# Page 12 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 12 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 12 - Reviews of Google Ads

## Showing most helpful reviews

Showing 276-300 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Esther T.  
Journalist  
Broadcast Media  
Used the software for: 6-12 months

### "Marketing made simple"

September 9, 2021

4.0

It's the best tool to market services,products to users however producing the whole content from creating the account to the implementation might take a lot of time. It's disadvantageous to small businesses considering that the best key words are always expensive.

Pros

I like the fact that google ads show ads to people who are already searching for something similar to what is in the content. It's also easier to deliver ads to only users that have a history of similar searches in the past.

Cons

The fact I dislike most is when I am watching something interesting then an advert pops up shifting all my attention to the advert.This sounds irritating since you must finish watching the advert for a specific time before you proceed with what you were watching.

Review Source

AR

Adrian R.  
Google Ads Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Unique product, but tries to get money from you"

February 25, 2022

4.0

Pros

A rather unique product, where targeting can be laser-precise. Quite easy to use, compared to other platforms like Facebook Ads.

Cons

It forces you to spend more and more over time, without visible results. Strategies proposed by Google are rarely the optimal ones.

Review Source

FT

Fernando T.  
Manager Paid Media  
Marketing and Advertising  
Used the software for: 2+ years

### "Indispensable"

March 24, 2023

4.0

Buena

Pros

Es la herramienata básica para hacer SEM, no tiene posible alternativa.

Cons

No tiene ninguna alternativa viable y el servicio técnico siempre deja un poco que desear.

Review Source

VR

Verified Reviewer  
Digital Marketing Associate  
Information Technology and Services  
Used the software for: Less than 6 months

### "I can't imagine marketing online without Google Ads"

February 14, 2022

5.0

Pros

Google Ads offers multiple options like running display ads, search ads, video ads and many more. We usually use search ads and our conversion rate is around 4% which is more than average conversion rates. The thing that i love most about it is keyword research tool, it helps me a lot, not just in ads but also in optimizing my site content. It shows everything including monthly search volume, month over month changes and It also lets me see competitors ranking keywords which is a big plus point.

Cons

Well, there aren't many cons, but they really need to work on UI, it took me a week to completely understand everything

Review Source

James M.  
CEO  
Motion Pictures and Film  
Used the software for: 1-2 years

### "Best advertising agency out there!"

March 17, 2023

5.0

Pros

I love that they have made it easy to market and put out advertisment campaigns for your products.

Cons

I dont like that you can end up paying for poor quality clicks.

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

We where thinking about getting Facebook ads but chose this since it generates better clicks than facebook.

Review Source

bS

belkis S.  
Freelancer  
Information Technology and Services  
Used the software for: 2+ years

### "Google Ads Review"

December 21, 2021

5.0

Whether you want to get more clients or grow your youtube channel, Google Ads is a great platform to create Ads for your Business in different forms. I recommend it for everyone, especially for people with a low budget.

Pros

Google Ads offers cheap advertising services, I use it every day for my online dropshipping business, It has many great tools to track your advertising campaigns and to analyze results.

Cons

Before starting your first advertising campaign, you need to read about Google Ads to understand how it works to get better results.

Review Source

JB

Josh B.  
Company Director  
Telecommunications  
Used the software for: 2+ years

### "Google ads is advertising for everyone."

August 19, 2022

5.0

I used google ads to promote the products of my self-business. It was quite easy to set up but the results took a little while to come. Today I'm happy to use this platform which boosts my sales and leads.

Pros

Google ads is a very versatile advertising platform. It allows a good management of ads in all types of sectors. Its customer support is very fast and the interface allows a quick understanding of the management. In addition, optimization is included!

Cons

Doing google campaigns requires some time to have a good return, the results are not immediately positive and you have to think about its profitability. Then, some features are quite complex for campaign options which can be expensive for the beginner on the platform.

Review Source

VR

Verified Reviewer  
Director Comercial  
Marketing and Advertising  
Used the software for: 2+ years

### "Its a must for 99% of marketing strategies "

November 9, 2021

4.0

Pros

The new products and new reportes they created lately

Cons

Its not easy to start with. Support doesnt give accurate feedback in accurate time

Review Source

Aliaksandr B.  
Marketing Expert  
Marketing and Advertising  
Used the software for: 2+ years

### "Must have ads solution for owners"

August 17, 2021

5.0

Google Ads is a good tool for promoting your product. Here is a lot of ads campaigns with unique goals, some advices by Google team and also smart integrations between Google Inc. products, like Tag Manager, Analytics and etc.

Pros

A lot of types an ads campaigns, good for novice and for a pro.

Cons

A lot of money spend (much more than daily budget) at the start of campaign, also some bugs in the quality of an ads groups.

Review Source

Sara D.  
Copywriter  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "La pubblicità a portata di mano"

June 14, 2021

5.0

Gli annunci di Google mi stanno aiutando molto per la ricerca di parole chiave adeguate e per il supporto di precisi riferimenti demografici.

Pros

Il vantaggio di Google Ads è la convenienza, poiché utilizzando questo unico servizio pubblicitario, non è necessario pagare per i servizi pubblicitari contenuti negli annunci Google. Io ho un blog e gli annunci Google sono la scelta più appropriata per i piccoli imprenditori come me, perché è più facile ridurre i costi di marketing.

Cons

Per i principianti, non conviene utilizzare servizi premium con costi pubblicitari elevati, perché c'è bisogno di fare un po' di test sugli annunci per trovare la formula giusta.

Review Source

VR

Verified Reviewer  
System Engineertcs  
Information Technology and Services  
Used the software for: 2+ years

### "Google ads best way to get reach over internet"

July 24, 2021

5.0

Google ads is best way to reach a maximum reach to showcase your products or services

Pros

I have been using Google ads from adsense and is using the ads for marketing my youtube videos it is very easy to use

Cons

None as of I know. Google has been good in ads and addsense

Review Source

BW

Bekka W.  
Executive Director  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Google Ads for Nonprofit is Fantastic but Difficult to Implement"

March 4, 2024

4.0

My organization and I re so grateful for the opportunity to participate in the nonprofit google ads grant program. Though it has been a rocky road with some unfortunate and unaddressed issues we have seen a great benefit. Of all my raves my only rant is the complete absence of customer support and help but if you stick with it you can eventually figure the system out and make it worth your while!

Pros

So grateful for the opportunity to participate in the Google Ads Grant program for nonprofit organizations. Such a huge help to nonprofit organizations who couldn't otherwise afford these opportunities.

Cons

Google ads are very difficult to get up and running. I actually had an issue where my nonprofit was charged over $1000 incorrectly after receiving the google ads grant and could not get anyone to help rectify the situation after spending days trying to make contact with literally anyone! While that amount may seem small for a start up it was huge and discouraging to be unable to receive help.

Review Source

ZT

Zacharoula T.  
Digital Marketer  
Management Consulting  
Used the software for: Less than 6 months

### "Useful but takes time to familiarize with the tool "

May 19, 2024

4.0

Pros

Detailed targeting options that ensures ads reach the most relevant audiences, improving ROI and really good ad format variety.

Cons

Dependence on Google's algorithm changes and ad relevance issues.

Review Source

VR

Verified Reviewer  
Branding Manager - Digital  
Marketing and Advertising  
Used the software for: 1-2 years

### "Reach to your targeted audience with google ads without worry "

October 11, 2022

5.0

Pros

I'm a certified Google PPC expert. One thing I can surely say is if you want to reach your targeted audience and create awareness for your brand and then you should definitely go for Google ads.

Cons

All the available learning material is outdated with changes happening in google ads. So, I would like to ask the google team to kindly update their learning solution from time to time.

Review Source

KL

Kaye L.  
Property Manager  
Real Estate  
Used the software for: 1-2 years

### "Google Ads Review!"

October 19, 2023

5.0

My overall experience has been amazing! I would recommend this to any other marketing manager needing to advertise their business.

Pros

The ability to run ads for however long you'd like, also the fact that you get so much great SEO from google ads.

Cons

Sometimes it gets a little pricey for the results that you get from google ads. I think it would be good to have more pricing options.

Review Source

VR

Verified Reviewer  
Executive Director  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Google Ad Grants are worth it"

July 22, 2021

5.0

Pros

Google Ads is fairly simple once it is setup. We are using Google Ad Grants as part of Google for Nonprofits. The grant is a HUGE benefit.

Cons

Due to the restrictions and details related to the Google Ads Grant, it can be a little difficult to setup Google Ads initially. Finding a person or consultant to help with the setup and launching process is critical but can be expensive.

Review Source

MG

Memo G.  
Founder  
Financial Services  
Used the software for: 2+ years

### "Google Ads has been great"

February 24, 2021

5.0

Over all it is a great program to use. if you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads. the cost per click is a lot lower than other options and you will still get some sales because there are a lot of people looking up things on google.

Pros

What I like most about google ads is the cost of it is a lot cheaper than other platforms I use to push ads. We promote our services and products on google ads and it keeps our cost pretty low to get enough data to start pushing more expensive ads on other platforms.

Cons

What I like least about google ads is how hard it is to set up certain things in specific google merchant account to google ads. It took me about two weeks to get it set up, after talking to multiple google reps to help me get it set up. I wish I could be a lot easier to set it up and got waste so much time.

Review Source

MW

Molly W.  
Technical Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Neccessary for any business"

May 30, 2023

4.0

Great and necessary for setting up all ads on Google and its other platforms.

Pros

It is easy to manage all campaigns within one place

Cons

Auto apply recommendations and that complimentary resources such as analytics and merchant centre are not integrated directly.

Review Source

Becky O.  
Freelancer  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "A satisfactory advertising platform."

February 7, 2022

5.0

Google ads is generally a satisfactory platform with great coverage for campaigns.

Pros

Google ads has managed to provide instant attention from target groups to my website. The functionality provided by the platform to schedule ads for exact dates has also helped with running multiple ads for awareness. It also contains analysis tools that make it possible to generate reports on the progress of campaign ads that inform productivity.

Cons

In comparison to other platforms, cost per click is high on Google ads.

Review Source

Shubham V.  
Video Editor  
Media Production  
Used the software for: 1-2 years

### "Powerful Tool for Relevant Traffic"

May 30, 2021

4.0

Google Ads is one of the platforms with higher reach on your website. When, Our company launch any new product and when our client want their product on then I use Google Ads.

Pros

Google ads is a best solution for creating app promotion. There is an absolutely user-friendly interface. I also love that they allow you to include call-to-action on your advertisements & Google Ads have helped our company business grow through various lead generation campaigns.

Cons

Even has a beginner user you have to be mindful of what keywords you place. One thing that I dislike, google always allow your competitors to click your ads and blow all of your budget.

Review Source

jcA

jacques chirac A.  
informaticien developpeur  
Information Technology and Services  
Used the software for: 1-2 years

### "Avis sur ce produit"

January 10, 2023

5.0

L'utilisation de ce service est tres simple et efficace et surtout tres rentable. Vous gagnez l'argent partouut dans le monde et vous pouvez faire vos publications sans probleme.

Pros

ce logiciel paye dans tout le monde entier, une fois que vous remplissez les conditions requises.

Cons

les paiements sont tres moindre pour les pays Africains.

Switched from

[Google Ads Creator](https://www.capterra.com/p/203255/Google-Ads-Creator/)

Par ce que j'avais un site web et je l'ai monetiser grace a google ads. De meme qu'avec ma chaine youtube.

Review Source

SK

Sandeep K.  
System Administrator  
Hospital & Health Care  
Used the software for: 1-2 years

### "Best digital marketing tool"

September 14, 2022

5.0

Past 2 years I am using Google Ads and published many ads on youtube

Pros

Activity dashboard I most liked in Google Ads.

Cons

Multy campaign I least liked in Google Ads.

Review Source

VR

Verified Reviewer  
Owner  
Retail  
Used the software for: 2+ years

### "Too hard to use for a small business owner"

September 10, 2021

5.0

I like it when someone else manages it for me, I can´t do it on my own.

Pros

The software has very ample possibilities and allows you to make your campaigns as tailored as you want

Cons

It is very complicated to learn and understand, you really need a pro to do it well, or you need to take some in depth training.

Review Source

JB

Julien B.  
Président  
Music  
Used the software for: Less than 6 months

### "FUYEZ! Expérience avec le support désastreuse!"

October 25, 2022

1.0

En réalité cela permet de mettre en avant ses contenus auprès d'utilisateurs inconnus ciblés mais mon expérience avec leur équipe de support a été désastreuse donc il m'est très difficile de recommander...

Pros

Aucun: Je trouve l'outil très peu user friendly et assez compliqué lorsqu'on démarre. Google Ads m'avait proposé un accompagnement gratuit avec un membre de leur support technique pour bien démarrer. Nous avons donc commencé à lancer une première campagne ensemble où ils m'ont clairement demandé d'investir plusieurs centaines d'euros pour obtenir des résultats puis ensuite plus aucun suivi car sois-disant ma période d'accompagnement était terminée! Ma campagne ne m'a absolument rien rapporté! C'est une honte et une énorme arnaque franchement lorsqu'on commence un sujet on se doit de le terminer proprement ou alors rendez-nous notre argent! Je constate que de nombreux autres utilisateurs ont subi le même sort en allant jeter un oeil à TrustPilot, méfiez vous vraiment je suis extrêmement déçu qu'une entreprise comme Google se permette de faire ça.

Cons

La complexité d'utilisation et le manque d'accompagnement des équipes de support qui clairement vont vous prendre votre argent puis ne vont pas vous accompagner par la suite pour analyser les résultats et comprendre clairement comment votre cible a réagit.

Reason for choosing Google Ads

Parce que nous n'avons pas le choix pour YouTube qui appartient à Google...

Review Source

Sahouri A.  
pro49  
Accounting  
Used the software for: 2+ years

### "It is good so far because I deal with international advertisements"

May 5, 2021

5.0

My experience with ads is Jake so far according to the speed of advertising

Pros

What I liked about it is the speed in interacting with the automatic ads

Cons

The least thing I liked about the credibility is the site

Alternatives considered

[OBS Studio](https://www.capterra.com/p/164144/OBS/)

Reason for choosing Google Ads

Because it is global advertising and profitable

Review Source

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