# Page 38 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 38 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

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Last updated March 13th, 2026

# Page 38 - Reviews of Google Ads

## Showing most helpful reviews

Showing 926-950 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AR

Adi R.  
CEO  
Management Consulting  
Used the software for: Less than 6 months

### "Google Ads - thing of the past?"

June 29, 2021

3.0

We finally took the bullet and tried them. Spent a significant amount of our marketing budget, which isn't much but to us as a small business, it's a lot ... w/o much success or reward. (Yes, we tried a variety of terminology and had a professional copywriter craft the ads, too.)

Pros

There are only two pros: they're well-known and easy to set up, and on the surface, they seem helpful.

Cons

It's not worth the money unless you invest A LOT of it (and even, I am not sure). Then, the data they offer is misleading. They told us we had all these conversions, yet none of it was true. When we reach out to customer support, do you think they helped? Nah, they just said to try it again. (No, refunds, of course.)

Review Source

MC

Michelle C.  
Journalist  
Media Production  
Used the software for: Less than 6 months

### "Helpful to build your business"

August 15, 2021

4.0

Pros

Its setup makes it easy to figure out how to run ads and the interface is very clean

Cons

The fact that your optimization score might decrease if you ignore the suggested words

Review Source

JN

Jill N.  
  
  
Used the software for: I used a free trial

### "hit or miss"

February 16, 2018

3.0

Pros

to be honest, i only use Google AdWords when I have issued a discount code. I really don't feel that it gives me enough traffic to warrant using it much since I am just a blogger and not really selling a product.

Cons

the cost doesn't really factor into my monthly budget as a blogger so i don't use it much unless it a discount,

Review Source

RL

Rafael L.  
DESIGNER  
Retail  
Used the software for: Less than 6 months

### "the best admin app in the world"

January 10, 2023

5.0

very good I can do a lot with the app

Pros

simple, easy and quick to find what you are looking for

Cons

some functions are not easily found and some are not necessary

Review Source

AB

Austin B.  
Jantior  
Writing and Editing  
Used the software for: 6-12 months

### "Google ads are awesome"

July 4, 2021

5.0

Google ads help me learn new things and find new apps to download and review and look at I highly recommend this app.

Pros

The pros of Google ads are awesome you get to see new things and learn new things.

Cons

The cons there's really none on here for the Google ads this app is amazing I recommend it to everyone

Review Source

AA

Aakanksha A.  
Assistant Manager  
Oil & Energy  
Used the software for: I used a free trial

### "A great way to learn digital marketing "

June 29, 2021

4.0

It is very simple, easy and convenient to use. A great way to begin your digital marketing journey

Pros

It is very user friendly and if one even does not have any background in digital marketing then also the person can easily use this

Cons

Sometimes the result of search is not very accurate in terms of the impact that you would want to see.

Review Source

LH

Lucy H.  
PM Assistant  
Real Estate  
Used the software for: Less than 6 months

### "Marketing made easy"

May 18, 2022

5.0

Easy to implement and it really opened up a new market

Pros

The reach that google ads can give a small business is amazing

Cons

No cons so far, it really helped to be noticed more

Review Source

CB

Christine B.  
Owner  
Food Production  
Used the software for: Less than 6 months

### "It´s been a great help when we manage our advertisings"

February 23, 2022

5.0

Pros

Its easy to get, easy to interpret. Great management of information

Cons

Sometimes it can be expensive, certain words

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Computer Software  
Used the software for: 6-12 months

### "A Marketers Dream"

February 4, 2019

5.0

Pros

As a marketing specialist, Google AdWords is a no brainier. It is a must have to capture all of the information needed for your paid campaigns.

Cons

If you have the budget then there is no problem but you are going to pay to pay for any of the advertising you want to do.

Review Source

RR

Roseglauce R.  
Gerente de Vendas  
Cosmetics  
Used the software for: Less than 6 months

### "Great advertising tool"

October 12, 2021

5.0

I'm satisfied with the performance

Pros

It's a simple tool to use with custom investments

Cons

The downside is that you need to be investing continuously to get results

Review Source

VR

Verified Reviewer  
  
  
Used the software for: I used a free trial

### "Best Traffic booster"

October 9, 2018

5.0

Pros

It helps growing entrepreneurs to drive more traffic to their businesses. I mean knowing that you will be assisted by google to advertise says a lot because google is the best.

Cons

Affordability is the greatest challenge. and also its not easy to use Google ad-words. This needs to be simplified a bit.

Review Source

FB

Freo B.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Effective!"

August 13, 2021

5.0

Google Ads is really a great software/tool and must have if you have a business and serious about marketing your services/product. It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

Pros

It is easy to target where you want your ads to be seen. Just create a campaign, set up few configuration and that's it, you're advertising. That easy!

Cons

I don't think of anything that I don't like about this tool.

Review Source

SK

SOKOL K.  
PRINCIPAL  
Translation and Localization  
Used the software for: Less than 6 months

### "Expensive clicks"

July 22, 2021

5.0

Pros

Google Ads is not my favorite, but it gives you access to more potential customers.

Cons

Google Ads has a poorly designed user interface.

Review Source

RM

Rashunda M.  
Business  
Individual & Family Services  
Used the software for: I used a free trial

### "Integration "

July 16, 2021

3.0

My overall experience had been good as with any google product.

Pros

When you have seen one google platform you have seen them all. Google has the market on making things easy.

Cons

The least thing I have liked is user errors in formatting my templates. I guess this is not googles fault but more if mine.

Review Source

TD

Thisal D.  
E-commerce  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Primo utilizzo "

January 11, 2023

5.0

Pros

La facilità di uso del software, di per se non è complicato però se non sei pratico ti serve un'po per capire tutto il meccanismo

Cons

Lo ritengo giusto , sono ai primi utilizzi e non vedo niente che non vada di per se.

Review Source

ZZ

Zsolt Z.  
Manager  
Hospitality  
Used the software for: 6-12 months

### "Efficient marketing tool"

December 1, 2021

4.0

Pros

Easy to use and measure success of a campaign.

Cons

Can be expensive for small businesses (especially if its a competetive field).

Review Source

JP

Joseph P.  
Physical Therapist  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Google Ads Reviews"

March 16, 2022

5.0

Pros

Very use to design and tailor for our company.

Cons

Took a little time at beginning to learn and setup but has been smooth since

Review Source

TR

Takunda R.  
Managing Director  
E-Learning  
Used the software for: Less than 6 months

### "Google Ads Review"

August 16, 2021

4.0

Pros

I found the Campaign Analytics and Campaign Planning Features of Google Ads to be quite useful and easy to use.

Cons

Was sometimes slightly above the daily budget.

Review Source

MS

Madita S.  
Cyber Marketing Specialist  
Insurance  
Used the software for: Less than 6 months

### "Effective Marketing tool, but it takes time to get into it."

June 3, 2021

4.0

It is an important tool that gives you many options of what, how, and to whom you want to advertise. Can be cumbersome at times, but definitely worth it.

Pros

It is a must-have for every business that wants to expand its market share. Seeing ads from your company on Google increases awareness, you can set the ad spendings according to your individual needs and budget. Audience filters are available as well.

Cons

It takes a few hours of research and some trial and error before figuring out best practices with Google Ads. Luckily, there are a ton of resources out there and Google Ads will send you recommendations as well.

Review Source

RP

Rosmayri P.  
Manager  
Retail  
Used the software for: I used a free trial

### "Rosey"

April 23, 2021

4.0

Some of the benefits are having to learn about the different ads.

Pros

The software is very good overall I like the the presentation the Ads have and also the animation.

Cons

Sometimes I don't like how long some of the Ads are, but other than that I like it.

Review Source

CB

ChanYoung B.  
HR Manager  
Individual & Family Services  
Used the software for: I used a free trial

### "If you have a official website or blog to make extra income, this is the one. "

May 27, 2021

5.0

To create the extra income, this app is one of the best in the market.

Pros

It's easy to create the ads in your website. Nothing crazy feature and pretty simple. easy to use for anyone.

Cons

nothing. i'm not sure that there is competitor of this app. Mostly, google apps are beginner friendly.

Review Source

ME

Megan E.  
Therapist  
Hospital & Health Care  
Used the software for: I used a free trial

### "Not worth it for my business"

August 20, 2021

3.0

Pros

Google ads are comprehensive and work well for many businesses

Cons

Expensive and hard to figure out on your own.

Review Source

VR

Verified Reviewer  
  
  
Used the software for: I used a free trial

### "One Time User"

December 25, 2018

5.0

Pros

It was incredibly easy to use and the fact that this was my first time inquiring about ad services, this was a great option.

Cons

While this contradicts my last post, I would like to add that I wish I had the ability to compare their service to other businesses.

Review Source

VR

Verified Reviewer  
Marketing Director, The Laue Team  
Real Estate  
Used the software for: Less than 6 months

### "Complicated and cluttered"

February 16, 2018

3.0

Pros

You can run targeted ads and there are tons of features and functions. Seems like a very extensive product.

Cons

Tons of features and functions are useless if they are not presented in a user friendly way. It is very difficult to navigate and find what you need.

Review Source

VR

Verified Reviewer  
Vice President, Investor Relations  
Investment Management  
Used the software for: Less than 6 months

### "Great Deals but Website app is better"

December 12, 2018

3.0

Pros

The deals are great for getting ads on google they usually give you cretin amount for free if you buy some.

Cons

It's easy to do on the website rather than actually download the app on your phone at least I found it to be more user friendly

Review Source

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