# TrueClicks Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is TrueClicks the right PPC solution for you? Explore 61 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213461/TrueClicks/reviews --- TrueClicks 4.6 (61) [View alternatives](https://www.capterra.com/p/213461/TrueClicks/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of TrueClicks Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews GG Gintaras G PPC specialistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow.“ April 1, 2026 MD Mila D SEM ConsultantMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing.“ May 19, 2026 GG Gintaras G PPC specialistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast.“ April 1, 2026 KP Kristiāns P Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.“ December 3, 2024 IH Ida H Senior Search SpecialistMarketing and Advertising, 201 - 500 employeesUsed the software for: More than 2 years. “It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly“ May 21, 2026 KN Kasper N Performance Marketing ManagerMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “At first, the UI felt a bit overwhelming.“ May 28, 2026 KN Kasper N Performance Marketing ManagerMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “An easy and effective overview of all Google Ads accounts, making budget monitoring and pacing much simpler and more time-efficient.“ May 28, 2026 CP Charles P PPC SpecialistMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control“ March 13, 2024 ## Showing most helpful reviews Showing 1-25 of 61 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Áron B. Co-founder Marketing and Advertising Used the software for: 2+ years ### "It is a great tool, just give it a try!" May 19, 2026 5.0 Pros They have improved the tool since its launch, adding amazing new features all the time. Try it for free to experience its value for yourself. If you audit Google Ads, this tool will be your best friend. Cons At the moment, I can't think of any disadvantages. The first time, you need to go through all the options and do a few test runs, but there's nothing negative I can tell you about it. Review Source MD Mila D. SEM Consultant Marketing and Advertising Used the software for: 2+ years ### "The most helpful paid media tool for account auditing" May 19, 2026 4.0 I am generally satisfied. Also with the support team that can be reached easily and usually responds pretty quickly. Pros The platform is quick and easy way to create daily audits of my client account portfolio, and detect relevant actions that need to be done with a high or low priority. Cons That there are no AI based recommendations on what can be done to improve the results we are seeing in the account. Optmyzr has those features for example and that really makes reporting and insight sharing easier for us as advisors. Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing TrueClicks It was chosen by a former manager in the organisation. We kept it because it gave a value to us as consultants. Review Source pB pontus B. Paid search specialist Marketing and Advertising Used the software for: 1-2 years ### "Trueclicks" March 8, 2024 3.0 Pros Trueclicks makes it so easy to get an overview of an account and then audit it! Cons While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future! Review Source ES Emil S. Senior Search specialist Marketing and Advertising Used the software for: 2+ years ### "The ultimate PPC safety net" May 21, 2026 4.0 Using TrueClicks has elevated the quality and consistency of our PPC management. It ensures that our accounts are always aligned with industry best practices and that no budget anomalies slip through the cracks. The automated audits have also been useful for showing exactly where their current setups are falling short. It’s a reliable, forward-thinking platform and the new AI capabilities make analyzing account health faster than ever. It has given our team immense peace of mind and improved our operational efficiency. We highly recommend it to any PPC team or agency. Pros What I like most about TrueClicks is the peace of mind it provides. The real-time budget tracking and anomaly detection act as an essential safety net for our PPC campaigns. Knowing that the tool is constantly monitoring for sudden spend spikes, broken tracking, or disapproved ads allows our team to focus on strategy rather than constant manual health checks. On top of that, the new AI assistant has been incredible for efficiency. Instead of digging through data, we can ask the AI direct questions about account performance, and it instantly highlights the exact areas that need attention. It saves our team hours of manual health checks and allows us to focus entirely on strategy It has saved us from costly mistakes more than once. Cons Honestly, there isn't much to complain about. The tool does exactly what it promises. If I had to name something, it could be the opportunity to have a performance dashboard for basic performance-metrics. Review Source JS Jordy S. Teamlead Performance Marketing Marketing and Advertising Used the software for: 2+ years ### "Extra pair of eyes (and brains)" June 5, 2026 5.0 Very happy with the tool, I can't work without it. It helps me and my colleagues prioritize on accounts that needs improvement. Pros I'm most happy about pro active monitoring of our Google Ads en META accounts and the fact that juniors can easily improve results and find errors via the tool. Also, the new AI section is really good. I've been using it for some accounts to deep dive and it works just fine! Cons So far, META isn't at the same level as Google Ads monitoring but they have this on the roadmap. This is coming in the next few months. Review Source IH Ida H. Senior Search Specialist Marketing and Advertising Used the software for: 2+ years ### "Incredibly helpful PPC tool" May 21, 2026 5.0 Overall, my experience has been very positive, and I highly recommend TrueClicks. It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly Pros The pacing tool is essential for my daily PPC work, but since TrueClicks launched their AI tool, it has been incredibly helpful for nearly every daily task. Cons While TrueClicks is great at finding issues, it suggests so many tasks that it becomes overwhelming when managing multiple accounts. The challenge is handling all these to-dos and knowing what to prioritize first. Review Source Jorrit V. SEA Expert Financial Services Used the software for: 2+ years ### "A Reliable Partner for Scaling Campaign Monitoring" April 8, 2026 5.0 Overall, I'm very satisfied with the product and look forward to their future innovations, especially in agentic ads management. Pros It has allowed us to automate tedious tasks and monitoring of our campaign management. Their customized email alerts and integrations helped us to become way more efficient with our time. And if you need them, their customer support is excellent. Cons There's a few settings and legacy alerts here and there that could be updated over time, but they're far from dealbreakers. Review Source KN Kasper N. Performance Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "A great tool for efficiently monitoring and optimizing multiple accounts" May 28, 2026 5.0 Even though the tool seemed a bit overwhelming at first, once you get the hang of it, it quickly becomes a must-have. Managing so many accounts would be almost impossible without a tool like this. Pros An easy and effective overview of all Google Ads accounts, making budget monitoring and pacing much simpler and more time-efficient. Cons At first, the UI felt a bit overwhelming. It was easy to give up on the tool, as it took some time to understand where everything was. Review Source MK Malika K. Paid Search Account Executive Marketing and Advertising Used the software for: 6-12 months ### "All you need for quick fixes!" May 19, 2026 5.0 Pros Helps us spot so many things that the human eye can miss. The only platform you need to know what needs fixing. Truly a time saver (especially for fixes that can be done within TrueClicks itself)! Cons Nothing major really, except the bugs that disapprove working URLs, which has happened a couple of times. Review Source AT Amber T. PPC analyst Marketing and Advertising Used the software for: Less than 6 months ### "Overall great software and even better customer service" May 27, 2026 5.0 Pros The platform is highly intuitive and easy to use, making it simple to navigate even for complex tasks. It significantly streamlines processes that would otherwise take hours to review manually, saving valuable time. Most importantly, the customer support stands out, issues are handled quickly and efficiently, with a genuinely personal approach that makes you feel supported. Cons While the AI feature is already performing well overall, there are still occasional minor loading delays that could be improved. That said, any issues encountered were addressed very quickly with the help of customer support. Review Source ML Marcus L. Online Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "TreuClicks ist eine geniale Unterstützung" May 21, 2026 5.0 TreuClicks ist eine geniale Unterstützung für jeden, der im Bereich Online-Marketing unterwegs ist. Die Überwachung und die Anregungen zur Accounthygiene sind super! Pros AI-Bot, Kundensupport, Automationsmöglichkeiten, Überwachungen im Google-Account, Benutzerfreundlichkeit, E-Mail-Verkehr Cons Ich habe noch keine Nachteile entdeckt. Wenn es Probleme gibt, ist der Support mit Unterstützung da. Vielleicht kann man Neuerungen präsenter gestalten, vielleicht in einem Newsletter. Review Source HB Haley B. Digital Specialist Marketing and Advertising Used the software for: 6-12 months ### "Trueclicks Review 2024" March 11, 2024 5.0 It has been great for the management of all our accounts and keeping track of budgeting, also the addition of the CPA tracking has been an awesome tool t help us prio4etize which accounts need optimizing Pros \-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others -The recommendations are great when I am stumped and not seeing what other optimizations I could be making -The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance Cons Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available Review Source BS Bohuslav S. CEO Marketing and Advertising Used the software for: 1-2 years ### "How TrueClicks makes my life a bit easier" March 9, 2024 5.0 "I'm thrilled to have begun using TrueClicks. It not only enhances my efficiency but also saves me a significant amount of time. Its utility in managing multiple accounts simultaneously is exceptionally valuable. Pros I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration Cons Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc. Review Source MB Marnix B. Team Lead Marketing and Advertising Used the software for: 1-2 years ### "TrueClicks" January 13, 2021 4.0 Pros \- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore Cons \- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc Review Source Response from TrueClicks January 24, 2021 Hi Marnix, Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore. We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well. Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-). For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive. CC Chris C. Owner Marketing and Advertising Used the software for: 2+ years ### "A Great Product That Keeps Improving " March 18, 2024 5.0 Have used a variety of PPC management systems and found Trueclicks to be the most consistent and stable. Offering a wide range of optimisation prompts. Pros User interface is well designed and intuitive. Cons Some new features were slow to deploy, but the speed of development has improved. Review Source KM Kelly M. SEA Consultant Marketing and Advertising Used the software for: 2+ years ### "Hands-one and helpful tool to optimize PPC campaigns" January 13, 2021 5.0 TrueClicks is a time-saver and definitely helps to optimize the PPC accounts. Very useful, hands-one tool that allows everyone to spot the areas with biggest impact and start optimizing areas that actually make sense. Pros \- visible overview of account optimization score (and its elements) - good split between critical errors and nice-to-have optimizations - helpful to customize the account settings per account to have a matching overview - efficiency by plug-in to directly optimize particular areas in the account Cons \- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account - response time of the tool is quite slow Review Source Response from TrueClicks January 24, 2021 Hi Kelly, Thanks for leaving a specific and actionable review, just how we like it :-) Please start a chat with us whenever you think one of our recommendations is incorrect (e.g. disapproved sitelinks), so we can explain how we got that data and fix it on the spot if needed. The same goes for load time issues, almost all pages should be fast, with the exception of loading a large MCC structure when linking accounts. KA Kimberley A. Online Advertising Specialist Retail Used the software for: 1-2 years ### "Quick insights into your PPC campaigns" March 8, 2024 4.0 Very good value for money, I would recommend TrueClicks. Pros The ease of use of the product. It's super easy and very user-friendly designed. Cons Sometimes it's not possible to automatically resolve issues straight from TrueClicks. Review Source LH Lina H. SEA specialist Retail Used the software for: 2+ years ### "Good product" January 13, 2021 5.0 Pros Good software to detect main errors in the accounts, also n-grams are nice to use Cons Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important Review Source Response from TrueClicks January 24, 2021 Hi Lina, Thanks for leaving a review! And I believe I have good news for you: we do check for broken URLs at the ad and keyword level as well. Every single day. Maybe we just didn't find any broken ones in your account(s) yet ;-). Feel free to start a chat with us if you want to know more about this! AP Andreas P. Marketing Director Machinery Used the software for: 6-12 months ### "Google Ads " March 13, 2024 4.0 Pros Quickly find out what is wrong with my campaign and optimize Cons Nothing - I liked it very much and recommend it Review Source AW Anja W. Director Digital Media Marketing and Advertising Used the software for: Less than 6 months ### "Helpfull tool, highly recommended" January 13, 2021 4.0 I am very happy with the tool. I helps to get a quick daily overview about a various amount of accounts. I like the alert features, which make it easy to solve problems effectively. I would recommend the tool. Pros Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities. Cons No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate. Review Source dV duncan V. digital advertising consultant Marketing and Advertising Used the software for: 6-12 months ### "A good tool to spot quick wins/ fixes/ issues" January 22, 2021 4.0 when the setup is finished its a good dashboard/ overview to spot quick wins Pros saving time (management accounts) easy in use (after a correct setup) good dashboard/ overview Cons running a single review (it cost time) the setup per account or in batch cost time (Custom Attributes and Anomaly settings) Review Source GG Gintaras G. PPC specialist Marketing and Advertising Used the software for: 2+ years ### "Best in the Business" April 1, 2026 5.0 Managing Google Ads accounts has become significantly more efficient since we started using TrueClicks. What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast. For anyone serious about getting the most out of their Google Ads, this tool is hard to overlook. It would also be great to see more flexibility in how the tool is configured, whether that's adjusting audit priorities, tweaking recommendation settings, or customizing reports to better match your workflow. Pros TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow. Cons While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals. Review Source NI Nadja I. Senior Performance Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Tool to help with your SEA Campaigns and save time" April 2, 2026 5.0 Pros the tool is easy to navigate and quite forward. The alerts are helpful, it makes it easy to find mistakes and errors. Cons So far I have not found anything that is bothering me while working with trueclicks. The only thing was that it had an alert that the tracking was down, but the tracking was correct Review Source AM Allard M. SEA Specialist Marketing and Advertising Used the software for: 2+ years ### "TrueClicks to start your day in PPC" December 5, 2024 5.0 Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one. Pros The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account. Cons When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help. Review Source KP Kristiāns P. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "The budget pacing feature is awesome!" December 3, 2024 5.0 Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring. Pros Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns. Cons When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.