# Page 22 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 22 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 22 - Reviews of Google Ads

## Showing most helpful reviews

Showing 526-550 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SK

Simarjeet K.  
Digital Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "First Learn about this toll then use it"

May 2, 2020

4.0

Pros

Signup process is very simple. This tool give real image of your live campaign.

Cons

When you are looking for professional tool for your online ads so this is good for you but try to understand everything before implementation. This is what i like least about this software is you have to gain complete knowledge.

Review Source

VR

Verified Reviewer  
Stem Transfer Success Specialist  
Higher Education  
Used the software for: 1-2 years

### "Easy to use, but could add up $ fast"

June 29, 2021

4.0

Overall I had a good experience with the set-up. I did end up spending a lot of money on one of the ad that I forgot I had running until I saw my credit card bill. Google was not forgiving at all.

Pros

The set-up is very simple and easy to use. Google give you a step-by-step instruction on how to create the ad, chose audience and select you budget. The Google Ad tool takes away the stress of creating a ad as long as you have some text and pictures.

Cons

There is no way for you to track your spending unless you log into google ad platform. The money can add up really fast and google never send you any notification when you are about to be billed or with your daily spending. I prefer Facebook's model that allows you to check you spending more easily and keeps giving you reminders about your ad budget and performance.

Review Source

AA

Alhassan A.  
Research Coordinator  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "No better stage to market your business"

June 12, 2021

5.0

After our initial heartburns, the overall experience has been great with Google Ads. The level of activity generated and directed to our portals have been twice as many as those gotten from other ad services on other platforms for about the same amount of money. Overall, we have secured some good business as a result of the marketing made possible by Google Ads.

Pros

I loved the pay per click pricing model, that way we pay for the value of the service provided and the benefits we have gained from engaging them. But the most significant benefit we got from using Google Ads was the vastness of the potential market it gave us ready access to. Our results have been nothing short of extraordinary.

Cons

What we liked the least about Google Ads was the false hopes it gave us when we began using it for the first time. Without experience, we assumed that all the clicks we were getting were going to be translated into conversions and new business. The broad search results weren't particularly helpful either. But eventually we learnt to better manage our expectations and still stuck with it.

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

We chose both actually, because we wanted to explore all available options before settling on one.

Review Source

VR

Verified Reviewer  
CEO  
Food & Beverages  
Used the software for: 6-12 months

### "Business boosting"

February 25, 2021

4.0

Pros

It creates ads for your business and helps to grow your business by giving accurate results.

Cons

Google ads has lots of formalities and unnecessary features and if there are no specific keywords it will create problem for your ad to

Review Source

PC

Parvesh C.  
Blogger, youtuber, sponser and affiliate marketer.  
Writing and Editing  
Used the software for: 1-2 years

### "Google Ads Review"

April 20, 2021

5.0

I love with Google ads I become richest person with this. Generate many affiliate commission daily.

Pros

It is world No.1 advertising platform. I daily use this for advertising. I get many affiliate commission with ads sales I generate $1500 Per Month easily from home. I montize my youtube channel in 3 days with Google ads. Thankyou Google So much.

Cons

Not approved affiliate marketing direct link. First generate landing and thankyou page for this. Google rules and policies is very hard

Review Source

SN

Sean N.  
Digital Marketing Director  
Financial Services  
Used the software for: 2+ years

### "A must for marketing online"

March 23, 2023

5.0

Pros

The general ease of use and extensive amount of customers you can target.

Cons

Their campaign performance data is often out of sync with internal CRM or BI tools

Review Source

Luca B.  
President  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Always invest a part of your ADV budget on Google Ads!"

April 9, 2021

5.0

Pros

I use Google ads since 2010 and it's, by far, one of the most profitable ADS services!

Cons

It's quite complex at the beginning and it requires good skills to be optimised: it's not a beginner tool and, many times, I've heard of businesses losing lots of money on it!

Review Source

VR

Verified Reviewer  
DBA  
Food & Beverages  
Used the software for: 6-12 months

### "Advertising with targeting an effective audience"

April 27, 2021

5.0

I use it to develop advertising campaigns for websites and products on the web.

Pros

Being able to target your advertising to the right audience is the great advantage of ADS. There are many filters that make the campaign well targeted. Budget adjustment by campaign and how much you want to invest in each ad is also a differentiator. integration with key google search and stream sites.

Cons

It could have a differentiated charge for small entrepreneurs, since the platform treats costs equally, but the financial capacity of large companies makes it difficult for small entrepreneurs to enter.

Review Source

AK

Ashok K.  
Senior software Developer  
Information Technology and Services  
Used the software for: 2+ years

### "Helps to Improves Business Growth"

June 30, 2021

5.0

Pros

Easy to Use and Implement. also ads reaching people entire website. I'm happy to share that Google ads improvise customers the Business growth

Cons

Application UI need to be improvised also, reaching customer support is bit difficult.

Reason for choosing Google Ads

Its the best in the market also it reaches people easily.

Review Source

SS

Sadhan S.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "The Best Platform for Online Advertisements "

April 27, 2021

5.0

Yeah overall experience is pretty good as I am using this platform almost 7 years.

Pros

I liked most about their bidding structure and reporting segments. I haven't seen any other platform with such advanced report generation features.

Cons

After design your campaign perfectly, sometimes predictability of results got defer.

Review Source

NL

Nick L.  
Director  
Hospitality  
Used the software for: 2+ years

### "Great results when set up right"

December 13, 2023

5.0

Pros

We get high intent traffic from our google ad campaigns. It delivers cost effective conversions for us.

Cons

The calls from google advisers arebt always helpful to our goals or market.

Review Source

VR

Verified Reviewer  
Manager  
Restaurants  
Used the software for: 2+ years

### "Whoops"

July 7, 2021

3.0

Overall it’s pretty nice but somethings could be easier to use.

Pros

Overall great for someone who knows what they are doing. Seemed to be lacking some features. Able to run ads pretty easily.

Cons

It doesn’t not you to place a crazy amount of ads based on specific parameters. Also overcharged is once. 50-50 fault

Review Source

BD

Beth D.  
  
  
Used the software for: 2+ years

### "Well, it's a Google product, so you probably know where I'm going with this"

February 15, 2018

5.0

Pros

First, it's seamlessly integrated into every web project I've worked on. It's basic and straightforward. You just need your imagination and a grasp of the spectrum of audience you are trying to reach. And given that the phrase, "Well, I Googled it" is in everyone's lexicon, it's pretty much an essential if you want your website to be found. Yes, Google is a gigantic hulking unavoidable monolith online these days, but it appears to be a benevolent and generous one, as well as creative, forward thinking, ever improving, and so far out of the box they're coming around and seeing it again. But not likely to jump in it, I think. The thing I like about Google products in general is that they make them easy for people to learn and use and there's tons of documentation online so even if you do get stuck, the answer can be found. Some people may be irritated that it's becoming All Things Google, but they are very collaborative and offer up a lot of amazing stuff for free.

Review Source

MDA

Mohamed Daud A.  
Lawyer and founder  
Legal Services  
Used the software for: 2+ years

### "lawyer's google adds review"

April 16, 2022

5.0

Pros

control your costs measure your success best management in your campaign

Cons

Google ads editor support need to be fixed Conversation Optimizer limitation need to upgrade

Review Source

VR

Verified Reviewer  
Digital marketing  
Government Administration  
Used the software for: 2+ years

### "Easy to use and report on"

December 3, 2020

5.0

Overall it has helped me grow my business and I have a good experience with it.

Pros

Easy to use and report on. Creates reporting for me and allows customization. Even gives me recommendations.

Cons

Is a bit less so on the visual design side but has what you need operate just fine. Very simple and to the point.

Review Source

VA

Victor A.  
Engineer  
Environmental Services  
Used the software for: 1-2 years

### "If you had a company, google ads will help you to reach more people around the globe."

July 19, 2021

5.0

Pros

Google ads helps in interactions through web, leading users to certain websites that could fill their needs. So it is amazing how it helps you looking certain population that you want to reach.

Cons

However is not that easy to understand, so you might need a market study before going to google ads in order to have already a population, needs and some other information that could help you to increase your company, product or another topic.

Review Source

VR

Verified Reviewer  
Chief Editor  
Printing  
Used the software for: 2+ years

### "It's a must if you're a marketer"

June 28, 2019

5.0

Pros

It's not the easiest tool to learn, so if you don't have someone on your team who is already an expert, then be prepared for a long learning curve

Cons

AdWords is now tablestakes in the marketing world. And there are so many tools you can use to integrate/build on its capabilities

Review Source

VR

Verified Reviewer  
  
  
Used the software for: 2+ years

### "Ultimately fails to generate paying customers"

January 25, 2019

2.0

Pros

I want to like it. It's easy to use and makes it easy to reach a lot of people in a very targeted way.

Cons

While it brought us lots of traffic, over the long run it has failed to bring us paying customers. Traffic is nice, but if nobody spends money it doesn't ultimately help us.

Review Source

AD

Antonio D.  
CEO  
E-Learning  
Used the software for: 2+ years

### "very good app"

July 28, 2021

5.0

Pros

cheap and great, free storage first 15GB then a couple of bucks for a better plan. Love it

Cons

this consumes your email storage too but nothing to worry about it.

Review Source

AB

Adam B.  
Special services  
Environmental Services  
Used the software for: 2+ years

### "Google ads review"

June 22, 2022

4.0

Pros

I like the customizability and the wide audience that can be reached with google ads

Cons

I dont like how effective it is, I wind up seeing my own ads everywhere

Review Source

JH

Jonathan H.  
Cable technician  
Computer & Network Security  
Used the software for: I used a free trial

### "Google Ads adds up!"

June 6, 2023

5.0

Pros

It is easy to navigate, use, and manage to track progress

Cons

It works and the results speak for themselves

Review Source

CW

Christopher W.  
Managing Director  
Entertainment  
Used the software for: 2+ years

### "Why Google Ads Didn't Work For Us"

March 9, 2021

2.0

Google Ads across any of our website just didn't work for us but across our YouTube channels they do earn the revenue we expect. We have had mixed experiences for these reasons.

Pros

The main plus point about Google Ads is that it is easy to set up and get them on your website. They populate quite well and it means you're able to compete in earning potential revenue. Google Ads on YouTube are even easier to benefit from if you qualify.

Cons

The main problem is it is difficult to earn any real money with Google Ads on our website. You need so much daily traffic to even earn the bare minimum that we found it pointless to have dozens of ads interfering with a users experience on any of our websites.

Review Source

Mahendra G.  
Office Clerk  
Government Administration  
Used the software for: 2+ years

### "Google Ads"

January 17, 2021

4.0

Pros

Most easier and efficient way to reach more people through google ads just few simple steps and done

Cons

This platform is owned by google so its totally secured and safe start your buisness with google ads and engage more peoples

Review Source

HD

Holly D.  
Home Care Aide  
Hospital & Health Care  
Used the software for: 2+ years

### "Google Ads is the way to go."

October 31, 2021

4.0

Pros

I like the customization and control I have.

Cons

I have no complaints about this software.

Reason for choosing Google Ads

Google is familiar

Review Source

PC

Patrick C.  
Owner  
Real Estate  
Used the software for: 2+ years

### "Google Ads"

August 24, 2021

5.0

Pros

The software helps customers find my business and book jobs

Cons

The support is great when signing up for the service, but not so good once signed up.

Review Source

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