# Page 20 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 20 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 20 - Reviews of Google Ads

## Showing most helpful reviews

Showing 476-500 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

LG

Lindsay G.  
RMT  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Promoting your business the right way"

March 29, 2022

5.0

Overall, I am in the middle with this software. I do like the accessibility for our clients to have access through a portal to my website. I don't like the spam phone calls continuously every day.

Pros

I like the effectiveness and the overall accessibility you have to your google listing. It allows you to change your details quite often and sends you direct codes to your home when making major changes to your ad. I also like how you can add photos and descriptions to each of your services.

Cons

What I don't like about Google Ads, is the 11 calls I get a day from the US asking me to upgrade my google listing. I have asked several times to be off the calling list because I am from Canada and those calls I have to pay for. I also don't like the pressure when I have taken two of the calls, to learn more about the pricing. When I said I would get back to them, they instantly hung up the phone. It rubbed me the wrong way because this isn't small amounts of money per week they were inquiring about to aid in my already successful business.

Review Source

KS

Karim S.  
Stratège de marketing numérique - Digital marketing strategist  
Luxury Goods & Jewelry  
Used the software for: 2+ years

### "Google AdWords is a growth hacker's paradise!"

October 23, 2018

5.0

Pros

Google AdWords allows you to advertise online on google itself but also on millions of websites, on gmail, on mobile apps and on youtube. Remarketing, geo-conquesting, Shopping Ads, all of it will drive your business results to the next level.

Cons

The recent changes are amazing, but the new interface is brutally different and there's a steep learning curve, quite an adjustment for well-versed AdWords specialists.

Review Source

AS

Adam S.  
Digital Marketer  
Online Media  
Used the software for: 1-2 years

### "Maximize Your ROI with Google Ads' Conversion Tracking "

March 20, 2023

5.0

Pros

Google Ads' conversion tracking feature allows us to track our campaign's performance and measure its success. By setting up conversion tracking, we can see which ads are driving the most conversions and adjust our strategy accordingly. This feature has helped us maximize our ROI and attract more high-quality leads.

Cons

As far as I can tell, this tool has no disadvantages.

Review Source

DD

Deborah D.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Google is Adworthy "

November 19, 2021

5.0

I use it for everything in my life that needs it.

Pros

I love everything google. You guys are the best. I don't use any but google. Please keep up the good work

Cons

Well to be honest I don't there is anything wrong with Google they do a fabulous at what they do. So good job

Review Source

Reitumetse M.  
Writer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Google ads is the ultimate marketing tool "

May 23, 2022

5.0

It's the most important and convenient marketing tool that every business needs. It helped my small company reach a wider audience and great ROI on my campaigns.

Pros

I like that it has flexibility in terms of ads budget which allows you choose one that best suit our market marketing needs.

Cons

I experienced poor customer support service.

Review Source

VR

Verified Reviewer  
Candidate Experience Manager  
Staffing and Recruiting  
Used the software for: 2+ years

### "I know it used to be something great, but for B2B it's tough to find a good ROI"

August 31, 2021

3.0

Just know that you can't expect results without some investment.

Pros

You can personalize your ad almost as you want. It might require some external help though: if you don't know how everything works, you might end up not knowing what to choose.

Cons

There is absolutely no indication of the amount of money you should spend, the duration of the ad, or even if your audience is well-targeted. It's a test and learn approach, and while you might get lucky, be ready to spend some $$$ before seeing relevant results. You can kickstart your experience by asking a third-party consultant for help, but they are pricey too.

Review Source

VR

Verified Reviewer  
Volunteer  
Individual & Family Services  
Used the software for: 6-12 months

### "Family"

April 13, 2022

5.0

It helps me figure out what programs my company may need.

Pros

I love the ads you see... I love the way it is set up. I love how easy it is to use. Its just the best app.

Cons

nothing that I can think of. Maybe get more ads for families on there. The thing I like least is trying to figure the ads out sometimes.

Review Source

kP

kadjo P.  
IT manager  
Computer Software  
Used the software for: 2+ years

### "Google Ads usage recommendation"

February 7, 2022

5.0

Create online ads to reach customers that are interested in the products you offer. Everything you need to build and grow your business online on a simple platform. Grow your business. Advertisment creator. Creation of ads. Step-by-step guidance. Online marketing platform

Pros

what I liked about this application is the functionality of the type of graph, the advertising campaign report, and the downloading of campaign reports.

Cons

just a little complex to use this application

Reason for choosing Google Ads

best low price for campaigns

Review Source

ISC

Ibrahima Sory C.  
Consultant SAS - Conformité RGPD  
Internet  
Used the software for: 1-2 years

### "Google Ads"

November 10, 2022

4.0

Google Ads is a very good network marketing software

Pros

Google Ads allows me a lot in my network marketing, this software brings me a lot of customers on the store through advertising

Cons

The cost per click is low at my level we ask the developers to reduce a little

Review Source

Matteo Z.  
Dott.  
Sports  
Used the software for: 2+ years

### "Ottimo strumenti per campagne a pagamento"

March 23, 2022

4.0

Nel nostro settore il ROI è valido

Pros

Possibilità sia di personalizzazione che di automazione

Cons

A volte è complesso creare le campagne e gestirle

Review Source

KB

Kevin B.  
CEO  
Computer Software  
Used the software for: 2+ years

### "The #1 Place To Survive On The Web"

August 11, 2021

5.0

Pros

\- Convenient - Effective - You can now have AI help you get more for your CPC and calculate how/where in the list to show the ads.

Cons

There have been some new/recent restrictions, it's complex to get into the realm of google ads as a beginner.

Review Source

TB

Tierra B.  
  
Packaging and Containers  
Used the software for: 2+ years

### "A great way to gain new customers"

November 26, 2018

4.0

Pros

It's literally one of the best ways to send specific traffic to your website. You can adjust your budget to avoid overspending, as well

Cons

If you do not know what you are doing, you can easily overspend and rack up a huge invoice. I highly recommend learning the ins and outs of Google Adwords and Search Engine Marketing, especially if you have a very limited marketing and advertising budget.

Review Source

Badu P.  
Social worker  
Public Policy  
Used the software for: 2+ years

### "very useful"

September 5, 2021

5.0

Pros

Google Ads help the keyword planner lets me find effective keywords for my PPC activity .

Cons

i can't criticize Google ads as I see nothing wrong with the software

Review Source

ES

Elliott S.  
Chief of Staff  
Hospital & Health Care  
Used the software for: 6-12 months

### "Very simple ad platform to use"

March 25, 2024

5.0

Pros

\- Easy to set up and management campaigns - Interesting insights and analytics into organic traffic

Cons

\- Difficult to pass google ad rules in the healthcare industry and complex problems aren't solved quickly by the support team

Review Source

SR

Stefano R.  
Designer  
Information Technology and Services  
Used the software for: 6-12 months

### "Ha tante potenzialità ma è poco user friendly"

October 9, 2023

2.0

Pros

Permette di creare campagne di promozione video impostando un budget anche minimo.

Cons

A differenza dei prodotti Google che si distinguono per la facilità di utilizzo immediata Google Ads, comprendendo diverse features, rimane poco intuitivo. Fare Google Ads non agevola in nessun modo il posizionamento SEO. Il prodotto, inoltre, non offre nessun opzione gratuita per una campagna pubblicitaria (ad esempio, se si vuole promuovere un video per quanto poco si voglia investire bisogna pur sempre pagare), essendo tutto in casa Google, almeno all'atto dell'iscrizione su Google ADS, una prova minima iniziale potevano almeno darla)

Review Source

Eunice Merveille D.  
Assistante  
Computer & Network Security  
Used the software for: Less than 6 months

### "Logiciel de publicité en ligne "

October 24, 2023

4.0

Pros

Google ads vous aide dans la publication de vos différents articles et vous aide également à atteindre merveilleusement la clientèle pour l'évolution de vos projets

Cons

Il est vraiment efficace et jusqu'à présent je n'ai encore rien détecté d'anormal chez Google ads

Review Source

RS

Roja S.  
Solution manager  
Education Management  
Used the software for: 6-12 months

### "The simple sales tool"

January 2, 2024

4.0

Pros

Google ads good fit for local business platform.they provide extra fund also .all in one platform for Ads management.

Cons

Little difficult for new user to set implementation and account.But over progress good

Review Source

Tiago M.  
Translator  
Translation and Localization  
Used the software for: 2+ years

### "Google Ads is an amazing channel for advertisement"

April 26, 2021

5.0

I have used Google Ads on multiple occasions, applying it to small businesses and it has never failed me. To improve a business its use is basically mandatory since other businesses of the same industry are probably using it too and gaining advantages with its use.

Pros

Google Ads is a great platform to reach your audience. You can customize your ads in order to get better results and the best thing about this service is that it is very easy to use. It is really straightforward and in case someone doesn't understand how to work with it, Google offers free courses with certification so that anyone can know how to use Google Ads.

Cons

Even if it is easy to use, Google Ads can be a bit overwhelming at first, as it has a lot of customization options.

Review Source

MW

Mark W.  
Marketing Manager  
Environmental Services  
Used the software for: 2+ years

### "Google ads work"

November 17, 2022

5.0

Google helped us set it up and they have been a fantastic customer service/info resource to help us optimize our account

Pros

Easy to sue, lots of help articles and google is great when it comes to reviewing and updating our account when necessary

Cons

none this is just a great products that works

Review Source

Joel S.  
Assistant Quality Controller  
Dairy  
Used the software for: Less than 6 months

### "interface is clean enough"

June 2, 2023

5.0

I use the solution to market my products and our website

Pros

Google ads support team provides ample support while optimizing the campaign. The new design is smooth enough for quick navigation

Cons

There is a lot of double charge for invalid click and the refund process takes a lot of time about 12 days to be completed

Review Source

JA

Jose A.  
Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "I love all the data "

February 21, 2022

5.0

Pros

I love all the data that google ads gives you about the users and the campaings

Cons

It is hard to get in touch with their team to fix something

Review Source

JK

Jan K.  
PPC consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Ads for small business"

January 29, 2022

5.0

Pros

Advertising by Google Ads in Google search is very good option for small local business witch very good results and price / performance ratio.

Cons

Not all automated strategies work better than manual campaign management.

Review Source

AG

Abigail G.  
Freelance Content Writer  
Marketing and Advertising  
Used the software for: 2+ years

### "A basic standard for online advertising "

March 24, 2023

4.0

While they can be rather simple to set up, it's best to go through their trainings to become Google Ad certified if you are going to be creating and managing multiple ad campaigns. Also helpful to be Google Analytics certified. All of their certifications are free and worth the investment of your time to become certified.

Pros

Google Ads have been around for a long time, and are rather simple to set up. I've seen great results (as far as awareness and some conversions) for google ads. We've seen better results with social media ads for our conversions though.

Cons

If you really want to get your money's worth on Google Ads, you need to have someone on your team managing them who knows what they're doing. If not, you can waste a lot of money and time.

Review Source

PW

Peter W.  
Web Developer  
Higher Education  
Used the software for: 1-2 years

### "Quick way to attract more business"

November 27, 2018

5.0

Pros

Very clearly tells us how well campaigns are doing, how much feedback / interaction we are getting, and whether or not it was profitable. Like Google's other products, the interface is clean and crisp, working well on both desktop and mobile devices. Brilliant use of keywords and target audience (providing you know who that is!) allowing easy promotion of your site / event via user searches.

Cons

Though the user interface looks very pretty, its rather hard to use, especially for new users and even for experienced ones. (At least thats my opinion). Unless you are experienced in Digital marketing, or at least a basic understanding, using Google AdWords will be a struggle, especially to use effectively. The pricing is rather steep also, for us, targeting very large numbers of customers its fine, but for smaller organizations it may not be so cost effective.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Insurance  
Used the software for: 2+ years

### "The best advertising return on investment "

April 28, 2020

5.0

We use google Ads for both search and display ads for health insurance and we are able to generate hundreds of leads per week.

Pros

Google Ads are almost instant, you can find out what is and isnt working within 24 hours without too much investment.

Cons

Sometimes you can setup Ad campaigns with mistakes that can be costly and when you make change to Ad sets or campaigns it take a few hours to kick in.

Review Source

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