# Page 34 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 34 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 34 - Reviews of Google Ads

## Showing most helpful reviews

Showing 826-850 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Edwin L.  
Graphic and Web Designer/Developer  
Outsourcing/Offshoring  
Used the software for: Less than 6 months

### "Google AdWords is a great tool to use to gather customer's onto the site."

November 8, 2017

5.0

Pros

I like how flexible Adwords is. It allows you to target the specific audience you are looking to get in front of. I also like that you can get results no matter if you are a big company or just a small entrepreneur. The opportunities tab really helps get through with what is best for the campaign specially the suggested keywords.

Cons

It is hard to visualize conversion over google analytics. Initial setup to adword campaign is complicated. Its very difficult for small companies to compete with big players because big players bid very high and it makes adwords campaigns costly for others.

Review Source

AF

Alexia F.  
Chief marketing Officer  
Consumer Electronics  
Used the software for: Less than 6 months

### "a must for the marketing of a company"

March 19, 2023

5.0

It has the ability to generate business and visibility for all types of companies.

Pros

Google ads is a very useful tool to use sporadically, it helps to increase visits to your page, generate more traffic and position yourself very effectively.

Cons

In my case, I see it more as a sporadic tool rather than something for continuous use.

Review Source

DB

Daniel B.  
SEO Strategy Specialist  
Sporting Goods  
Used the software for: 6-12 months

### "Room for improvement, but the standard for PPC"

December 5, 2018

4.0

Pros

\- Reach the largest audience in the world - Segmenting options are robust - Plenty of customization options (timezones, demographics, buying behavior, etc.)

Cons

\- Can get expensive - Difficult to learn - Granting permissions for accounts can be complex and confusing

Review Source

DC

David C.  
Founder  
Computer Software  
Used the software for: I used a free trial

### "Ideal for some business"

August 23, 2022

5.0

Pros

You can easily customize your ads and target easily.

Cons

The most popular is this ads platform, the most expensive.

Review Source

NM

Nyambe M.  
Chief executive  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Google ads"

June 22, 2022

5.0

Not bad

Pros

Been able to Set a spending limit marketing is very helpful.

Cons

The problems that are there usually when switching google accounts are frustrating.

Review Source

RG

Rostane G.  
Communication Director  
International Trade and Development  
Used the software for: 2+ years

### "It's getting better with time !"

December 4, 2018

5.0

Pros

Now simply called Google Ads (although they are still other versions...) it's getting more and more easy to use and we all need it, for us or our clients, better learn it !

Cons

It was a bit complex, it's getting easier but still a lot of options there... If you could simplify it even more, would be great!

Review Source

SB

Saleha B.  
substitute  
E-Learning  
Used the software for: 2+ years

### "Google Ads Review"

February 14, 2021

5.0

Pros

Some awesome features of this software would be many targeting capabilities, a strong audience, and user friendly. It also an app where one can monitor its progress.

Cons

The least feature of this software is the transparency and clarification of terms and conditions, especially for new customers.

Review Source

LM

Leonardo M.  
Encargado de T.I  
Mechanical or Industrial Engineering  
Used the software for: Less than 6 months

### "Google Ads Reseña"

February 28, 2022

4.0

Trabajar con Google Ads es muy beneficioso para la empresa, solo debes tener un buen producto o servicio con una pagina web bien estructurada y manjar bien tus Ads y veras crecer tu empresa como nunca soñaste.

Pros

Su facilidad de acceso, su capacidad de segmentación para lograr anuncios con mucho éxito y la manera de manejar el presupuesto para los proyectos.

Cons

Existen muchas políticas restrictiva para algunos servicios o productos que debemos tener en cuenta a la hora de crear un anuncio para no incurrir en una falta que pueda suspender nuestra cuenta.

Reason for choosing Google Ads

Porque al publico que la empresa quiere llegar no necesariamente utiliza facebook.

Review Source

PM

Peter M.  
Systems and Operations Manager  
Printing  
Used the software for: 2+ years

### "A necessity as part of the overall web advertising strategy"

December 17, 2018

3.0

Pros

There are a lot of tools which allow you to view and work through campaign strategies as well as being able to link through to clear options with the remaining Google suite.

Cons

The system can be easily confused with other areas and making changes to overall account settings can be difficult.

Review Source

VR

Verified Reviewer  
  
  
Used the software for: 2+ years

### "An application that helps in business advertising"

January 25, 2019

4.0

Pros

I like the possibility of grouping campaigns and ads and choosing keywords based on search statistics. It's also interesting to be able to target your ads on the Display Network.

Cons

To get reliable results, you need to have a fairly large budget, which is unattainable for smaller companies.

Review Source

CW

Chris W.  
  
  
Used the software for: 2+ years

### "Very helpful business advertising tool"

April 30, 2018

4.0

Pros

This App is very helpful tool for your business advertising. They make it very easy to see exactly what ad campaigns are working and which ones are not worthwhile.

Cons

When using it, setting up the ads can be a little confusing and difficult, but once you have it going, it works great.

Review Source

TM

Thamsanqa M.  
CEO  
Real Estate  
Used the software for: Less than 6 months

### "T.MPOFU Review Google Ads"

May 29, 2023

5.0

Pros

Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales so this is very beneficial for a business.

Cons

its mostly does not generate more clicks or does not reach out to more clients then other applications.

Review Source

VR

Verified Reviewer  
Associate Solutions Analyst  
Computer Software  
Used the software for: 6-12 months

### "Good tool, varying level of effectiveness"

May 19, 2018

4.0

Pros

Being a Google product, it is really a core product used for any marketers for really any type of digital advertising.

Cons

Sometimes it is not that intuitive, as someone who is not an 'expert' in digital marketing, I often am confused by metrics.

Review Source

HPS

Harendra Pratap S.  
Data Entry  
Real Estate  
Used the software for: 6-12 months

### "Great Place for advertisement"

July 11, 2017

5.0

This is a good opportunity for our business grows continuously by advertising his business online by Google & reached max to max to people in this advertisement.

Pros

this very helps create your own advertisement as you want with low cost.

Cons

This is awesome no requirement for updated.

Review Source

JJ

Jo J.  
designer  
Graphic Design  
Used the software for: 6-12 months

### "Not bad but a bit expensive"

January 11, 2022

4.0

Pros

i got some good feedback from clients while using this software

Cons

this software has a little bit of a learning curve, need to take some time setting up correctly.

Review Source

RM

Ricardo M.  
Desarrollo Web  
Chemicals  
Used the software for: 6-12 months

### "Que Bueno Usar google ads"

March 31, 2022

5.0

Pros

facil, concreto y va al punto, muy ágil para lo que necesito

Cons

en ocaciones la ubicacion en la pagina no es muy funcional

Review Source

TG

Tornike G.  
deputy ceo  
Legal Services  
Used the software for: Less than 6 months

### "google ads"

March 11, 2020

4.0

Pros

In 21th century google ads is the most common method for achiving visibility among the customers via search engines and it does its job.

Cons

needs too much money which is very bad thing for startup companies and rips your budget badly.

Review Source

Alejandro T.  
General Manager  
Wine and Spirits  
Used the software for: Less than 6 months

### "Not my favorite"

June 28, 2021

4.0

I would say that the overall experience is just good

Pros

It's very easy to use as almost every Google product

Cons

I don't feel very comfortable using google ads... i'm used to facebook ads and also prefer it.

Review Source

cB

chandrasekhar B.  
Consultant  
Information Technology and Services  
Used the software for: I used a free trial

### "It was a great experience in using"

July 24, 2018

5.0

Pros

It was user friendly and good advertising service.Easily connect to customers on the web with adwords

Cons

Advertisers pay to display brief advertisement ,service offerings,product listings and video content with in Google ad

Review Source

PR

Pranav R.  
Network Specialist  
Computer Networking  
Used the software for: Less than 6 months

### "Easy tool"

February 28, 2022

5.0

Pros

I am working on one content management website, I have integrated google ads it was so easy to use.

Cons

There is nothing that I don' like about it

Review Source

HH

Heather H.  
Owner  
Entertainment  
Used the software for: 6-12 months

### "Great Marketing Tool"

November 5, 2021

5.0

Pros

Great way to market your business to the largest search engine in the world. When done correctly, it is an amazing way to market your business, and get great new clients.

Cons

You have to know your ideal client and your main goals. You have to know how to stand out or else your ads may be buried within your competition's ads. This combined with Google Keywords will help you make the most out of Google Ads.

Review Source

AA

Ahmed A.  
Information Systems Technician  
Information Technology and Services  
Used the software for: 2+ years

### "The payout didn't exceed the cost"

May 8, 2019

4.0

Pros

Its google. Everyone uses it. You can embed it in your website. You can

Cons

The WORST customer service. Absolutely terrible. Does it even exist? Also, no one over the age of 30 clicks on google ads anymore. They were raised knowing to intuitively ignore it.

Review Source

Valentin A.  
Community manager  
Design  
Used the software for: I used a free trial

### "Très bon logiciel campagne publicitaire "

October 7, 2023

5.0

Pros

Google ads est un bon logiciel de publicité en ligne pour les sites web

Cons

Je n’ai pas eu de problème lors de l’utilisation je le recommande

Review Source

LO

Lois O.  
Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Too many variables that depend whether Ads is worth it or not"

March 3, 2022

4.0

Overall it's a necessary evil. Some days I love it and some days I hate it.

Pros

The best thing about Ads is the ability to generate leads almost instantly. The immediacy of it is fantastic.

Cons

It's complicated to use and always changing. I'm forever having problems with the credit card details and having accounts blocked for no reason. Super frustrating.

Reason for choosing Google Ads

You can reach audience with much higher buying intention than on FB, it's incomparable really

Review Source

VR

Verified Reviewer  
Postdoctoral Research Assistant  
Higher Education  
Used the software for: 6-12 months

### "Great tool for ads"

February 17, 2019

4.0

Pros

Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.

Cons

It can take quite an investment of time in learning how to use it to make it valuable for your campaigns.

Review Source

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