--- title: "TrueClicks Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TrueClicks Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/213461/TrueClicks/" page_type: "product" language: "en" --- # TrueClicks Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TrueClicks ## What is TrueClicks? TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. ## What is TrueClicks used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Overall rating Based on 62 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $249 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## TrueClicks alternatives Highest Rated [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/213461/TrueClicks/alternatives/) ## FAQs about TrueClicks Overview ### Which roles and teams benefit most from TrueClicks? TrueClicks is most used by PPC specialists, search marketers, and digital advertising consultants who need to audit Google Ads accounts, catch optimization issues, and improve campaign performance. Marketing managers, team leads, and agency owners use it to standardize account reviews, monitor quality, and give clients or executives clearer performance insights. Answer based on 61 reviews Overview ### What company size and industries is TrueClicks built for? TrueClicks is built mainly for small businesses in marketing and advertising, with 56% of reviewers from small companies and 82% from that industry. It also serves enterprise teams at 26% and midsize businesses at 18%, with some use in retail and events services, mainly for PPC campaign management. Answer based on 61 reviews Features and Usability ### What are the key features of TrueClicks? TrueClicks includes core PPC management features such as campaign analytics, budget management, conversion tracking, and customizable reports. Its differentiators are account hygiene audits, daily account overview, optimization suggestions, email alerts, and API-based fixes that let teams monitor multiple Google Ads accounts and resolve issues without leaving the platform. Answer based on 28 reviews Pricing ### How much does it cost and what fees or limitations are included? TrueClicks starts at free for accounts managing less than $50K spend per month. The Plus plan is $249 per month for $50K–$400K spend, Pro is $549 per month for $400K–$2.5M spend, and Enterprise is $1,999 per month for higher spend. A free version and free trial are available. Answer based on 3 reviews Integrations ### Which third-party tools and platforms does TrueClicks integrate with? TrueClicks connects natively to Google Chat, Google Data Studio, Google Sheets, Looker, Microsoft Excel, Microsoft Power BI, Microsoft Teams, Slack, and Tableau. These integrations cover collaboration, spreadsheets, analytics, and reporting tools used to move campaign data into shared dashboards and team workflows. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does TrueClicks offer? TrueClicks offers live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars provide guided instruction, documentation offers written reference material, and videos support self-paced learning and feature review. Answer based on 4 reviews Getting Started and Support ### What customer support options does TrueClicks offer? TrueClicks provides email/help desk, knowledge base, phone support, and chat. User feedback on support is limited, but available comments describe quick, efficient help with a personal approach. The knowledge base and chat support day-to-day questions, while phone and email/help desk give users direct access for more complex issues. Answer based on 4 reviews Features and Usability ### Does TrueClicks give a clear overview of ad accounts? TrueClicks gives marketing teams a fast, clear view of account health, priorities, and budget pacing across multiple ad accounts. Agencies especially like the daily overview, alerts, and audit summaries, though some users find the task volume overwhelming at first and want more customization for scoring, reports, and recommendations. Answer based on 27 reviews Bugs and issues ### How well does TrueClicks catch bugs and account issues? TrueClicks catches account issues quickly and helps teams fix many problems before they grow. PPC agencies and in-house marketing teams value its alerts, audits, and in-platform fixes, though some users mention occasional false flags, slower loading, or limits on which issues can be resolved directly. Answer based on 28 reviews ## Features AI summary Based on 4,096 Campaign Management reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating campaign management software: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**68%**) - **Campaign Scheduling** (**59%**) TrueClicks focuses on campaign management through its own set of capabilities within the category. Its feature set supports teams in monitoring and managing campaign activity, giving businesses a way to track performance, stay organized across ongoing initiatives, and make more informed marketing decisions. For PPC Campaigns 4.6 (22) 100.00% of 22 reviewers that rated this feature as important or highly important To be used for PPC specific marketing campaigns Performance Management 4.3 (21) 85.71% of 21 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Budget Management 4.3 (19) 68.42% of 19 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Advertising Management 4.1 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Campaign Analytics 3.7 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Conversion Tracking 4.4 (14) 107.14% of 14 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads TrueClicks 31 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - For PPC Campaigns: To be used for PPC specific marketing campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.4 (62) 4.4 Based on 62 reviews ## Pricing Value for money 4.5 (53) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/213461/TrueClicks/pricing/) Free $0.00 It includes: - One free plan per company - Unlimited Microsoft Advertising accounts - Unlimited users using the same email domain - Self-serve onboarding - Chat and email support (two business days) - Unlimited Google Ads accounts - 80+ auditing checks for Google Ads - 50+ monitoring checks for Google Ads - 15+ monitoring checks for Microsoft Advertising - The world’s most powerful N-gram analysis - Budget pacing for Google Ads and Microsoft Advertising - Fix issues directly from TrueClicks in a couple of clicks - Auto-apply preferred campaign settings and negatives - One-click deep links to Google Ads and Microsoft Advertising Plus $249.00 Flat Rate,Per Month It includes: - Everything in FREE Plus - Fast-track onboarding - Unlimited users from any domain - Chat, email and phone support (one business day) - Fair pricing when paying by invoice for 12 months Pro $549.00 Flat Rate,Per Month It includes: - Everything in Plus, plus - Eligible for unlimited spend during the first 8 weeks before deciding on a subscription - Priority support and onboarding by your Customer Success Manager - Deep insights into your team's adoption and usage of TrueClicks - Two success planning calls per year - Two training/feedback calls per year - Fair pricing when paying by invoice for 6 or 12 months - Optional: dedicated chat channel for your team and ours Enterprise $1,999 Flat Rate,Per Month It includes: - Everything in Pro, plus - Eligible for unlimited spend during the first 12 weeks before deciding on a subscription - Four success planning calls per year Value for money 4.5 (53) 4.5 Based on 53 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Google Chat](https://www.capterra.com/p/175800/Chat/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (53) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (53) 4.8 Based on 53 reviews ## User reviews Overall rating 4.6 Based on 62 reviews Filter by rating 5(36) 4(25) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent Jay D. Digital Marketing Manager Marketing and Advertising ### "TrueClicks has been excellent" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 28, 2026 Our overall experience with TrueClicks has been excellent. The platform has already made it much easier to monitor and manage our Google Ads accounts, helping us quickly identify important issues and save time on manual checks. As a team that is new to the software, we've found it intuitive to use, and the onboarding process has been smooth. The support we've received, particularly from \[sensitive content hidden\] , has been outstanding and has made a real difference in helping us get the most from the platform. Pros TrueClicks is just what we needed. We are new to the software, and so far we have been extremely impressed. We've mostly worked with \[sensitive content hidden\] , whose support has been invaluable. He's been incredibly helpful throughout the onboarding process. Cons As we're still fairly new to TrueClicks, we haven't come across any major drawbacks so far. So at the moment no cons. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JS Jordy S. Teamlead Performance Marketing Marketing and Advertising ### "Extra pair of eyes (and brains)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 5, 2026 Very happy with the tool, I can't work without it. It helps me and my colleagues prioritize on accounts that needs improvement. Pros I'm most happy about pro active monitoring of our Google Ads en META accounts and the fact that juniors can easily improve results and find errors via the tool. Also, the new AI section is really good. I've been using it for some accounts to deep dive and it works just fine! Cons So far, META isn't at the same level as Google Ads monitoring but they have this on the roadmap. This is coming in the next few months. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KN Kasper N. Performance Marketing Manager Marketing and Advertising ### "A great tool for efficiently monitoring and optimizing multiple accounts" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 28, 2026 Even though the tool seemed a bit overwhelming at first, once you get the hang of it, it quickly becomes a must-have. Managing so many accounts would be almost impossible without a tool like this. Pros An easy and effective overview of all Google Ads accounts, making budget monitoring and pacing much simpler and more time-efficient. Cons At first, the UI felt a bit overwhelming. It was easy to give up on the tool, as it took some time to understand where everything was. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AT Amber T. PPC analyst Marketing and Advertising ### "Overall great software and even better customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 27, 2026 Pros The platform is highly intuitive and easy to use, making it simple to navigate even for complex tasks. It significantly streamlines processes that would otherwise take hours to review manually, saving valuable time. Most importantly, the customer support stands out, issues are handled quickly and efficiently, with a genuinely personal approach that makes you feel supported. Cons While the AI feature is already performing well overall, there are still occasional minor loading delays that could be improved. That said, any issues encountered were addressed very quickly with the help of customer support. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ES Emil S. Senior Search specialist Marketing and Advertising ### "The ultimate PPC safety net" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Using TrueClicks has elevated the quality and consistency of our PPC management. It ensures that our accounts are always aligned with industry best practices and that no budget anomalies slip through the cracks. The automated audits have also been useful for showing exactly where their current setups are falling short. It’s a reliable, forward-thinking platform and the new AI capabilities make analyzing account health faster than ever. It has given our team immense peace of mind and improved our operational efficiency. We highly recommend it to any PPC team or agency. Pros What I like most about TrueClicks is the peace of mind it provides. The real-time budget tracking and anomaly detection act as an essential safety net for our PPC campaigns. Knowing that the tool is constantly monitoring for sudden spend spikes, broken tracking, or disapproved ads allows our team to focus on strategy rather than constant manual health checks. On top of that, the new AI assistant has been incredible for efficiency. Instead of digging through data, we can ask the AI direct questions about account performance, and it instantly highlights the exact areas that need attention. It saves our team hours of manual health checks and allows us to focus entirely on strategy It has saved us from costly mistakes more than once. Cons Honestly, there isn't much to complain about. The tool does exactly what it promises. If I had to name something, it could be the opportunity to have a performance dashboard for basic performance-metrics. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. IH Ida H. Senior Search Specialist Marketing and Advertising ### "Incredibly helpful PPC tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Overall, my experience has been very positive, and I highly recommend TrueClicks. It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly Pros The pacing tool is essential for my daily PPC work, but since TrueClicks launched their AI tool, it has been incredibly helpful for nearly every daily task. Cons While TrueClicks is great at finding issues, it suggests so many tasks that it becomes overwhelming when managing multiple accounts. The challenge is handling all these to-dos and knowing what to prioritize first. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ML Marcus L. Online Marketing Manager Marketing and Advertising ### "TreuClicks ist eine geniale Unterstützung" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 TreuClicks ist eine geniale Unterstützung für jeden, der im Bereich Online-Marketing unterwegs ist. Die Überwachung und die Anregungen zur Accounthygiene sind super! Pros AI-Bot, Kundensupport, Automationsmöglichkeiten, Überwachungen im Google-Account, Benutzerfreundlichkeit, E-Mail-Verkehr Cons Ich habe noch keine Nachteile entdeckt. Wenn es Probleme gibt, ist der Support mit Unterstützung da. Vielleicht kann man Neuerungen präsenter gestalten, vielleicht in einem Newsletter. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MD Mila D. SEM Consultant Marketing and Advertising ### "The most helpful paid media tool for account auditing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 19, 2026 I am generally satisfied. Also with the support team that can be reached easily and usually responds pretty quickly. Pros The platform is quick and easy way to create daily audits of my client account portfolio, and detect relevant actions that need to be done with a high or low priority. Cons That there are no AI based recommendations on what can be done to improve the results we are seeing in the account. Optmyzr has those features for example and that really makes reporting and insight sharing easier for us as advisors. Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reasons for choosing TrueClicks It was chosen by a former manager in the organisation. We kept it because it gave a value to us as consultants. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Aron B. Co-founder Marketing and Advertising ### "It is a great tool, just give it a try!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 19, 2026 Pros They have improved the tool since its launch, adding amazing new features all the time. Try it for free to experience its value for yourself. If you audit Google Ads, this tool will be your best friend. Cons At the moment, I can't think of any disadvantages. The first time, you need to go through all the options and do a few test runs, but there's nothing negative I can tell you about it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MK Malika K. Paid Search Account Executive Marketing and Advertising ### "All you need for quick fixes!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 19, 2026 Pros Helps us spot so many things that the human eye can miss. The only platform you need to know what needs fixing. Truly a time saver (especially for fixes that can be done within TrueClicks itself)! Cons Nothing major really, except the bugs that disapprove working URLs, which has happened a couple of times. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/213461/TrueClicks/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs TrueClicks](https://www.capterra.com/compare/213339-213461/Google-Ads-vs-TrueClicks)