many clicks a person clicks on the ads and there can a lot of fraudulent clicks that can cost a lot of money to the user. Google has made some improvements to detect fraudulent clicks but it cannot eliminate the whole problem.

Reason for choosing Google Ads

I choose Google Ads over this alternative because it is the easiest want to advertise my website and allow me to appear on the search engine compared to other ads.

Review Source

SN

Shivendra N.  
Software Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Great plugin to promote products /services "

August 14, 2023

5.0

Overall great experience and found handy tool for promoting the products . I have seen customers have been benefited leveraging this product

Pros

This toll it so easy to enable for any service customer wanted to promote . Any person with basic computer knowledge can just start using this Google service. Results are quick and customer can start seeing the outcome immediately.

Cons

I found pricing little high as it is per based on per click .

Reason for choosing Google Ads

No

Review Source

NL

Nicole L.  
Head of Client Support  
Marketing and Advertising  
Used the software for: 2+ years

### "Good but have lots of limitations "

March 26, 2022

5.0

Pros

Easy to launch campaigns. Easy to play around with it and find what you’re looking for

Cons

Limitations on the ads that can be used. Sometimes they suspend accounts due to fraudulent activity when it was just created. So hard to reach customer support. Usually they don’t have answers and just wait your time.

Alternatives considered

[Adform FLOW](https://www.capterra.com/p/240284/Adform-Flow/)[AdRoll](https://www.capterra.com/p/179140/AdRoll/)

Reason for choosing Google Ads

Easy and cheap

Review Source

TT

Tom T.  
Owner/manager  
Construction  
Used the software for: 2+ years

### "Easy to use and customer support is easy to work with"

July 30, 2022

4.0

Google Ads helps my business optimize finding potential clients more efficiently than other advertizing options.

Pros

I think Google ads have been very useful for my business. It has been useful to review how our campaigns are running and optimize them as needed.

Cons

The cost per click is more expensive than other ad options.

Alternatives considered

[Ads Defender](https://www.capterra.com/p/265459/Ads-Defender/)

Review Source

Denise Nicole G.  
University Student  
Education Management  
Used the software for: 6-12 months

### "Want to earn money? Use google ads!!"

October 28, 2021

4.0

Google ads is good as long as you use it properly. Try it out for yourself and be benefited from it and grow your business or garner readers on your blogs.

Pros

What I like about this is that it allows me to put ads on my blogs and give me opportunity to earn money. It is so easy to set up as you only need to put your details and information to verify your requests for google ads. Also, if you are a small business owner, you can promote your small business through using google ads since it allows you to reach anyone who's using google to search for everything they need online. With this, you can reach large number of people and be aware of your small business. Great isn't it?

Cons

What I do not like about this is that google ads does not necessarily assures you can earn money. It is still depends on how often people go to your website. For instance, I published a blog in a specific website and I set up the google ads there. It was approved and if you read my blog, you can see that there is google ads there. However, I still do not earn from it because I do not have a lot of readers visiting my website. However, it is still a good opportunity for you to earn money. You might never know when will people be interested in your blog or business. Maybe one day you'll wake up and see that Google ada already paid you and that's what I'm holding into.

Review Source

YA

Yasmina A.  
Marketing Digital  
Marketing and Advertising  
Used the software for: 2+ years

### "Con Google Ads, la clave es ir aprendiendo"

September 26, 2022

5.0

Pros

Es de fácil integración en las webs. De hecho, se puede optar a mandar la integración por correo al departamento informático con las instrucciones dadas por la propia herramienta. Uso esta herramienta a diario y siempre obtengo buenos resultados. Cuando he tenido algún problema de impresiones o de optimización de campañas en general, su atención al cliente siempre ha sido buena y útil.

Cons

Para usar esta herramienta debes estudiarla un mínimo, ya que no es demasiado intuitiva.

Review Source

DK

David K.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Adwords is amazing.."

March 11, 2020

5.0

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

Pros

I run an agency where our bread and butter is doing AdWords search campaigns for clients. Managing AdWords has literally provided a career and livelihood for me... it’s also given time the ability to generate tens of thousands of leads and well over $10 million dollars in revenue for my clients. Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Cons

The recommendations system doesn’t always give good recommendations for example it will recommend running responsive search ads for basically every ad group but it’s been VERY rare in my experience that responsive search ads have outperformed revalue ads for our clients... worse yet the recommendations system punishes you for dismissing recommendations (including mediocre ones). Also customer support can be pretty awful at times. Minor issues overall.

Review Source

AM

Andrea M.  
Técnico Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Necesario"

September 26, 2022

5.0

Pros

No es una herramienta fácil de usar si no tienes conocimientos. Pero si te formas a un nivel tampoco muy alto, dedicas tiempo y haces tu prueba y error particular, es la herramienta clave para toda empresa que pretenda tener presencia en Internet y pretenda vender sus productos y servicios en la red.

Cons

Cambian bastante a menudo los paneles de control y su visibilidad. La usabilidad podría ser mejor.

Reason for choosing Google Ads

Porque es una apuesta segura en la publicidad en Internet.

Review Source

Malcolm Reto Vincent Z.  
CEO  
Legal Services  
Used the software for: 6-12 months

### "Extremely expensive but may be necessary "

June 12, 2021

4.0

Pretty bad but I am still giving it a try and leaving the management of the campaign to 'professionals'.

Pros

The ability to produce advertisements that can, potentially, be seen by thousands of people online.

Cons

How expensive it is and how difficult it is to use it! Firstly, bidding and paying for clicks is very costly, especially if you are operating in a competitive industry. You need a huge budget to make it work. Plus, you will need a google ads campaign manager to make sure you make the most of the money, which bring me to the next point: how difficult it is to create successful google ads! The software can be helpful in creating a campaign but it will very likely do poorly and you will lose a lot of money.

Reason for choosing Google Ads

Linkedin: they do not work. Facebook: I am still using Facebook ads but I was attracted to the idea of only paying for clicks as "clicks are people who are interested".

Review Source

LA

Lokman A.  
Assistant e-commerce  
Retail  
Used the software for: 6-12 months

### "Un outil efficace pour améliorer votre présence en ligne"

March 18, 2023

4.0

Dans l'ensemble, Google Ads offre une plateforme publicitaire en ligne efficace avec une portée et un ciblage précis, mais qui peut être coûteuse si elle est mal gérée et nécessite une surveillance attentive pour éviter les clics frauduleux.

Pros

J'ai apprécié la capacité de Google Ads à toucher un large public cible et à fournir un retour sur investissement mesurable pour mes campagnes publicitaires en ligne.

Cons

J'ai moins apprécié les coûts parfois élevés a causes des risques de clics frauduleux associés à l'utilisation de Google Ads.

Reason for choosing Google Ads

pour les web google ads est le meilleure

Review Source

Lazola Gift G.  
scheduling administrator  
Telecommunications  
Used the software for: 2+ years

### "Google ads "

August 7, 2021

5.0

Google ads drives traffic to my business, ever since I started using google ads my business have tripled in size and to a point where am now making profit like never before.

Pros

It is easy to use, its affordable and its a good platform to advertise your business on. It makes use of social media , search engine and other platform on google to drive traffic to your business. You have access to millions of potential customers.

Cons

Only the part about the best key words are a bit expensive.

Review Source

PB

Paul B.  
Ecommerce Business Owner  
Retail  
Used the software for: 2+ years

### "The best platform for PPC ads if you want to target audience and get insights about the campaign at "

November 21, 2022

5.0

Pros

I've been using Google Ads for a while and I can confidently say that it's the best platform out there. It has so many nifty features that I just can't live without anymore. Yes, you might have to pay per click but you get so many insights about the campaign that it's worth spending the money on it. All in all, Google Ads is a great place to advertise your business.

Cons

It is little expensive and its UI is bit hard to get used to for first time users.

Review Source

Muhammad T.  
Marketing Manager  
Real Estate  
Used the software for: 2+ years

### "Favorite Ads creating tool"

June 19, 2021

5.0

My overall experience with Google ads is great. Especially I love the search ad campaigns for inbound marketing.

Pros

I am using Google Ads for more than 6 years and it's always my favourite tool to run ads. The features and control you get in Google ads are not available on other tools. I love the detailed report and linking with other Google tools like Analytics which help to optimize the campaigns and generate the most accurate reports.

Cons

Well, I think they should really work on two things support and cost, this will encourage new startup businesses to start advertising on Google ads.

Review Source

Gustavo M.  
Marketing Manager  
Construction  
Used the software for: 2+ years

### "Google is the most important platforms to spend money for ads"

August 26, 2021

5.0

Google Ads is the best and I love how it continues to progress!

Pros

we use Google ads to reach out to potential clients and convert leads into sales. For over 8 years now we have successful launched and analyze several types of ad campaigns for our company.

Cons

the only thing I least like is the inability to compare statical data between campaigns on a graph. I know I can compare then side by side but it would be awesome to see the statistical difference.

Review Source

Diego V.  
Publicista  
Publishing  
Used the software for: 1-2 years

### "analysis software"

July 23, 2021

5.0

The experience is optimal in all our positioning processes, analysis, reports, dates and other relevant information such as keywords, conversions and campaign creations

Pros

Excellent software for effectiveness and speed when creating campaigns with google ads, tracking, recommendations and statistics

Cons

There are several Google Ads applications that do not allow it to be done by the app as it is developed on the PC

Reason for choosing Google Ads

Based on experience, the positioning of the platform and the effectiveness of the campaigns

Review Source

AA

Anamaria A.  
Freelancer  
Design  
Used the software for: Less than 6 months

### "Best way to get your product in front of users "

January 22, 2022

5.0

My experience with Google Ads was very insightful. I ran ads to promote my business and I was able not only to increase traffic for my side, but to generate orders as well which is incredible. With search ads, it generated a high engagement as users are actively looking for similar things as opposed to other similar channels which sometimes target a mainstream audience and the interest from users can be a lot lower.

Pros

While running Google Ads for my website, the most useful thing that I found were the automatic recommendations to make the ads convert better, based on the algorithm. This helped a lot to understand when it's recommended to increase budget or audience.

Cons

The only downside would be the slow loading of the website. Even with excellent wifi connections, sometimes it takes up to 30 seconds for a page to load when navigating through the menu. I would highly recommend some improvements with this.

Review Source

AMS

Ana Maria S.  
Proprietária  
Retail  
Used the software for: 2+ years

### "Plataforma com excelente funcionabilidade "

June 2, 2023

5.0

É uma ótima ferramenta de marketing, com boas métricas, excelente alcance e bons preços.

Pros

A plataforma oferece boas opções de segmentação, o que torna os anúncios muito mais precisos e eficazes.

Cons

Aqui na empresa tivemos uma certa dificuldade no início. Foi necessário algum tempo para dominarmos o uso da plataforma.

Review Source

leonardo M.  
Microsoft Office  
Marketing and Advertising  
Used the software for: 6-12 months

### "Publicidad más rentable "

November 18, 2022

4.0

Excelente, es rentable, eficaz.

Pros

Es una app muy eficaz y tiene un servicio online de alta gama.

Cons

La verdad me parece muy eficaz. Recomiendo usar esta web.

Review Source

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