# Page 13 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 13 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 13 - Reviews of Google Ads

## Showing most helpful reviews

Showing 301-325 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

NC

Nathan C.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "One of the best ways to reach your public with"

August 15, 2023

5.0

Pros

The analytics is good and almost everyone uses google so it's a good way to reach the people I need

Cons

The support could be better and when an ad is rejected it could be more clear the reason and how to solve

Review Source

LD

Lakica D.  
Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Amazing app for any company dealing with marketing "

February 19, 2022

5.0

I love everything about google ads, it’s a one time investment that pays off forever

Pros

It’s fast, secured, efficient and productive

Cons

It is easily affected by poor network especially in remote areas

Review Source

EA

Eduardo A.  
Sales Manager  
Food & Beverages  
Used the software for: 2+ years

### "Excellent tool to kick start sales and bring in revenue"

September 22, 2021

4.0

Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales. Excellent return on investment.

Pros

It generates me sales. It helps me drive traffic to my site and expose new people to my products. This along with facebook ads is a MUST for all businesses.

Cons

It can get quite complicated and the redesigns to the site don't help.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Google Ads

Google is the biggest search engine in the internet.

Review Source

Andreas F.  
Staff  
Food Production  
Used the software for: 2+ years

### "Google ads is mu must have sofware presentation"

May 3, 2021

5.0

I like google ads so much and i use it everyday

Pros

Google is popular in the search engine market, targets more specifically, and costs less

Cons

Every form of advertising of course has its drawbacks, and so does advertising on Google Ads. One drawback is that it can be difficult to attract potential buyers if you don't properly analyze your company's website. Poor website analysis will make the keywords you choose weak and less profitable

Review Source

AR

Alejandro R.  
Marketing  
Computer Games  
Used the software for: 2+ years

### "Not the best platform for Google Play"

March 31, 2022

2.0

Pros

Easy to create campaigns for Google Play, which is also negative because you cannot choose people's interests, age, or where your ads will be shown.

Cons

Policy is really annoying as most of time ad sets are paused because of including an exclamation symbol or just a full stop. Also metrics are very basic and campaigns bug usually.

Reason for choosing Google Ads

It's a native system for user acquisition on Google Play, but algorythm takes a lot to find the best users for your game or app.

Review Source

Md R.  
Email Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "My experience"

June 5, 2023

5.0

Great experience I'm happy

Pros

I Mean Google Meaning Best Service Provider. I have a agency I use Google ads for promote my service and I'm impressed. Google have big network system so it's very good for promoting. And you can also earn with Google ads so it's big opportunity

Cons

Google ads is a perfect platform so it's not need any changes at the moment

Review Source

Md. Sajjad H.  
Freelancer  
Information Technology and Services  
Used the software for: 1-2 years

### "Google Ads-passive earning way for writers on the web"

September 18, 2021

5.0

Google Ads has recognized my writing skill. It has motivated me to write unique and good articles on various academic and educational topics for people. It is a blessing for me as a passive earning source.

Pros

Unique writings about academic topics have helped me to get google ads on my website. I have got a google AdSense verifying letter after earning 10 USD to my address.

Cons

Due to Google ads inactivity on my website, Google Ads authority has reset my earnings which is a very disappointed issue for me.

Review Source

iL

isabella L.  
Atendimento ao cliente  
Consumer Services  
Used the software for: 2+ years

### "Google ads "

January 10, 2023

5.0

É uma plataforma boa, so precisa de uns pequenos ajustes para ficar perfeita.

Pros

Traz bastante informações sobre anuncios.

Cons

As vezes tem umas funções confusas, um design bagunçado. Poderia melhorar as opções de modificar os anuncios. Mas, é bom acompanhar o trafego do site.

Review Source

VR

Verified Reviewer  
Vice President  
Media Production  
Used the software for: 2+ years

### "Best in class way to run ads on the website "

July 13, 2021

5.0

As of now, my company is having a good experience working with google ads and it has proven a good source of income of us and our clients.

Pros

It has the best and easy-to-use setup. We just have to verify the domain and they do the rest of the work.it is pretty easy and very easy to use. We are running Google ads on our website and have been earning a good some of the money.

Cons

The only thing we dislike about Google Ads is it is has a bit of a slow UI.

Review Source

Mandy P.  
Data analyst junior  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Puissant et tout-en-un : l'outils indispensable pour réussir vos campagnes"

November 13, 2023

5.0

Pros

J'utilise depuis moins de six mois cet outil et c'est comme ci je l'utilisais depuis toujours tellement tout y est bien pensé et facile d'utilisation. C'est à ce jour, selon moi, l'outil indispensable pour réussir vos campagnes et les rendre rentables rapidement.

Cons

Le coût peut-être ? Mais quand on voit les résultats, on est un peu moins sceptique ! Le seul autre "inconvénient" est que Google Ads est justement un indispensable, vous ne pouvez faire sans. Donc il faut aussi se plier à cette règle là.

Review Source

sA

sergi A.  
autonomo  
Retail  
Used the software for: 2+ years

### "Google actua como una mafia"

March 31, 2023

1.0

Creo que ser cerrajero y tienda de duplicados de llaves no infringe nada. Ruego se pongan en contacto al tel. #########.También cambié todos los protocolos de seguridad. Lo que no puede ser es que uno de vuestros colaboradores (\[contenido sensible oculto\]) Me ofrezca un plan de propaganda de 1.500€ mensuales y dice que así me activáis más rápido la cuenta. Pero si no pago este plan, tendré problemas. Esto si que infringe a las buenas practicas comerciales. Esto parece una mafia.

Pros

Cual? Siempre te obligan a poner mas dinero. Los costes por clic, carísimos.

Cons

Caro y solo gana el que más dinero pone. Los costes por clic es muy usurero.

Review Source

aR

abhishek R.  
Software Reviewer  
Writing and Editing  
Used the software for: Less than 6 months

### "Fantastic Service Provider And ads campaigner on internet."

March 18, 2023

5.0

Overall experience was good.

Pros

Google is a big brand so he deliver the best ads campaign to creators in which creator earn money with the help of traffic in their site by watching ads so wonderful creation by google.

Cons

The major con in this add campaign program in this the criteria of blog or website is very high to maintain The add most of the time is not open in the website/Blog.The tracking was slow so improve it .And the last is the time taking for review any blog or website for ads google take to much time for reviewing so improve it.

Review Source

VR

Verified Reviewer  
freelancer  
Information Technology and Services  
Used the software for: 2+ years

### "Google Ads Review"

June 8, 2021

3.0

Pros

It helps people to market and advertises their products on different apps and platforms, therefore, reaching a bigger market and increases sales. Offers integrated Ads on dense and online sales. Helpful and marketable for businesses to grow.

Cons

Only offers support and advertises bigger businesses and services. it is therefore not useful for people with smaller businesses who wish to advertise their goods.

Review Source

EN

Esther N.  
Freelancer  
Internet  
Used the software for: 6-12 months

### "An Essential Tool for Digital Marketing "

March 29, 2021

5.0

Google ads is a perfect tool for those who want to advertise and boost their online business. It is a complete tool. It makes it possible to advertise products on the internet and it is also very secure to get some leads and prospects for your business. Google ads also gives you the autonomy to work with your campaigns and targets in order to increase and get more leads for your products. It is the number one platform to reach a huge audience on the internet.

Pros

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search.

Cons

What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads.

Review Source

JN

Jacob N.  
Marketing Coordinator  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Multi-functional tool"

March 21, 2023

5.0

The best for ppc advertising, customer service is not too bad. When you spend enough money then you can have a marketing expert help you.

Pros

It has many features and capabilities to generate traffic and leads for your business. It works much better than Microsoft Advertising.

Cons

With all the functions it's difficult to use them correctly.

Switched from

[Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)

Google had better results

Review Source

lM

lucia M.  
arquitecto  
Architecture & Planning  
Used the software for: 6-12 months

### "La mejor elección"

June 2, 2023

5.0

Aumentaron mis ventas, mas gente lo ve mis anuncios y conoce mi empresa

Pros

Que me ha dado mayor oportunidades para poder mostrar mi empresa al mundo

Cons

Algo compleja pero no difícil de entender

Review Source

TT

Theo T.  
Owner  
Retail  
Used the software for: 2+ years

### "There's gotta be a better way to advertise, Google"

December 16, 2021

3.0

Google has market dominance on internet search PPC advertising. If you advertise online, you have little choice but to use Google Ads.

Pros

With a LOT of hard work and professional help you MAY be able to increase your sales, but of course there's a lot of time and expense required.

Cons

Google Ads will eagerly waste as much money as you let it if you're not careful. Even in a matter of HOURS. Yes, HOURS. That's how carefully you have to monitor it.

Reason for choosing Google Ads

Google has the eyeballs.

Review Source

Radek ¿.  
Marketing Specialist  
Construction  
Used the software for: 2+ years

### "Must for online marketing"

May 27, 2022

4.0

Pros

This tool can help you to generate leads and sale if used in right way.

Cons

The tool offers many automation possibilities, however experienced campaign manager usually gets better results with manual settings.

Review Source

GB

George B.  
Digital  
Marketing and Advertising  
Used the software for: 2+ years

### "Necessity for agencies & clients"

May 21, 2023

4.0

Pros

Ease of use for beginners, multi function for all google ad properties. Works well when linked with UA or GA4

Cons

Not up-to-date like other newer Google products (e.g. DV360) and could improve customer support

Review Source

Kingsley S.  
Coordinating Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Complement my work "

June 5, 2023

5.0

Pros

I like everything about GoogleAd. It has boosted my visibility globally and still does. It is easy to use and runs effectively.

Cons

Nothing so far, everything is good and I have not had any setbacks so far.

Review Source

Vanda A.  
Socio  
Environmental Services  
Used the software for: 2+ years

### "Very important tool to manage ads"

July 13, 2023

5.0

Good software to start uploading your ads

Pros

Simple and very intuitive and with very personalized ads and investments

Cons

Demands greater investment to have greater results, low investments limit access

Review Source

Kalin D.  
Marketing & Sales manager  
Machinery  
Used the software for: 2+ years

### "Affordable and technical must-have advertising tool for small and medium size businesses"

May 25, 2021

4.0

It has a steep learning curve and requires collaboration with a designer and sometimes a content marketer, but after a proper set-up, it doesn't need much attention to bring in sales and drive brand awareness up. It is a must have for most small and medium-sized businesses, because it's focused on bringing results.

Pros

The best thing for me about this software is that it can be result-based and has no minimum budget threshold. With a little help from a graphic designer, Google ads can skyrocket the sales of a small and medium-sized businesses with as little as 5-7 hours/week of work.

Cons

Google ads doesn't have the best user experience design and it's a bit too technical for the average business owner. It has a steep learning curve, but if used properly, it gets the job done and brings in serious business.

Review Source

zmel J.  
CEO  
Civil Engineering  
Used the software for: 2+ years

### "Great campaign "

August 14, 2023

5.0

Pros

This software is very practical for anyone who wants to promote their structure, and its workspace is very easy to understand.

Cons

I don't find any real problem with this software as it largely satisfies

Review Source

Mohan Lal D.  
Automation Expert  
Marketing and Advertising  
Used the software for: Less than 6 months

### "One of the must have Marketing Channels"

January 11, 2023

5.0

It has been a good experience using Google ADs, still in learning phase thou.

Pros

Google ADs is a must have these days to reach & stay in the mind of your potential customers. It's easy to get started with it, though you have be patient enough to put in Money and time to see what works and what doesn't. One of the things I like is, how you can target people who visited competitor websites or have searched for certain keywords, and of course there is the Re-targeting option.

Cons

Nothing apart from the longer learning curve (unless you have one expert taking care of things or guiding you through it)

Review Source

Philippe T.  
Product Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Google ads is great except for when it isn't"

May 11, 2021

3.0

What's alternative? It's basically a search monopoly.

Pros

It can bring genuine in-market traffic that converts

Cons

You need to spend a lot of money and their optimization is finnicky at best. Their AD AI is garbage, and basically every change you make sets it off and you have to wait a ton of week and burn a ton of money for it to recalibrate.

Reason for choosing Google Ads

We run it in together with competing products..

Review Source

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