# Page 27 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 27 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 27 - Reviews of Google Ads

## Showing most helpful reviews

Showing 651-675 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JG

Jordi G.  
Programador sénior  
Information Technology and Services  
Used the software for: 6-12 months

### "good online marketing tool"

June 12, 2019

4.0

It's a good tool, if you know what you are doing. It is not for any type of user even if access is for everyone

Pros

I like it especially because it is an advertising tool that everyone can use. It allows you to create customized advertising campaigns, where you choose the words that interest you, the maximum amount of money you want to invest. It allows you to pause advertising campaigns and also organize campaigns by sectors, whether it's location or different target sectors.

Cons

It is not an intuitive tool, you need prior knowledge of marketing or basic advertising so you can use the tool correctly and achieve your goals well. A person without knowledge of what he does will cost you more. I also think that the prices are quite high.

Review Source

JJ

Jose J.  
Customer Specialist  
Real Estate  
Used the software for: 2+ years

### "Grow your business easily"

January 18, 2023

5.0

Overall good experience in helping to grow your business.

Pros

Great for ad campaigns, nice analytics and friendly interface.

Cons

Way too much options to configure make is a bit harder to set up

Review Source

KR

Kay R.  
Owner  
Education Management  
Used the software for: 2+ years

### "If you have a good business, this can take you to the moon!"

October 5, 2021

5.0

Love it!

Pros

We doubled our business from about 50 students to 100 in about a year! All by just taking a simple $10 online course. Google Ads is powerful for targeting your perfect client.

Cons

It can be scary setting up settings that may cost you thousands of dollars. Takes practice.

Review Source

MH

Mirna H.  
Sales manager  
Higher Education  
Used the software for: 2+ years

### "Must have tool for small business marketing"

February 16, 2022

4.0

Google ads serving it purpose for acceptable price and can help grow traffic and leads to website.

Pros

Great reach of specific customers demographic and automatic recomendations for improvement of ads delivery.

Cons

Setting up connection with website and finding right add option is difficult at first.

Review Source

AM

Amber M.  
Freelancer  
Events Services  
Used the software for: 1-2 years

### "Google Ads 2021"

July 1, 2021

5.0

I use Google Ads for work just as some of my friends. I have advanced my career through Google Ads on different spaces like appearances on google searches, and so on Google Ads has an exceptionally stable framework for overseeing advertisements, promotions, and estimating price models for different places. You can trust Google Ads.

Pros

\- The ultimate weapon that brought traffic to my website. - You can chose how much to spend or not to spend.

Cons

\- You can receive penalties for ignoring suggestions. - The appeal processes had me confused. - The people available to help me understand the software, only spoke English.

Review Source

lM

lionel M.  
CEO  
Architecture & Planning  
Used the software for: 1-2 years

### "the best"

October 12, 2023

5.0

Pros

what i like about this software is that thanks to it, my company is experiencing a real economic boom thanks to the management of my ads by this software.

Cons

I find that some of these options are really not easy for me to understand.

Review Source

TD

Tatianna D.  
BUSINESS MANAGER  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Google Ads Review"

May 6, 2021

4.0

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want

Pros

I love the fact that you are always in control and you are aware of everything that you are doing, for example you can track the reports on your device, also post multiple ads

Cons

I dislike that sometimes the ads can be blocked

Review Source

KS

Kyle S.  
Director of Business Development  
Sports  
Used the software for: 2+ years

### "Got started with Google Ads"

July 19, 2021

3.0

Our overall experience is improving as we gain a better understanding of the online advertising landscape and the features that Google Ads provides to make inroads.

Pros

The starter features and tools make it very easy to get initial ad campaigns off the ground. The interface is clean, simple, and effective. If you're looking to advertise on Google with no prior experience, the Google Ads infrastructure can get you started in less than an hour.

Cons

The initial campaigns were too generic and basic, we didn't see much in the way of results. You risk losing your fees toward ineffective clicks and phone calls because the ad campaign isn't targeted or specific enough to what people are actually searching. Without professional guidance the tools are complex and robust.

Review Source

Drusilla A.  
Independent Contractor  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Google Ads Review "

July 10, 2021

5.0

The benefits of getting your Ads in front of a lot of people

Pros

How you can get your business or product in front of millions of people on google. And I like how you can choose how much to want to pay.

Cons

It needs to walk you through the process of getting it set up better. But other than that I like everything about it l.

Review Source

NM

Nadine M.  
Content Creator / TESOL Tutor  
Entertainment  
Used the software for: 6-12 months

### "Helping Me Attain My Goal One View At A Time!"

May 6, 2022

5.0

Simply beautiful. amazing. I am sold on Google Ads.

Pros

Google Ads work for me while I am sleeping. Seamless integration to my website, the rest is history.

Cons

I have not had an issue with Google Ads. I also am currently not having any concerns.

Review Source

KS

Kate S.  
Marketing Analyst  
Computer Software  
Used the software for: 2+ years

### "Takes a lot of time and research to use it well"

September 18, 2021

4.0

It can be really expensive and it takes a some trial and error to run it the way you want

Pros

It is easy to create ad campaigns to promote products and services

Cons

It is s very complex software that requires good knowledge to use effectively. Support is helpful in working through questions

Review Source

MA

Mercedes A.  
Co-Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Google Ads is a great marketing tool!"

October 26, 2021

4.0

Google ads took the hassle and time out of small business marketing.

Pros

Google Ads takes all the hassle out of marketing and advertising for your small business.

Cons

There is a bit of a learning curve when it comes to learning all the features.

Review Source

TA

Tahir A.  
Founder and CEO  
Education Management  
Used the software for: Less than 6 months

### "Thanks to Google Ads"

September 17, 2021

4.0

My overall experience with Google Ads was good and I was satisfied as it paid the value.

Pros

The campaign process was smooth and easy. Google Ads was helpful for me in Lead Generations also which boosted up my business as we always look for new clients registration and GA played crucial role there.

Cons

I would suggest to the Google Ads kindly reduce the price for the Ads as high price creates problem for new startup companies like us.

Review Source

Brendon M.  
Retirement Processing Assistant  
Financial Services  
Used the software for: Less than 6 months

### "The ability to target audience is amazing!"

October 15, 2023

5.0

Pros

To set it up is very easy and your ads could be up in minutes. You also have the ability to target an audience which increases the possibility of getting revenue out of the ads.

Cons

Works as intended. The pricing model is very good for a business specially if you are able to target your audience.

Review Source

MM

Maryna M.  
Marketing  
Information Technology and Services  
Used the software for: 6-12 months

### "Powerful marketing tool"

May 24, 2022

5.0

Pros

A lot of helpful marketing tools, including keyword planner and audience manager.

Cons

Nothing at all. All challenges handle by Aditor

Review Source

SM

Shannon M.  
Consultant  
Financial Services  
Used the software for: 2+ years

### "Google Ads Review"

December 16, 2020

5.0

Overall, Google Ads is a great feature to use when wanting to continue to browse items / topics of interest

Pros

Google Ads is very smart in the sense that it runs the proper analytics to showcase specific ads I want to see as a user.

Cons

I do not always like that when I click on a Google Ad, it then only recommends ads related to the ad I selected. I would like to see other ad options.

Review Source

PAS

Priscilla Anabelle S.  
  
  
Used the software for: 2+ years

### "Google AdWords has helped me promote my business"

December 13, 2018

5.0

Pros

Google Adwords is pretty much essential for every businesses. Not only it is very user friendly, it allows to you to attract traffic to your website, and with the right match keywords you can affordably 'fish' new potential clients.

Cons

Google Adwords is user friendly, no hassle needed, but you got to be careful choosing the right match keywords, otherwise you might be paying a higher fee.

Review Source

Kallin M.  
  
Marketing and Advertising  
Used the software for: 2+ years

### "null"

September 29, 2016

5.0

Review Source

John E.  
Teacher  
Higher Education  
Used the software for: 2+ years

### "null"

January 20, 2017

5.0

Review Source

Karthik N.  
Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "null"

June 5, 2017

3.0

Review Source

Valerie B.  
  
  
Used the software for: 2+ years

### "null"

January 4, 2017

5.0

Review Source

Renáta S.  
  
  
Used the software for: 2+ years

### "null"

January 23, 2017

5.0

Review Source

Nathan C.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "null"

March 8, 2017

4.0

Review Source

Vladas S.  
Owner  
Internet  
Used the software for: 2+ years

### "null"

April 6, 2017

4.0

Review Source

Salvatore P.  
Marketing and Lead Generation Manager  
Information Technology and Services  
Used the software for: 2+ years

### "null"

December 22, 2016

4.0

Review Source

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