# Page 24 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 24 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 24 - Reviews of Google Ads

## Showing most helpful reviews

Showing 576-600 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
COO, PM, front-end developer, graphic designer  
Computer Software  
Used the software for: 2+ years

### "Easiest keyword targeting ads platform on biggest search engine there is"

November 22, 2018

5.0

Pros

No other tool uses Googles search engine besides AdWords, so they have a monopoly on the market. If you set it correctly it works extremely well and you will definitely get your visitors and you money! We use it regularly to create tailor-made campaigns for our target audience.

Cons

The learning curve is a bit stepy and hard, at first you can lose a bit of money before you get things right and visitors will convert into paying clients. But Google offers an 'academy' which is a great way to start you first campaign. Also there are MANY tutorials online.

Review Source

RV

Rachna V.  
Director  
Education Management  
Used the software for: 2+ years

### "Best Platform to Run App Install Ads"

September 9, 2022

5.0

Pros

This is the best platform to run app install campaigns, google ads provide us the best opportunity to acquire to customers and helping us to grow our organization. Google Ads has potential to to reach new audience efficiently.

Cons

Sometime google ads data is not updated accurately, like most of the time in night it shows cost per conversion INR 100 but after 4-6 hours it will reduce to INR 20.

Review Source

IC

Ivy C.  
Admin  
Telecommunications  
Used the software for: 1-2 years

### "A great tool to promo your products and services"

December 17, 2023

5.0

Pros

Google Ads' robust analytics, targeting options, and budget control offer precision and help me have more control over my daily/monthly budget across all campaigns.

Cons

It's a competitive platform where businesses across all markets can promote their products. Depending on trends, be prepared to invest more than anticipated to stay competitive.

Review Source

JR

Jose R.  
Computer  
Computer & Network Security  
Used the software for: 6-12 months

### "To show your web"

April 17, 2023

5.0

Pros

It's possible to put your web in an clue words.

Cons

Google does not care if it is a fake web, so it could have scum.

Review Source

AK

Amanda K.  
Owner  
Hospitality  
Used the software for: 6-12 months

### "Not worth it for a small business "

October 26, 2023

3.0

Pros

I was able to select locations, times and other parameters for my ads and it was easy to set up

Cons

Regardless of my settings it was clear that a majority of my spend was going on Affiliate sites for which no valuable data or relevance could be established - it was not linked to the keywords and audience I was looking for probably as I wasn’t spending enough to compete with the big boys

Review Source

Brick R.  
  
Retail  
Used the software for: 6-12 months

### "A great tool and SEO Bandaid"

October 9, 2015

4.0

I have been using Google Adwords on and off for over 5 years now across multiple businesses. It is great because almost anyone can gain instant first page ranking in Google which leads to an instant increase in traffic. We launched an online ecommerce shop and in the first day were receiving orders due to our adwords ads.

Pros

Easy to set up Instant results

Cons

Can be expensive Band-aid for seo - as soon as you can start your ads and gain traffic, you can stop your ads and lose all that traffic. It is important to use Google Adwords in conjunction with SEO and not in replacement of.

Review Source

VR

Verified Reviewer  
Sales and Application Specialist  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Promote your work with Google Ads"

May 31, 2021

5.0

Google's dominance over search engines makes google ads even more valuable. That's why it's very easy to market our work with Google Ads. Of course, we lost some money until we learned the right things to do, but we experienced a great return on our investment in the end. I am very happy with Google Ads.

Pros

Its easy-to-use and abundance of Google Ads resources solve all problems. For most critical points, Google has already published the necessary data.

Cons

Until you understand the logic of work, you will likely lose quite a lot of money.

Review Source

MD

Matija D.  
Principal  
Higher Education  
Used the software for: 2+ years

### "Google ads for SMB "

December 22, 2021

4.0

We receive what we need for several campaign over the year period but sometime I am not sure if we receive all the benefits. We tried to use other methods for increase website traffic and leads but at the end we comeback to Google Ads.

Pros

We receive good value for money in leads campaign. Development of campaign is straight forward and easy targeting specific locations.

Cons

It can be difficult to connect all the data received in the dashboard and to use all the benefits of the tool. It could be easier to use.

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

Costumer acquisition is lower on Google Ads than Facebook although not better in specific demographic reach.

Review Source

EE

Emmanuel E.  
marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Tool for Companies"

January 25, 2022

5.0

Pros

All companies need to be using google ads for their business, Maybe you want people to know your brand, selling your products. Google ads are the best. When I tried it we started getting lots of traffic on our sites. It is a game-changer

Cons

They don't collect prepaid cards for payments. Not all small businesses have a credit card, especially in Italy.

Review Source

BC

Brittney C.  
Marketing Assistant  
Publishing  
Used the software for: 1-2 years

### "The service is very useful, but the dimensions are limiting."

August 3, 2018

4.0

Pros

AdWords has been very helpful in spreading the word about the company and increasing interest, but I think it has worked best for us as a tool to re-engage those who have shown interest in the past. I love the remarketing option for Google Adwords that enables our ads to pop up on the screens of those who have previously shown interest in our services. It's a much more targeted marketing strategy and it's great if you're on a budget because you won't have to pay a fee for the ad if no one clicks on it.

Cons

I don't have many cons to mention about Google AdWords, but I did have a little trouble designing the banners for our campaign. Prior to signing up for Google Adwords, we had a few designs that we already wanted to use. Upon signing up and deciding to go for it, we realized that your ad design has to fit specific dimensions that Google has already pre-determined, which made us have to start over. I understand that there should be limitations on how large an ad is, but the dimensions were a little weird and limited creativity.

Review Source

VR

Verified Reviewer  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Best tool for search campaign"

April 3, 2020

4.0

My experience with Google Adwords was good. As I was able to run a successful campaign over the course of 4 years. Google keeps updating it and it helped us to discover more from this ad tool.

Pros

Google Adword is an unbeatable product for a search campaign among all of its competitors. What I like about it most, this tool helps us to reach target customers who are already looking for products and services we are offering.

Cons

What I did not like is, it's complex dashboard that can be difficult to manage for newbies (Especially, our teammates who are using this tool for the first time.

Review Source

Daljeet Singh J.  
sales head  
Package/Freight Delivery  
Used the software for: 1-2 years

### "Google makes my business runs like a pro"

January 11, 2023

5.0

Pros

The reach of googles ads as per our requirements.

Cons

through continious ads only one will get a business . by making one or two times only leads wont come.

Review Source

VR

Verified Reviewer  
Google Ads is the best tool for marketing  
Computer Software  
Used the software for: 6-12 months

### "Google Ads the best marketing tool"

June 25, 2021

5.0

Pros

What i liked the most is that is not hard to use

Cons

Is a little bit expensive if you don’t now a lot about keywords

Review Source

WA

Wasim A.  
Director  
E-Learning  
Used the software for: 2+ years

### "Best website to run ppc ads"

June 2, 2022

5.0

Overall, google ads did best as we expected

Pros

We are using google ads to capture leads directly from google, best thing about google ads is there is ver low chances of fake leads. We always get geniune leads and it help us to scale our business.

Cons

I think google ads mobile application need to improve as in comparision to desktop in mobile application there is only very few features availaible.

Review Source

CS

Carlnetta S.  
Bookkeeper  
Accounting  
Used the software for: 6-12 months

### "I'll never stop using Google Ads"

August 14, 2023

5.0

Pros

I can manage multiple ads campaigns all at once

Cons

There is a bit of a learning curve but there are tons of tutorials on Youtube that you can learn from.

Review Source

YK

Yaroslav K.  
Information Technology Major  
Higher Education  
Used the software for: 6-12 months

### "Original and Absolute Best Solution for Ad Management in Google"

December 19, 2018

4.0

Pros

I started using Adwords about a year ago and since then my projects ad a big increase in performance. Google Adwords is a great solution to work with attraction of new clients to your business, site, blog or product.

Cons

Learning scope is very steep. It took me several weeks and couple of courses + google certification to be able to understand the logic behind proper adwords management. After you reach understanding of the platform it will work for you and bring even better results dayly!

Review Source

VR

Verified Reviewer  
Head of Strategic Growth  
Sports  
Used the software for: 2+ years

### "Great option"

May 29, 2021

4.0

Great experience, we still use social platforms to advertise but it's a great addition to our ad suite.

Pros

The audience targeting and ease of use makes this an easy choice, there are definitely other ad tools but the seamless integration with analytics, tracking, etc makes it easy to set up and analyze ads to maximize your spend

Cons

There's definitely a bit of a learning curve if you're not familiar with an ads platform, debatable but Facebook might be a bit more beginner-friendly in terms of audience and ad building.

Review Source

DC

Daniel C.  
Gestor de Sistemas  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Muy bueno"

May 23, 2023

5.0

Pros

Su variedad de funciones y herramientas para su análisis

Cons

Todo me ha gustado por el momento porque es muy práctica y está en casi que todo lado

Review Source

VR

Verified Reviewer  
Principal Analyst  
Market Research  
Used the software for: 2+ years

### " Powerful advertising tool"

February 5, 2023

5.0

Pros

User-friendly and easy to navigate interface, wide range of targeting options and detailed data and insights into the performance of the ads

Cons

Despite its user-friendliness, the platform can still be complex and requires time and effort to master, and high CPC in certain niches due to competition

Review Source

RV

Rauquiele V.  
Marketing  
Broadcast Media  
Used the software for: Less than 6 months

### "Trafego pago melhor opção "

January 11, 2023

5.0

Como aumenta o engajamento do produto ou página e com isso aumenta a credibilidade do mesmo, pois posso ter a certeza da procura do produto.

Pros

Gosto de como aumenta o engajamento do produto ou página e com isso aumenta a credibilidade do mesmo, pois posso ter a certeza da procura do produto.

Cons

O app é maravilhoso, porem no começo é meio confuso, para pessoas que nao leigas no app, sofre no início ate descobrir como fazer o anúncio correto.

Review Source

Molly P.  
Google Grant Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Google Ads are helpful to our organizations"

May 28, 2021

5.0

Pros

Love that you only pay for results. That's fantastic. The stats are also helpful, as well as the integration with other products like Google Analytics

Cons

The user interface is not easy to use unless you go through training and have experience. They often make changes that are not helpful.

Review Source

PS

Patryk S.  
Junior Search Developer  
Information Technology and Services  
Used the software for: 1-2 years

### "Advertising campaign with AdWords"

November 27, 2018

5.0

Pros

With the help of adWords, I created an advertising campaign for a small hotel. A very nice option is to set a daily or monthly budget for promoting a website. AdWords is more profitable than SEO positioning

Cons

At the very beginning, the use was quite complicated, but with time I read tips and advice everything was better

Review Source

VR

Verified Reviewer  
Market Research and Strategy Manager  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Great tool for managing ads campaigns"

February 3, 2022

5.0

Great tool, easy to use and with good data to work with.

Pros

Extremely easy to use, well organized and data-rich. I love how easy it is to look at the available data, create different segmentation, manage ads, campaigns, etc. Good UX and UI.

Cons

Could offer more export options for campaign data. Could be faster in terms of the delay to show new entries/conversions.

Review Source

JM

Juan M.  
Operations Supervisor  
Outsourcing/Offshoring  
Used the software for: 6-12 months

### "Excelent features"

December 15, 2023

5.0

Pros

One of my clients started using this app for campaign management and SEO, it’s useful and has great metrics features.

Cons

So far, I don't have any cons for this app.

Review Source

LA

Loucas A.  
Musician  
Music  
Used the software for: 2+ years

### "Promoting Music easily"

June 5, 2022

5.0

Excellent!! Google ads helped me build my youtube channel and get people to know my music!

Pros

I use google ads most to promote music videos of my own or of my clients. It is the best way to promote music videos. Fast results and you can choose exactly where your ads will appear ( countries, age of people and many more )

Cons

It used to be cheaper in the past. Nothing else have change. Overall it is a great ad tool

Review Source

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