# Page 13 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 13 - Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1006) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 13 - Reviews of Google Ads ## Showing most helpful reviews Showing 301-325 of 1006 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AR Alejandro R. Marketing Computer Games Used the software for: 2+ years ### "Not the best platform for Google Play" March 31, 2022 2.0 Pros Easy to create campaigns for Google Play, which is also negative because you cannot choose people's interests, age, or where your ads will be shown. Cons Policy is really annoying as most of time ad sets are paused because of including an exclamation symbol or just a full stop. Also metrics are very basic and campaigns bug usually. Reason for choosing Google Ads It's a native system for user acquisition on Google Play, but algorythm takes a lot to find the best users for your game or app. Review Source Md R. Email Marketer Marketing and Advertising Used the software for: 6-12 months ### "My experience" June 5, 2023 5.0 Great experience I'm happy Pros I Mean Google Meaning Best Service Provider. I have a agency I use Google ads for promote my service and I'm impressed. Google have big network system so it's very good for promoting. And you can also earn with Google ads so it's big opportunity Cons Google ads is a perfect platform so it's not need any changes at the moment Review Source Md. Sajjad H. Freelancer Information Technology and Services Used the software for: 1-2 years ### "Google Ads-passive earning way for writers on the web" September 18, 2021 5.0 Google Ads has recognized my writing skill. It has motivated me to write unique and good articles on various academic and educational topics for people. It is a blessing for me as a passive earning source. Pros Unique writings about academic topics have helped me to get google ads on my website. I have got a google AdSense verifying letter after earning 10 USD to my address. Cons Due to Google ads inactivity on my website, Google Ads authority has reset my earnings which is a very disappointed issue for me. Review Source iL isabella L. Atendimento ao cliente Consumer Services Used the software for: 2+ years ### "Google ads " January 10, 2023 5.0 É uma plataforma boa, so precisa de uns pequenos ajustes para ficar perfeita. Pros Traz bastante informações sobre anuncios. Cons As vezes tem umas funções confusas, um design bagunçado. Poderia melhorar as opções de modificar os anuncios. Mas, é bom acompanhar o trafego do site. Review Source VR Verified Reviewer Vice President Media Production Used the software for: 2+ years ### "Best in class way to run ads on the website " July 13, 2021 5.0 As of now, my company is having a good experience working with google ads and it has proven a good source of income of us and our clients. Pros It has the best and easy-to-use setup. We just have to verify the domain and they do the rest of the work.it is pretty easy and very easy to use. We are running Google ads on our website and have been earning a good some of the money. Cons The only thing we dislike about Google Ads is it is has a bit of a slow UI. Review Source Mandy P. Data analyst junior Marketing and Advertising Used the software for: Less than 6 months ### "Puissant et tout-en-un : l'outils indispensable pour réussir vos campagnes" November 13, 2023 5.0 Pros J'utilise depuis moins de six mois cet outil et c'est comme ci je l'utilisais depuis toujours tellement tout y est bien pensé et facile d'utilisation. C'est à ce jour, selon moi, l'outil indispensable pour réussir vos campagnes et les rendre rentables rapidement. Cons Le coût peut-être ? Mais quand on voit les résultats, on est un peu moins sceptique ! Le seul autre "inconvénient" est que Google Ads est justement un indispensable, vous ne pouvez faire sans. Donc il faut aussi se plier à cette règle là. Review Source sA sergi A. autonomo Retail Used the software for: 2+ years ### "Google actua como una mafia" March 31, 2023 1.0 Creo que ser cerrajero y tienda de duplicados de llaves no infringe nada. Ruego se pongan en contacto al tel. #########.También cambié todos los protocolos de seguridad. Lo que no puede ser es que uno de vuestros colaboradores (\[contenido sensible oculto\]) Me ofrezca un plan de propaganda de 1.500€ mensuales y dice que así me activáis más rápido la cuenta. Pero si no pago este plan, tendré problemas. Esto si que infringe a las buenas practicas comerciales. Esto parece una mafia. Pros Cual? Siempre te obligan a poner mas dinero. Los costes por clic, carísimos. Cons Caro y solo gana el que más dinero pone. Los costes por clic es muy usurero. Review Source aR abhishek R. Software Reviewer Writing and Editing Used the software for: Less than 6 months ### "Fantastic Service Provider And ads campaigner on internet." March 18, 2023 5.0 Overall experience was good. Pros Google is a big brand so he deliver the best ads campaign to creators in which creator earn money with the help of traffic in their site by watching ads so wonderful creation by google. Cons The major con in this add campaign program in this the criteria of blog or website is very high to maintain The add most of the time is not open in the website/Blog.The tracking was slow so improve it .And the last is the time taking for review any blog or website for ads google take to much time for reviewing so improve it. Review Source VR Verified Reviewer freelancer Information Technology and Services Used the software for: 2+ years ### "Google Ads Review" June 8, 2021 3.0 Pros It helps people to market and advertises their products on different apps and platforms, therefore, reaching a bigger market and increases sales. Offers integrated Ads on dense and online sales. Helpful and marketable for businesses to grow. Cons Only offers support and advertises bigger businesses and services. it is therefore not useful for people with smaller businesses who wish to advertise their goods. Review Source EN Esther N. Freelancer Internet Used the software for: 6-12 months ### "An Essential Tool for Digital Marketing " March 29, 2021 5.0 Google ads is a perfect tool for those who want to advertise and boost their online business. It is a complete tool. It makes it possible to advertise products on the internet and it is also very secure to get some leads and prospects for your business. Google ads also gives you the autonomy to work with your campaigns and targets in order to increase and get more leads for your products. It is the number one platform to reach a huge audience on the internet. Pros It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search. Cons What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads. Review Source JN Jacob N. Marketing Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "Multi-functional tool" March 21, 2023 5.0 The best for ppc advertising, customer service is not too bad. When you spend enough money then you can have a marketing expert help you. Pros It has many features and capabilities to generate traffic and leads for your business. It works much better than Microsoft Advertising. Cons With all the functions it's difficult to use them correctly. Switched from [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Google had better results Review Source lM lucia M. arquitecto Architecture & Planning Used the software for: 6-12 months ### "La mejor elección" June 2, 2023 5.0 Aumentaron mis ventas, mas gente lo ve mis anuncios y conoce mi empresa Pros Que me ha dado mayor oportunidades para poder mostrar mi empresa al mundo Cons Algo compleja pero no difícil de entender Review Source TT Theo T. Owner Retail Used the software for: 2+ years ### "There's gotta be a better way to advertise, Google" December 16, 2021 3.0 Google has market dominance on internet search PPC advertising. If you advertise online, you have little choice but to use Google Ads. Pros With a LOT of hard work and professional help you MAY be able to increase your sales, but of course there's a lot of time and expense required. Cons Google Ads will eagerly waste as much money as you let it if you're not careful. Even in a matter of HOURS. Yes, HOURS. That's how carefully you have to monitor it. Reason for choosing Google Ads Google has the eyeballs. Review Source Radek ¿. Marketing Specialist Construction Used the software for: 2+ years ### "Must for online marketing" May 27, 2022 4.0 Pros This tool can help you to generate leads and sale if used in right way. Cons The tool offers many automation possibilities, however experienced campaign manager usually gets better results with manual settings. Review Source GB George B. Digital Marketing and Advertising Used the software for: 2+ years ### "Necessity for agencies & clients" May 21, 2023 4.0 Pros Ease of use for beginners, multi function for all google ad properties. Works well when linked with UA or GA4 Cons Not up-to-date like other newer Google products (e.g. DV360) and could improve customer support Review Source Kingsley S. Coordinating Director Non-Profit Organization Management Used the software for: 6-12 months ### "Complement my work " June 5, 2023 5.0 Pros I like everything about GoogleAd. It has boosted my visibility globally and still does. It is easy to use and runs effectively. Cons Nothing so far, everything is good and I have not had any setbacks so far. Review Source Vanda A. Socio Environmental Services Used the software for: 2+ years ### "Very important tool to manage ads" July 13, 2023 5.0 Good software to start uploading your ads Pros Simple and very intuitive and with very personalized ads and investments Cons Demands greater investment to have greater results, low investments limit access Review Source Kalin D. Marketing & Sales manager Machinery Used the software for: 2+ years ### "Affordable and technical must-have advertising tool for small and medium size businesses" May 25, 2021 4.0 It has a steep learning curve and requires collaboration with a designer and sometimes a content marketer, but after a proper set-up, it doesn't need much attention to bring in sales and drive brand awareness up. It is a must have for most small and medium-sized businesses, because it's focused on bringing results. Pros The best thing for me about this software is that it can be result-based and has no minimum budget threshold. With a little help from a graphic designer, Google ads can skyrocket the sales of a small and medium-sized businesses with as little as 5-7 hours/week of work. Cons Google ads doesn't have the best user experience design and it's a bit too technical for the average business owner. It has a steep learning curve, but if used properly, it gets the job done and brings in serious business. Review Source zmel J. CEO Civil Engineering Used the software for: 2+ years ### "Great campaign " August 14, 2023 5.0 Pros This software is very practical for anyone who wants to promote their structure, and its workspace is very easy to understand. Cons I don't find any real problem with this software as it largely satisfies Review Source Mohan Lal D. Automation Expert Marketing and Advertising Used the software for: Less than 6 months ### "One of the must have Marketing Channels" January 11, 2023 5.0 It has been a good experience using Google ADs, still in learning phase thou. Pros Google ADs is a must have these days to reach & stay in the mind of your potential customers. It's easy to get started with it, though you have be patient enough to put in Money and time to see what works and what doesn't. One of the things I like is, how you can target people who visited competitor websites or have searched for certain keywords, and of course there is the Re-targeting option. Cons Nothing apart from the longer learning curve (unless you have one expert taking care of things or guiding you through it) Review Source Philippe T. Product Manager Information Technology and Services Used the software for: 2+ years ### "Google ads is great except for when it isn't" May 11, 2021 3.0 What's alternative? It's basically a search monopoly. Pros It can bring genuine in-market traffic that converts Cons You need to spend a lot of money and their optimization is finnicky at best. Their AD AI is garbage, and basically every change you make sets it off and you have to wait a ton of week and burn a ton of money for it to recalibrate. Reason for choosing Google Ads We run it in together with competing products.. Review Source AB Arpit B. Search Engine Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Grow and Scale Your business with Google Ads" April 26, 2022 5.0 Pros Google ads provides a very easy to use interface to create and manage your campaign. Cons Conversion tracking in Google Ads is sometimes not accurate. Review Source VR Verified Reviewer Account Manager Retail Used the software for: 2+ years ### "Necessary for Brand" April 20, 2021 5.0 We use brand search and google shopping. We mainly do it to protect our branded search terms, but have used it to branch out to reach more of an audience when we have the budget. Pros I like how easy it is to set up campaigns. It gets our campaigns out to people and we see some good reporting. The fact that it integrates with Google Analytics is helpful so we can track all the way to conversion and not just clicks. Reporting is very useful in determining what decisions to make. Cons I do wish there were more limitations on people using keywords. I understand they don't want to limit people, but I do wish they protected my copyright and trademarks better. They claim to help with trademarks, but they are so busy that it doesn't help much and just bounces around. Review Source MC Marley C. Social Media Marketer Construction Used the software for: 6-12 months ### "Easy Brand Awareness" December 29, 2023 5.0 Very straightforward to get started. Once you've set up a campaign you can let it do its work for you. Pros It's very straightforward to get started with using google ads. The process of creating a campaign is quite self explanatory and with the help of canva you can ensure your ad images are the optimal size. Cons Google ads does not let you use a facebook page as a website. This would have been useful for me since I don't use a website. However, you can run a campaign for your google business page. Review Source MS Moises S. CEO Marketing and Advertising Used the software for: 2+ years ### "The best advertising tool on the market" May 23, 2021 5.0 Since we started using Google ads, our amount of clients has increased, we invest monthly an amount of $2000-$3000 in Google ads advertising and the ROI is 4-5. We are very satisfied with the results we have had. Pros This platform is amazing, it allows me to connect with potential customers through Ad campaigns, what I like the most is that I can create text campaigns, video campaigns, display campaigns, Gmail campaigns, app campaigns and distribute them on a single platform. This tool is fundamental for our Marketing Agency. Cons The only bad thing about this platform is that it is necessary to have previous knowledge in ad management to be able to use it satisfactorily. Anyone can use it, but if you want your campaigns to be successful and have the right performance you need to know how to use Google Ads. Review Source Similar Products Featured