# Page 28 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 28 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 28 - Reviews of Google Ads

## Showing most helpful reviews

Showing 676-700 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Amarildo R. F.  
Idealizador e Organizador do Congresso de Meio Ambiente e Sustentabilidade (CONMAS)  
  
Used the software for: 2+ years

### "null"

May 1, 2017

4.0

Review Source

Bodie C.  
Creative & Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "null"

June 30, 2017

5.0

Review Source

Roy S.  
  
  
Used the software for: 2+ years

### "null"

August 9, 2016

3.0

Review Source

Ottomatias P.  
Head of Traffic  
Internet  
Used the software for: 2+ years

### "null"

September 19, 2016

5.0

Review Source

MAM

Mateo A. M.  
Founder  
Internet  
Used the software for: 2+ years

### "null"

December 21, 2018

5.0

Review Source

VR

Verified Reviewer  
BDR  
Research  
Used the software for: I used a free trial

### "everywhere but nowhere"

August 10, 2021

3.0

Pros

can get you massive reach across all markets with some visiblity

Cons

reallly opaque to use and really awful customer service; handholding nearly non existent

Review Source

ER

Eric R.  
  
  
Used the software for: 2+ years

### "Google Adwords can single handedly make your business successful, if you use it properly!"

February 20, 2019

4.0

Pros

The possibilities are (almost) infinite! If you know your keyword game, you know your market/niche, know your competition and know how to create a successful ad (and have a good budget for it), you can create a very successful business/website. My advice, get to know this platform well before using it, it is very powerful, however, lots of people lose money (get a very low ROI) when used incorrectly. Watch tutorials and read about it extensively, your time will be rewarded!

Cons

As mentioned above, it is a very powerful tool, but if you don't know what you are doing, if you didn't do your homework and learned how to use it, you can lose money and get very little views/traffic in return.

Review Source

JZ

Jen Z.  
Director of Public Relations  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Though effective, it isn't very user-friendly"

June 24, 2021

5.0

We've utilized Google ads in the past and we saw some great results, but the time to put it together definitely took away from the good results we had.

Pros

It always gets good results. I love the analytics that come along with running a digital ad over print media.

Cons

I felt like I needed a lot of hand-holding when trying it out initially. It's not user-friendly, at least for those without a lot of knowledge.

Review Source

MA

Michael A.  
Advisor  
Financial Services  
Used the software for: 1-2 years

### "Google made easy!"

January 12, 2022

4.0

an overall very well great experience it allows companies such as ours to grow our client following and get out there.

Pros

the fact we are able to display adverts and list offerings about our services and products and allows us to increase traffic to our sites.

Cons

the bidding process can be a bit challenging and also the fees involved

Reason for choosing Google Ads

The reputation of google is next to none and cant compare.

Review Source

MC

Matthew C.  
Marketing Director  
Chemicals  
Used the software for: 6-12 months

### "Easy to use Ad Campaign Management"

February 27, 2024

5.0

Very good. User friendly application with tools to help setup first Ad campaign with automated option for beginners.

Pros

Easy to adjust campaigns to add or remove keywords to see better results.

Cons

We have not come across any cons as such.

Reason for choosing Google Ads

Industry standard Ad campaign management.

Review Source

JB

Jay B.  
Data Analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "Very confusing way to place effective ads"

July 30, 2021

4.0

Pros

Performance of the ads you've created is easy to track and once you learn your way around the site you can enjoy knowing where things are before they rearrange it all again. I also like the way that they show you all the ways each type of ad will look across different places it'll be seen.

Cons

I really dislike the layout of the site and any time I've had an issue with their platform I always end up on the phone with a salesperson trying to get me to spend more by creating a new ad.

Review Source

HW

Henry W.  
CEO  
Retail  
Used the software for: 1-2 years

### "An Excellent Marketing Resource"

February 18, 2022

5.0

At first, Google Ads was a horrific mess, decipherable only by marketing professionals. Since Covid, however, the process of setting up an ad(s) has been greatly simplified, and we found ourselves returning to it, and not through integrations.

Pros

Google Ads has always been the number one place to start, when developing a marketing plan for a business. We returned to it often because it integrates with many E-Commerce platforms. It has also become much more affordable for simple, straightforward ad campaigns.

Cons

Google Ads has gone through so many changes that it is difficult to keep up, unless it is used on a regular basis. Just so, Google has many different tools for business and unfortunately, Google Ads does not yet integrate seamlessly with those other tools.

Review Source

FF

Floremie F.  
Hospital Admin Clerk  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "What is Google Ads"

October 22, 2021

4.0

My experienced was nice on this software since I was able to try it.

Pros

The features that i Like most in this software is you can easily manage, and post your advertisement or marketing your product.

Cons

What i didn't like least about this software that you need to pay before you can used it. I think it's better if they can lower their price value.

Review Source

VR

Verified Reviewer  
Peace  
Retail  
Used the software for: Less than 6 months

### "Why use goggle ads"

August 5, 2023

3.0

Pros

I have been using Google ads for my business and I've got to say, it's been am experience. The part I like best in Goggle Ads is how easy it is to target specific audiences.

Cons

The user interface can be clumsy at times and has resulted in data loss on few occasions.

Review Source

BW

Brandon W.  
Teacher  
E-Learning  
Used the software for: 1-2 years

### "Great Service!"

February 28, 2021

5.0

Pros

I like how I get ads targeted toward things that I am interested in.

Cons

I can't think of anything I don't like about the product.

Review Source

JP

James P.  
Founder  
Fund-Raising  
Used the software for: 2+ years

### "My outspoken comment on Google Ads"

April 10, 2022

4.0

My platform is much wider for potential clients to connect with our fundraising efforts and its beneficial to our NPO organisation

Pros

Very easy,so its user friendly,explain everything in detail,understandable and a joy to use

Cons

Nothing,on the contrary when i used it at first i was most definetly satisfied and cannot find any reason which i dislike about it

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

It was recommended by a friend

Review Source

DK

Dany K.  
youtuber  
Broadcast Media  
Used the software for: 2+ years

### "Google Ads"

October 14, 2022

5.0

Describe your overall experience with Google Ads i use this for booster my youtube channel,, but not going well

Pros

What did you like most about this software is cheaper than FB ads

Cons

What did you like least about this software easy to use

Review Source

VR

Verified Reviewer  
Coordonnatrice éditoriale et marques  
Government Administration  
Used the software for: 2+ years

### "Outil très efficace pour les campagnes web"

March 17, 2023

4.0

Pros

Selon nos besoins, l'outil nous guide pas à pas afin de sélectionner le type de campagne le plus pertinent. C'est confortable quand on n'a pas de grande connaissance en la matière.

Cons

Ne prend pas en compte les specificités du secteur public.

Review Source

VR

Verified Reviewer  
Freelancer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great for business"

August 16, 2021

5.0

Pros

This has been a great way to get more traffic to my website.

Cons

I have not run into any issues, only good experiences so far

Review Source

JG

James G.  
Owner  
Retail  
Used the software for: 2+ years

### "Google Ads Helps Get My Business Seen"

October 6, 2022

5.0

Pros

It is an affordable way to advertise my business to a wider audience.

Cons

This is a great software for advertising and there is nothing about it that I do not like.

Review Source

VR

Verified Reviewer  
Author  
Publishing  
Used the software for: 2+ years

### "Great way to get more traffic to your website"

December 5, 2018

4.0

Pros

Easy to setup Easy to use Very effective for getting more traffic to your website Easy to see what your competition is doing with Google Adwords as well

Cons

Can be expensive (e.g. monthly, ongoing costs) There is a small learning curve After a while, it may be worthwhile to switch to FREE organic search results

Review Source

NP

Nakato P.  
Director  
Apparel & Fashion  
Used the software for: Less than 6 months

### "best advertising network ever"

November 16, 2022

5.0

Pros

It is easy to get started with the tool, they have friendly user interface that makes a quicker navigation. Budget optimization tool shows the estimated reach and budget depending on the factors you set for your marketing campaign

Cons

Much as how the tool is cheap as it depends on your budget, you should have a good marketing skill to get the best result out of it, it is recommendable to hire a professional person to assist out

Review Source

lkL

luz karime L.  
gerente  
Food & Beverages  
Used the software for: 6-12 months

### "excellent platform for business"

January 28, 2022

4.0

I use this platform for my products and it has been wonderful, the customer service is incredible, they have completely guided me and recommended the best and it works wonderfully.

Pros

It is a very good platform that I use for my business advertisements, it is very easy to use and also has excellent customer service.

Cons

It is an excellent platform and so far the small inconveniences that I have had due to lack of knowledge have been solved by the customer service staff.

Review Source

JB

Jorman B.  
Producer  
Music  
Used the software for: 2+ years

### "Google Adwords Review"

July 28, 2021

4.0

Pros

The ability to advertise my website and choosing the audience

Cons

The cost seems to vary but can get expensive at times

Review Source

VR

Verified Reviewer  
Photographer  
Photography  
Used the software for: 1-2 years

### "If you get a coupon, it won't be applied to your bill automatically. Assume you will end up paying. "

October 6, 2021

1.0

None.

Pros

Thought it would be easy to use. It was not easy. The instructions weer often quite confusing as was the billing.

Cons

Charged me rather than using the $100 coupon they sent. Since I didn't have a code they would not honor it. Called for phone support. I never received a call back. Basically, no support.

Review Source

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