# TrueClicks Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about TrueClicks Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/213461/TrueClicks --- # TrueClicks Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TrueClicks ## What is TrueClicks? TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. ## What is TrueClicks used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Overall rating Based on 52 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $249 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## TrueClicks alternatives Highest Rated [4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (5,945)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/213461/TrueClicks/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. For PPC Campaigns 4.6 (19) 100.00% of 19 reviewers that rated this feature as important or highly important To be used for PPC specific marketing campaigns Performance Management 4.2 (15) 80.00% of 15 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Budget Management 4.1 (14) 57.14% of 14 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Advertising Management 4.2 (10) 90.00% of 10 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Campaign Management 4.3 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking 4.6 (9) 111.11% of 9 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads TrueClicks 31 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Import and export data to and from software applications To be used for PPC specific marketing campaigns Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 4.3 (52) 4.3 Based on 52 reviews ## Pricing Value for money 4.4 (43) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/213461/TrueClicks/pricing/) Free $0.00 It includes: - One free plan per company - Unlimited Microsoft Advertising accounts - Unlimited users using the same email domain - Self-serve onboarding - Chat and email support (two business days) - Unlimited Google Ads accounts - 80+ auditing checks for Google Ads - 50+ monitoring checks for Google Ads - 15+ monitoring checks for Microsoft Advertising - The world’s most powerful N-gram analysis - Budget pacing for Google Ads and Microsoft Advertising - Fix issues directly from TrueClicks in a couple of clicks - Auto-apply preferred campaign settings and negatives - One-click deep links to Google Ads and Microsoft Advertising Plus $249.00 Flat Rate,Per Month It includes: - Everything in FREE Plus - Fast-track onboarding - Unlimited users from any domain - Chat, email and phone support (one business day) - Fair pricing when paying by invoice for 12 months Pro $549.00 Flat Rate,Per Month It includes: - Everything in Plus, plus - Eligible for unlimited spend during the first 8 weeks before deciding on a subscription - Priority support and onboarding by your Customer Success Manager - Deep insights into your team's adoption and usage of TrueClicks - Two success planning calls per year - Two training/feedback calls per year - Fair pricing when paying by invoice for 6 or 12 months - Optional: dedicated chat channel for your team and ours Enterprise $1,999 Flat Rate,Per Month It includes: - Everything in Pro, plus - Eligible for unlimited spend during the first 12 weeks before deciding on a subscription - Four success planning calls per year Value for money 4.4 (43) 4.4 Based on 43 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Google Chat](https://www.capterra.com/p/175800/Chat/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (43) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (43) 4.7 Based on 43 reviews ## User reviews Overall rating 4.5 Based on 52 reviews Filter by rating 5(28) 4(23) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent Jorrit v. SEA Expert Financial Services ### "A Reliable Partner for Scaling Campaign Monitoring" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 8, 2026 Overall, I'm very satisfied with the product and look forward to their future innovations, especially in agentic ads management. Pros It has allowed us to automate tedious tasks and monitoring of our campaign management. Their customized email alerts and integrations helped us to become way more efficient with our time. And if you need them, their customer support is excellent. Cons There's a few settings and legacy alerts here and there that could be updated over time, but they're far from dealbreakers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NI Nadja I. Senior Performance Manager Marketing and Advertising ### "Great Tool to help with your SEA Campaigns and save time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 2, 2026 Pros the tool is easy to navigate and quite forward. The alerts are helpful, it makes it easy to find mistakes and errors. Cons So far I have not found anything that is bothering me while working with trueclicks. The only thing was that it had an alert that the tracking was down, but the tracking was correct Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GG Gintaras G. PPC specialist Marketing and Advertising ### "Best in the Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2026 Managing Google Ads accounts has become significantly more efficient since we started using TrueClicks. What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast. For anyone serious about getting the most out of their Google Ads, this tool is hard to overlook. It would also be great to see more flexibility in how the tool is configured, whether that's adjusting audit priorities, tweaking recommendation settings, or customizing reports to better match your workflow. Pros TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow. Cons While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GV Gianluca V. owner Consumer Goods ### "quite good" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 January 7, 2025 overall quite good, It helps for sure to understand the metrics Pros amount of datas presented in a good interface Cons nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ August J. Head of Digital Marketing and Advertising ### "Save Time With TrueClick - Free Plan up to 50k/month" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 20, 2024 Its great for daily monitoring of multiple accounts. Gives you great suggestions and auto-apply function which 10x better than Google has. Pros easy interface, insightful. Very great tool for daily monitoring. Would recommend to every Google expert out there Cons No option to filter specific conversions, no option to connect Meta and other PPC platforms. Rest is great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Allard M. SEA Specialist Marketing and Advertising ### "TrueClicks to start your day in PPC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 5, 2024 Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one. Pros The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account. Cons When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TS Tom S. SEA Specialist Marketing and Advertising ### "Perfectly categorised overview of account hygiene and optimisation opportunities. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 4, 2024 Very good and satisfied with the application so far. Happy that development of the application is well underway and new functions seem to rise really frequent, which is very nice. I am pretty sure that both a junior and a medior SEA specialist can extract enough useful data from it to improve overall account hygiene. Pros 1\. Clear breakdown of key hygiene optimisations within the account. 2. Alerting on specific metrics within accounts as well as bulk alerting 3. Ability to fix broken links within the application 4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea Cons 1\. That ROAS pacing doesnt account (yet) for conversion delay. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NL Niels L. Head of Search Marketing and Advertising ### "The #1 tool for experts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 3, 2024 As a long-standing client of TrueClicks, we find it an exceptional platform that uniquely combines responsive product development with direct stakeholder engagement. The tool's creators maintain an ongoing commitment to innovation, consistently introducing new features throughout the year and offering clients meaningful input into the product roadmap. Pros Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale. Cons We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KP Kristians P. Digital Marketing Specialist Marketing and Advertising ### "The budget pacing feature is awesome!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2024 Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring. Pros Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns. Cons When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SD Stefan d. Partner Marketing and Advertising ### "A must have tool within PPC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 December 3, 2024 A wonderfull technology which helps the PPC specialist with regards improvement of results within a few steps. Pros Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn Cons I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/213461/TrueClicks/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs TrueClicks](https://www.capterra.com/compare/213339-213461/Google-Ads-vs-TrueClicks)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)