# Page 15 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 15 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 15 - Reviews of Google Ads

## Showing most helpful reviews

Showing 351-375 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

TK

Troy K.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Essential Lead Generation Platform"

July 29, 2021

5.0

Our agency uses Google Ads daily for our clients to help them realize their business goals. It is an essential tool in the digital marketing toolbox.

Pros

Google ads allows for lead generation for businesses of all sizes. While small businesses may not have the budget to compete with larger companies in their space in all marketing endeavors, Google Ads allows a well optimized campaign to still deliver leads and results.

Cons

It can be difficult to get low budget campaigns to perform at high levels.

Review Source

aL

arnaud L.  
Disign  
Design  
Used the software for: 2+ years

### "Meilleur annonceur "

January 19, 2023

5.0

Je suis satisfait

Pros

Me permet de gérer mes annonce publicitaires même quand je dors Facile à utiliser et me fait gagner du temps et de l'argent

Cons

Bon outil de commercialisation dommage il n'est pas gratuit

Review Source

DB

DeAndre B.  
Marketing and Developement Coordinator  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Amazing tool for spreading your businesses message."

June 27, 2022

5.0

Pros

We don't really use Google ads for campaign planning. It is a decent feature though. The most essential feature we use when it comes to google ads is the campaign analytics. They allow us to track reach, clicks, and retention effortlessly. This is the best feature other than the actual campaigns themselves. Also, being able to manage multiple campaigns at the same time without them interfering with one another is a plus.

Cons

The pricing and targeting of each campaign can vary and be confusing to understand. Also, we have the google ad grant and are relatively confused on how to use it in our practice.

Review Source

VR

Verified Reviewer  
CEO  
Capital Markets  
Used the software for: 6-12 months

### "Take your business to the next level"

March 21, 2022

5.0

Very useful and can produce very good results for the business.

Pros

Google Ads will make your business visible to your targeted niche. Choose where you want to advertise 'demographically'. Google Ads allows you to run multiple ads at once and track adverts performance for each campaign. Modify your campaign anytime when you feel like it's not doing well or you have another thoughts about it. Google Ads will grant you free advertising credit after your first registration. Google Ads also has free keyword tool to help you choose the right keywords for your advert, making sure it reaches your target audience. Google Ads can help you increase sales of your business in a short period of time.

Cons

Some keywords are very difficult to rank for. The price is expensive to some new entrepreneurs.

Review Source

Gianni N.  
Brand Manager  
Computer Software  
Used the software for: 2+ years

### "Powerful Targeting Tool"

August 22, 2021

4.0

Google ads is the most iconic advertising platform. Without this tool, who knows how businesses would be approaching the majority of their marketing. It is an advertising powerhouse for "THE" search engine of today's era (google).

Pros

Advanced marketers are able to use various campaign types such as video ads, shopping listings, and different displays ads. Google ads allows for all different types of targeting; their segmentation filters elite. Lastly, google ads does a great job displaying results on each campaign.

Cons

Expensive! If you're not an experienced marketer who knows how to set up proper campaigns with audiences that will convert, you can waste a lot of money with google ads. I highly recommend doing your research on how to target specific audiences and learning how to optimize conversion rates with google ads.

Reason for choosing Google Ads

Googles traffic is incomparable.

Review Source

OT

Olivier T.  
Freelance  
Marketing and Advertising  
Used the software for: 2+ years

### "Un outil de marketing idéal"

March 31, 2021

5.0

Avec Google Ads, j'ai fait d'énorme bénéfices dans plusieurs activités et pour cela je le conseille à tous.

Pros

Google Ads est un excellent outil pour les annonceurs de tous types dans tous les secteurs dans le monde. Avec un support client est exceptionnel et bon interface permettant la bonne utilisation et gestion . Il est aussi facile de se lancer et de commencer et de voir rapidement ce qui fonctionne ou pas avec l'optimisation des contenus pour divers conversions.

Cons

Pour obtenir un retour avec Google Ads, il faut quelqu'un qui travaille en plein temps pour surveiller les campagnes, l'apparence et le bon fonctionnement, car des campagnes peu performantes peuvent rapidement gérer votre budget en un clin d'œil.

Review Source

JA

Junaid A.  
Digital Marketer  
Information Technology and Services  
Used the software for: 2+ years

### "Nothing Like Google Ads Manager"

May 31, 2022

5.0

Pros

Well, there is no possibility to run ppc ads over google search engine without google ads, but now best part of google ads is it provide keywords planner option that will help you to create your strategy and gives you in-depth analysis of each and every keywords on whihc you want to run ads.

Cons

Sometimes i realize that tracking data between google ads and google analytics are different.

Review Source

Mark H.  
Senior Administrator  
Higher Education  
Used the software for: 2+ years

### "Still way harder to use than it needs to be"

May 24, 2023

5.0

I try at intervals to use Ads to market my products but tend to bounce off with frustration.

Pros

Extremely powerful, particularly for the price and flexibility

Cons

Still very hard to use - user interface is way too busy, information buried in obscure places and the guidance is intimidating.

Review Source

RdCD

Rita de Cassia D.  
ceo  
Computer Networking  
Used the software for: 2+ years

### "Google Ads - Qualidade de Vendas e Marketing"

May 23, 2023

4.0

O Google Ads é uma plataforma de publicidade on-line e eficaz, que oferece uma maneira poderosa de promover meus produtos e serviços para público segmentado. No entanto, a eficácia dos anúncios depende da estratégia e execução adequadas, o que nos deixa as vezes na mão de agências que cobram por isto.

Pros

Ele facilita colocar seu produto ou serviço para que possam ser conhecidos pela população, mesmo sem colocar dinheiro.

Cons

É necessário estudar muito e com outros aplicaticos , como colocar os textos para que realmente fiquem em primeiro lugar , e seu dinheiro ser bem gasto.

Review Source

VR

Verified Reviewer  
Google Ads Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "More than six years experiences"

March 10, 2021

5.0

With more than six years full time experience I have seen a lot of business growing with Google Ads, and this is almost always a good idea for our clients no matter what their goal is.

Pros

As a marketing professional at an agency, I have been using Google Ads for client and our own agency for more than six years. In this time I have grown multiple clients fra small business to medium and large business, as well as given large business (both B2B and B2C) more return on their ad spend. There are numerous of options for market business, and in Scandinavia where I am located, this is a must!

Cons

During the pandemic their support has not been that great. It is slow and they close tickets when they think they have answered a question.

Review Source

Abraham B.  
Freelance  
Photography  
Used the software for: 2+ years

### "Google Ads Reviiew"

April 28, 2021

5.0

I have been using it for my advertising campaign without problems and generating sales for my business for more than 2 years now and i can tell you its a must have for growing businesses

Pros

While google ads have a lot of features, the three that stands out most to me is 1. Its ability to do a reliable keyword research before creating ads and also, provisions for different types of keyword targeting 2. Its smart ads feature where a newbie can easily create an ads without stress 3. provisions for different types of ads both search, image, video, etc. and also different ads goal setting

Cons

Google ads while its very effective, can be also very expensive and that is just the downside to it

Review Source

VR

Verified Reviewer  
Digital Trafficker  
Apparel & Fashion  
Used the software for: 1-2 years

### "Aplicación genial para la organización de publicidad en internet"

December 26, 2022

5.0

Pros

Es una de las mejores aplicaciones para publicar publicidad digital, tanto en sites propios de tu empresa como para webs externas que te den el permiso

Cons

No es la aplciaicón más sencilla de entender, estaría genial poder recibir algún tipo de curso o explicación sobre las dieferentes funcionalidades

Review Source

LS

Lucas S.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "What I like about this app"

November 22, 2022

3.0

It's a nice software that gives my business exposure it needs.

Pros

I like this software because it helps me to advertise my business in the forms of ads, it makes my business to be known.

Cons

To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss.

Review Source

VR

Verified Reviewer  
Operation Manager  
Hospitality  
Used the software for: 2+ years

### "Awesome Marketing tools "

May 10, 2021

5.0

Very reliable tools to achieve my target , easily reach to the customers and audience , help in assure and increase the brand awerness and increae customers engaments , highly recommended to be one of the most marketing tools to incrase your revenue

Pros

Very effective way to promote your business brand is to use google ads, you can easily increase your product and services awarness by applying and promtoting through google ads, you can narrow your target and reach the aimed audience in effective way .

Cons

in order to achieve your target market goal , you have to continue using the google ads and never stop mtargetting your audience to achieve your goal , so be carful with your bid and expensese in order to manage succefuly your target .

Review Source

AM

Alessandro M.  
Administrador  
Textiles  
Used the software for: 1-2 years

### "Sobre o Google Ads"

May 22, 2023

5.0

Acho que é uma ferramenta indispensável quando se quer ter presença no mercado digital.

Pros

Gosto do retorno financeiro que ele proporciona

Cons

Tem muito recurso, o que as vezes acaba complicando um pouco o uso.

Review Source

CM

Camila M.  
Assistente de vendas  
Facilities Services  
Used the software for: 1-2 years

### "Google Ads"

March 24, 2023

5.0

Pros

Sistema simples de entender, facilidade em aplicar as campanhas.

Cons

Acredito que poderia melhorar o painel de comandos, mais clarezas nas funçoes.

Review Source

ER

Emily R.  
SEO & Content Specialist Benelux  
Insurance  
Used the software for: 1-2 years

### "Makkelijke tooling voor je SEA"

January 14, 2023

5.0

Pros

Je kan voor meerdere sites campagnes beheren en ook meerdere campagnes opzetten. Ook a/b testen gaat vrij eenvoudig en je kunt kiezen voor meerdere bied strategieën

Cons

Om in de tool te werken en campagnes op te zetten heb je wel wat training nodig om het te begrijpen. Gelukkig heeft google gratis trainingen maar het duurt wel even

Review Source

LQ

Lebohang Q.  
Human Resource  
Arts and Crafts  
Used the software for: 1-2 years

### "Best way to advertise your products."

May 21, 2022

5.0

I'm now able to get customers across the country because before it was hard as many people didn't know about my business. It has helped me double the profit.

Pros

Tracking engagement as it helps you see if people are responding and engaging with your product and it is easy to access. I use it every time there is a new product that I'm introducing to my customers.

Cons

Nothing.

Review Source

MM

Mapalo M.  
Computer Software Manager  
Computer Software  
Used the software for: 6-12 months

### "Google Ad Review "

May 23, 2022

5.0

My overalll experience with the product was very simple and easy to use, so overall good.

Pros

I liked the simplicity of it, and easy to use - ness of it, it was also very fun to use

Cons

The many glitches were very hard so it was hard for me to use the subject

Review Source

RA

Rivanilson A.  
Sr  
Marketing and Advertising  
Used the software for: 2+ years

### "Poderia ser melhor pelo preço cobrado"

April 22, 2022

1.0

Too bad. High rate of ad disapproval without a coherent explanation. It doesn't pay off. I have a better experience with bing ads which is much more intuitive and doesn't disapprove of my ads.

Pros

Platform with many rules, with a price too high in view of the return obtained. Very bad support.

Cons

It's not intuitive; it is not possible to delete created campaigns; this results in incredible visual dirt; too many rules...

Reason for choosing Google Ads

Because I believed it would bring better results, but I realized I'm wrong

Review Source

VR

Verified Reviewer  
Digital Marketing Coordinator  
Automotive  
Used the software for: 1-2 years

### "A Critically Important Component of a Digital Marketing Strategy"

May 5, 2018

5.0

Pros

\- Google has not stayed complacent with their previous dominance in the Digital advertising field. AdWords is constantly being updated with interface updates and feature updates. - Google representatives available on call for one-on-one help and tips with your account - A very easy way to reach millions of users (if that's the reach you want) - Ever growing presence of advertising normalization on Google platforms and mobile ensures that AdWords will remain a key part of our Digital strategy in the future

Cons

\- Costs can run out of control if you do not have the right keyword optimization strategies, proper account organization in mind - Search advertising creation is incredibly tedious - CPA isn't the glorious solution that Google presents it to be, and it has to increased costs/lead for us in the past

Review Source

JB

Jordan B.  
VP  
Retail  
Used the software for: 2+ years

### "Expensive but thoroughly effective"

June 25, 2022

5.0

Wonderful, spend the time investing in learning how to run this and you'll be well served.

Pros

I love the analytical insights I can pull from my advertising reach and campaigns.

Cons

You can definitely blow your budget with rookie mistakes if you don't watch yourself.

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Review Source

Gilson Gonçalves R.  
Programador  
Information Technology and Services  
Used the software for: 2+ years

### "Google ADS é uma excelente oportunidade para divulgar seu negócio"

August 9, 2022

5.0

Pros

Quando criei meu primeiro site para uma empresa tive a oportunidade de conhecer o Google ADS, contruir a primeira campanha, realizar as estratégias de lance, manipular as palavras chaves para uma melhor performance foi realmente desafiador. O melhor foi ver os resultados acontecendo e a marca da empresa se tornando conhecida e as metas atingidas.Foi uma experiência agradável e construtiva.

Cons

Apenas uma observação, devido a pandemia o suporte se tornou muito escasso.

Review Source

HG

Harshit G.  
Sr. Digital Marketing Manager  
Airlines/Aviation  
Used the software for: 2+ years

### "PPC King For B2B Lead Generation"

March 18, 2023

4.0

Pros

I have been using Google Ads since 8 years and have used it for ecommerce and now for B2B lead generation. I must say that it provides all customization in terms of keywords, audience and region and much more.

Cons

The lead gen form which have been introduced by Google Ads doesn't work at all and bring all junk leads.

Review Source

Zain A.  
Civil Aviation  
Aviation & Aerospace  
Used the software for: 1-2 years

### "Google Ads-better but costly way for online advertisement"

May 3, 2021

4.0

It's a complete business package, how much you put in terms of money, same output will be provided in terms of traffic. The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage. Google Ads has the capability to distinguish between the required and non-required audience. Being a business student I always need this strategy.

Pros

If you wanna make your product or service eye-catching, Google Ads is the best platform for you. I started my youtube channel a few years back and I took help from Google Ads. Although I could not run more traffic due to budget limitations, the experiment wasn't bad. If you don't want to advertise your product by any other advertising platform and wanna quick response, then Google Ads is a reliable option for you. It will save your time and energy. You can advertise through this platform to a targeted audience and can make your advertisement more effective.

Cons

Being an advertiser looks good, but on the other hand, while watching a video, ads are always frustrating for me and I usually skip them. Actually, we can't predict whether someone is interested in our advertisement or not, even Google.

Review Source

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