# Page 21 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 21 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 21 - Reviews of Google Ads

## Showing most helpful reviews

Showing 501-525 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

IB

Ivor B.  
CEO  
Music  
Used the software for: 2+ years

### "How I use Google Ads in my Company"

March 4, 2022

5.0

I use Google Ads on my business website to get some money on the side from advertisement.

Pros

The thing I like most about Google Ads is the incorporation of extra income on my business website.

Cons

The things that could improve are rates in which smaller businesses get paid. :)

Review Source

VR

Verified Reviewer  
Owner  
Construction  
Used the software for: 6-12 months

### "Horrible "

June 29, 2022

1.0

Horrible. I will never give google a credit card again

Pros

I didn’t like anything. I make a huge mistake trying their services to only find out they used my credit card for months

Cons

No statements no authorizations no communications just monthly theft from my credit card. I never once benefited from my limited campaign (one month experiment that went on for many months thanks to GOOGLE)

Reason for choosing Google Ads

Google made it way to east to get sucked into their game

Review Source

Thomas M.  
Filmmaker  
Entertainment  
Used the software for: 1-2 years

### "A lot of advertising power for pretty much anyone"

July 11, 2021

4.0

I've mainly dabbled with Google Ads with relation to advertising video content, and it works very well alongside YouTube.

Pros

Once you get the hang of setting up advertisement campaigns, Google Ads gives you a huge amount of control over who you are targeting and how your content will appear.

Cons

There is a lot going on in the user interface, and it can take a while to understand how best to navigate it. It can be challenging sometimes to spend a very specific amount of money on your ad campaigns -- often what they cost you is more "ballpark".

Review Source

BW

Bradley W.  
Assistant Director of Music Admission and Preparatory Programs  
Higher Education  
Used the software for: 2+ years

### "A Robust Ad Platform (But Beware The Learning Curve!)"

March 4, 2021

4.0

I've enjoyed my usage of AdWords over the years. I admit that I've relied on some help from my colleagues in the Marketing Department, but have been able to get a hold of the basic features over time. Your experience with AdWords can be as robust as you make it!

Pros

Google AdWords is, without a doubt, a great way to get your brand in front of new users. Google's platform and reach for ad placements are substantial, and having your results show up in their search can't be overstated.

Cons

Google AdWords has a pretty substantial learning curve to overcome! The interface is jam-packed with features and functionalities, but that can be intimidating for new users. Using tutorials and guides online can overcome this barrier, though.

Review Source

VR

Verified Reviewer  
  
Public Relations and Communications  
Used the software for: 1-2 years

### "Great for tracking effective keywords"

November 3, 2018

4.0

Pros

Google AdWords is a big help in identifying the most effective keywords to use on my web articles -- it shows search average, as well as possible related keyword variation that I can consider to use. It's not only great for google ads, but also for helping you optimize your SEO.

Cons

It's highly technical -- especially for me who has not much tech experience. I am usually lost in their dashboard -- there's a lot of tabs, buttons, and terms that are somehow difficult to understand. It could be expensive, too.

Review Source

AC

Albertus C.  
Content Creator  
Computer Games  
Used the software for: 1-2 years

### "The World's Most Effective Advertising Platform"

January 12, 2023

4.0

As customers and clients have been looking for our items on Google, I have so far had a fantastic experience with Google Ads. The customer assistance is excellent, and the Google Ads guide is simple to follow. It has aided me in managing my Facebook and Instagram ads. Moreover, it is relatively inexpensive.

Pros

In this era of digital advertising, Google Ads is highly easy and helps me advertise my business, which makes it quite helpful. Because the bidding tactics are adaptable to a range of industries, running various campaigns is much simpler. Additionally, real-time tracking has been made simpler. Our items are easily accessible to customers and clients online.

Cons

The cost of developing an app is high, and the amount spent on advertising should be decreased because doing so causes my firm to lose money.

Review Source

HR

Hannah R.  
Owner  
Writing and Editing  
Used the software for: 2+ years

### "Great Way to Advertise! Can Really Suck Up Money Though..."

July 24, 2019

4.0

Pros

I love Adwords. I've used this to promote my own company for years. It has an awesome and easy to use interface, it has amazing tools that give me great insight on popular keywords, click rates, etc. All around, this is a powerful tool!

Cons

Costs are ridiculous for popular keywords. You can spend a lot of money if you don't monitor and use wise tactics.

Review Source

VR

Verified Reviewer  
Creator  
E-Learning  
Used the software for: Less than 6 months

### "It is easy to setup, but I'm confused on how to inject the code for conversions."

April 23, 2021

5.0

Getting an ad launched was fast and easy. As for the technical side (injecting code to website), if you are not a tech person, you might need some help figuring things out. I got a lot of clicks for my ad, however some work is still needed to optimise it for conversion.

Pros

It is easy to setup Google Ads. There's a lot of tutorials on Youtube that helped me to get an account created and how to create an ad. The user interface is pretty direct as well.

Cons

I am not a tech guy, so it took me a while to figure out how to inject the codes on my website that was built on Brizzy. To date, I still couldn't figure out how to inject the conversion code to my website.

Reason for choosing Google Ads

Bigger search traffic

Review Source

SC

Samantha C.  
Business Owner  
Cosmetics  
Used the software for: 2+ years

### "Google Ads are our best-performing ads"

December 14, 2023

5.0

Pros

It's a popular platform for people searching for our products and it is easy to customize what they see when our ads are viewed.

Cons

It's extremely complex and sometimes information is difficult to find on the many views available.

Review Source

VR

Verified Reviewer  
Paid Search Account Director and Marketing Officer  
Marketing and Advertising  
Used the software for: 2+ years

### "Easiest of the Ad Platforms to Use"

September 6, 2017

5.0

Pros

Easy to use with loads of tutorials in addition to helpful customer service. New features and updates are added regularly. Up to date options for video, display and apps. AdWords offers many ways to reach users.

Cons

Google changes the interface often. It can be difficult to find the help file you need depending on what the feature, policy or issue is.

Review Source

HW

Helen W.  
President  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Google Ads Not Effective"

June 5, 2023

1.0

Terrible!!! Was trying to cancel google ads from my phone. No phone support available. Apparently, had to go to my laptop to see the only support to cancel. Not available via mobile. Wasted over an hour. Disgusted!!!

Pros

I don't know!!! Got no phone calls!!! And could easily cancel. No support!

Cons

Very expensive for no results!!! No customer support ! The only number is sales and they send you to a non-working number.

Review Source

SA

Samuel A.  
Software  
Telecommunications  
Used the software for: 1-2 years

### "Powerful Marketing Platform with a Learning Curve"

May 1, 2023

4.0

Google Ads is a robust platform for businesses seeking increased visibility and conversions, but mastering its features and achieving cost-effective results may demand significant time and effort.

Pros

Effective for SEO and marketing, granular targeting options

Cons

Complex interface requires a time investment to optimize campaigns

Review Source

VR

Verified Reviewer  
Operations Manager  
Financial Services  
Used the software for: 6-12 months

### "Hard to Use"

May 18, 2022

4.0

Pros

Software itself is great, you can do so much with it.

Cons

You really need to be an expert to do it right and to get value for your money. Customer service is horrible, you wait a long time to get help. You get assigned someone who can help you but then after the 1st conversation they are no longer available.

Review Source

SS

Stacey S.  
Head of Marketing  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Imperative for our brand!"

February 11, 2021

4.0

Google allows me to hyper-target my desired audience to maximize every dollar spent.

Pros

Google Ads are a staple in our marketing plan. Formats. Reach. Audience targeting. Analytics. Are all top notch and it’s by far my highest converting advertising source.

Cons

None. Been using Google ads for years and they always perform well and better than any other online soirée.

Review Source

AM

Angela M.  
contract administrator  
Construction  
Used the software for: 2+ years

### "Google Ads"

April 28, 2021

5.0

overall Google Ads are good!

Pros

Google Ads helps me to find my needs, it always shows ads based on my interest which saves my time. Some of my friends use Google Ads to advertise their product and they love it.

Cons

Initially it takes sometime to get used to the searching system in Google Ads, but once you are familiar with it, it feels very easy to use.

Review Source

CK

Clint K.  
Marketing Coordinator  
Mining & Metals  
Used the software for: 2+ years

### "The most universal ad system"

July 16, 2021

4.0

If you want to get more exposure through online advertising, this is probably one of the main tools in your arsenal. Having your business show up in google results provides a lot of value. While there are definitely downsides to it, it's just a lot of value to show up on google.

Pros

It is functional and there is a lot of information about it. It is the most widely used advertising and marketing software, so you can find out anything you need by looking at training, tutorials, and more.

Cons

While it does work, Google likes to hide/make it harder to find information that will actually help you to be effective. usually the suggestions it gives are to spend more money, add more keywords, even if that is not actually going to make your ads more effective.

Review Source

AL

Andrea L.  
Diseño gráfico  
Cosmetics  
Used the software for: 2+ years

### "Campañas para empresas"

October 18, 2022

4.0

Pros

Gestionar el marketing de la empresa, generar mas ventas en nuestra web y poder conseguir campañas de nuestros productos más competitivos

Cons

Algunas campañas no terminan de llegar bien o no estan realizadas del todo correctas

Review Source

ME

Mostafa E.  
web developer  
Marketing and Advertising  
Used the software for: 6-12 months

### "amazing channel for cpc advertising"

March 23, 2021

5.0

it's great experience because i need the costumer who search for my service & products

Pros

i like the variety of bidding strategies that can suit our campaign goals good google guide for making different campaigns real time tracking better way of scaling

Cons

it takes a long time to start a new ad it takes about one week at the learning mode phase then my campaign start getting better result

Alternatives considered

[Instagram](https://www.capterra.com/p/210721/Instagram/)

Reason for choosing Google Ads

the first reason is you have good control of your campaign goals people search for your site not just watch your ad while scroll

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

better control of your result my facebook ads account has been disabled

Review Source

VR

Verified Reviewer  
Videoproducer  
Online Media  
Used the software for: 6-12 months

### "Good Tool for increasing your reach"

January 7, 2022

5.0

Overall pretty solid. If you invest time and money you are able to reach more audience which leads to selling more products.

Pros

I like that you have a user friendly mode. It is kept simple to those who are not yet so experienced with reach, target audience, retargeting etc. You can easily set your budget and your keywords. Another cool thing is the bubbles that show you the monthly/weekly google searches for keywords.

Cons

Redeeming a voucher is not as easy as I would wish to.

Review Source

VR

Verified Reviewer  
Designer  
Graphic Design  
Used the software for: I used a free trial

### "Google Ads - Precisa de melhorias"

August 11, 2023

3.0

Pros

O Google Ads dá um médio controle sobre os anúncios. Posso parar, ajustar orçamentos, testar diferentes mensagens e segmentações a qualquer momento, o que me permite adaptar rapidamente minha estratégia conforme necessário.

Cons

A interface pode ser complexa inicialmente, a concorrência pode elevar os custos e a otimização demanda tempo.

Review Source

LC

Lautaro C.  
Forex Trader  
Capital Markets  
Used the software for: 2+ years

### "it is a good company"

February 15, 2022

2.0

In my experience I didn't have any problems, but they could be faster in the support area

Pros

I really liked the customer service. I really liked the handling of the platform

Cons

response speed,could be more agile when solving problems

Review Source

JB

Jeff B.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Google ads"

December 28, 2020

5.0

Pros

As a digital marketer, Google Ads is a staple for me. I have worked within the system for many years. It is fairly easy to learn but certainly takes a little time to fully grasp it. Would recommend to anyone.

Cons

The support is hard to reach at times, as well as the ambiguity of some of Google's rules and ad regulations.

Review Source

NB

Nathan B.  
Owner  
Internet  
Used the software for: 1-2 years

### "Can be effective but highly costly "

March 4, 2022

4.0

Pros

Google Ads is a great way to get your business at the top of search results but its very competitive and costs can quickly increase.

Cons

Costs can soon add up and Its difficult for newbies to fully utilise the full offerings of the product.

Review Source

Louise S.  
Ecommerce Technical Assistant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Google Ads Review"

December 5, 2022

5.0

Really good

Pros

Being able to create campaigns to reach an audience

Cons

How long it takes to loads and add stuff into the campaigns

Review Source

GL

Giorgio L.  
Studente  
Information Technology and Services  
Used the software for: 2+ years

### "Recensione Google Ads"

February 25, 2023

4.0

Pros

Permette di gestire gli annunci ed è un requisito per YouTube Creator, è tutto gratuito e la registrazione è veloce

Cons

Non ho riscontrato particolari inconvenienti per ora nell'utilizzo del software

Review Source

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