# Page 4 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Google Ads the right Campaign Management solution for you? Explore 1008 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1008) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Google Ads ## Showing most helpful reviews Showing 76-100 of 1008 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Digital operations executive Marketing and Advertising Used the software for: 2+ years ### "Gets the job done" June 13, 2024 5.0 It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising Pros How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me Cons The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Review Source VR Verified Reviewer My business has grown with Google Real Estate Used the software for: Less than 6 months ### "Go with Google Ads " August 13, 2024 5.0 Good experience you using Google ads. They make sure to give you an enough direct instructions for trouble shooting. Pros Google does a great job at providing some assistance for novice persons who don't know much about Good ads. Cons The price ratio at times and how the ads are sometimes displayed. Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Google Ads Good ads are more organic for traffic compared to many other advertising platforms. Review Source LW Lee W. Manager Civil Engineering Used the software for: 2+ years ### "Google Ads" July 1, 2024 5.0 In every business advertising is one of the most important operation and Google Ads does this the best on the market. Pros The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads. The costs of running a campaign is really low and the results are easy to track. Google shows the ads on different platforms and websites so the target audience is really easy to find. To mention here is the support, really helps and is quick. Cons No cons for Google Ads, works and give results. Review Source MR Michael R. Affiliate Marketer E-Learning Used the software for: 1-2 years ### "Potente herramienta de campañas de marketing" June 18, 2024 4.0 Mi experiencia con Google Ads ha sido mayormente positiva, es una herramiente bastante flexible y que me a permitido tener muy buenos resultados en mis campañas pubicitarias, permitiendome ajustar y controlar el presupuesto co respecto al ipampacto de las mismas eficientemente. Pros Lo que me gusta de Google Ads es que parcticamente puedo manejar casi todo desde sus paneles, en especial el seguimiento de las conversiones, lo cual me ayuda mucho a la hora de comprobar el impacto de la inversion en publicidad. Es bastante facil de usar. Cons Quizas un punto negativo que tiene Google Ads es que el rendimiento de las campañas podria verse un poco afectado por los cambios que Google introduce a su algoritmo frecuetemente, esto puede dismunir el rendimiento en cammpañas que ya llevan algo tiempo optimizandose. Review Source HH Haylie H. Relationship Director Hospital & Health Care Used the software for: 2+ years ### "Necessary Evil" June 25, 2024 4.0 Pros Having a google ads account is probably the most important thing for you to have to show an online presence. It is somewhat user-friendly but there are a lot of details that go in to it. It would be beneficial to do proper training to make sure you are allocating your dollars correctly. Cons It is a lot of data and hard to analyze without proper training. Review Source HK Hamza K. Marketing Digital Marketing and Advertising Used the software for: 1-2 years ### "Google Ads experience was incredibly rewarding and fulfilling." April 19, 2024 5.0 My overall experience with Google Ads has been positive. I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools. However, I have sometimes found the learning curve steep and bid management complex. Pros I particularly appreciated the robust targeting options, real-time performance tracking, and seamless integration with other Google platforms. Cons I found the complexity of the platform and the potential for overspending on campaigns challenging. Review Source JM Jorge M. Operations Associate Information Technology and Services Used the software for: 2+ years ### "A fantastic tool for advertisers but beware of high costs." October 18, 2023 5.0 Fantastic tool for any type of business or media agency. One of the most simple yet also complex tools for advertising out there. Pros Google Ads is a fantastic tool for Ad and SEO management. It allows you to target any cohort or geographic with fantastic results delivering the conversion you are looking for. Their analytics tools allow you to see your results, conversions, conversations and most importantly conduct A/B testing for best results. Cons Google Ads, as many Google products, is quite the monopoly. Due to their massive leader presence everyone is paying for Google ads which increases your spending costs massively while trying to compete for the same space. Beware of costs running up your budget. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads I use both Google Ads and Meta for Business to reach potential customers on different platforms Review Source DPH Daniela Petronela H. Sales Manager Automotive Used the software for: 2+ years ### "Google Ads" May 31, 2024 5.0 When you need more sales Google Ads is the perfect solution. Easy to setup the account and start the campaigns. The price you pay is good and return of the investment is high. Pros When you want to get more sales Google Ads is the best option. Creating a campaign is easy, even if is your fist time you will not have any problems creating campaigns. Keyword planner really gave me some good keywords ideas. Cons There are no cons for Google Ads, ads are running as it should be at the wright price. Review Source Olivia C. CEO Retail Used the software for: 2+ years ### "Google Ads are key" May 31, 2024 5.0 We rely on google ads to bring in new customers. Pros Google ads are our best way to spend our marketing budget. It gives the most bang for our buck. Cons I wish we had a support/strategy person from Google assigned to us at no charge. Review Source BF Brimman F. Vice President Environmental Services Used the software for: 2+ years ### "Good functionality but deceitful practice" April 24, 2023 3.0 Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium Pros They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it. Cons The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers. Review Source Fabrizio M. Ethical hacking Computer & Network Security Used the software for: 2+ years ### "Google ads non invasivo..." December 20, 2023 1.0 Beh consigliato per chi vuole guadagnare onestamente senza rischi per i visitatori Pros Bhè odio i siti web che usano banner pubblicitari di terze parti, pieni di malware appena clicchi 2000 pagine aperte, google offre pubblicità non invadente è comunque utile per i visitatori, non ci sono virus è l'implementazione nel sito web è completamente banale continuante così👍 Cons Cosa non mi è piaciuto di google? Beh lo dico subito qui, mi hanno hackerato il profilo google ads entramondi mi sono riusciti a usare la mia carta di credito inserendo il l'id di google ads su un sito web da parte del malintenzionato, ovviamente google ha sospeso tutto quanto in tempi brevi, sono rimasto deluso del servizio clienti telefonicamente, ho spiegato la situazione non mi hanno aiutato per niente sono rimasto sbalordido Alternatives considered [OneDrive](https://www.capterra.com/p/161304/OneDrive/)[Azure Backup](https://www.capterra.com/p/169885/Azure-Backup/) Reason for choosing Google Ads Perchè google offre miglir pubblicità, vero che paga poco per ogni visitatore ma sono seri con i pagamenti è voglio che il mio sito sia al sicuro per gli utenti Review Source AH Adam H. Project Manager E-Learning Used the software for: 1-2 years ### "Great for reaching a wide audience " May 30, 2024 3.0 Great fornsmall businesses with a decent customer support system Pros Good ads has a great range of marketing tools to reach your target market Cons The learning curve is steep so youll need a dedicated employee to manage it Review Source EB Eduardo B. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "PPC y presencia SEM en el GOOGLE. Principal motor de búsqueda para campañas locales" September 22, 2022 5.0 Pros Es importante saber sacar el máximo partido a esta gran herramienta de Google. Tiene la capacidad de generar negocio y visibilidad para todo tipo de empresas. Me gusta que al estar integrado, dispones de una gran vision del estado de palabras clave, datos y métricas relevantes así como vinculación con analíticas. Es obligatorio para casi cualquier campaña hoy en día valorar el uso de esta herramienta. Cons El coste diario es relativo, hay días que gasta mucho menos y otros el doble. Las actualizaciones de Google respecto a las campañas y anuncios dinámicos están orientadas a un menor control y que la configuración e informacion brindada se encargue de todo. Por eso importa y mucho la configuracion por un especialista Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Review Source EL Emil L. Internet marketing/Graphic Designer Health, Wellness and Fitness Used the software for: 1-2 years ### ""A User's Review of Google Ads: What You Need to Know"" January 9, 2023 5.0 As a user who has used Google Ads, I have discovered the platform to be a useful tool for reaching my target audience through targeted advertising. The ability to target particular demographics and interests has been very helpful in getting my ads in front of the right audiences, and the thorough tracking and reporting features have allowed me to see how my campaigns are performing and make adjustments as necessary. Having said that, it's crucial to remember that using Google Ads has expenses and restrictions. Businesses must adhere to specific rules for ad content and design because the pay-per-click model can be expensive, particularly in sectors with fierce competition. Additionally, because it's typically a short-term investment, campaigns must be continuously monitored and adjusted to ensure success. In general, a number of variables, such as your business's industry, target market, spending limit, and marketing objectives, will determine whether Google Ads is a good fit for it. You can decide if Google Ads is the best option for your company by carefully weighing these aspects and carefully weighing the benefits and drawbacks of using the platform. Pros In my experience as a user, Google Ads have proven to be a crucial tool for putting my goods and services in front of the right customers. The platform saves me so much time and makes it simple for me to set up and launch advertising campaigns. Targeting particular demographics and interests is one of the best features of Google Ads. This has greatly increased the effectiveness of my campaigns by putting my ads in front of those who are most likely to be interested in what I have to offer. Google Ads have helped me not only to reach the right audience but also to gain more knowledge about my clients. I can monitor the performance of my ads and make any necessary adjustments thanks to the thorough tracking and reporting features. I also value Google Ads' flexibility with regard to spending. I can find a strategy that works for me whether I have a small or large advertising budget. Finally, the ability to test and experiment with various ad campaigns has been a huge benefit. I've had the opportunity to experiment with various ad copy, targeting options, and other elements to determine what works best for my company. In general, I heartily endorse Google Ads to any company wishing to connect with their target market and enhance their advertising efforts. Cons Google Ads has its share of drawbacks, in my experience as a user. The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of the main problems. The cost per click can be significantly higher in sectors with intense competition, making it challenging to achieve a positive return on investment. The fact that Google Ads are typically a short-term investment is another disadvantage. This implies that in order to make sure your campaigns are effective, you will need to continuously evaluate them and make necessary adjustments. Although it is possible to set up long-term campaigns, it is typically more effective to be more proactive and make adjustments as necessary. It can take a lot of time and work to succeed with this. It's also important to keep in mind that there are restrictions on what you can put in your advertisements. Before beginning to create your campaigns, it's crucial to become familiar with the specific guidelines Google has established for ad content and design. Businesses with distinctive goods or services may find this frustrating because they may feel constrained in how they can market their offerings. Overall, Google Ads can be a useful tool for reaching your target audience, but it's important to be aware of the potential costs and platform restrictions. Review Source SS Sandeep S. Business Development Associate E-Learning Used the software for: 2+ years ### "Astonishing Platform for Expanding Site Activity and Capturing Leads  " June 13, 2023 4.0 Google Advertisements helped in settling this issue by permitting teachers to reach an expansive gathering of people by focusing on promoting. It empowers me and my clients to reach out to those who are within the showcase and have tall expectations. There's no greater expectation than a customer seeking out your item or service. Many of our advanced clients depend on us to handle their Google Advertisements campaigns. Able to quickly and proficiently construct campaigns and start creating comes about for our clients in a really brief period of time. Being able to reach out to comparable groups of onlookers and marketplaces some time recently they express a want to purchase a certain item or benefit. Pros What I appreciate best approximately Google Advertisements is that, by definition, it may be a much higher expectation stage to advance on than other social systems. It is basic to utilize once you get it and empowers for an enormous number of impressions with cheap consumptions or indeed more with bigger budgets, something we have not experienced on other stages. You will build up your claim budget and as it were get charged once you get comes about. I'm able to create an expansive number of high-quality leads for my clients by pushing their titles to the best look that comes about when it may not be something else.  Cons To truly comprehend the program as an entirety, a critical sum of time must be committed. I'm getting to be baffled by the consistent drive towards computerization, which clears out less space for manual changes. With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully. Be that as it may, Google disperses overhauls on a customary premise, making it troublesome to keep up with the changes.  Review Source JAA Jasmine Adnan A. Digital Performance Specialist Marketing and Advertising Used the software for: 2+ years ### "Google Ads as a tool to position your brand in Google searches" January 12, 2023 5.0 I have been working with Google Ads for 4 years, where I have had to create different types of campaigns such as search, google shopping, discovery, pmax, etc...For the most part, the campaigns managed to meet the objective of the brand, however, for this it is necessary to have a good budget, otherwise it will be difficult for the campaigns to meet the objective. Pros It is a tool that provides results in all conversions, sales, leads, traffic, etc. Everything will depend on the budget and the optimization of the campaigns.It also has many types of campaigns that allow you to innovate in your ads and promote your products or services. Cons You need a significant budget for the campaigns to have results. It also requires previous knowledge such as a course, to be able to handle it easily. Review Source DC Diego C. Systema Analyst Information Technology and Services Used the software for: 1-2 years ### "Very intuitive and easy to use " March 14, 2022 5.0 It is the best tool for managing advertising campaigns and digital marketing, helping to improve sales and/or the brand in a very optimal way, having a great advantage of access when advertising through the largest search engine on the internet today. Pros What I highlight and like the most about the platform is its ease of use for the main functionalities, which is campaign management in general. I like that it is intuitive and that it has the option to show what different options are for, that it always offers tips for improving and optimizing campaigns based on history and the established objective, and that it has no limit for campaign investment. Cons The evaluation times of the first campaigns created could be improved, when one is a new user and it does not take several days for its approval, as well as the progress of the same and it is initially detailed when it should wait to consider that time in the management of campaigns and advertisements. Review Source Gabriel F. Head de Gestão de Tráfego Pago Marketing and Advertising Used the software for: 2+ years ### "Melhor plataforma de Gestão de Tráfego Pago entre todas." February 26, 2023 5.0 Melhor experiência com plataforma de Gestão de Tráfego Pago possível, eu utilizo todas as plataformas (Meta Ads, Linkedin Ads, TikTok Ads, Pinterest Ads), nenhuma delas chega aos pés do poder que o Google Ads tem. Pros Como dito antes, pra mim e pra muitos colegas de trabalho, é a maior plataforma de anúncios online de todo o mundo, pelo fato do Google conter a maior base de dados de todo o mundo, e esses dados alimentarem a inteligência artificial do Google Ads para deixar as campanhas mais assertivas, tendo a possibilidade de metrificar as ações de conversão no seu site e monitorar o retorno de investimento em publicidade na plataforma, e a cada ação de conversão registrada na plataforma também alimenta a inteligência artificial deixando também as campanhas mais assertivas (alcançando as pessoas mais prováveis de realizar uma compra no seu site). O Google Ads possui as formas de segmentações mais abrangentes de todas, podendo alcançar as pessoas das mais diversas formas de segmentação (intenção personalizada, afinidade, remarketing, etc). Já investi com certeza mais de R$1.000.000 na plataforma e obtive muito resultado para meus clientes através do Google Ads. Cons Algumas recomendações de campanhas não são muito assertivas, dando recomendações que nem sempre vão aumentar os resultados das campanhas. Reason for choosing Google Ads Porque o Google possui os maiores produtos da internet, como o maior buscador do mundo, a maior plataforma de vídeos, etc. Review Source NT Natalie T. RMT Hospital & Health Care Used the software for: 1-2 years ### "The app need a revamp" March 4, 2022 3.0 The overall service they provide is great and essential to building a new business and reaching new audiences. However, I believe they could make improvements to their app and management platform. Small business owners who are using this are not all tech savvy and may not know how SEOs, PPCs, and campaigns work. A better explanation of what you’re doing and why may better serve new users to not overwhelm them to the point of losing them as customers. Pros Google as a company had developed a great service in which small businesses can reach new clients easily and target new audiences with a few clicks. It’s easy to customize for your businesses needs. Cons The app you use to create and modify your ads and campaigns is very basic and confusing. There seems to be missing options/settings and doesn’t not clearly explain what it is you are paying for and what they are doing for you. Review Source Anoop K. Senior Data Analyst Retail Used the software for: 2+ years ### "Best Ad Campaign Managing Tool" March 16, 2023 4.0 Overall, Google Ads provides a powerful and effective platform for our businesses to advertise the products and services online. The ability to target specific audiences, control budgets, and measure campaign success with detailed analytics is critical for us. Overall, the user experience with Google Ads is excellent and beneficial. Pros Google Ads' reporting and analytics tools are excellent. We can see how our campaigns are performing in real time and make changes as needed. Furthermore, the ability to track conversions allows us to directly link our advertising efforts to business outcomes. Google Ads allows us to easily scale our campaigns and reach new audiences. We can develop a comprehensive advertising strategy that drives results by offering options for search, display, and video advertising. Cons I have not come across any issues or not likeable in Google Ads. Review Source JB Jason B. marketing Director Retail Used the software for: 2+ years ### "Tough To Learn But Well Worth The Time" August 11, 2021 5.0 I have worked with Google Ads for the past 9-10 years now. I have worked with very small companies and startups, but also large corporations. I have also worked as a consultant in many variations for companies to help them with Google Ads on a day to day basis or as an account strategist. Knowing this tool has allowed me to work in many different industries from classic cars, to health, travel, pets, and so many others. It is a still that can be carried across industries which has given me the ability to grow quickly in my career and learn new markets and industries. Pros I like how easy it is to organize your campaigns and understand what is working for your business versus what is not working. If you know what you are doing, you can optimize and optimize until your fingers bleed if you need to. When you get a full understanding of the tool, you will understand that there are many different ways to optimize as well. One thing most people should learn and understand deeply with Google is their bidding settings. Google uses AI to run automated bidding. They will allow you to focus on almost anything you'd like. For example, you can focus on getting the most impressions possible, or driving conversions (sales, leads, etc.) while trying to git a specific acquisition number. There are loads of options and they are always refining them and coming out with more. Cons It can take years to master this tool. Which means if you really give it the time and effort, you can have an incredible skill that many others do not have. I have worked with many different people across various size organizations on Google Ads and many people think they know everything about this tool while they still have a lot to learn. There are always new strategies to learn and optimizations to be made, but that can take a really long time to know and understand. Most people think they can just jump into Google Ads and become an expert immediately, and that is just not the case. If you do find yourself wanting to put in the time and effort to know and understand this tool, you will realize what a great skill that can be. It can be used across so many different industries for a wide variety of needs to fulfill. having a deep understanding of this tool will allow you to have the option to work for some of the worlds top organizations. Review Source Aline B. CEO Media Production Used the software for: 2+ years ### "One of the best software ever invented" January 13, 2023 5.0 A sensational experience that allows me to conquer many clients daily and reach an audience that I would never have been able to reach without them. It helps a lot and facilitates my work in the company. Pros What most catches my attention is how it manages to connect us with people from all over the world, to offer our products and services, using several platforms at the same time, and its ease and complementation when it comes to generating the necessary data for us to know what we shouldimprove to win more customers. Cons There is nothing to complain about. It meets all my expectations. Review Source VR Verified Reviewer AM Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Google Ads Review after Using More than 5 Years " October 7, 2022 5.0 Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC Pros Easy to set up with few clicks and code implementation and today mostly the traffic come from Google search so its good. Customer list campaign and retargeting is very good Cons Some time ads shown to wrong audience which you need to handle by adding negative keywords and optimize the campaign Review Source AR Angel R. ELV Presales Engineer Information Technology and Services Used the software for: 2+ years ### "The most powerful advertising platform that helps bring in the best traffic and interaction" June 10, 2022 5.0 Google Ads does a great job of helping us manage all of the steps we need to take to create an integrated advertising campaign. It also helps us get more traffic and get a good return on our ads. Pros I like that Google Ads settings are simple and that its services are efficient and reliable, allowing anyone, including individual users, to deliver their ads to the largest possible segment of interested people at the lowest possible cost, and with the best possible Google support, which is difficult to match with other competing platforms. I like that there are ready-made templates available, as well as the opportunity to use them to quickly generate creative concepts and inventive advertising methods. I like how it integrates with other Google apps, as well as how easy it is to use and share on various social networking sites. I also like how you can utilize search engines to identify keywords to publish your activity through, and how you can analyze data by exporting it to Google Analytics. It's fantastic to set up a campaign and measure and analyze traffic, as this allows you to evaluate how well you've done with your outreach and what improvements you need to make for future campaigns. Cons I had no negative experiences with Google Ads, and this is due to its integration with Google applications, which simplifies all of the steps, as well as receiving full-featured support from Google, which includes educational materials and direct assistance, as well as reasonable subscription prices. Review Source Guido N. Data Analytics Consultant Marketing and Advertising Used the software for: 2+ years ### "Full control of your PPC campaigns" January 12, 2022 5.0 I use it for many clients of my agency: it proves to be reliable, efficient, effective and really gives a boost to business Pros It's free, there is a lot of documentation on the web, the support is responsive and helpful, it's highly effective and you can see the performance in real time, being able to fix errors in your setup or adjust parameters to improve the outcome, there are a lot of metrics that tell you exactly how your campaigns are doing Cons It's not as easy and straightforward as many people tell: you have to work with it daily for some time, before you feel comfortable with it. And yet, there are continuous changes in the UX and also in some features (which is good, but it requires that you spend some time to keep up the pace) Reason for choosing Google Ads Most effective way (if not the only one) to advertise on Google Network Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.