# Page 18 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 18 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 18 - Reviews of Google Ads

## Showing most helpful reviews

Showing 426-450 of 1006 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MB

Michael B.  
Accounts Payable Specialist  
Accounting  
Used the software for: 1-2 years

### "great to use to get your adds out there if you know what you are doing"

April 14, 2021

4.0

its a great platform and really propelled the business to the next level though driving google search traffic to us.

Pros

i love how easy it is to not only customize your ads to get the most people to see them. but it also provides great means of reporting that information as to how successful the campaign was so you can adjust

Cons

There is a bit of a learning curve when it comes to having a successful add campaign and if your not keeping your advertising and sales department on a tight and strict budget you could find you spending 3 to 4 times as much as you need to to get the customer. get with someone experienced with lowering customer acquisition cost

Review Source

DD

Devraj D.  
CEO  
Civil Engineering  
Used the software for: 2+ years

### "Amazing advertising platforms with an easy-to-use interface and affordable pricing. "

August 10, 2022

5.0

Google Ads, formerly known as AdWords, is the best tool for advertisers who want to display their ads on Google.com and across Google's network of partner sites. With Google Ads, we can create, manage and track our ads from start to finish.

Pros

Google Ads is an amazing advertising platform that allows us to get the word out about our company, products, and services easily. They have an easy-to-use interface, affordable plans, and some of the best customer service in the industry. Check them out, you won't be disappointed.

Cons

The interface is super clean and allows me to easily manage my campaigns. Google Ads provides tools to help me manage my ad campaigns by allowing me to write ads and set bid prices for my keywords.

Review Source

TT

Tomáš T.  
IT manager, owner  
Textiles  
Used the software for: 2+ years

### "Tomas"

January 16, 2022

5.0

Great i think at all

Pros

Easy to set up, anybody can make it. Quick and realtively good results.

Cons

Sometimes is harder check automated campaigns when spending lot of money.

Review Source

EE

Erick E.  
Inbound Marketing Analyst  
Marketing and Advertising  
Used the software for: 1-2 years

### "Incrível ferramenta de marketing"

November 1, 2021

5.0

Pros

Com o Google Ads você tem acesso a uma enorme rede de espaços de publicidade, que vai desde a rede de pesquisa da ferramenta de pesquisa que todos conhecemos, até espaços publicitários em sites e apps de terceiros. As possibilidade de controle e personalização são impressionantes e estão muito a frente de concorrentes.

Cons

O tamanho da rede e a variedade de controles cobram o seu preço. Não é fácil aprender a utilizá-lo e se habituar com todas as funcionalidades disponíveis. O suporte é lento, burocrático e pouco preparado para atender os casos.

Reason for choosing Google Ads

Google Ads e Facebook Ads competem pelo mesmo orçamento, mas oferecem espaços distintos. Na maior parte do tempo, são ferramentas complementares as estratégias de mídia, não exatamente concorrentes.

Review Source

FA

Flavia A.  
Senior Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Probably stiil the no. 1 tool for ads"

May 30, 2020

4.0

Overall, I recommend it and will always use it. For those who are willing and can pay a pretty big budget, especially, it brings awesome results.

Pros

I use Google AdWords for a long time. Over the years, it has been in a continuous change. I like the complexity and the possibilities that it offers to showcase your brand. I also like that it strives to bring the best content for the user.

Cons

As a little con, the fact that it changes so frequently and that it uses AI, makes it harder to truly understand (for customer support also). I would like a more in-depth look at how it works.

Review Source

Larry H.  
Président  
Media Production  
Used the software for: 1-2 years

### "La puissance de google mais aussi sa complexité"

March 22, 2023

4.0

Pros

Il est possible de faire vraiment beaucoup de types de publicités différentes selon votre budget, que ce soit en SEO, youtube etc.

Cons

La plateforme est néanmoins complexe et le néophyte peut rapidement prendre de mauvaises décisions sur les campagnes qui peuvent amener des couts non maitrisés. Un coaching est nécessaire pour gérer correctement l'outil.

Review Source

JJ

Julie J.  
Digital Marketeer  
Retail  
Used the software for: 2+ years

### "Great advertising program"

November 17, 2021

4.0

Pros

For me Google ads is a must for every online marketing mix. They have a lot of options to advertise on different platforms and networks all centered in one place (such as YouTube, Google search and display network sites) It's relatively quick to set up and to see results as well.

Cons

Difficult to use, you really need knowledge to use this software. They want you to use automated bidding strategies based on machine learning but this is not always the best way to set up a campaign for your ROI. You really have to know how you can optimize your campaigns. Of course it all depends on your marketing strategy but this makes it difficult for small entrepreneurs for example without professional help.

Review Source

JK

Jaroslav K.  
business owner  
Medical Devices  
Used the software for: 2+ years

### "It is costly as hell but it brings customers"

February 21, 2022

5.0

Great tool, settings ads is easy.

Pros

It is easy to use, set a feed, write few ads and set campaign to optimalize according to budget. It brings many customers.

Cons

It costs a lot, we had tu raise our prices to be able to compete and reach customers.

Review Source

FN

Francois N.  
Growth Acquisition Specialist  
Information Technology and Services  
Used the software for: 2+ years

### "A must have for any lead generation program."

November 11, 2022

4.0

Pros

Access to a wide range of advertising formats with top-tier audience targeting options.

Cons

Implementation isn't always straightforward for the more advanced features.

Review Source

BE

Blessy E.  
Head- Marketing and senior Facilitator  
Professional Training & Coaching  
Used the software for: 1-2 years

### "One of the best online ad solutions "

January 11, 2023

5.0

Pros

Google ads works because it gives a realistic picture of how the ads are giving you results

Cons

Since google ads changes at a rapid pace. You will need to be in it to win it. Expertise is key here. Without which you will lose money.

Alternatives considered

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)

Reason for choosing Google Ads

It’s data support

Review Source

MP

Marcos P.  
Editor chief  
Newspapers  
Used the software for: 2+ years

### "Common use"

July 7, 2021

4.0

Google ads is a fundamental tool in the financing of a newspaper that lives from online advertising as is our case and its use is almost mandatory on a day-to-day basis

Pros

It is a very useful tool in the management of the programmatic advertising that our website shows, as it is a free newspaper, which has allowed us to multiply the income enormously

Cons

The only downside is that, compared to most Google applications, famous for their ease of use and for being very intuitive, Google Ads requires extensive training in digital marketing and in the professional use of the tool.

Review Source

NS

Nikola S.  
Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "The Top Ads Platform "

March 2, 2021

4.0

Google Ads is the only ad platform we have used that has successfully brought our business leads on a consistent basis. Twitter, Facebook, Pinterest, Reddit and all the others have not been successful.

Pros

Google Ads is the best PPC platform out there, and if used right, can bring quality leads and sales for your website. For any business that wants to sell online, using Google Ads to promote your service or product is a must in this day and age. While the platform can be a bit technical and clunky to get used to, there's no other ad platform that can create ads that are as targeted and bring results on a consistent basis. Highly recommend this to any business looking for more leads.

Cons

Google has been pushing its own recommendations and automated bidding solutions for years now. In recent months, they decided to get rid of Broad Match Modifier keyword match types, and they implemented 'close variants' for exact match type keywords a few years ago. These changes make it harder and harder for PPC managers to control where their ads appear, because Google says its automated solutions perform better. I think Google Ads could give more control back to PPC managers so they it is easier for them to determine which search terms they want their ads to be shown for.

Review Source

NR

Noemi R.  
Marketing  
Banking  
Used the software for: 2+ years

### "Herramienta muy necesaria para el día a día"

October 20, 2022

5.0

Pros

Es una herramienta muy completa y útil para el trabajo diario. Es intuitiva y visualmente cómoda.

Cons

Algunas veces cuesta encontrar lo que estás buscando, pese a ser intuitiva es un poco complicado dar con algunas herramientas.

Review Source

AV

Aleksei V.  
  
  
Used the software for: 2+ years

### "On the top of the page from day one, leave your competition behind!"

October 1, 2018

5.0

Pros

AdWords is the way to have clicks on your website from the first day, with a good strategy you will be the first in google, without the need to do SEO or wait for your site to be positioned in google.

Cons

This means that unlike SEO if you stop paying, you stop receiving clicks, and pay even if customers do not complete the purchase and even pay even if they have no intention of buying and are only visiting, another is that it is based on an auction system and sometimes the PPC pay per click goes up a lot depending on the keyword.

Review Source

DO

Devin O.  
Marketing  
Insurance  
Used the software for: 2+ years

### "Google Ads is relatively easy to use, but customer support is awful"

April 18, 2022

4.0

Pros

Since so many people use it, there is no shortage of info on how to get started, how to optimize, etc.

Cons

It's not uncommon for certain ads or even the entire account to get disapproved by Google's bots, and getting customer support to help is virtually IMPOSSIBLE

Review Source

VR

Verified Reviewer  
Online Marketing Specialist  
Internet  
Used the software for: 2+ years

### "Best marketing platform"

October 8, 2019

5.0

Pros

I like that it is easy to use, fast, has very few bugs and a great UI. Have been using it for at least 7 years and it is my favourite marketing platform.

Cons

Sometimes when a new update is released you get frustrated with all the bugs that delay your work.

Review Source

Matías P.  
Auxiliar en Ventas  
Retail  
Used the software for: 6-12 months

### "Reseña sobre el software de Google Ads"

October 25, 2022

5.0

Pros

Lo que mas me ha gustado del software es la variedad de herramientas que ofrece a la hora de implementar estrategias de marketing ya que la Empresa está en proceso de expansión debido a la demanda que obtiene de estar presente de manera digital con su tienda online y pagina web.

Cons

No tengo comentarios negativos sobre el software.

Review Source

TM

Thainá M.  
Designer  
Graphic Design  
Used the software for: 2+ years

### "Avaliação google ads"

March 22, 2023

5.0

Pros

O processo pada criação do primeiro anúncios é simples

Cons

A interface de acompanhamento e gerenciamento de anúncios é complexa e confusa

Review Source

VR

Verified Reviewer  
Co Founder  
Retail  
Used the software for: 2+ years

### "Super slow and difficult to use it!"

May 5, 2018

4.0

Pros

The only reason I am using Google AdWords is that it is a great tool for sending quality traffic to my website. BUT there are tones of features that make my browser blowing and my computer unstable!

Cons

Super hard to find what you need. I am using AdWords for years and there is no way to make a campaign without searching in their help center. Hard to understand and hard to operate! The worst thing is that the reporting tool gives different metrics than Google Analytics. It is hard to understand where is the truth!

Review Source

Jason R.  
Owner  
Education Management  
Used the software for: 1-2 years

### "Transformed my business!"

August 13, 2021

5.0

Fantastic!

Pros

Effective! Took our stagnating business and quickly brought in a lot of perfect customers.

Cons

Can be complicated and scary to commit to such a large investment.

Review Source

RD

Rhailson D.  
Professor  
Marketing and Advertising  
Used the software for: 2+ years

### "Melhor sistema de anúncios"

February 26, 2024

5.0

Pros

Facilidade para adquirir e implementar, e um ótimo alcance.

Cons

Nao consegui pensar em nenhum contra. Esse sistema é muito bom.

Review Source

Mohamed C.  
Responsable Service Informatique  
International Affairs  
Used the software for: 6-12 months

### "Google Ads pour la Publicité "

December 16, 2023

5.0

Avec des annonces Google Ads , il est important de bien cibler votre public et de créer des annonces attrayantes. N'hésitez pas à explorer les différentes options de publicité en ligne pour trouver celle qui convient le mieux à vos besoins commerciaux.

Pros

Google Ads est un outil puissant pour promouvoir votre entreprise en ligne,

Cons

Aucun inconvénients il est trop apprécié sur le marché

Review Source

Ann R.  
Marketing Excecutive  
Marketing and Advertising  
Used the software for: 2+ years

### "Ads better than billboards "

May 17, 2022

5.0

As an affiliate marketer, it helps me to cross local and international borders to get my desired ads to their phones or laptops.

Pros

It shows your ads to your demographic target audience helping in managing the funds expended on the ads

Cons

The technicalities sometimes are hard for newbies making you lose money without achieving your target goals.

Review Source

SA

Saif A.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Best campaign management platform to acquire new users"

September 10, 2022

5.0

Pros

Google ads is really fantastic, it help us to scale our business, my most like feature of using google ads is about Its AI recommendation. It help us to improve our ads score and and get conversion on low rates.

Cons

Sometimes, google ads charge an extra amount for fraud clicks and refund a very less amount, this is bad thing that i've been experienced.

Review Source

kunwer A.  
Marketing Manger  
Food & Beverages  
Used the software for: 6-12 months

### "Got Results Like Never Before"

August 1, 2022

5.0

Pros

Recently I had implemented an App Install Campaign for the grocery delivery App and In a week i am having 10k + Download it's a great experience with Google ads

Cons

My necessities are getting complete I don't want anyhting changed I am happy with google ads as it is.

Review Source

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