# Page 26 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 26 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 26 - Reviews of Google Ads

## Showing most helpful reviews

Showing 626-650 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Project interface manager  
Electrical/Electronic Manufacturing  
Used the software for: I used a free trial

### "Worth the price! "

January 26, 2024

4.0

Pros

It is an effective way to advertise and market. I think it is one of the best solution currently on the market.

Cons

It is costly and there are several people using it, so you need to be strategic.

Review Source

Sarah P.  
CEO  
Internet  
Used the software for: 2+ years

### "Probably the best traffic source for search"

May 14, 2021

5.0

Overall, I think I'm still trying to figure out this stuff even though I've used it for well over 2 years. I don't have good value for my mone

Pros

I love the vastness of Google's reach and services. There is potentially unlimited traffic with them

Cons

The overall usage of this service is cumbersome. Too many hurdles to overcome in terms of policy compliance. It's so hard to get approval for some basic things

Review Source

MN

Manix N.  
webmaster  
Media Production  
Used the software for: 6-12 months

### "best communication tool"

January 27, 2023

5.0

google ads is a good software that helps us control our income

Pros

allows our company to generate income from our partners

Cons

complication to get account confirmation password

Alternatives considered

[Xpro Elementor Theme Builder](https://www.capterra.com/p/265504/Xpro-Elementor-Theme-Builder/)

Reason for choosing Google Ads

it is a perfect page builder

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

get the follow-up report of our Internet users in the world

Review Source

VR

Verified Reviewer  
Chief Marketing Officer  
Internet  
Used the software for: 2+ years

### "A must for ppc advertising"

September 18, 2018

5.0

Pros

Great targeting options and very nice customization and advanced bidding when you know what you're doing. Cost efficient channel and efficient in meeting prospects when they're searching for something.

Cons

Limitation to setting up html5 ads when on a new account. Can't say I fully rely on enhanced bidding algorithm. Disapproved display ads often done for no reason. No good support. Just my nitpicks, I think the product is a must for advertising.

Review Source

VR

Verified Reviewer  
content writter  
Information Technology and Services  
Used the software for: Less than 6 months

### "honest review"

March 29, 2022

4.0

Pros

Google advertisements help in advancing our organization items and administrations to every one of the clients across the world at low costs when contrasted with conventional promotion. The range and productivity of google advertisements are a lot higher than its rivals accessible on the lookout. Likewise, the help from google promotions is too great to even think about settling any issues connected with advertisements

Cons

Nothing remains to be hated with Google promotions, as this is one of the most incredible advertisement its and bringing you more deals.

Review Source

VR

Verified Reviewer  
Operations Analysis Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Boost your website traffic and sales"

November 6, 2018

5.0

Pros

Very effective means of demand generation for any type of business out there and is truly a must these days to be participating in the ecosystem.

Cons

For those that are unfamiliar with the platform and terminology, it can be overwhelming at first sight. If you'll be managing the account for your company or even if you have an agency handling it for you, make sure to take at least some courses to help maximize the value you get from it.

Review Source

CC

Cody C.  
CEO  
Staffing and Recruiting  
Used the software for: 1-2 years

### "makes advertising easy as cake"

February 23, 2022

5.0

Pros

love using google ads for retargeting, exceptional software.

Cons

interface isn't as easy on the eyes as FB but different is good

Review Source

ehsanulhaq A.  
Lecturer  
Education Management  
Used the software for: 1-2 years

### "These Ads provide the best value for money"

June 8, 2021

4.0

Best but expensive. Good approach for big companies.

Pros

Google Ads provides the best value for money! They may be expensive as compared to other Ad platforms but they can really boost your search rankings for future traffic from google. How? Because we can target the most relevant and high traffic audience by using the best keywords which match our concern.

Cons

They are expensive as compared to others and keyword planner does not display accurate results. You need to perform certain experiments to get the best results from google ads which cost a waste of money.

Review Source

Muhammad Rashid S.  
Executive Director  
Facilities Services  
Used the software for: 2+ years

### "Now i can target the global market courtesy Google Ads "

February 6, 2021

5.0

its quit a good experience that you can generate quality leads from google Ads.

Pros

52% of the world using google search engine and when majority of the world search any product and you are on top of their search means you have reached to majority of the world.

Cons

some of the key words are very expensive and new starter don't afford the price. but overall very good services.

Review Source

VR

Verified Reviewer  
Marketing Assistant  
Financial Services  
Used the software for: 1-2 years

### "Takes a little Research"

August 22, 2023

4.0

Pros

It's very effective, and allows you get your desired reach, with the correct target market.

Cons

It might take a little research to fully understand how to use the platform and navigate yourself to get what you're trying to achieve out of it.

Review Source

KB

Kelly B.  
Paralegal  
Law Practice  
Used the software for: Less than 6 months

### "Easiest PPC ads to work with"

April 26, 2021

5.0

Overall, using Google Ads has been an easy system to learn and implement, and has brought in a fair amount of business through PPC advertising.

Pros

Easy to get a simple ad up and running. Brings in a solid amount of business relatively quickly. Website is very user friendly, to get ads deployed quickly.

Cons

It can get pricy pretty quickly if you leave ads running unattended. Worth investing the time to use and understand Google Analytic tools to be able to fine tune ads running so you can get the most for your money.

Reason for choosing Google Ads

Used in addition to advertising on Microsoft, but using both of Reddit and Facebook because Reddit did not bring in any business, and Facebook didn't end up needing Facebook Ads.

Review Source

RG

Rosario G.  
Buyer  
Food & Beverages  
Used the software for: Less than 6 months

### "Ottimo sistema per la gestione del Marketing"

October 12, 2023

4.0

Pros

Grazie a questo strumento è possibile gestire le campagne di annunci pubblicitari sull'ecosistema google. La creazione della campagna con il wizard è semplice e piuttosto veloce.

Cons

Spesso il Roi delle campagne non è ottimale, anche a seguito di modifiche fatte dai consulenti google.

Review Source

RS

Rodrigo S.  
Support Sales  
Automotive  
Used the software for: 2+ years

### "It's a basic if you need new constumers"

October 15, 2023

5.0

Pros

We have been using it and helps a lot, I contact some clients while they are on the page to get a booking

Cons

It is too complex when you start using it.

Review Source

CG

Catarina G.  
BDR  
Information Technology and Services  
Used the software for: 6-12 months

### "Ótimo motor de gestão de campanhas"

April 4, 2023

5.0

Pros

É fácil de utilizar por ter um design muito intuitivo.Existem muitas ferramentas de apoio à criação e gestão de ads e isso facilita a experiência do utilizador.Permite ter um budget flexível, sendo possível reduzir ou aumentar o valor mediante os resultados da campanhaÉ fácil de monitorizar os resultados

Cons

As limitações dos ads são o que menos gosto, dado que existe um limite de caracteres nos títulos e descrições

Review Source

FF

Fábio F.  
Advogado  
Legal Services  
Used the software for: Less than 6 months

### "Google Ads é excelente para o fim ao qual se destina. "

March 23, 2023

4.0

Pros

A implantação é fácil e tem muitos recursos.

Cons

Não é muito fácil de utilizar. Poderia ser mais simplificado.

Review Source

Bimal S.  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "A must have platform for marketing and promotions"

March 10, 2022

5.0

Pros

Google ads have an awesome algorithm that can be used to promote any business at a low cost. There are many options within the platform to choose the locations in which our business needs to be promoted. We can customize our advertisements and boost our market with just in few clicks.

Cons

Google ads have all the features it should have but the only thing that I like least about it is that the platform is not as simple. Due to a lot of features, some users may find it difficult to operate.

Review Source

KM

Kate M.  
  
  
Used the software for: 1-2 years

### "A Must for Modern Businesses"

November 19, 2018

5.0

Pros

Google Adwords is basically an unparalleled way to get your products/ business in front of eyes online. You are able to target traffic in a variety of ways, the bidding is straightforward and the network of places your ads can be seen it truly vast.

Cons

The only con that I have come across for Google Adwords is simply the time it takes to learn the platform. It is not as easy as just jumping in and getting started. It does take some time to ramp up to be able to use it effectively. Thankfully google does provide lots of training and support to get you started.

Review Source

VR

Verified Reviewer  
Marketing & PR  
Hospital & Health Care  
Used the software for: 2+ years

### "Couldn’t be easier to use "

May 24, 2021

5.0

Positive experience and it’s a very useful platform.

Pros

The platform itself couldn’t be easier to use. It’s a credit to Google that even an amateur could get in and use Google Ads. The complications lie in the nuance of launching a program—that’s where the skill comes in.

Cons

Even though it’s easy enough to get started, it can get complicated quick. It’s easy to get lost in the options.

Review Source

SJ

Sarah J.  
Freelance  
Computer Software  
Used the software for: 6-12 months

### "A very pleasant and complete software for working"

October 23, 2021

5.0

Pros

This software is very easy to use. There is a subscription at a very affordable price if desired. It allows you to launch visible advertising campaigns in the Google search engine which allows you to be seen by the whole world. As soon as you have a commercial or even artistic project for example you will be put forward with Google ad.

Cons

What is a shame with this software is that customers cannot buy through it. Interested customers will be forced to go to another site. Google should really make a real marketplace like its competitors.

Review Source

mM

mike M.  
owner  
Consumer Electronics  
Used the software for: 2+ years

### "Garbage platform"

April 14, 2021

1.0

HORRIBLE DONT WASTE YOUR MONEY NO OUTCOME

Pros

used to be very user friendly and not much restrictions

Cons

many issues with ad words , They keep flagging ads and my money is stuck in their account. They used to be more lenient but now i guess when bigger businesses give them more money lobbying comes into effect and they flag all small businesses, like mine after 9 years of business and paying them all of a sudden they flag all 34 ads and now im out of business.

Review Source

Muhammad A.  
Freelancer  
Computer Software  
Used the software for: 6-12 months

### "Get more sales and visitors"

July 9, 2021

5.0

Google ads are good and it has a smart adds feature which makes it pretty easy for a new user to get around.

Pros

Google adds has a very easy-to-learn interface, anyone can learn it in no time. It shows accurate and to-the-point reports we need.

Cons

Its features are overwhelming for new users but they are useful. it doesn't have support for social media platforms.

Review Source

Ibrahim A.  
Sales man  
Individual & Family Services  
Used the software for: 1-2 years

### "Google ADS Review"

August 3, 2021

4.0

Pros

easy to use Very practical help me in my job.

Cons

a little bit difficult when you use at the first time

Review Source

JL

Jomy L.  
Sr. Asst. Professor  
Education Management  
Used the software for: 1-2 years

### "Overall Experience"

March 14, 2022

5.0

WE campaign for new students through Google ads and its one of the trusted mediums for students to choose their universities

Pros

We are running our campaign on various digital media and every month the best results usually turns up on Google advertising

Cons

The functionality of payment is pre paid mode - a post paid mode will definitely help with credit limit

Reason for choosing Google Ads

WE use Google ads along with other educational portals. Google ads has become a necessity rather than alternative

Review Source

HG

Heather G.  
Controller  
Retail  
Used the software for: Less than 6 months

### "Great for taking control of your own marketing."

June 30, 2022

4.0

Pros

Creating the ads are easy and user friendly. The campaigns are also simple to pause, make inactive or edit. Reports are very informative for scaling success. Google Ads made it possible for us to cancel our contract with the marketing firm we had been paying monthly for several years, even though we are not extremely tech savvy or heavy users of social media. Surprisingly in this day and age, customer support was responsive and helpful .

Cons

I honestly so far have no complaints about our experience with Google Ads.

Review Source

VB

Virginia B.  
Communications Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Boot visibility"

June 9, 2018

5.0

Pros

Google Adwords is always the first place I navigate to when I am looking for ways to tweak our content to increase our visibility and organic traffic. It's easy to use, free, and provides various features that will help you analyze and identify which keywords to incorporate into your website, content, and social media platforms to reach more potential customers.

Cons

Make sure to Google how to sign up for a free account before you create one if you would like to avoid having to provide your credit card information. When you are not running a campaign the numerical search data, for the amount of searches the keyword receives over a set period of time, will be disguized. Instead you will see keyword listed under a general range, e.i. 10k - 100k.

Review Source

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