# Page 23 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 23 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

---

Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 23 - Reviews of Google Ads

## Showing most helpful reviews

Showing 551-575 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SG

Sundeep G.  
WaveMaker Consultant  
Computer Software  
Used the software for: 2+ years

### "The only option available if you are working with Google!"

March 19, 2019

4.0

Pros

If you are dependant on Google for getting found the Google Adwords are the only option, they work well to get the rite kind of traffic on to your website.

Cons

One of the pain points we had when we started off with Google Adwords is that it can become quite pricey.

Review Source

EK

Ezra K.  
Sales  
Consumer Goods  
Used the software for: 1-2 years

### "Review for Google Ads"

May 25, 2022

5.0

The more money you put into the ad, the more conversion you will get from the cusumer.

Pros

It was really confusing at the beggining, but once you figure it out it's easy to use.

Cons

Gotta think of lots of keywords to improve the ads for the company. Sometime the keyword doesn't hit the target and won't achive the goal.

Review Source

Erick J.  
CMO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool for scaling your business"

November 26, 2021

5.0

Pros

Google ads helps me market to a very targeted audience.

Cons

Google ads campaigns can be very expensive.

Review Source

Jalonda R.  
Stay at Home Mom  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Everyone uses Google, why not advertise on it?"

December 6, 2021

5.0

My overall experience with Google Ads has been positive, enlightening and convenient.

Pros

What I like most about Google Ads is the posting of interesting advertisements that I have actually clicked and received fantastic services from. Google ads are not intrusive unless there's a bug in your computer.

Cons

The only dislike I have is the ad popups while using Google Chrome, it can be very frustrating when I am trying to take care of my business online with a time limit.

Review Source

MD

Manu D.  
Founder  
Alternative Medicine  
Used the software for: 2+ years

### "Very nice for Online Marketing"

October 5, 2022

5.0

Pros

Pay per click. Ads visible to those who actually search the related keywords.

Cons

Sometimes there are fake clicks also, that burns the money.

Review Source

Kossou M.  
Comptable  
Accounting  
Used the software for: I used a free trial

### "Un très bon logiciel "

November 18, 2023

4.0

Pros

Google ads est un logiciel le plus meilleur qui facilite la gestion des campagnes très simple à utiliser et facile à prendre

Cons

Depuis que j'ai rencontré ce logiciel, mes soucis de gestion des campagnes est résolu.

Review Source

SY

Segev Y.  
Manager  
Internet  
Used the software for: 6-12 months

### "Google Ads can help you get your goals advertising your buesiness"

July 19, 2021

4.0

Now my business brand more known in the internet from before. If somebody hear my business name, they know what it is. Thanks

Pros

The advertising system is very powerful and give me lot of recommendations to optimize my ads so i can achieve my goals to sell more in the internet. I've got power system that work with lot of functions. One of the things that is very good is that they gave me recommendations to low the price i need to pay on my ads.

Cons

There's a lot to learn so i can use the system with whole functions, but i don't worry because they have guides and e-learning courses for me.

Review Source

LB

Laura B.  
Buisness owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Google ads for the nine tech"

January 11, 2023

3.0

It’s a necessity today in buisnes.

Pros

Great reach, I think and buisnes in this day s d she needs to have a goodie ads account,

Cons

Not easy to navigate for someone who is not technical. Support is shocking compared to other marketing software I use:

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

I use them both.

Review Source

NS

Nirvair S.  
President  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Best Ads service by Google"

May 27, 2022

5.0

Pros

\-Easy to use -Different plans available -You can definitely get the value of your money

Cons

\-Plans can be more cheaper for different plans

Review Source

GR

Gurninder R.  
President  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Beat Ads marketing by Google"

April 13, 2022

5.0

Pros

\- Easy to buy and setup - Good exposure in search result - You can track the result

Cons

\- You have yo pay for each click to your website:

Review Source

VR

Verified Reviewer  
Omni Channel Marketing Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "A must use for marketers "

March 23, 2019

4.0

It is demanding but totally worths it.

Pros

There are so many options in terms of tools, reporting options and services that, combined with the effectiveness of a well set up campaign, this is a service a marketer cannot afford to overlook.

Cons

It requires extra training and knowledge and sometimes it gets frustrating. Especially when due to the attribution model used there are significant discrepancies between GoogleAds and Google analytics results.

Review Source

TZ

Talia Z.  
Marketing Owner  
Gambling & Casinos  
Used the software for: 2+ years

### "google ads is important for your marketing portfolio "

March 8, 2022

5.0

Pros

easy to use, easy to edit, duplicate campaign etc

Cons

nothing in particular. really easy to use

Review Source

SL

Stephen L.  
Agg affiliates exec  
Banking  
Used the software for: 2+ years

### "The best that there is"

January 13, 2023

5.0

Pros

Google ads is very easy to use. Does what it says on the tin!

Cons

The price is perhaps a little high but not too bad for the quality

Review Source

JM

Jessica M.  
CSR  
Construction  
Used the software for: 2+ years

### "Awesome Software"

April 5, 2022

4.0

Pros

Super easy to market Ads for all companies

Cons

No issues at this time with this software!

Review Source

VR

Verified Reviewer  
Marketing Manager  
Internet  
Used the software for: 1-2 years

### "Must have for ppc advertising"

September 14, 2018

4.0

Pros

Adwords is the mostly used ppc advertising channel to reach your audience. Lots of features to optimize your campaigns, lots to learn. If you consider doing ppc marketing, it's a must have.

Cons

Too complicated. Auctions and bid pricing is not transparent. Your success depends on a variety of factors (SEO, keywords, ad copies, rankings, bid prices, budget, market, target audience etc etc)

Review Source

PK

Pshemislav K.  
  
Internet  
Used the software for: 2+ years

### "It's a must when advertising"

June 15, 2018

4.0

Pros

Biggest ads network. Many targeting options. Suitable for almost all types of business. Very friendly and helpful customer support.

Cons

In some niches, the cost of advertising is very high and the return of investment (ROI) is not worth it.

Review Source

VR

Verified Reviewer  
会社員  
Marketing and Advertising  
Used the software for: 2+ years

### "充実した配信メニューとアフターサポート"

January 11, 2023

4.0

Pros

細かいターゲティングが可能で、製品に応じて様々な配信メニューを選択できます。また、アフターサポートも充実しており、問い合わせについてわかりやすく回答していただけます。

Cons

管理画面の読み込みが遅く、ページの階層とツールの場所がわかりにくい。

Review Source

yM

yaoska M.  
Diseñadora grafica  
Graphic Design  
Used the software for: 1-2 years

### "Campañas"

April 6, 2022

3.0

no me gusto mucho, pero era necesario de usar, fue un dolor de cabeza en el momento configurarlo

Pros

en si es buena herramienta para dar a conocer tu sitio web, versatil para muchos tipos de webs.

Cons

no es nada guiado, hay cosas que un simple mortal no entenderia, uno puede confundirse facilmente

Review Source

AA

April A.  
Registered Medical Assistant  
Hospital & Health Care  
Used the software for: 2+ years

### "Google Ads"

January 19, 2022

5.0

Pros

Looking at different ads. And different products.

Cons

popping up everywhere while i am trying to look at websites.

Review Source

VR

Verified Reviewer  
Program Associate  
Fund-Raising  
Used the software for: 2+ years

### "Adwords for a nonprofit"

July 25, 2018

4.0

Pros

I have used Adwords at two separate nonprofit organizations. I think that they offer a great service for organizations that are trying to increase their audience and reach appropriate people. It's definitely helped us grow our website base and achieve our mission.

Cons

I honestly have found this interface hard to understand. I took a number of trainings on AdWords and watched videos, etc. and still had trouble really grasping what exactly I was looking at and analyzing. Makes it hard for me as the user to strategize our use. I wish there was a better explanatory video.

Review Source

BH

Basim H.  
Principal  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Google business ads "

January 13, 2023

5.0

Definitely would recommend to my clients to get their products and business name on google’s search engine.

Pros

Overall the product is easy to use. It’s beneficial to run your ads on google especially to promote your google business listing.

Cons

Although current campaigns are getting plenty of impressions and site clicks, it’s only a small step towards sales conversions.

Review Source

JS

Jagdeep S.  
Salesperson  
Real Estate  
Used the software for: 2+ years

### "Efficient "

January 12, 2023

5.0

Pros

Its good way to connect with people who uses google a lot.

Cons

It is little expensive for the PPC campaign

Review Source

kC

kikachukwu C.  
Strategy & Accounts Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Review on Google Ads"

July 6, 2022

5.0

It has been a pleasant experience.

Pros

The fact that one can monitor and pause one's advert is something I like about Google Ads.

Cons

What I don't like is the fact that it restricts certain things one can advertise.

Review Source

PA

Philip A.  
Head of Customer Success  
Marketing and Advertising  
Used the software for: 1-2 years

### "Very useful for advertising but hard to use."

April 5, 2018

5.0

Pros

It is super helpful for companies to attract new users and potential clients. If the setup is correct, it can have a huge impact on traffic and revenue.

Cons

The con is that the App is very hard to use. Even though Google tries to help with tips and tutorials, it takes several weeks if not months to get used to it and be able to get value out of it without wasting money.

Review Source

MC

Mohamed C.  
Market  
Business Supplies and Equipment  
Used the software for: 2+ years

### "super app "

July 1, 2021

5.0

Pros

This application is very useful in electronic life.This application is easy to use, smooth and fast in communicating and reaching information👍💪❤️❤️

Cons

I didn't have any problems with this app it's more than great

Review Source

Similar Products

Featured