# Page 16 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 16 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Last updated March 13th, 2026

# Page 16 - Reviews of Google Ads

## Showing most helpful reviews

Showing 376-400 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Shiniesh S.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Great"

December 15, 2020

5.0

Great ad performance. Good to help track your nique.

Pros

Its good being able to reach your nique. It tells you who looked at your business and whos looking for your business.

Cons

At first it was kind of hard to figure out but i got to playing with it and its easy now. Great ad performance

Review Source

Judgewill C.  
Real Estate Agent  
Real Estate  
Used the software for: 2+ years

### "Choose Google Ads"

July 18, 2021

5.0

Pros

you can create a campaign for your advert or business and it will get in touch to a large number of persons at a time. also the billing system is quite affordable at any level and it is very easy and flexible to use.

Cons

the interface is quite complicated when using it.

Review Source

Rocio C.  
Customer Support  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Profitable advertising"

June 3, 2022

5.0

My company has used Google Ads for years and most of the website sales come from this ads. I am not a expert and I do not know deeply tha platform but I can see the results.

Pros

It can be a great investment for your business if you really know how to use it. It takes time yo get de necessary knoweledge but after the effort you can see how your incomes increase.

Cons

It takes time to know deeply how to use it and how to improve your investment but it is woth it.

Review Source

IK

Irena K.  
Founder  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Google is biggest ad company with really easy to use tools"

March 23, 2023

5.0

Pros

To set ups ad campaign with Google Ads is pretty straightforward and simple. You select your budget, target words, you get a lot of tips from Google. Afterwards you can simply see how you are going and the cost for each click.

Cons

If you are not careful and really specific with your words and ad it can get really expensive with low results. But that is not issue of Google Ads.

Review Source

CT

Craig T.  
Writer  
Online Media  
Used the software for: 6-12 months

### "Surprisingly easy to use and effective"

July 19, 2022

5.0

Pretty straightforward to use. I was initially concerned about how technical the set up process would be, but I needn't have worried, as Google makes everything quick and easy. And as as writer, I loved crafting the ads for my campaign.

Pros

I love the fact that Google Ads only chargesyour for actual clicks. This means that if you're promoting niche content or products and you only have a small budget, you can just pay for the amount of clicks you can afford. The daily budget can be as low as £1.60 a day (at the time of writing this review), making it affordable to bloggers and local businesses, etc.

Cons

Although there are some decent stats available for your ad campaign, I couldn't find anyway to see which of my ads was performing best (you can run three different ads at the same time for your campaign). If I had this information, I feel I could tailor my ads to what was working best.

Review Source

JK

John K.  
Founder  
Apparel & Fashion  
Used the software for: 2+ years

### "Any business must use Google Ads"

July 4, 2022

5.0

Google Ads is a robust platform that can help businesses reach a wider audience. However, achieving a good return on investment (ROI) with Google Ads can be challenging. There is no one-size-fits-all formula for success with Google Ads, and businesses must experiment to find what works best for them. With some trial and error, businesses can find the right mix of keywords, ad copy, and targeting options to achieve their desired results.

Pros

Google ads offer the best ROAS because people are likelier to shop on Google than on other social media platforms. This is due to several factors, including that Google is the largest and most popular search engine and that it offers a wide range of shopping-related features, such as product listings and reviews.

Cons

Google Ads is a powerful platform, but it is not easy to use. You need to be aware of many options and settings to create effective ads. You need to have a good understanding of how the platform works to be successful.

Review Source

JA

Jay A.  
Owner  
Mechanical or Industrial Engineering  
Used the software for: 2+ years

### "Google ads is such a pompous, entirely frustrating experience in futility"

July 11, 2022

1.0

Try to keep from spending a fortune by learning the process and then they change it so you’re constantly having to re-learn how to use it. It’s ridiculously frustrating on purpose, designed so Google makes more money.

Pros

Nothing. It’s a ripoff program designed to make you spend more because you have to keep learning it daily for years on end

Cons

Just when you think it can’t get any worse, it does.

Reason for choosing Google Ads

I thought they were the best company but boy was I wrong

Review Source

Jonathan H.  
Developer  
Computer Software  
Used the software for: 2+ years

### "Easy of implimentation to mutiple CMSs"

August 23, 2021

5.0

It has been beneficial to clients for reporting and for the developers to find errors in creating a solid user experience.

Pros

It's been an industry standard for over a decade and when a client hears the name "Google" most are overjoyed. The daily, weekly, and monthly report options help with campaign management.

Cons

There are some website visitors who do not accept the privacy policies in use and deters some users, but not many.

Review Source

Alessandro D.  
Gerente de Atendimento e Operações  
  
Used the software for: 2+ years

### "Vital for Digital Marketing"

July 10, 2017

5.0

Is the heart for most of the digital marketing strategies. A powerful marketing tool with great results in the short time, lets you measure the results easily and is very flexible how you manage your investments.

Pros

Powerful platform and reliable system.

Cons

Lack of great innovations in the last years.

Review Source

RS

Roberson S.  
Analista de Mercado  
Facilities Services  
Used the software for: 6-12 months

### "Ferramenta Espetacular"

December 19, 2022

5.0

Umas das ferramentas mais democráticas que existem na Terra.

Pros

Ele tem uma modelagem extremamente técnica. Isso permite qualquer usuário adaptar-se facilmente na ferramenta. Isso também acaba por tornar fácil a integração de qualquer tipo de empresa.

Cons

Há mudanças contínuas. Por um lado é bom, mas mudanças demais deixam a usabilidade um pouco chata. Quando se acostuma com um processo. Logo esse processo muda novamente.Os formulários de cadastro das campanhas poderias ser mais simplificados.

Review Source

CC

Claire C.  
Paid Media Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "A classic, but can charge whatever they want"

January 12, 2023

5.0

Pros

Great recommendations and options as well as the easy ability to launch

Cons

It feels like most recommendations just lead back to increasing budget

Reason for choosing Google Ads

Higher quality traffic

Review Source

JA

Julie A.  
CEO  
Furniture  
Used the software for: 2+ years

### "Using Google Ads a Must"

October 13, 2022

5.0

We use both PPC ads on Google as well as market place ads. I recommend running a campaign using both.

Pros

Google Ads is a must for any small business. The customer support is awesome.

Cons

There is a bit of a learning curve to master.

Review Source

Jamie S.  
owner  
Construction  
Used the software for: Less than 6 months

### "Google Garbage"

March 1, 2024

1.0

Pros

Garbage leads and nobody answers the phone

Cons

nobody in the billing department phone, they have someone to answer billing fraud charges.

Review Source

TS

Troy S.  
Buy and selling  
Consumer Services  
Used the software for: 2+ years

### "Troy "

October 11, 2023

5.0

Great

Pros

Google ads is fast, simple and easy to use

Cons

Every aspect of Google ads is perfect for me

Review Source

Peter D.  
Founder & CEO  
Internet  
Used the software for: 2+ years

### "Awesome once you know how to do it!"

July 14, 2017

5.0

Google Adwords is a work of art. A masterclass in capitalism, automation, and risk. Just remember, there are two types of Adwords campaign: those that make money and those that lose it.

Pros

Google Adwords is a faucet for new clients.

Cons

Expensive For Clicks and Dangerous for beginners.

Review Source

JB

James B.  
Direct of Marketing  
Retail  
Used the software for: 2+ years

### "Great way to reach your potential customers"

July 11, 2021

5.0

Google Ads has helped up target our potential customers in a much needed way. It is something you'll need to study and learn but well worth the time.

Pros

Google Ads is an amazing way to target potential customers along their path of discovery. Targeting audience segments and geographic areas is incredible. Reaching potential customers on their devices while they are showing interest, and then following them along their journey, is exactly what we needed.

Cons

Google Ads can be a very complicated endeavor to the uninitiated. It is something that you will need to practice and study, it isn't just something you can jump into and expect to understand easily.

Review Source

KM

Kristina M.  
Digital Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "A must have for any marketing plan"

April 6, 2021

4.0

I have loved using this software for years and will continue to do so, because it has great results

Pros

It is very robust and intuitive to use. Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

Cons

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features. The most recent keyword match type changes and query report limits have made it clear that you have to be on top of your game and constantly follow changes if you want to use this software.

Review Source

PB

Paolo B.  
Performance Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "The best advertising channel: yesterday, today and tomorrow"

February 22, 2022

5.0

Pros

Always providing new ways to get the most out of adv campaigns. The new type of campaign (performance max) is excellent.

Cons

Recently sometimes it takes an unexpected amount of time to upload pages.

Review Source

HN

Hendra N.  
CEO  
Retail  
Used the software for: 6-12 months

### "The Best Campaign for groth business"

July 20, 2021

5.0

overall im excited and amazing with this google ads platform, from now im only study how to make google ads match with my business and i can get more and more audience with really simple ways.

Pros

im very likely because like me, not easy for now still can run in this era pandemic covid19. we must still thinking how to still make money with everything skill and way. this platform helpfull because we still can arrange budget for campaign but we still can promote business to targeted customer or viewers. thankyou

Cons

maybe only in budgeting, because we must pay extra for acchieve more targeted audience and maybe give discount, but i know this is normall, but this is just opinion from me.

Review Source

VR

Verified Reviewer  
Owner  
Human Resources  
Used the software for: 2+ years

### "Google ads is totally customizable and uniquely efficient"

March 26, 2023

5.0

Pros

If I don't like certain ads popping up I just go into my Google ad settings and change it. That easy!

Cons

Nothing to dislike this far. Google really listens to it's users.

Review Source

VR

Verified Reviewer  
Imprenditore  
Retail  
Used the software for: 2+ years

### "Fondamentale "

February 22, 2023

5.0

Ci siamo sempre trovati bene a partire dallla segnalazione utenti che poi si sono rivelati potenziali clienti

Pros

I rimborsi campagna pubblicitaria

Cons

Non ho lamentele al momento

Reason for choosing Google Ads

Possiamo usare il software autonomamente

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/)

Per testare

Review Source

NF

Nicholette F.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Google Ads for business exposure"

January 3, 2024

5.0

Excellent overall experience. It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market likes/dislikes it.

Pros

Ease of use, helpful suggestions from Google as to demographics etc, the ability to choose your pricing to suit budget, exposure, and analytics are outstanding.

Cons

There is nothing to dislike about Google Ads. Nothing!

Review Source

MT

Michell T.  
Founder  
Retail  
Used the software for: 2+ years

### "The most powerful tool for customer acquisition"

June 24, 2021

5.0

We have increased sales x5 since we started using this platform, it is excellent for getting customers who are looking for exactly the product we sell.

Pros

Google Ads is the best tool we have used to get more customers, I love that by just adding a few ads I can sell hundreds of products in a short time, Google shows my ads in the search engine, on YouTube, on external websites and applications.

Cons

The usability of this platform is my only problem, when I started it was complicated to correctly segment my audience, after investing a lot of money in advertising and doing many test campaigns I managed to correctly segment the audience of my products.

Review Source

Mohamed O.  
CEO  
International Trade and Development  
Used the software for: 6-12 months

### "Google ads"

November 24, 2022

5.0

Google ads helps me especially in the communication of my company

Pros

It is a tool that helps to quickly improve a Facebook page

Cons

Good in my opinion it is to develop knowledge of the weak point of our competitor

Review Source

EMO

Elizabeth Michelle O.  
Administrative assistant  
Education Management  
Used the software for: 2+ years

### "Meet Client Base Targets with Google Ads"

April 16, 2022

5.0

Our campuses received more walk ins from potential parents and we also had increased number of phonecalls from potential parents. This in the end helped us meet our admission targets with ease and with little spending.

Pros

1\. The software helped increase the awareness of the school and hence we had more potential parents walk ins and calls who wanted to know more about the school and a good number translated into our customer base 2. It is very affordable as we only pay for clicks on our campaign/marketing ad. 3. The way our campaign popped all over the internet was fascinating and very effective. 4. The ads can be stopped any time without worrying about cost penalties.

Cons

1\. It is hard to get conversions at first especially when one does not know the best key words for their online campaign. But once it picks up, it is the easiest way of customers signing up to a company's product.

Review Source

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