# Page 32 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 32 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Last updated March 13th, 2026

# Page 32 - Reviews of Google Ads

## Showing most helpful reviews

Showing 776-800 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

LS

Lukáš S.  
Project manager  
Government Administration  
Used the software for: 2+ years

### "Must use tool for online search campaigns"

April 21, 2021

4.0

Publishing ads primarily for search campaigns. Integration with other Google platforms are a welcomed option.

Pros

Two modes in which you can use Googel Ads were much appreciated. When you start using Ads, you can go with a more simplistic and streamlined way of publishing your ads. After you get accustomed to the tool, you can swith to the "expert mode" with more options.

Cons

Google Ads can be sometimes bit tricky to navigate, especially if you manage more accounts under your main account.

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Highly recommend"

August 13, 2019

5.0

Pros

It's a no-brainer for anyone who is marketing a produce, especially online. Google has it down!

Cons

Learning curve might be challenging, but not too bad

Review Source

DPG

Dhaval Patel G.  
  
  
Used the software for: 1-2 years

### "Best app and its service to spread the business in a jiffy manner"

May 14, 2018

5.0

Pros

Loved a service a lot, i got a 10+ orders for my business within a 15 days of new business but its costs me too much. Great service by google adwords

Cons

The service being too costly and to create the campiangs is too difficult. Rest overall service is too powerful

Review Source

PL

Pedro L.  
IT Project manager  
Consumer Electronics  
Used the software for: 6-12 months

### "it is good for analytics "

March 19, 2023

5.0

Pros

The campaign control, and how to see everything

Cons

it is difficult to start using it, it should have a basic.

Review Source

RB

Rhea B.  
Instructor  
Education Management  
Used the software for: 6-12 months

### "Useful Marketing Tool!"

June 19, 2023

4.0

I enjoy it enough to recommend it to other companies.

Pros

I like how easily accessible it is to consumers and how it is displayed.

Cons

It is a bit pricey compared to other available marketing tools.

Review Source

JJ

Jason J.  
Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "My Google Ads Review "

July 22, 2021

5.0

Pros

It got me a lot of customers. It got my business name out to a lot of people for a low cost. Those are the two things I like most about Google Ads.

Cons

The only thing I disliked was the constant nagging about spending more money trying to convince me to spend more money I didn’t like that. I was starting to wonder if I was being scammed.

Review Source

JA

Juan A.  
Chief Clarity Officer  
Professional Training & Coaching  
Used the software for: I used a free trial

### "High Learning Curve and Not For Early Stage Business"

August 22, 2021

4.0

I was a little lost in the beginning and wasn't sure how to best use the platform. Given the options available for targeting, I think Google Ads are better suited for business who already know their market well and have a quality offer for them. Otherwise, one can easily spend a lot of money with little return for it.

Pros

I have always enjoyed the simple look of Google apps and how they go straight to the point with the minimum viable product. I liked the options available to setup ads for YouTube and Pay-per-Click. I appreciate the potential reach and categorization of audience.

Cons

It was challenging to figure out the process and what some of the terms mean without a specialized training. Took me several YouTube videos to figure out what each of the pieces was and where things are located. I also found the interest settings for the audience to be confusing and sometimes limited compared to Facebook Ads. In setting up PPC Ads, it wasn't clear what Google expected me to ad as Headline versus description. Especially with the tight character limit.

Review Source

JJ

James J.  
Chiropractor  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Google Ads"

November 24, 2021

4.0

Pros

Easy to narrow down demographics, net positive return on investment.

Cons

Wish they provided more information on where clicks were coming from.

Review Source

IW

Ian W.  
Co-Founder  
Education Management  
Used the software for: 6-12 months

### "Google Ads Review"

January 10, 2023

5.0

Google Ads promoted my buisness quite a bit with over 2000 clicks on the website. Although it is unknown if these clicks truly boosted interactions, 2000 more clicks is still beneficial.

Pros

Google Ads was very simple to use to promote out organizations' programs. It is quick to setup, and you simply add a few tags to allow your site to show up on searches.

Cons

Because certain searches are more popular, it can be expensive to gain the priority for a certain keyword. The overall cost of Google Ads is quite high, but also worth it as engagement and clicks is guarenteed.

Review Source

MRS

Mara Rubia S.  
Google ADS  
Religious Institutions  
Used the software for: Less than 6 months

### " Google Ads Review"

June 17, 2021

5.0

I made some ads using Google ADS and got good feedback

Pros

The best place to advertise! Every time we look for a product or service we usually type in Google which shows us the maximum results. For those who work with digital marketing this is great. Because we can advertise in the biggest seller in the world.

Cons

I just have to complain about the support, which took a while to get back to me. Otherwise it's easy to use.

Review Source

SS

Sushmeet S.  
Business Development Executive  
Information Technology and Services  
Used the software for: 6-12 months

### "Great but expensive"

June 15, 2022

5.0

Pros

The best thing is that it has many features and is very easy to use.

Cons

A con is that it is quite expensive and there are many cheaper options available in the market.

Review Source

AJ

Austin J.  
PPC Manager - Account Specialist  
Consumer Services  
Used the software for: 6-12 months

### "Great way to get keywords for SEO!"

September 19, 2018

4.0

Pros

Google Adwords is a must for anyone doing SEO! The keyword generator helps you find specific keywords that people are searching for. Also the advertising section is a great tool when it comes to driving traffic to your website. This is a must have for anyone doing SEO!

Cons

Some of the campaigns can get out of hand pretty quickly, so you just have to make sure that you are monitoring them closely

Review Source

Wilmer Josué G.  
Computer Science Engineering  
Retail  
Used the software for: Less than 6 months

### "Google ads to get your business recognized"

July 12, 2021

4.0

It has been useful for some businesses that have given me to provide advertising, it is a very practical and easy to use tool, you just have to know and know what you are doing to get very positive results.

Pros

is interactive and easy to use, it offers many services of which each one is useful, it also shows a preview of how the final product will be, it seems to me a very useful service and with a lot of benefit for the user and administrator, also showing the expenses that will be incurred in the month. It has a limiter that helps us not to spend too much and also labels that go very well with what the business does.

Cons

Perhaps what you need is to export files, graphics and other useful documents that can be used to perform a good analysis.

Review Source

LG

Lloyd G.  
Marketing Executive  
Pharmaceuticals  
Used the software for: I used a free trial

### "Great for direct search"

January 2, 2024

3.0

Pros

Easy to quickly target keen customers and having googles search intent and data is hugely valuable and feels like better for scaling ads compared to the more scattergun targeting elsewhere

Cons

Less innovation and suggestions than other platforms. Less options for lower spend customers and harder to run awareness and educational ads

Review Source

VR

Verified Reviewer  
People Business Partner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Attract potential new clients"

December 6, 2018

4.0

Pros

Working in a media agency, Google Adwords has helped me target the right people and attract potential new clients. This is because it provide great insights, you learn how people search and what is the best use of language to attract people to your campaign.

Cons

I am still getting use to it but it requires some advanced level of expertise to get the real ROI on this.v

Review Source

KK

Karol K.  
Utility Engineer  
Cosmetics  
Used the software for: 6-12 months

### "Great solution to grow up your business"

May 24, 2021

5.0

Using Google Ads I helped to find new clients for local business.

Pros

I'm using Google Ads to help my family business growing up. Google Ads is great tool to find new clients in your local area. Your ad is displaying in first places in Google search.

Cons

Sometimes Google Ads is hard for beginners, there is a lot of features which are hard to find. Also price for some ads is very high.

Review Source

BW

Brandon W.  
Head of Content Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "The Go-To Ad Network"

April 1, 2019

4.0

The best ad network for us to create targeted ads, although it keeps getting more and more expensive to run ads. This is mostly due to industry competition, but to keep costs down, it's getting harder and harder.

Pros

The extensive targeting capabilities, variety of ad types, and the display network gets our brand more visibility than any other platform.

Cons

There is almost too many features to fully understand and master in order to get maximum value.

Review Source

HS

Hunter S.  
SEO Manager  
Consumer Services  
Used the software for: 6-12 months

### "Pay to Play"

December 2, 2020

3.0

It's effective but can be confusing and pricey. Might be best to hire someone who knows what they are doing.

Pros

I liked that we could get more clicks for our business and skyrocket to the top of the search engine results page.

Cons

some keywords were very pricey and I find Google Ads to be unintuitive in how to rank best, or how to optimize our prices, and stay ahead of our competitors.

Review Source

IA

Ilaria A.  
Project leader  
Information Technology and Services  
Used the software for: Less than 6 months

### "Ottima per la pubblicità online"

May 13, 2023

4.0

Pros

Facile da utilizzare per creare campagne pubblicità per la propria attività lavorativa

Cons

Si potrebbero gestire meglio i costi e migliorare le funzionalità avanzate.

Review Source

TW

Thomas W.  
Owner  
Commercial Real Estate  
Used the software for: Less than 6 months

### "Google Deserves To Be Broken up"

September 20, 2021

2.0

Today you need approval from the government and google to run a business. If their algorithm throws something off, good luck getting in touch with a person to fix it. Even the customer service at Google doesn't know or doesn't want to help. They are officially too big to even function as a proper business. They know that their product is so full of bugs and glitches they don't even want to keep customer service around because it would all be complaints. I hope google goes the way of askjeeves because I believe this is how the Terminator started.

Pros

It can advertise your business. And it goes on the big internet.

Cons

Everything else. Customer Service is somewhere between non-existent to complete garbage.

Review Source

Subhash C.  
Marketing Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "null"

November 23, 2016

5.0

Review Source

Abhinav S.  
  
  
Used the software for: 6-12 months

### "null"

January 28, 2017

5.0

Review Source

Antonio T.  
  
  
Used the software for: 6-12 months

### "null"

May 26, 2016

5.0

Review Source

Gem C.  
  
  
Used the software for: 6-12 months

### "null"

July 6, 2016

5.0

Review Source

Pekka I.  
Growth hacker  
Computer Software  
Used the software for: 6-12 months

### "null"

May 26, 2017

4.0

Review Source

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