# Page 25 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 25 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Last updated March 13th, 2026

# Page 25 - Reviews of Google Ads

## Showing most helpful reviews

Showing 601-625 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Software Engineer  
Information Technology and Services  
Used the software for: 2+ years

### "One stop shop for yourself"

August 9, 2021

4.0

Pros

Yes it's very easy to use and you can create the advertisement for your business with more specific information and to the targeted customers

Cons

Easy navigation Simple language Easy options

Review Source

VR

Verified Reviewer  
Inbound Marketing Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Let Your Ad Budget Do More"

December 20, 2017

4.0

Pros

AdWords is easy to use and pretty intuitive. There are plenty of ways to review your ads and you can easily track all the information you need to.

Cons

I wish our AdWords account would integrate with some of our other marketing tools to make a more seamless working experience.

Review Source

EY

Enes Y.  
Information Technology  
Information Technology and Services  
Used the software for: 1-2 years

### "Google Ads"

June 13, 2022

4.0

Pros

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Cons

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

Review Source

Alvin P.  
Proprietor  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Ads for everyone "

May 20, 2021

4.0

So far so good, google ads deliver me some growth in my website.

Pros

I really like Google ads in a sense that my website grew 300% of visit when I place an ads on Google Ads. The best part is if you are starting in advertising, they will give you a ad credits once you successfully posted your first ads with them. And it saves me alot of money!

Cons

The draw back is you need to monitor your ads and set a proper goal. Under monitored ads will leads you to more expensive cost.

Review Source

VR

Verified Reviewer  
Senior Project Specialist  
Information Technology and Services  
Used the software for: 2+ years

### "Clean tool for Publishing ads"

October 12, 2022

5.0

Cool App

Pros

\- Easy to use and simple interface. - Have prebuild templates.

Cons

Nothing so far using this Google Ads.

Review Source

DG

Darian G.  
Desarrollo  
Graphic Design  
Used the software for: Less than 6 months

### "Bundle para SEOs"

April 20, 2023

4.0

Mi experiencia es positiva en el aparatado de planificacion de keywords, pero en la generacion de campañas no es faborable

Pros

Lo mejor de Google Ads es la variedad de funcionalidades e información que manejas en una sola plataforma.

Cons

Sus precios. Las pequeñas empresas y autónomos, en muchas ocaciones no se pueden permitir lanzar campañas

Review Source

GM

Grace-elysée M.  
Freelance  
Computer Software  
Used the software for: 1-2 years

### "Un outil utile et satisfaisant."

June 12, 2021

5.0

Un très bon atout , indispensable aujourd’hui, pour la mise en en place des stratégies de communication en ligne , permet ainsi de gerer plus amplement toute la publicité.

Pros

points positifs à dire, son accessibilité grâce à un petit budget ce qui est idéal quand on est à ses débuts avec sa petite entreprise, une rentabilité calculée et bien gérée grâce à des chiffres clés permettant ainsi de comprendre, modifier et arranger ce qui ne va pas tout en se basant sur les chiffres clés pour atteindre les résultats souhaités.

Cons

Un outil indispensable mais dont certaines difficultés au niveau les fonctionnalités et les options des paramètres de campagne peuvent coûter à des débutants .

Review Source

AN

Angele N.  
Manager  
Utilities  
Used the software for: 1-2 years

### "Google Ads - the ability to reach Customers any where in the World!"

April 30, 2021

5.0

It is a gamechanger when you realize how much people saw your ad. You can not any better than that!

Pros

This Software created by Google is amazing! Most people in the world use Google daily, to search and to find out almost anything you want. It is one of the most far reaching ways to advertise your product. It will make your company a lot more visible.

Cons

There is nothing much that I can say the I did not like about this software. Anything new can be intimidating however once you keep working with it you get better and make better decisions about how you want to display and present your ad.

Reason for choosing Google Ads

It has a greater audience than any other provider that I know.

Review Source

JR

Joanne R.  
manager  
Consumer Services  
Used the software for: 2+ years

### "Good product for sites"

April 1, 2021

5.0

great experience

Pros

Great for web sites and other media bottom line

Cons

user ease of use could be improved more work

Review Source

MD

Moises D.  
CTO  
Retail  
Used the software for: 2+ years

### "Not for every situation, but give it a try"

March 28, 2024

3.0

Pros

It's very easy to set up campaigns, and it's integrations with google analytics make tracking not a problem.

Cons

It takes time for the tracking codes to start receiving information, and you need to get them right to optimize the campaigns accordingly

Review Source

GS

Grant S.  
CEO  
Computer Software  
Used the software for: 2+ years

### "A Freight Train of an Opportunity — Best to Use Professional Management"

June 25, 2018

5.0

Pros

Adwords can launch your success, but requires experience and vigilance. I would strongly recommend hiring an agency to run your Adword campaigns. That way you can have a dedicated person watching your ad spend and optimizing it. It is easy to spend a lot of money on the wrong stuff.

Cons

Adwords is really complicated. It needs to be, but it would be great if they released a version specifically designed for small businesses where the owner is buying ads plus 100 other things.

Review Source

JC

Joe C.  
Account Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Another fantastic Google product"

February 9, 2021

4.0

Google doesn’t disappoint when it comes to digital advertising. Though there is a little bit of a learning curve with set up an implementation of your Google ads, google advertising has been an invaluable tool to our business in helping market our products and services.

Pros

The entire Google suite of products is fantastic, easy to use for the most part and delivers results. We have worked with for-profit and nonprofit organizations alike and Google ads has always delivered on helping spread the word about various products and services.

Cons

My only complaint about Google ads is the somewhat steep learning curve to integrate it and get your adds up and running. On top of that, when functionalities change it can be difficult to learn or relearn certain functions that used to be easy. Though, I will say that Google does a good job of communicating regarding changes on the platform.

Review Source

NF

Nicholas F.  
EHS Manager  
Environmental Services  
Used the software for: 2+ years

### "Very Helpful"

July 12, 2021

5.0

Pros

Google ads allow me to see advertisements for products that I actually use

Cons

Sometimes it may block some content on the website.

Review Source

DfLS

Dayane ferreira Loner S.  
Vendedora  
Marketing and Advertising  
Used the software for: 6-12 months

### "Ótimo para impulsionar suas vendas"

March 20, 2023

5.0

Pros

É ótimo para impulsionar suas vendas , o alcance é bom e tem um retorno acertivo !

Cons

Eles dão um bônus para você usar , porém apenas se você colocar 1200,00 primeiro.

Review Source

VR

Verified Reviewer  
Head of Business Development  
Internet  
Used the software for: 2+ years

### "Good product, but a bit slow loading pages"

May 7, 2018

3.0

Pros

Google Adwords is maybe one of the most advanced tools for being your own advertiser. It has several features and you can do a huge segmentation to reach your audience. The newest version is a bit bad compared to the previous one (from my point of view), maybe most usable, but still a bit slow.

Cons

As mentioned above, its load page time is quite high, and as other products from Google, customer support lacks professionality. You need to solve issues on forums and blogs.

Review Source

KO

Kenneth O.  
Communication Professional  
Broadcast Media  
Used the software for: Less than 6 months

### "The new design gives a clear context of ads performance "

May 27, 2023

5.0

Pros

Pricing of the software is okay because it depends on your budget. The user interface is clean and you can measure results. I like the mobile application because I can keep track of my ads performance even on a mobile phone

Cons

It is hard to contact customer care because of more scenarios to follow before you can be routed to a customer care which is time consuming

Review Source

VR

Verified Reviewer  
Strategy & Operations Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Unparalleled SEM platform"

June 24, 2018

5.0

Pros

AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers

Cons

Adwords can be a bit frustrating because certain repetitive tasks aren't automated, which costs our team a lot of time. It's also a bit of a walled garden.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer & Network Security  
Used the software for: 2+ years

### "Rich Features with Clean Interface"

January 9, 2020

5.0

Adwords is perfect for getting quick traction to your new business or product. It offers multiple benefits and can generate huge revenue provided executed properly.

Pros

Google Adwords is very instrumental in generating an additional revenue stream without spending a huge amount on advertising. The tool is clean and offers rich features to get everyone going in less than a few minutes.

Cons

Support can be challenging sometimes, and also you may expect unusual clicks and conversions, which was quite frustrating for us in the initial days.

Review Source

AD

Alexander D.  
Assistant Media Planner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Google Ads Review"

July 6, 2021

5.0

Overall my experience is predominately good. I have definitely used worse.

Pros

There is a lot of versatility in this platform. You are able to run video ads through youtube, google display ads, and general search ads all in one place. So once you become fermiliar with one campain type you are able to replicate accross different tactics.

Cons

The overview is not as clean as other ad platforms. I much prefer facebook or dv360 overview pages.

Review Source

ML

Mitchell L.  
Product Marketing Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Aweful for the price and use case"

January 8, 2021

1.0

Overall, negative experience. Very unprofessional platform.

Pros

Don't like this software much. They need to revise their review process and the fact that they ban users for no reason.

Cons

Customer service is terrible, we need the ability to talk to a rep. Banning happens for no reason.

Review Source

OM

Oren M.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Marketing made easy"

June 24, 2021

5.0

Pros

This helps you direct the best prospects to your site

Cons

Google smart features do not reach the proper targets

Review Source

AP

Anastasios P.  
  
  
Used the software for: 2+ years

### "Expensive but you get results.... kind of."

February 14, 2017

3.0

Depending on the industry you are in, your experience might be different from mine. The cost of keywords for me is on average during the holidays is high which eats up my daily budget extremely quickly. You will get lots of traffic to your site, however the quality of the traffic is questionable. Looking at the analytics of my site, most people just click the ad and stay for a few seconds and leave. That is money down the drain for somebody that either accidentally clicked an ad when trying to get rid of it or clicking on it for who knows what reason. I usually get enough sales to break even or have a small loss in my ad campaigns. During non holiday time, the cost is much lower (I pay about 60cents per click) so my budget lasts much longer, but still the traffic quality is hit or miss. I called adwords support(which is great) and even doing everything they told me I saw no improvements.

Pros

Largest ad network Provides lots of traffic Excellent customer support

Cons

Low Quality Traffic Expensive

Review Source

CB

Constanza B.  
Owner  
Entertainment  
Used the software for: 2+ years

### "Great tool, not friendly for small business"

May 23, 2023

5.0

Pros

Relevant targeted ads, and the statistics behind customer action and follow-through.

Cons

Google verification process for sole proprietor is excessively cumbersome.

Review Source

mS

mildre S.  
administrador de empresas  
Wholesale  
Used the software for: 2+ years

### "the best"

June 17, 2022

5.0

I love it, because they see me wherever I want to the public that I want

Pros

I like it a lot because I get sales all over the country. I find it easy to make myself known using it.

Cons

when they make changes sometimes it takes me a little longer

Review Source

Bonnie J.  
Freelancer  
Consumer Goods  
Used the software for: I used a free trial

### "Easy of process "

April 30, 2023

4.0

Pros

The ease of the process to set up ads with keywords

Cons

Probably the price that they charge to submit ads

Review Source

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