# Page 14 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 14 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Last updated March 13th, 2026

# Page 14 - Reviews of Google Ads

## Showing most helpful reviews

Showing 326-350 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AB

Arpit B.  
Search Engine Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Grow and Scale Your business with Google Ads"

April 26, 2022

5.0

Pros

Google ads provides a very easy to use interface to create and manage your campaign.

Cons

Conversion tracking in Google Ads is sometimes not accurate.

Review Source

VR

Verified Reviewer  
Account Manager  
Retail  
Used the software for: 2+ years

### "Necessary for Brand"

April 20, 2021

5.0

We use brand search and google shopping. We mainly do it to protect our branded search terms, but have used it to branch out to reach more of an audience when we have the budget.

Pros

I like how easy it is to set up campaigns. It gets our campaigns out to people and we see some good reporting. The fact that it integrates with Google Analytics is helpful so we can track all the way to conversion and not just clicks. Reporting is very useful in determining what decisions to make.

Cons

I do wish there were more limitations on people using keywords. I understand they don't want to limit people, but I do wish they protected my copyright and trademarks better. They claim to help with trademarks, but they are so busy that it doesn't help much and just bounces around.

Review Source

MC

Marley C.  
Social Media Marketer  
Construction  
Used the software for: 6-12 months

### "Easy Brand Awareness"

December 29, 2023

5.0

Very straightforward to get started. Once you've set up a campaign you can let it do its work for you.

Pros

It's very straightforward to get started with using google ads. The process of creating a campaign is quite self explanatory and with the help of canva you can ensure your ad images are the optimal size.

Cons

Google ads does not let you use a facebook page as a website. This would have been useful for me since I don't use a website. However, you can run a campaign for your google business page.

Review Source

MS

Moises S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "The best advertising tool on the market"

May 23, 2021

5.0

Since we started using Google ads, our amount of clients has increased, we invest monthly an amount of $2000-$3000 in Google ads advertising and the ROI is 4-5. We are very satisfied with the results we have had.

Pros

This platform is amazing, it allows me to connect with potential customers through Ad campaigns, what I like the most is that I can create text campaigns, video campaigns, display campaigns, Gmail campaigns, app campaigns and distribute them on a single platform. This tool is fundamental for our Marketing Agency.

Cons

The only bad thing about this platform is that it is necessary to have previous knowledge in ad management to be able to use it satisfactorily. Anyone can use it, but if you want your campaigns to be successful and have the right performance you need to know how to use Google Ads.

Review Source

aH

atindehou H.  
directeur  
Farming  
Used the software for: 1-2 years

### "un puissant outil pour des campagnes publicitaire"

January 7, 2023

5.0

j'ai adoré tout simplement et je l'utilise chaque fois pour mes publicités

Pros

ah j'adore vraiment , c'est le top des top , on arrive à s'en sortir surtout pour avoir plus de vente ; trouver plus de clients , faire connaitre sa société , sa marque etc

Cons

en réalité je ne pense pas qu'il y ait quelque chose à reprocher

Review Source

VC

Victor C.  
Internet Consultant  
Internet  
Used the software for: 2+ years

### "Looks easy to use but has too many options"

August 22, 2023

4.0

It is good, but it should be better

Pros

It looks easy to use.It give me options to whom to target.

Cons

It changes every day. Has too many options, and it is easy to screw it.Support for small clients is almost non existent.I manage several campaigns under one Master Account and I keep receiving calls from Google employees who have been assigned to manage one of my accounts, but no matter thta I have asked multiple times they wont manage any of my other accounts, so I have to have meetings with many different Google people.

Reason for choosing Google Ads

Because Google get me access to more potential clients

Review Source

VR

Verified Reviewer  
Senior Web Analyst  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Get started quickly and easily hone and optimize"

November 1, 2021

4.0

Pros

The interface is fairly intuitive and is easy to get up and going. The improvements over time have made it simple for a novice to get ads in front of their audience where their audience is searching.

Cons

Although the base recommendations and targeting work to get up and going, if not managed, reviewed and optimized you can see your budget fly out the window without focusing the advertising on what is working.

Review Source

Camilo H.  
Marketing Analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "You can´t do marketing without Google Ads"

August 21, 2021

5.0

It´s great! It open me a lot of working opportunities and to improve any Marketing strategy i decided to follow

Pros

It is the most powerful advertising platform in the world. Even if you don´t have a lot of money to invert, you can reach a lot of potential customers

Cons

I don´t really love the new interface, even if it a lot easier. Sometimes the keyword planner doesn´t work very well

Review Source

VR

Verified Reviewer  
CMO  
Internet  
Used the software for: 2+ years

### "Imprescindible "

June 7, 2022

4.0

Pros

Google Ads supone el 40% de nuestros ingresos. Una herramienta necesaria para cualquier negocio. Gestionamos las cuentas internamente con equipo propio.

Cons

Adaptar el apartado de recomendaciones a cada negocio. Recogida de datos de forma más inmediata.

Review Source

VV

Violeta V.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Adwords is great"

November 27, 2020

5.0

Overall, Google Adwords is great. I am using it and I highly recommend it to other small businesses.

Pros

Google Adwords has helped me spread a word about my business and bring in some quality traffic to my website.

Cons

It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.

Review Source

DG

Daniel G.  
Marketing Director  
Music  
Used the software for: 2+ years

### "Google Ads are the reason for our success"

February 23, 2024

5.0

Pros

Google ads are an incredible way to get in front of people intending to buy what we offer.

Cons

There's not a lot of helpful ad support from Google. They have recommendations, but they're biased in favor of spending more with Google.

Review Source

CAV

Carlos Abraham V.  
Recursos Humanos  
Telecommunications  
Used the software for: Less than 6 months

### "Segmentación de campañas "

May 23, 2023

5.0

Ha sido satisfactoria hasta el momento ya que hemos podido llegar a publico objetivo

Pros

Que es de facil uso para hacer promoción al producto o servicio que brinda la empresa dándonos a conocer mediante sitios web

Cons

Hasta el momento no he tenido inconvenientes al utilizar el sitio

Reason for choosing Google Ads

Porque es de facil uso y aplicación ademas de que es la mejor opción para dar a conocer el producto/servicio mediante sitios web

Review Source

SK

Sunaina K.  
Facilitator  
Education Management  
Used the software for: 2+ years

### "Search is all about Google Ads"

August 20, 2021

5.0

Really good. I would recommend anyone in marketing to give a portion of their ad spend to Google Ads - it is a necessity to have search as a big part of your marketing strategy.

Pros

The fact that Google Ads caters to any and all budgets is something I love the most. I have used this for campaigns from hundreds of thousands of dollars to a few hundred dollars a month in ad spend. From big businesses to small stores. The fact that campaigns are measurable means a campaign can start small and scale as the results start to come in. There are a lot of other reviews on features etc so I won't go there. But my appreciation is around how Google Ads has levelled the playing field.

Cons

Search Terms Report is becoming smaller and smaller. Meaning I am getting to see fewer and fewer actual search queries being entered by users which does not help me as the advertiser. Also - the push to switch to broad match type and the phasing out of broad match modifier match-type has been a huge disappointment for me.

Review Source

VR

Verified Reviewer  
Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Ads is the best out there"

July 6, 2021

5.0

Overall, my experience with Google Ads is excellent! I intend on continuing to use Google Ads to bring in more business.

Pros

My favourite thing about Google Ads is how easy it is to launch a PPC campaign and start generating additional revenues.

Cons

My least favourite thing about Google Ads is the support is extremely poor. It takes forever to get the simplest things resolved.

Review Source

SM

Salim M.  
Marketing Officer  
Hospitality  
Used the software for: I used a free trial

### "Trial & Error Platform "

June 28, 2022

4.0

I've used Google ads for 12 days now and I have made sales within this time period. It took a lot of trial and error to finally begin to make sales. I've tried to attract views onto my YouTube videos, create blogs for viewers to read and much more. without Google Ads, I wouldn't have been able to start my Affiliate marketing career off right.

Pros

The first pro I would say stands out above the rest is its diverse geographical reach. I'm relatively a newcomer in the world of Affiliate Marketing and using Google Ads opened a wide reach of methods for expanding marketing reach in order to make sales. Being able to choose which geographical location you want your ad to be seen, what type of viewers you are trying to target, I sued to focus all my time on social media platforms such as Twitter and Instagram to find sales but it was very difficult, especially as a newcomer as an affiliate marketer.

Cons

I can be viewed as an expensive investment, especially for those looking for explosive breakthrough sales. Based on my limited free trial experience so far, this is not the case. There are times I've gotten emotionally frustrated by failed advertising campaigns that I spent extensive time and money on. Nevertheless, one must be fully prepared to accept all the costs of getting started and maintaining .

Review Source

NK

Navdeep K.  
Insurance Advisor  
Insurance  
Used the software for: 2+ years

### "Product Review"

March 25, 2023

5.0

Pros

It is best user interface best marketing tool for comparison and keep track.

Cons

I am not able to find out any cons for this software

Review Source

JLD

João Luiz D.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "De longe, a melhor forma de captar clientes na internet"

June 27, 2022

5.0

Quase 4 anos trabalhando na ferramenta diariamente e posso dizer que mudou muito minha forma de trabalhar e captar leads

Pros

Transparência nos custos, você sabe exatamente o quanto foi gasto, para qual público e o resultado gerado.

Cons

As vezes a plataforma exagera e ultrapassa o gasto definido, mas tende a compensar nos dias futuros

Review Source

PB

Paula B.  
account manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Gestión campañas "

November 10, 2022

5.0

Pros

Es la mejor herramienta para gestionar campañas en el día a día. Se actualiza con bastante frecuencia y la interfaz es bastante orientativa.

Cons

Cuando duplicas anuncios tienes que actualizar y las etiquetas no suelen funcionar muy bien en los DSA. Por todo lo demás, encantada y la utilizo a diario.

Review Source

CH

Casey H.  
Optometric Technician  
Medical Practice  
Used the software for: 2+ years

### "Google is my go-to for any marketing "

March 8, 2022

5.0

Pros

Honestly, there isn't much I don't like about Google Ads. Easily the most effective way to advertise on the internet. It has helped build our business substantially. A cool feature I really like it it tracking what day of the week and what time of day people search our practice name. GoogleAds is easy to customize and you're able to reach your exact demographics.

Cons

Just be careful of what keywords you place in your ads, other than that I love it

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "Great for lead generation, awareness and growing business quickly"

February 13, 2018

4.0

Pros

Google Adwords has helped the business to scale quickly. We have managed to acquire lots of new customers via Adwords, whilst getting a great return on investment.

Cons

Requires a fair bit of work each day/week to optimise campaigns to make sure we are not wasting spend and continuing to get the most from search and display campaigns.

Review Source

jC

jesica C.  
Veterinary Technologist Business Owner  
Veterinary  
Used the software for: 6-12 months

### "Makes an incredible difference"

May 24, 2023

5.0

Google Ads is easy to use and change over in time. You get great feedback.

Pros

Target Audience. Great for tracking on a monthly basis. See what engages people and what doesn’t

Cons

The only down side is the cost especially if you are doing ads daily but it does make a huge difference to having your business being recognized.

Reason for choosing Google Ads

Really like the functionality

Review Source

Shaharyar S.  
Business Development Executive  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "The Backbone of Online Advertising"

March 7, 2021

4.0

Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.

Pros

You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience. This is the most effective way for advertisement on internet, Google ads saves the browsing data of users and then show ads according to the user needs and I think this is the best feature for marketing that they show relatable ads to the audience.

Cons

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

Review Source

VR

Verified Reviewer  
Ads Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Best way to get quality leads fast"

July 6, 2021

5.0

I am managing Google Ads accounts for more than 20 clients, all are happy with it.

Pros

Google ads is a must these days for any kinds of service business. You can get leads instantly if the account is built correcty

Cons

Google Ads removed a lot of insightful data recently sush as average position and we don't see all search terms, that is a big minus!

Review Source

AM

Allan M.  
policier  
Public Safety  
Used the software for: 1-2 years

### "Indispensable "

October 11, 2023

5.0

Très bonne expérience permet de mettre un novice sur ce poste

Pros

plus besoin de faire appel a de gros société ultra couteuse en matière de pub la capacité de google à s'adapter est très pratique

Cons

Google collecte énormément de données ce qui est peut être dérangeant pour certains

Review Source

JO

Josh O.  
Co-Founder | Digital Marketing Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "There's no getting around paid search traffic"

December 1, 2018

5.0

Pros

If you're trying to market your product or service to people in the market for that offering, there's really no better (or cheaper) way to specifically target those buyers than Google's Adwords program. We work hard to get organic search listings, but particularly for high traffic, competitive terms, bidding on PPC ads in the SERPs is a great strategy. Adwords lets you do keyword research, scope out the competition, and control your bid/spend in multiple ways. It's simple text and the best part is you only pay for clicks that come to your website.

Cons

Adwords has been changing the interface a lot lately. It's often difficult to get from Express to the full suite, and the constantly changing google app ecosystem means you can almost never find your way around. Sometimes they deny an ad, they also raise your CPC if they don't like the quality of the page you land traffic on, so there's some unfortunate road blocks where they try to control the entire internet, but otherwise it's a very cheap form of advertising and lead acquisition.

Review Source

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