# Page 5 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Google Ads the right Campaign Management solution for you? Explore 1009 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1009) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Google Ads ## Showing most helpful reviews Showing 101-125 of 1009 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SL Sonia L. Digital Marketer Real Estate Used the software for: 2+ years ### "Search and Display campaigns by Google Ads" May 12, 2022 5.0 Pros I am using Search and Display campaigns and both of them are allowing thousands of potential customers to find our website. At this moment I am especially happy with my display campaigns (I'm doing remarketing), because some customers see my website once and then they forget about it; but remarketing display campaigns by Google appear (in a very natural way) on their favorite websites while they're surfing the Internet and then they remember my products and come back to my website for a lead. Cons When I need help and I ask the support for some support/advice, only a few of them are actually helpful. I'd like that the support team had a better training and could help clients in a better way. Review Source MP MARIA P. Responsable de marketing digital Information Technology and Services Used the software for: 2+ years ### "Servicio de asistencia nefasto e inexistente" April 30, 2024 1.0 Utilizamos campañas de Google ADS desde hace años. Desde la última actualización que hicieron con el nuevo ADS y el nuevo G-Analytics 4, todo funciona MUCHÍSIMO PEOR. En nuestro caso, por ejemplo, están restringiendo anuncios de un software para empresas de sanidad ambiental porque, según ellos, anunciamos MEDICAMENTOS OPIÁCEOS, cosa que es completamente falsa. En otro caso, nos restringen y bloquean anuncios de nuestro software de facturación gratuito en la nube porque, según ellos, NO PODEMOS ANUNCIAR SOFTWARES GRATUITOS aunque lo que vendas sea literaLmente un SOFTWARE GRATUITO. Por cierto, también nos han bloqueado los anuncios del software de facturación en la nube por anunciar MEDICAMENTOS OPIÁCEOS según ellos XD Lo que es altamente ridículo. Hemos apelado en varias ocasiones y nos han rechazado las apelaciones en todos los casos, lo que nos da a entender que QUIEN REVISA ESAS APELACIONES NO SON PERSONAS, SON ROBOTS. Mientras tanto, bloquean todos tus anuncios sin motivo y te impiden poder trabajar con normalidad. Lo peor de todo es que la asistencia al cliente es NEFASTA e INEXISTENTE, vergüenza me daría a mí cobrar el dineral que cobra Google para dar un servicio cien mil veces peor que empresas chinas en las que pagas 4 duros y que te hacen muchísimo más caso cuando necesitas ayuda. No lo recomiendo en absoluto, el problema es que son los proveedores más importantes a nivel mundial y si quieres que alguien te haga caso más allá de tu posicionamiento SEO... pues tienes que pasar por el aro y pagarles altas cantidades de dinero para obtener cero resultados. Se les debería caer la cara de vergüenza. Pros Lo mejor es poder convertir clics de tus anuncios en conversiones. La pena es que cuando hablamos de vender servicios de SaaS en la nube, la forma de actuar de Google ADS no funciona bien en absoluto, es un servicio muy orientado a vender productos físicos en ecommerce, no a vender servicios. Cons Utilizamos campañas de Google ADS desde hace años. Desde la última actualización que hicieron con el nuevo ADS y el nuevo G-Analytics 4, todo funciona MUCHÍSIMO PEOR. En nuestro caso, por ejemplo, están restringiendo anuncios de un software para empresas de sanidad ambiental porque, según ellos, anunciamos MEDICAMENTOS OPIÁCEOS, cosa que es completamente falsa. En otro caso, nos restringen y bloquean anuncios de nuestro software de facturación gratuito en la nube porque, según ellos, NO PODEMOS ANUNCIAR SOFTWARES GRATUITOS aunque lo que vendas sea literaLmente un SOFTWARE GRATUITO. Por cierto, también nos han bloqueado los anuncios del software de facturación en la nube por anunciar MEDICAMENTOS OPIÁCEOS según ellos XD Lo que es altamente ridículo. Hemos apelado en varias ocasiones y nos han rechazado las apelaciones en todos los casos, lo que nos da a entender que QUIEN REVISA ESAS APELACIONES NO SON PERSONAS, SON ROBOTS. Mientras tanto, bloquean todos tus anuncios sin motivo y te impiden poder trabajar con normalidad. Lo peor de todo es que la asistencia al cliente es NEFASTA e INEXISTENTE, vergüenza me daría a mí cobrar el dineral que cobra Google para dar un servicio cien mil veces peor que empresas chinas en las que pagas 4 duros y que te hacen muchísimo más caso cuando necesitas ayuda. Reason for choosing Google Ads Porque son los proveedores más importantes a nivel mundial y si quieres trabajar en el entorno de su navegador y que alguien te haga caso más allá de tu posicionamiento SEO... pues tienes que pasar por el aro y pagarles altas cantidades de dinero para obtener cero resultados. Se les debería caer la cara de vergüenza. Review Source Pedro B. Freelancer Marketing and Advertising Used the software for: 2+ years ### "The Most Powerful and Precise Tool on the Internet, Whether for Small, Medium or Large Business" July 31, 2021 5.0 I will report my experience with Google and be as emphatic and comprehensive as I always am when reviewing or commenting on something. Anyway, Google ads... I just have to thank this magnificent tool. I can strongly say that it was Google Ads that changed my life. I ventured into Digital Marketing 2 to 3 years ago and had a hard time trying to make my family better and get out of the tight spot we were in financially. Difficult times, however... With a lot of focus and learning the functionality of this tool, little by little and over time, I learned the usability and in which segments I should keep the ads. I didn't have any money, but Google Ads is even good at that, I could use the tool all month and pay later, so they charged cards I borrowed from real friends or my Parents. Reluctantly, of course. But I always invested the least. I even used multiple accounts to get a free coupon... Anyway, to cut it short... I hit an ad that generated some sales in the month. And it was with the help of Google, pointing me to places, people, genders, gender, age group, and keywords they were looking for about the product that I advertised. This helped me a lot, because from these sales I managed to follow up on the ads and always improving. Thank you Google Ads. Pros When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for a more specific target audience. Super smart tool with hundreds of features to use. The most impressive thing is that we don't need to invest a lot to get good results in our campaigns. This is sensational. I have to say that the support has also been fast and very helpful. Since I ventured into working with Digital Marketing, I've been constantly receiving emails from Google Ads support even without asking. In the beginning, I still didn't have much practice, so I received email from several experts at Google to help me. If it weren't for these people, I wouldn't have achieved my goals. Nowadays, we only follow our older campaigns, because the tool shows in detail who accesses our pages. The GLOBAL TAG configured on our websites, this is extremely powerful and incredibly accurate. Cons When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform. I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online. Review Source YO Yasha O. Attorney Law Practice Used the software for: 6-12 months ### "Google Ads is worth the money but make sure you do your research. " August 30, 2022 4.0 Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and eventually, I would like to have enough knowledge to really maximize my marketing skills and utilize Google Ads to the fullest extent. Pros I like that Google Ads give my small business exposure it otherwise would not have. Now that advertising has evolved, it is easier for smaller businesses to compete against bigger companies. The structure of Google Ads allows small businesses like mine to thrive because I can still appear at the top of the Google search results along with bigger companies. A few years ago, this would not be the case. Cons There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and successfully run campaigns. I also did not like that the customer service personnel were not as helpful in many situations. Alternatives considered [Yelp Guest Manager](https://www.capterra.com/p/130358/Yelp-Reservations/) Reason for choosing Google Ads I did not like Yelp. Yelp falsely advertised that it could bring results and after running ads with Yelp, I felt that I wasted money and time. Review Source Carlos C. CEO Program Development Used the software for: 2+ years ### "Google Ads nos ha ayudado a generar leads y conversiones" March 20, 2023 5.0 Nuestra experiencia en general ha sido muy satisfactoria además el soporte al cliente ha sido excepcional y con una orientación muy significativa para nuestros resultados en las ventas. Pros Su implementación con nuestro sitio web para llevar estadísticas de conversiones y visitas ha sido sencilla y muy eficiente. Gracias a Google Ads hemos logrado convertir en poco tiempo lo que antes nos demoraba mucho más de manera telefónica. Cons Existen algunas funcionalidades que a pesar de tener información no dejan muy claro al momento de configurar nuestras campañas y finalmente debemos ir probando exito/error para luego modificar en el camino. Review Source Swati R. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Highly efficient ad platform." March 20, 2023 4.0 Overall Google has helped us a lot in getting the desired business numbers.Reports can easily be downloaded in a lot of supported formats for example google sheets and analytics through customising columns on the dashboard is really convenient too. Pros Google ads has a wide display and video network which increases the reach of our ads and campaigns to a great level.We have multiple objectives to choose for campaign types and the process of campaign creation is self explanatory.Google ads is ideal for creating all types of campaign, be it app install/engagement, lead generation or sales and frequent recommendations help us in increasing campaign optimisation score which aids in campaign optimisation. Cons Support centre timings are limited from Monday to Friday only.Lead generation and traffic campaigns don't get approved easily.Sometimes campaigns stop spending abruptly, otherwise they do not even spend the allocated budgets. Review Source VR Verified Reviewer Seo Manager Information Services Used the software for: 2+ years ### ""Google Ads: An Effective Platform for Targeted Digital Advertising"" January 10, 2023 5.0 Overall, my experience with Google Ads has been very positive. It has allowed me to create and run targeted digital advertising campaigns effectively, and the detailed insights and analytics have helped me measure and optimize campaign performance. The platform is user-friendly and easy to navigate, making it easy for me to manage my campaigns. I also appreciate the ability to reach a large audience and attract potential customers to my website. While the cost of running a Google Ads campaign can be high, it has been a worthwhile investment for me. Overall, I have found Google Ads to be an effective platform for targeted digital advertising. Pros Google Ads allows me to create and run targeted digital advertising campaigns effectively.The platform provides detailed insights and analytics, allowing me to measure and optimize campaign performance.It is user-friendly and easy to navigate, allowing me to manage my campaigns with ease.The ability to reach a large audience and attract potential customers to my website. Cons The cost of running a Google Ads campaign can be high for some businesses.It may require some time and effort to set up and optimize campaigns to achieve the best results. Review Source Lucky U. Project coordinator Construction Used the software for: 1-2 years ### "Google Ads build your marketing world by growing your sales and brand!" December 15, 2021 5.0 With the Google ads application , Helps me stay connected with my campaign while on the go and I can track my advertisement campaign Pros 1\. The software is easy to use and set-up an account. 2. The performance planning tools is very effectively good . 3. When there is a problem on the way, you have the means to chat with an AI bot who will solve your problem no matter how difficult it is. 4. Bring audiences and prospects to your target marketing Cons 1\. Some times issues come up with customer services, which is very annoying. 2. Very expensive for smaller businesses 3. Not good for the beginners because if you are new to the software, you will be fool. It work best if you are skilled and trained in advertising. Review Source VR Verified Reviewer Content Creator Professional Training & Coaching Used the software for: Less than 6 months ### "Google ads review" July 24, 2021 4.0 Overall, it is satisfactory. Pros The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number of clicks, conversations. cost per conversation etc. Another advantage is its precision, in the location, time, day, keywords etc. It is very straightforward, ie. if someone type a keyword on search engine and if the keyword matches with ours it is very advantageous for us(campaigner). For small business it has simplicity. It will give faster website ranking compared to the normal longer periods. Demographic targeting is an added advantage of this platform - it specify features like age, gender, income, exemption etc. The automated and manual features for bid is also a very good part of Google Ads. It will bring the website on top of the first page of the search and thus no fear of competition. User friendly dashboard. Conversion rate is higher in this platform. Cons Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period. Reason for choosing Google Ads Did not choose any other alternative. Review Source VR Verified Reviewer Head of Performance Retail Used the software for: 2+ years ### "A great marketing channel, if you know what you're doing" April 23, 2022 5.0 This is our primary marketing channel. We run Google Ads campaigns in 3+ countries for several of our online stores. Pros Running ads on Google Ads is simple and can be very efficient, provided you have some experience with setting up & managing PPC campaigns. The biggest advantage of channels such as Google Ads is the control it gives you over budgets and price you pay for each customer. Also, the AI bidding is quite mature now. Cons Sometimes it's very hard to get a quality response from customer support. Google is a little bit of black box. There are situations when even people on the support don't know the answer. The biggest con is that when a market is saturated, the price per click can go up to several EUR, making it very hard to maintain a positive ROI. Reason for choosing Google Ads We use both, but of course Google dominates the market. Review Source Juanita C. Comunicadora Social Writing and Editing Used the software for: 6-12 months ### "Vitrina digital " March 30, 2023 4.0 La experiencia de uso de Google Ads ha sido satisfactoria, me ha permitido contar con una herramienta de marketing económica y de alcance para mi negocio local. Pros Ha sido una muy buena opción para publicitar mi negocio a nivel local. Poder crear mis campañas directamente me ha ayudado a segmentar y fidelizar mi público y clientes objetivos. Se hace de manera muy práctica y fácil. Me parece indispensable el marketing por ubicación, además poder segmentar mis campañas le añade un plus de uso a Google Ads. Cons Algo negativo es la suspensión de campañas algunas veces por verificaciones de seguridad. Review Source Domingo G. Partner Marketing and Advertising Used the software for: 2+ years ### "Google ads. We need to accept is the only search engine at people's mind." July 14, 2022 4.0 You need to be there because almost every people do a search over Google and the first results will be ads. You'll spent a lot of time learning how to do a really good ad and understanding the difference between all of the different type of existing ads an campaign types but is better than just follow the Google automation to start your campaigns. It's a good complement with your social campaigns. Pros Works immediately since Google is the most common search engine. High conversion rate (people is already looking for your product / service). Keyword planner an keyword analysis. Advertise also on YouTube. Integration with a lot of services to do management. Only pay for clicks (not for showing your ads). Cons Waste of budget due to non intended clicks. (just looking / competitors / bots / others). Lack of strategy could lead you to use excessive keywords or combine ad-sets/campaigns. Too much settings. Too much micro management. Time consuming. Review Source HK Heather K. Massage therapist Health, Wellness and Fitness Used the software for: 6-12 months ### "Read this!" January 26, 2024 1.0 I will not be back. I will continue to spread my experience on every social media out there. Pros They call and call and call. They say they're doing the work but you are supplying and researching. They don't create without you doing most the work. Cons They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change to your correct info. After nobody can Google you any longer because the only URL and phone number on your business ad is the one they made up. After your business drops for a couple of months they send you a bill for the URL. $280. I can't change anything until March. I've been dealing with this for months. When I try to get this resolved their staff hangs up on you. Review Source LS Lisa S. Marketing Director Facilities Services Used the software for: 2+ years ### "Google Ads Drive Sales, But It's Not As Easy As You Think" August 15, 2023 4.0 Google Ads is a staple in our marketing plan, you just need to take the time to understand the platform. Pros Google Ads should be part of all local small businesses marketing plans. When managed correctly, Google Ads can achieve your adverting goal, at typically a lower cost than other media, and it gives you exposure on SERPs page results for the keywords that you determined to drive sales. Cons It is not the easiest platform to learn, maintain, or optimize for the best results. Google does offer a lot of learning tools, training, support, and even automated options. But at the end of the day, it's your responsibility to understand Review Source VR Verified Reviewer Web Developer Marketing and Advertising Used the software for: 2+ years ### "Not looking out for small businesses" September 13, 2023 3.0 Google's changes to Shopping over the last year has killed a lot of small businesses. Ads clearly favor big stores and Amazon. Google outsources their recommendation work so you get constant phone calls from reps with poor communication skills. These managers are never around for more than 3 months. You can't consolidate all your accounts under one rep. Most of the reps are poorly trained. The recommendations they give to merchants are not in the best interest of the merchants. They are geared towards making Google more money at the expense of your business. Products get disapproved in error all the time and it takes a ridiculous amount of resources to get things approved. Pros Gets your business in front of customers instantly. Can onboard quickly. Cons They change their interface frequently which is confusing for both merchants and marketers. Doesn't play as well with other Google products as you'd expect. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Reason for choosing Google Ads 90% of searches are done through Google, so there aren't many lucrative alternatives. Review Source VR Verified Reviewer Owner Online Media Used the software for: 1-2 years ### "Business owner's bestie" April 4, 2024 4.0 I appreciate the customization and smart AI features within Google Ads. The process of finding a set up that aligns with my goals is easy enough. It can be a lot to figure out for beginners (it was for me) but I recommend jumping in as soon as you can because, if you rely on internet traffic, it truly affects the growth of your business. Pros Thhis is essential to grow your business presence online. It's one thing to have your business listed on Google and its another thing to be capturing leads and actually selling through your online presence. Google Ads helps you grow, plain and simple! Cons You get as much out of it as youre willing to invest. I've seen benefits from setting up multiple campaigns with higher budgets and gaining quick growth. Yet, that is not necessarily sustainable. Success can come as slow or as fast as you want. Review Source HM Haitham M. Media Buyer Real Estate Used the software for: 2+ years ### "Google ads Campaigns - tools and features " August 12, 2023 5.0 i used google ads daily for my business - i can catch fresh and very very interested leads have needs to buy my product Pros i like campaign management and keyword planner tool Cons High Price of lead at real estate campaigns Review Source NF Nicola F. Freelance Internet Used the software for: 2+ years ### "Un must-have per ogni business online" February 15, 2023 5.0 La mia esperienza con Google Ads è stata incredibilmente positiva. Non solo ho ottenuto un notevole aumento delle vendite, ma ho anche trovato l'interfaccia utente facile da usare e ho apprezzato l'ampia gamma di opzioni di targeting disponibili. Inoltre, il supporto tecnico di Google è stato eccellente, rispondendo prontamente alle mie domande e aiutandomi a risolvere eventuali problemi. Pros Google Ads è uno strumento incredibilmente potente per la pubblicità online. La sua interfaccia intuitiva e facile da usare, combinata con un'ampia gamma di opzioni di targeting, mi ha permesso di creare campagne pubblicitarie personalizzate per raggiungere il mio pubblico di riferimento. Grazie a Google Ads, sono riuscito ad aumentare il traffico del mio sito web e le conversioni, ottenendo un notevole aumento delle vendite. Cons Google Ads offre una vasta gamma di funzionalità, che mi hanno permesso di creare annunci che si adattano perfettamente alle mie esigenze. Ho utilizzato le campagne di remarketing per raggiungere nuovamente utenti che hanno visitato il mio sito web in passato, e ho utilizzato le campagne di shopping per promuovere i miei prodotti in modo efficace. Inoltre, le opzioni di targeting geografico e di audience mi hanno permesso di raggiungere il mio pubblico in modo più mirato. Reason for choosing Google Ads Ho considerato altri strumenti di pubblicità online, ma alla fine ho scelto Google Ads per la sua facilità d'uso, le sue funzionalità avanzate e il supporto di Google. Review Source SA Soham A. Marketing And Operations Head Health, Wellness and Fitness Used the software for: 1-2 years ### "The best marketing channel we have!" March 11, 2022 5.0 We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher! Pros Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience. Cons In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Google ads proved to give better returns over a long period of time. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel. Review Source Kavindu Githsara K. System Specialist E-Learning Used the software for: 2+ years ### " Journey Through Online Advertising" March 17, 2023 5.0 All things considered, Google Ads has been a useful tool for my company's online advertising efforts. The ability to target specific audiences and track ad performance has been invaluable. However, it's essential to be prepared for the learning curve and to keep an eye on your spending. If you can manage that, Google Ads can be a great way to reach potential customers and grow your business! Pros So, I've been using Google Ads for my company's online advertising, and I've got to say, it's been quite the experience. The best part about Google Ads is how easy it is to target specific audiences. I can really focus on the people I want to reach, and that helps me make the most of my advertising budget. Plus, I love how I can track the performance of my ads in real time. It's pretty cool to see how many clicks and conversions my ads are getting, and it helps me make better decisions for my campaigns. Cons Now, while there are some great things about Google Ads, it does have its downsides. First off, the learning curve can be a bit steep. I had to spend quite some time figuring out all the ins and outs of the platform, and even now, I still feel like there's more to learn. Another issue is that the costs can add up pretty quickly, especially if you're not careful with your bids and budgets. I've had a couple of instances where I ended up spending more than I intended, just because I didn't fully understand the system. Review Source Demétrio T. Assessor de comunicação de marketing Marketing and Advertising Used the software for: 2+ years ### "Google ADS, melhor ferramenta para gerenciar anúncios." February 26, 2023 5.0 Com o Google ADS conseguimos atingir mais pessoas com nossos anúncios, direcionando para nosso site ou contato telefônico captamos mais clientes.Lembrando que ter somente o Google ADS configurado não garante clientes, é preciso ter toda estratégia montada e o ADS esteja envolvido no processo, assim como a equipe na empresa também. Pros As possibilidades de alcance com Google ADS são enormes, se estiver bem configurado, públicos bem segmentados e com verba suficiente é possível ter um bom retorno. Cons Acredito que quando algumas campanhas e anúncios são reprovadas o retorno do suporte precisa ser mais específico, pois algumas vezes a reprovação vem acompanhada de respostas genéricas que te deixam sem saber exatamente onde efetuar alterações.O retorno deveria ser direto, informar ao usuário o que exatamente precisa ser corrigido. Reason for choosing Google Ads Porque é Google é um dos maiores buscadores da internet, e milhões de pesquisas são feitas nele todos os dias. Review Source DPH Daniela Petronela H. Sales Manager Automotive Used the software for: 2+ years ### "Google Ads" May 31, 2024 5.0 When you need more sales Google Ads is the perfect solution. Easy to setup the account and start the campaigns. The price you pay is good and return of the investment is high. Pros When you want to get more sales Google Ads is the best option. Creating a campaign is easy, even if is your fist time you will not have any problems creating campaigns. Keyword planner really gave me some good keywords ideas. Cons There are no cons for Google Ads, ads are running as it should be at the wright price. Review Source CK Carol K. Web Designer and Content Writer Information Technology and Services Used the software for: 6-12 months ### "Uses many targeting parameters to reach wider target audiences" October 15, 2023 5.0 We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads. Pros I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions. Cons Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience. Switched from [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) The ability to reach wider audience within a short time Review Source HA Hermine A. Chargé de clientèle Marketing and Advertising Used the software for: 1-2 years ### "Logiciel indispensable " October 1, 2023 4.0 Ce logiciel m'a aidé à résoudre le problème de ciblage de la clientèle car avec ses différentes fonctionnalités j'arrive à toucher la clientèle désiré et depuis j'ai pue augmenter la taille de mon portefeuille clients Pros Son interface facilite a utiliser est fonctionnalité adapté à son temps Cons Je dénonce quelques lenteur de réaction au niveau du support client Review Source ID Isaac D. Gerente de Marketing Information Technology and Services Used the software for: 2+ years ### "Google Ads ferramenta fundamental, mas precisa evoluir em alguns requesitos" February 27, 2023 5.0 Atende as necessidades de nossos clientes onde o foco são produtos de necessidades e também para aumento de trafego no site Pros Excelente entrega do conteúdo, ferramenta fundamental para o trafego do site, essencial para o mercado de necessidade Cons Dificuldade em encontrar públicos com determinados interesses, custo alto de clique para pequenos negócios, criação do anúncios as vezes pode ser complicado para iniciantes Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Maior fluxo de usuários, e grande diversificação de entregas. Switched from [TikTok](https://www.capterra.com/p/237591/TikTok/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Para clientes com foco mercado de desejo trabalhamos outras plataformas Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.