# Page 36 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 36 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 36 - Reviews of Google Ads

## Showing most helpful reviews

Showing 876-900 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

PC

Piyush C.  
Assistant Manager  
Internet  
Used the software for: 1-2 years

### "Targeted advertising, in a robust and dependable package"

May 15, 2018

5.0

Pros

Adwords does give you the results that your business is looking for, if you have a good budget to spend. The targeting features are top notch.

Cons

The extremely complex user interface and navigation makes it a bit hard to understand the ad setup procedure. It should ideally offer an assistant to get the job done easily.

Review Source

DC

Domenica C.  
ASD Marketing manager  
Entertainment  
Used the software for: I used a free trial

### "Bisogna per forza provare ADS "

October 20, 2022

5.0

Software usato per avere più visite al sito web,e così è stato. Ottimo prodotto

Pros

Ho provato ADS una volta ma mi è bastato per capire che è veramente ben fatto. Ci sono diverse guide all'interno. C'è la possibilità di avere un'assistente gratuitamente... è veramente un ottimo prodotto

Cons

Nessuno,se non il fatto che è così interessante da portarti a spendere diversi euro

Review Source

JB

James B.  
Marketing Executive  
Utilities  
Used the software for: 1-2 years

### "null"

December 14, 2015

4.0

Review Source

JM

Jenna M.  
Internet Marketing Specialist  
Information Technology and Services  
Used the software for: 1-2 years

### "null"

October 14, 2015

5.0

Review Source

JS

Jabi S.  
SEO & PPC account manager  
Internet  
Used the software for: 1-2 years

### "null"

March 9, 2016

5.0

Review Source

CS

Carlo S.  
Leasing Consultant  
Construction  
Used the software for: 1-2 years

### "Google Ads for the non-tech-savvy"

August 11, 2021

4.0

Pros

It was easy to use for someone who doesn’t really know how to set up webpages or online ads.

Cons

The options weren’t easily customizable so it was hard to personalize the ad to seem more like “us”.

Review Source

AH

Abdelmadjid H.  
Developer  
Computer Software  
Used the software for: Less than 6 months

### "On of the best online advertising platform"

February 27, 2021

4.0

Our first campaign was generally easy to set up. On day 1 a Google representative called us to help and guide us to maximize our results. The campaign did well and we've been running more since.

Pros

The platform really guides you into making better choices for your ad creatives. The analytics tools are also powerful and truly help refine campaigns to make them more successful. The ads themselves also perform great.

Cons

The UI feels somewhat clunky at times and lead to some data loss on a few occasions. Some of the tools could be better documented.

Review Source

VR

Verified Reviewer  
Dental Student  
Higher Education  
Used the software for: 1-2 years

### "Google Adwords needs to be apart of your online Ad strategy."

July 24, 2018

5.0

Pros

Overall, google has the market cornered on online advertising. Adwords is no exception, and the system is clearly powerful enough for high level customer targeting.

Cons

It's easy to spend a lot of money quickly on the platform if you don't know what you're doing - recommend an ad expert if you're new to this.

Review Source

TG

Travis G.  
Youtuber  
Entertainment  
Used the software for: 2+ years

### "YouTube ads"

July 19, 2021

5.0

I'm gaining views by the second.

Pros

Better than other Software engineer the best

Cons

I have no clue why everyone else is not using Google ads I think there is no Cons.

Review Source

PR

Paolo R.  
Consultant it  
Information Technology and Services  
Used the software for: I used a free trial

### "Unica soluzione possibile per avere un quadro chiaro "

October 21, 2022

5.0

Esperienza top. Dato chiari e report esportabili. Ottimo prodotto

Pros

Se si vuole fare del marketing web serio,si deve partire da ADS. È la soluzione proprietaria di Google e aiuta veramente le persone che non sono molto pratiche. C'è la possibilità di avere un esperto a disposizione...cosa si può voler di più?

Cons

Non è successo nulla di grave da segnalare

Review Source

JL

Jarrod L.  
Manager  
Construction  
Used the software for: Less than 6 months

### "It Works"

March 11, 2022

5.0

Pros

Google ads has driven traffic up on our website immensely in the last few months. It is super easy to set up and customize adds for our desires and target markets.

Cons

It is what it is, it does work and there's not much else to say, to be honest. It could be cheaper, but it costs what it costs. It's hard to complain about too much.

Review Source

JM

Jesús M.  
Ing sistemas  
Computer Networking  
Used the software for: I used a free trial

### "A good tool for marketing"

May 30, 2023

5.0

Pros

It is easy to be able to show your service or product through communications or ads, I like that with just a couple of clicks and configurations our services can reach many people and places.

Cons

It is a tool that is not so popular or well known, there should be more information on the market about it so that more users can make use of it.

Review Source

EV

Enrico V.  
Impiegato  
Automotive  
Used the software for: Less than 6 months

### "Valida ma non molto semplice"

March 25, 2023

5.0

Pros

La possibilità di stabilire budget di spesa

Cons

Non é di semplice utilizzo. Io l'ho ho usato per pubblicizzare i miei libri ma alla fine ho preferito altri sistemi

Review Source

YR

Yesenia R.  
Supervisor  
Writing and Editing  
Used the software for: 2+ years

### "Best Out There!"

May 29, 2021

5.0

Pros

I love how much I can create with Google Ads!

Cons

It takes some getting used to. If you know what's trending, better.

Review Source

SZ

Salahdine Z.  
Gamer  
Computer Hardware  
Used the software for: Less than 6 months

### "Google ads it is baad"

January 10, 2021

3.0

For my it is baad

Pros

Everyone likes to log in any website smoothly, and this is the case with Google ads and is characterized by the large amount of options for the user

Cons

From my point of view, Google Ads needs some modifications. First, the complexity of the selections and their lack of presence in the right place and the translation into Arabic is completely incorrect, as the user in this case can click without knowing

Review Source

RR

Rita R.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Survey feedback"

October 19, 2021

5.0

Pros

the ability to create a campaign in no time

Cons

the fact that i cannot select which sites will my ad appear on

Review Source

JM

Jennifer M.  
Owner  
Consumer Services  
Used the software for: 1-2 years

### "Great service"

August 22, 2021

5.0

I love gogle advertising easy to use inexpensive great service.

Pros

That it easy to promote business ads online.

Cons

No complaint. The service is very good...

Review Source

RG

Rui G.  
Diretor  
Information Technology and Services  
Used the software for: Less than 6 months

### "Gads Val"

April 4, 2023

5.0

Pros

Possibilidade da integração com os dashboards dinamicos

Cons

Dificuldade na utilização na versão mobile

Review Source

Shubham S.  
Web Development Intern  
Information Technology and Services  
Used the software for: Less than 6 months

### "Good for publishing advertisements and generating revenue!"

August 10, 2021

5.0

Pros

Easy to use and to post advertisment campaigns. Easy to set up with blogs.

Cons

It gives very little payout for advertisements on websites.

Review Source

VR

Verified Reviewer  
Shift supervisor vet tech  
Veterinary  
Used the software for: 1-2 years

### "Great product, can be pain"

July 2, 2019

4.0

Pros

The purpose of Google ad words is great. I do love using it as it does bring more people to our site

Cons

I don’t always find it to be user-friendly per se as I’ve been kicked out of this site several times and had a hard time finding my ad again

Review Source

HS

Haley S.  
Manger  
Insurance  
Used the software for: 6-12 months

### "Small Business Advertising"

October 6, 2022

4.0

Pros

We enjoy how we can set our own budget for this great marketing resource. The analytics help us see where people ar4e seeing the ads and where they make the most impact.

Cons

It can be a little pricey depending on how many ads are clicked on

Review Source

SI

Sandeep I.  
Postdoctoral researcher  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Redirect customers"

April 29, 2021

4.0

It is a great software for redirecting customers to a specific site.

Pros

This works great if we are looking for reaching out to more customers or drive them to our site. Google ads work instantaneously.

Cons

Though it is easy to redirect customers to our website/ business using these Google Ads, adverts are expensive and have many limitations. There is a learning curve associated with the use of this software.

Review Source

VR

Verified Reviewer  
Brand Manager  
Banking  
Used the software for: Less than 6 months

### "A little bit too complicated for a first-time-user"

May 15, 2018

4.0

Pros

The possibility to reach broad audience and target very well defined groups of customers (keywords), integration with Google Analytics, massive amount of data on customers and possibilities

Cons

First view is not very clear, I spent a lot of time to set up first campaign and I am not really happy about it. The tool is powerful but the tutorials and onboarding wasn't very user-friendly to me

Review Source

GC

Greeice C.  
Confeiteira  
Events Services  
Used the software for: 1-2 years

### "Muito bom"

January 11, 2023

5.0

Muito bom para novos clientes

Pros

Fácil para anunciar, conseguir novos clientes

Cons

Não tenho nada contra até o presente momento

Review Source

VR

Verified Reviewer  
Content Curator  
Computer Software  
Used the software for: 6-12 months

### "Probably the most powerful software for content marketing"

November 3, 2018

5.0

Pros

AdWords is absolutely useful to know what the right words and content should be prioritised in our marketing efforts. Great tool for traffic assessment and strategising how to acquire new prospects.

Cons

Not the easiest to navigate, and I sometimes have trouble fetching data to compare. Would like to see how big a difference it would make if navigation was more streamlined/minimised.

Review Source

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