# Page 31 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 31 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 31 - Reviews of Google Ads

## Showing most helpful reviews

Showing 751-775 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SK

Sam K.  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Google Ads Review"

August 20, 2021

4.0

Pros

New bid strategies, scheduling, keyword optimizations

Cons

Customer service, slow to respond- no call option enabled

Review Source

SMK

Samuel Mawuli K.  
Manager  
Entertainment  
Used the software for: 2+ years

### ""It is acceptable so far on the grounds that I manage global ads""

June 17, 2021

5.0

Since it is worldwide promoting and beneficial

Pros

What I loved about it is the speed in interfacing with the programmed advertisements

Cons

The most un-thing I enjoyed about the believably is the site

Review Source

RDDT

Rômulo De De T.  
Analista de conversão  
Information Technology and Services  
Used the software for: Less than 6 months

### "Excelente ferramenta"

March 23, 2023

5.0

Pros

O Google ads me ajuda a tomar decisões melhores e analisar melhor o tráfego do meu negócio

Cons

Poderia ser um pouco mais intuitivo, hoje tem coisas que ainda não são fáceis de entender

Review Source

TD

Tanuj D.  
Software Engineer  
Computer Software  
Used the software for: 6-12 months

### "Best customisable ad management tool"

July 17, 2021

5.0

It is a great tool for ad management campaigns. It has been a charm for me as it is so easy to use and so flexible in many ways which makes it a great tool.

Pros

It is a great tool to provide customisable ads to customers. It is so flexible and customisable that you can set ad campaigns locations and timings. It is just widely used everywhere and it has great tools for tracking, reporting and analytics.

Cons

All of the features are really great. Only sometimes it could take a while to download rhe keywords or statistics needed.

Review Source

EK

Ekaterina K.  
marketing  
Hospitality  
Used the software for: 1-2 years

### "Marketing done in a great way"

March 29, 2021

5.0

I'm super happy with Google ads. I'm a user and I follow up on their performance and reporting.

Pros

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Cons

I like everything. It works like charm and it's super easy to use. The AI is great as it's giving you directions in all aspects.

Review Source

VR

Verified Reviewer  
Owner  
Machinery  
Used the software for: 6-12 months

### "Can not contact Google"

August 12, 2022

3.0

Pros

Initially Google ads was economical the beginning and the dashboard if informational.

Cons

Once Google got used to charging $10-$50 per month, it all of a sudden jumped to $250 per month. I went online to cancel it and I still got another charge after that this month, so I have no way of knowing if it has been cancelled. I tried to call google and finally got some one the line and she quickly transferred me to someone that was supposed to be able to help and all it was a virtual service that eventually hung up the line. The reason that department was closed for calls was Covid. Aug 11th 2022 Covid? That excuse no longer works. Sorry. So I am left hanging until my 3rd $250 bill might come - hopefully not.

Review Source

JN

James N.  
CEO  
Events Services  
Used the software for: 6-12 months

### "Not a good experience!"

June 3, 2021

1.0

Negative, dishonest and am looking for other products.

Pros

We like the idea of reaching new clients utilising such services. Nothing else to say.

Cons

We implemented ads and required assistance with technical elements, everytime we call we are transferred to a tech strategist instead who has tried to upsell us to a $21000 a month campaign. Wasted a hour of our time - we thought the questions she was asking would help her fix our technical problem but it was only utilised to put together a sales pitch. Absolute waste of time.

Review Source

MP

Magdalena P.  
Teacher  
E-Learning  
Used the software for: 2+ years

### "The easiest way to advertise on the web"

December 1, 2020

5.0

It's a simple and easy to use tool to advertise websites and apps effectively. The smart campaigns are wonderful once you have enough data in the account.

Pros

Google Ads has become easier to use with time. Now you can practically use the search bar and do most things. The automation tools are really useful and they help you measure your campaigns and make changes quickly.

Cons

The reduction of visibility in search reports is annoying. We're not able to see all the terms that led to an ad, unless a significant number of users have searched for them.

Review Source

JP

Josh P.  
Photogragher  
Photography  
Used the software for: 1-2 years

### "No customer support "

January 12, 2023

3.0

For two years it was fine, pretty easy to use. When I called the agent just told me to stop using google ads as I wasn't spending enough money. I am sorry £200 per month is not enough for google

Pros

I have been using google ads for over two years with no issue, it was bring in a good amount of new clients.

Cons

For two years it was fine, pretty easy to use. When I called the agent just told me to stop using google ads as I wasn't spending enough money. I am sorry £200 per month is not enough for google

Reason for choosing Google Ads

I won't be choosing google going forward and now are looking at alternative

Review Source

BA

Bruno A.  
Procurement Manager  
Retail  
Used the software for: 1-2 years

### "Frequent user"

June 17, 2021

4.0

I can place ads really fast. The results are reliable and it has helped me market very well in the Web

Pros

Is astounding how easy is to use. The software walks you through the process and recomends based on your needs

Cons

As is very easy to use is very simple, sometimes too simple that you might need advanced features that are not there.

Review Source

EA

Emerson A.  
Empreendedor  
Marketing and Advertising  
Used the software for: 1-2 years

### "It's awesome way to attract new prospects"

May 4, 2018

5.0

Pros

There's a lot vantages to use that! Including total control of your budget and numbers, there's a huge synchronicity with Google analytics that you can explore it to get more and more clients.

Cons

Theresn't cons! Except of course if don't have enough to pay it, because everything have a little price for it.

Review Source

AS

Adam S.  
Sales Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "If you are online, you MUST use this"

March 4, 2022

5.0

Pros

Great outreach customization, easy to modify, helpful hints

Cons

It can be overwhelming when you first start, having a knowledgable guide is a huge asset.

Review Source

AC

Andrew C.  
UX Writer  
Design  
Used the software for: 1-2 years

### "Pretty much the only option for search engine advertising"

March 25, 2021

4.0

I use it to advertise a few small businesses and it works well for the task. As it's the only way to advertise on Google, there's no alternative, but they do provide an easy enough experience.

Pros

Google Ads is useful for small and large budgets. I advertise things with a small budget and you can definitely get results. It's easy enough to learn to use initially, with powerful features that take a bit more time to get used to.

Cons

I don't like that it's easy to spend a LOT of money very fast, and you have to be careful. It's also hard to estimate what will give you the best result in terms of types of ads and placements. It requires constant monitoring and it's tricky to get a good ad score.

Review Source

VR

Verified Reviewer  
Head of Business Development (Extraordinaire)  
Internet  
Used the software for: 1-2 years

### "Google did it again!"

August 17, 2020

5.0

All in all it all has to make sense financially for your business and if you are a SMB, I would recommend using only a small percentage of our budget to advertising on Google. There really is no reason to blow your month's budget every single month.

Pros

Google Adwords is a premium service and helped us bring more conversions in comparison to other forms of advertising. They have somewhat of a monopoly on the search industry and this helps bring quality traffic.

Cons

While Google Adwords yields great results it can be a bit pricey. As the saying goes "don't put all of your eggs in one basket" and that is so true with marketing. Spread your resources and beta test Google Adwords before spending too much.

Review Source

Mohamed R.  
libook  
Libraries  
Used the software for: Less than 6 months

### "Google Adsense errors"

August 6, 2021

4.0

Good, acceptable and targeted

Pros

There is no better program Realistic and unoccupied

Cons

There are those who do not respect the conditions of a program and use fraud techniques

Review Source

IE

Inês E.  
Psicologa Educacional  
Primary/Secondary Education  
Used the software for: 6-12 months

### "Publicidade para pequenas empresas"

March 24, 2023

3.0

Pros

Divulgar e partilhar conteudo de pequenos negocios muito facilmente nas redes sociais.

Cons

Demasiado spam e custos elevados para maior notoriedade.

Review Source

VR

Verified Reviewer  
manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Big opportunities with google ads"

January 12, 2023

4.0

very good experience, waiting for the results to come

Pros

The business originated I social media and we needed a boost going to 'old fashion' internet. google ads were very helpful.

Cons

the software and its offer is so huge in term of possibilities, it is not easy to choose. fingers crosses my choices were right

Review Source

RC

Rebecca C.  
User  
Research  
Used the software for: I used a free trial

### "Google Ads Is Okay"

June 10, 2021

5.0

I used Google Ads for YouTube. I notice when I gain a viewer, my ads get noticed. I also noticed that Google Ads charged. But I did not realize it until after my free trial expired.

Pros

Google Ads was an okay software to use. It had directions on how to check my ads. I would use to get emails when my ads were viewed. It’s a great app and most people use this.

Cons

I have a few things I dislike about Google Ads. Sometimes I would get errors. Their were a lot of red flags. I had trouble what they meant, so I ask customer service or a friend who uses Google Ads for help. Even sometimes I don’t see the ratings go up, which really was bummed.

Review Source

TA

Tanishq A.  
Marketing Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Best PPC platform for marketers"

July 15, 2021

4.0

We're running Google Ads for our SaaS business and ao far the ROI has been great.

Pros

1\. User interface and user experience 2. Guided dashboard detailing each part of the tool clearly 3. Dynamic campaign management 4. Comprehensive keyword analysis tool

Cons

1\. Sometimes accessing the keyword planner is not as easy when starting out because of the automated flow. Users should be allowed to go through the tool instead of holding their hand at each and every step

Review Source

jG

jayasri G.  
web developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Google Ads review"

January 6, 2024

4.0

Pros

it is used for analytics on campaign. we can done online advertisement.

Cons

feature understanding time is high sometimes error occured

Review Source

AC

Antonio C.  
Director  
Mechanical or Industrial Engineering  
Used the software for: 2+ years

### "General marketing"

July 7, 2022

3.0

Pros

Google ads has helped us with a small niche of our business, we were able to reach customers outside of our area

Cons

The cost is way more than other platform, so we used it not as much

Reason for choosing Google Ads

Google ads was a good choice when we wanted to reach people in specific area at a specific time of the day and the week.

Review Source

DF

Daniel F.  
Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "The new way to promote your business on the internet"

April 19, 2022

5.0

Overall I like the tool. It helps us to expand the business and gain more visibility. Google Ads puts us at the forefront of the internet race.

Pros

With Google Ads I can give my product more visibility, place it at the top of the rankings and thus increase my sales conversion.

Cons

The interface is a bit complicated to understand and use and to have a good range it is necessary a good investment.

Review Source

GJ

Greg J.  
Business Owner  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Worth the learning curve"

September 25, 2018

4.0

Pros

This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.

Cons

There is a pretty steep learning curve when you first start although the new interface makes things a lot easier that they were before.

Review Source

JM

Jassim M.  
startup owner  
Information Services  
Used the software for: 6-12 months

### "aggressive accounting"

May 3, 2019

4.0

I stopped using Adwords, because it is easy to get lost.

Pros

adwords provides a quality marketing solution for businesses to reach clients globally. Also, it provides the ability to customize the ads.

Cons

I can't understand the way they charge clients. When i choose a daily plan on a certain $ amount, i get charged right the way even though the total number of clicks is not enough for the daily plan. Also, the dashboard is complicated to navigate through and to manage my account.

Review Source

VR

Verified Reviewer  
Senior Software Security Analyst  
Computer Software  
Used the software for: Less than 6 months

### "Google Ads for small business "

January 12, 2023

5.0

Pros

Google Ads platform offers a wide range of targeting options, including keyword-based targeting, demographic targeting, and location-based targeting. It also provides detailed analytics and reporting, which makes it easy to track the performance of your campaigns and make data-driven decisions

Cons

Google Ads has a steep learning curve that can be complex and overwhelming for beginners, especially for those who are not familiar with online advertising and the various targeting options available. Additionally, the platform can be quite expensive, especially for small businesses

Review Source

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