# Page 17 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 17 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

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Last updated March 13th, 2026

# Page 17 - Reviews of Google Ads

## Showing most helpful reviews

Showing 401-425 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Cahier  
Retail  
Used the software for: 2+ years

### "My Google Ads Review"

August 12, 2021

5.0

My overall experience with google ads is that they are amazing.

Pros

I's helps to grow your own business by driving sales to your company threw google ads, It's easy to use and it will attract as many people as you want. You can also use this on any Network device including Mobile phones.

Cons

The most I disliked about this is that the price's are a little to high.

Review Source

VR

Verified Reviewer  
Pharmacist  
Pharmaceuticals  
Used the software for: Less than 6 months

### "Google Ads - Great way to make passive income"

April 13, 2021

5.0

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required. This is a win -win- win situation for all parties involved - the publisher, yourself and of course Google Ads. Having a website approved by google ads to display ads on it is such a great priviledge. This is certainly one step up in the world of digital media / promotion.

Pros

Google ads is easy to use, you do not need to be an expert in IT to understand how google ads work if you follow the instructions clearly. However, you need to work hard to benefit from it which makes it very credible and reliable. It helped a lot for my blog content which displays specific ads related to the content on my website.

Cons

It would have been good to receive a personalized detailed report on a monthly basis to help users maximize their usage of google ads. The customer support needs to be more supportive and quick replies to emails should be made a priority.

Review Source

TN

Themba N.  
General worker  
Government Relations  
Used the software for: 2+ years

### "Sad client "

March 14, 2024

1.0

Pros

I've used Google ads for long-term trying to find a way to make it work out for my ads but i ended owe them coupe of dollars.. No ads no nothing, only debt left.

Cons

I'm not sure because i haven't come across something interesting with this app

Review Source

VR

Verified Reviewer  
Amazing Video Effects and Graphics!  
Entertainment  
Used the software for: Less than 6 months

### "Discount Options Available for Google Ads"

April 30, 2021

4.0

I had to have a consultation with a freelancer who is an expert in Google Ads. I tried learning about Google Ads online by completing the free courses and Analytics certification programs, but it has led me to nowhere. I do understand how to use Google Ads, but the fastest way is to hire a freelancer who is a Google Partner because the purpose of bringing in traffic to my website is to show up on Google search. The more I show up on Google search, the more traffic will bring in results of generating income from purchasing my products online.

Pros

I heard about Google Ads because I received a discount for $300 worth of ads for $150. I tried it on my Wix website to promote Kristie Kim Design. I did receive more than a million views on my website but it didn't generate any sales. Unless there are products to sell and promote, the Google Ads feature is useless. There are agencies and freelancers from outside sources who can bring in the same amount of traffic for less cost. It has been a 50/50 solution for me using Google Ads.

Cons

I don't like the Google Ads has changed into a money-focused feature by Google because the cost is too expensive for the poor results it has given me. Also, the campaigns do not always work out so I have avoided investing into campaigns for the longest time. Instead, I promote my brand on social media for free or through cheaper subscription services.

Reason for choosing Google Ads

I chose Google Ads because I found a freelancer who is certified as a Google Partner and he knew what my main issue was. Because I didn't have enough campaign experience, I resulted in losing a lot of money. I do not plan to use Google Ads without a discount option.

Review Source

AH

Adnan H.  
Management Trainee Officer  
Banking  
Used the software for: 2+ years

### "The best Online Advertising Platform"

May 9, 2021

5.0

My overall experience with Google Ads is really amazing because I have increase the number of product sales through Google Ads. I am very happy, because now my ad can read to the targeted audience and I can see a major change in my business. I am really satisfied with Google Ads.

Pros

Google Ads allows you to create search, display, shopping, video and more ads. You can advertise your products or services on different websites, applications and YouTube videos.

Cons

Google Ads has a lot of features, campaign types and tools. You need to learn all these things from scratch to the advanced level. This platform has only incredible features and options without any kind of cons.

Review Source

FK

Francois K.  
Directeur de clientele  
Marketing and Advertising  
Used the software for: 2+ years

### "Outil indispensable pour vos campagnes médias"

January 3, 2024

5.0

Pros

Possibilité de segmenter les annonces pour comparer les résultats

Cons

Apprendre à gérer la solution efficacement n'est si simple

Reason for choosing Google Ads

Google est le moteur de recherche le plus plébiscité

Review Source

VR

Verified Reviewer  
Freelancer  
Computer Software  
Used the software for: 2+ years

### "Great tool for online advertising"

April 19, 2022

5.0

Overall experience was good. Got many leads based on the location metrics.

Pros

Best feature is it has a keyword planner available which gives a lot of metrics. Can target the right audience and lot of leads are earned with a minimal expenditure. Campaign planning is very simple.

Cons

It's a bit slow to operate, application gets hanged several times.

Review Source

VR

Verified Reviewer  
  
  
Used the software for: 2+ years

### "Get your product in front of people"

December 18, 2018

5.0

Pros

If you have an online business like I do, you cannot afford not to be using Google AdWords. As an application the agoogle AdWords platform is extremely powerful and insightful. There is a steep learning curve and requires some technical skill and comfort learning new things. Once you get good at it, you will have all at your finger tips the same tools fortune 100 companies use to get attention, so what you do with it is up to you.

Cons

It’s a little hard to learn and master. That being said, it’s fun to learn and you could end up spending many sleepless night obsessing on the details.

Review Source

Parth S.  
Software engineer  
E-Learning  
Used the software for: 2+ years

### "Advertisement as marketing technique"

August 16, 2022

5.0

1\. It provides a best way to attract customers by posting ads on various platforms . 2. Reduce the cost of offline advertisement

Pros

1\. Wide description of product. 2. Complete summary and overview of product. 3. Allow to publish adds in various google linked platforms like gmail, youtube , drive etc.

Cons

1\. Makes user irritate by repetition of ads. 2.lot of time investment is there. 3. Pay a higher amount for every visit made by user.

Review Source

Bhabishya B.  
Sales Manager  
Entertainment  
Used the software for: 1-2 years

### "Best Ad Network to Advertise"

January 17, 2022

5.0

Pros

It's very easy to start using Google Ads to promote my website on Google Search and promote my YouTube videos. It's very easy to target users.

Cons

What I like the least is that it cost alot. The CPC is high in tire 1 countries like US,UK,CA,AU etc.

Review Source

JM

Jamie M.  
Head Of Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "The go-to online advertising tool and network - with fantastic support"

February 13, 2018

4.0

Pros

Well, it's Google, so of course, it's good and worth using. Their support is second to none and you can have a live chat and phone call with a support team (and account manager) who will hand-hold you through every step of the way, whether you're new to Adwords or you've been with the platform for a while. You have access to Google's search advertising, Gmail ad placements and the entire Google Display Network (GDN) which is huge - pretty much every website out there that wants to advertise. The software has just been updated and looks great - although it did take some time getting used to it. It's worth doing some research into how to use it to an advanced level as there are some very clever tricks that you can do with it.

Cons

It does take a while to get used to and can be frustrating when things go wrong. There are also some things to look out for when getting used to it and learning your way around it can be time-consuming.

Review Source

JK

Joseph K.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Digital Advertising Platform"

December 14, 2021

5.0

Pros

Google Ads makes targeting the right searchers in the right area with the right motive extremely easy and efficiently. With the massive amount of volume they get every day, you can have success with even niche targets.

Cons

They're taking away the ability to utilize expanded text ads in 2022 - which is a big disappointment.

Review Source

ES

Enrique S.  
Dueño  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "La atención al cliente es pésima"

May 23, 2023

2.0

Pros

Me gusta que no me roben mi dinero, y gastar 1800 diarios en publicidad sin recibir llamadas es muy molesto

Cons

La atención al cliente para lo que cobran

Review Source

Stephanie K.  
  
  
Used the software for: 6-12 months

### "Confusing at first, but campaigns are awesome"

May 25, 2016

5.0

I am not a super techie person so AdWords was honestly really confusing when I first tried using it. I help with a business called 1 on 1 Lessons and we sometimes run campaigns for people searching for senior computer classes and things like that. Once I learned it, it's pretty easy to manage now.

Pros

Once I understood the keyword planner, things really started to click. It is really neat how much information you can see. Once the campaigns are running, it is really cool too how you can change your bid for each keyword and focus on the most effective ones. You can see impressions and clicks for every single search word and know which works best.

Cons

The only con is that if you are new to this or not a tech savvy person, then it's pretty overwhelming at first. Either have someone help you or look into the training Google offers for free. I have not done it yet but it looks intense. I need to do it soon so I can know everything there is to know about AdWords.

Review Source

PAE

P. Andrew E.  
Lead Marketing Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Target Potential Customers"

June 20, 2017

4.0

Overall, this is one of the best ways to send targeted traffic to your website. Be sure to use exact match keywords as much as possible to ensure you're targeting isn't going to run up a huge invoice. Google is great at getting you to pay them a lot of money, so be smart and don't fall into their money traps. Used wisely and well, Google AdWords can send you traffic that is ready to buy!

Pros

\- You can target "buyer" traffic based on the keywords you select - Supplement any SEO rankings and dominate the SERP - You get found on Google

Cons

\- Can be very pricey, especially for new users who haven't done their research. - Budget options are fairly limited and not user friendly.

Review Source

VR

Verified Reviewer  
Freelancer  
Design  
Used the software for: 2+ years

### "Google ads review"

May 15, 2021

5.0

It is a great program to use. The cost per click is a lot lower than other options and sales will happen in your business especially beginner businesses as alot of people are searching google all the time.

Pros

Google has a lot more features than just the 3 that stand out most to me. 1. Different ad goal settings and provision s for different types ads both search, video, image etc. 2. Keyword targeting and its ability to do a reliable keyword research before creating ads. 3. User friendly smart ads feature where anyone may create ads.

Cons

Google ads is very effective although quite expensive.

Review Source

MR

Mark R.  
Account Manager  
Consumer Services  
Used the software for: 2+ years

### "Make It Rain!"

September 10, 2018

5.0

Pros

Adwords is powerful. Imagine having all the creepy information that Google has, at your finger tips! You are able to reach so many people to promote your product and you can narrow it down to your exact demographic. I personally love using it for my Amazon account as well. I run ads driving people to my products on Amazon.

Cons

Their negative keyword system really could be improved. I feel like it is cluttered and unclear as to which campaigns the negative keywords are being assigned. I really want to block certain searches but it is risky if you assign it to the wrong campaign.

Review Source

Rachel H.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Its vital for anyone in Advertisement"

May 1, 2021

5.0

Its been a good experience. I think its easy to use as long as you follow directions and try new things out.

Pros

Its vital. No matter what you do in marketing, you need to be using google ads to be competitive. Google Ads is easy to use as long as you learn from google itself.

Cons

Just like its a pro for being vital, its also a con. You need this software to really go anywhere.

Review Source

VR

Verified Reviewer  
Gerente de Marketing  
Retail  
Used the software for: 2+ years

### "Quien no hace Adwords está fuera de onda"

June 23, 2021

5.0

Todos los días estoy haciendo y midiendo campañas para llegar a clientes potenciales y vender nuestros productos, es parte de mi día a día y por supuesto he necesitado mucha capacitación para lograrlo

Pros

Por supuesto este es uno de los básicos del marketing digital y cada vez más empresas lo usan más y más y eso me encanta. Es fácil de utilizar, te invita a analizar y cada vez se está haciendo más sencilla la configuración de campañas.

Cons

Realmente el hecho de que se esté volviendo muy popular y que se esté usando cada vez más lo que hace es que cuesten también un poco más las campañas y pues gastar es lo que no me encanta

Review Source

SR

Shelly R.  
General Manager  
Retail  
Used the software for: 2+ years

### "Google Adds Review"

July 25, 2021

2.0

Frustrating

Pros

Do not like using his product and it doesn’t seem to make any difference

Cons

Too confusing to setup not very effective

Switched from

[Microsoft Edge](https://www.capterra.com/p/229037/Microsoft-Edge/)

Was supposed to be easier

Review Source

AA

Ahsen A.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "Best tool for business"

January 14, 2022

5.0

Without google ads our business cannot run, its our daily money driver

Pros

Its very well perfoming, and its not expensive PPC

Cons

probably setting it up at first but thats okay

Review Source

CC

Caroline C.  
Marketing Associate  
Marketing and Advertising  
Used the software for: 6-12 months

### "Google Ads is necessary to use, but not the easiest channel"

November 22, 2021

3.0

Overall, I use Google Ads because I have to. If there were alternatives that made sense, I would use those.

Pros

Google Ads is very effective and basically a necessity for just about every business. Targeting works well, and the procedure for creating ads and maintaining campaigns is complicated, but effective when considering all Ads can do. I like that budget and spend are easy to track, keyword research is done right in-platform, and campaigns are very flexible. You never need to start from scratch once you have a campaign going.

Cons

Sometimes ads are rejected for no real reason, and it's difficult to have reversed. The interface requires training and it is not intuitive. I don't like specifically moving between campaigns/ad groups/ads/keywords because it's easy to lose track of where you are. There is a very steep learning curve.

Review Source

KM

Kaitlynn M.  
COO  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great way to market"

June 23, 2022

5.0

Pros

I like that this is the most beneficial way to market our services. As people now just look up whatever they are looking for.

Cons

The complication of getting some of the ads approved.

Review Source

sW

seth W.  
Owner  
Automotive  
Used the software for: 2+ years

### "Great Bang for your Click"

July 22, 2021

5.0

Pros

It is pretty easy to set up. Google is constantly updating it and adding new features.

Cons

The rules keep changing which causes some hiccups with our products. We have to make sure they are always up to date to follow the latest rule changes.

Reason for choosing Google Ads

I actually use both. Each has its advantages and disadvantages. Google is still the most popular search engine, so advertising with them goes a long way in attracting customers.

Review Source

SS

Shubhra S.  
CEO  
Computer Software  
Used the software for: 1-2 years

### "Google ads for startup"

October 29, 2023

5.0

Pros

It is a very useful tool for a startup as you are able to market your products

Cons

Many invalid customers also come because of it

Review Source

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