--- title: "TrueClicks Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is TrueClicks the right PPC solution for you? Explore 62 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/213461/TrueClicks/reviews/" page_type: "reviews" language: "en" --- TrueClicks 4.6 (62) [View alternatives](https://www.capterra.com/p/213461/TrueClicks/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of TrueClicks Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews GG Gintaras G PPC specialistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow.“ April 1, 2026 MD Mila D SEM ConsultantMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing.“ May 19, 2026 GG Gintaras G PPC specialistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast.“ April 1, 2026 KP Kristiāns P Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.“ December 3, 2024 IH Ida H Senior Search SpecialistMarketing and Advertising, 201 - 500 employeesUsed the software for: More than 2 years. “It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly“ May 21, 2026 KN Kasper N Performance Marketing ManagerMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “At first, the UI felt a bit overwhelming.“ May 28, 2026 KN Kasper N Performance Marketing ManagerMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “An easy and effective overview of all Google Ads accounts, making budget monitoring and pacing much simpler and more time-efficient.“ May 28, 2026 CP Charles P PPC SpecialistMarketing and Advertising, 10,001+ employeesUsed the software for: More than 2 years. “Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control“ March 13, 2024 ## Showing most helpful reviews Showing 1-25 of 62 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jay D. Digital Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "TrueClicks has been excellent" July 28, 2026 5.0 Our overall experience with TrueClicks has been excellent. The platform has already made it much easier to monitor and manage our Google Ads accounts, helping us quickly identify important issues and save time on manual checks. As a team that is new to the software, we've found it intuitive to use, and the onboarding process has been smooth. The support we've received, particularly from \[sensitive content hidden\] , has been outstanding and has made a real difference in helping us get the most from the platform. Pros TrueClicks is just what we needed. We are new to the software, and so far we have been extremely impressed. We've mostly worked with \[sensitive content hidden\] , whose support has been invaluable. He's been incredibly helpful throughout the onboarding process. Cons As we're still fairly new to TrueClicks, we haven't come across any major drawbacks so far. So at the moment no cons. Review Source ES Emil S. Senior Search specialist Marketing and Advertising Used the software for: 2+ years ### "The ultimate PPC safety net" May 21, 2026 4.0 Using TrueClicks has elevated the quality and consistency of our PPC management. It ensures that our accounts are always aligned with industry best practices and that no budget anomalies slip through the cracks. The automated audits have also been useful for showing exactly where their current setups are falling short. It’s a reliable, forward-thinking platform and the new AI capabilities make analyzing account health faster than ever. It has given our team immense peace of mind and improved our operational efficiency. We highly recommend it to any PPC team or agency. Pros What I like most about TrueClicks is the peace of mind it provides. The real-time budget tracking and anomaly detection act as an essential safety net for our PPC campaigns. Knowing that the tool is constantly monitoring for sudden spend spikes, broken tracking, or disapproved ads allows our team to focus on strategy rather than constant manual health checks. On top of that, the new AI assistant has been incredible for efficiency. Instead of digging through data, we can ask the AI direct questions about account performance, and it instantly highlights the exact areas that need attention. It saves our team hours of manual health checks and allows us to focus entirely on strategy It has saved us from costly mistakes more than once. Cons Honestly, there isn't much to complain about. The tool does exactly what it promises. If I had to name something, it could be the opportunity to have a performance dashboard for basic performance-metrics. Review Source JS Jordy S. Teamlead Performance Marketing Marketing and Advertising Used the software for: 2+ years ### "Extra pair of eyes (and brains)" June 5, 2026 5.0 Very happy with the tool, I can't work without it. It helps me and my colleagues prioritize on accounts that needs improvement. Pros I'm most happy about pro active monitoring of our Google Ads en META accounts and the fact that juniors can easily improve results and find errors via the tool. Also, the new AI section is really good. I've been using it for some accounts to deep dive and it works just fine! Cons So far, META isn't at the same level as Google Ads monitoring but they have this on the roadmap. This is coming in the next few months. Review Source pB pontus B. Paid search specialist Marketing and Advertising Used the software for: 1-2 years ### "Trueclicks" March 8, 2024 3.0 Pros Trueclicks makes it so easy to get an overview of an account and then audit it! Cons While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future! Review Source MD Mila D. SEM Consultant Marketing and Advertising Used the software for: 2+ years ### "The most helpful paid media tool for account auditing" May 19, 2026 4.0 I am generally satisfied. Also with the support team that can be reached easily and usually responds pretty quickly. Pros The platform is quick and easy way to create daily audits of my client account portfolio, and detect relevant actions that need to be done with a high or low priority. Cons That there are no AI based recommendations on what can be done to improve the results we are seeing in the account. Optmyzr has those features for example and that really makes reporting and insight sharing easier for us as advisors. Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing TrueClicks It was chosen by a former manager in the organisation. We kept it because it gave a value to us as consultants. Review Source IH Ida H. Senior Search Specialist Marketing and Advertising Used the software for: 2+ years ### "Incredibly helpful PPC tool" May 21, 2026 5.0 Overall, my experience has been very positive, and I highly recommend TrueClicks. It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly Pros The pacing tool is essential for my daily PPC work, but since TrueClicks launched their AI tool, it has been incredibly helpful for nearly every daily task. Cons While TrueClicks is great at finding issues, it suggests so many tasks that it becomes overwhelming when managing multiple accounts. The challenge is handling all these to-dos and knowing what to prioritize first. Review Source Jorrit V. SEA Expert Financial Services Used the software for: 2+ years ### "A Reliable Partner for Scaling Campaign Monitoring" April 8, 2026 5.0 Overall, I'm very satisfied with the product and look forward to their future innovations, especially in agentic ads management. Pros It has allowed us to automate tedious tasks and monitoring of our campaign management. Their customized email alerts and integrations helped us to become way more efficient with our time. And if you need them, their customer support is excellent. Cons There's a few settings and legacy alerts here and there that could be updated over time, but they're far from dealbreakers. Review Source Áron B. Co-founder Marketing and Advertising Used the software for: 2+ years ### "It is a great tool, just give it a try!" May 19, 2026 5.0 Pros They have improved the tool since its launch, adding amazing new features all the time. Try it for free to experience its value for yourself. If you audit Google Ads, this tool will be your best friend. Cons At the moment, I can't think of any disadvantages. The first time, you need to go through all the options and do a few test runs, but there's nothing negative I can tell you about it. Review Source KN Kasper N. Performance Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "A great tool for efficiently monitoring and optimizing multiple accounts" May 28, 2026 5.0 Even though the tool seemed a bit overwhelming at first, once you get the hang of it, it quickly becomes a must-have. Managing so many accounts would be almost impossible without a tool like this. Pros An easy and effective overview of all Google Ads accounts, making budget monitoring and pacing much simpler and more time-efficient. Cons At first, the UI felt a bit overwhelming. It was easy to give up on the tool, as it took some time to understand where everything was. Review Source MK Malika K. Paid Search Account Executive Marketing and Advertising Used the software for: 6-12 months ### "All you need for quick fixes!" May 19, 2026 5.0 Pros Helps us spot so many things that the human eye can miss. The only platform you need to know what needs fixing. Truly a time saver (especially for fixes that can be done within TrueClicks itself)! Cons Nothing major really, except the bugs that disapprove working URLs, which has happened a couple of times. Review Source RA Renée A. PPC Director Media Production Used the software for: 2+ years ### "An amazing way to reduce manual account hygiene tasks" March 13, 2024 4.0 Pros It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes. Cons To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time. Review Source LV Linda V. Online Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Nice to have to quickly evaluate the quality of your ads" March 8, 2024 4.0 I like TrueClicks as a tool to evaluate my campaigns once every two weeks. To investigate errors and quick wins. Pros I like it that you can easily see what critical errors are in the account and if there are other errors with a high priority. Besides, you can easily make changes to ads and settings within TrueClicks. You don't necessarily need to navigate to Google Ads to make important changes. Cons Sometimes optimizations are not important or relevant for the ads account, but you get a lower account percentage in TrueClicks when you keep these optimizations open. In case you want a high TrueClicks score, you might make some changes you are not 100% fond off. Review Source JV Jandaan V. Senior Advertising Consultant Marketing and Advertising Used the software for: 2+ years ### "OrangeValley Feedback" March 11, 2024 4.0 Useful tool to make campagne management more efficient Pros \- performance boundaries are checked automated - receiving automated emails with relevant alerts - budget management - check spelling and grammar in different languages Cons \- setting up all settings (but necessary) - PMax insights Review Source GB Guus B. Team Lead Online Media Used the software for: 2+ years ### "TrueClicks - The Ultimate tool for comprehensive oversight for specialists and team leads" March 7, 2024 5.0 TrueClicks has not only assisted my team in working more purposefully but has also significantly enhanced overall team performance. As a team manager, I can confidently state that TrueClicks is well worth the investment and has become an essential tool in my pursuit of successful team management. Pros User-Friendly Interface Increased Efficiency Cons The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective. Review Source LV László V. PPC MANAGER Marketing and Advertising Used the software for: 1-2 years ### "Solid Tool" March 8, 2024 4.0 Pros Great at quick audits and very easy to use Cons Great tool, but would love to have more features. Review Source BS Bonno S. PPC Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Mixed feelings, but certainly a lot of potential" December 17, 2020 4.0 Overall, I think it has a lot more potential and user-friendliness than other auditing tools I've used, but just needs cleaning up in some areas of functionality. Pros Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good. Cons I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this. Review Source Response from TrueClicks December 18, 2020 Thanks for taking the time to leave a review, we really appreciate that! We've done a lot of releases lately (November-December 2020), which caused quite a few bugs indeed. Fixing these always has our highest priority, so you should have a better experience by now and especially in the coming weeks. If you ever run into a specific issue while using TrueClicks, please send us a message from the bottom-right messenger and we'll answer as quickly as we can. Concerning Search Console data, we understand an agency can't always enable this for their clients. But this doesn't mean you can't talk about it with your client. They probably already have Search Console set up for their website, so it's just a matter of someone with the right access levels performing these steps once https://support.google.com/google-ads/answer/7529561 and after that, you can profit from the insights in the paid & organic report in Google Ads! JA Jawad A. Campaign Manager Marketing and Advertising Used the software for: 6-12 months ### "A practical tool" March 8, 2024 4.0 Pros Budget pacing feature is really handy. As an agency we need to check the spend on a daily basis for multiple clients to make sure we are on track with our spending. Trueclicks shows exactly the metrics that we need for budget pacing. Cons Providing optimization suggestions for paused campaigns and ads. Review Source TV Tessa V. Online Marketing Consultant Marketing and Advertising Used the software for: 1-2 years ### "Very satisfied" January 22, 2021 5.0 Pros Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients. Cons Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes. Review Source WN Wouter N. Head of Data & Analytics Internet Used the software for: 6-12 months ### "Very useful tool for PPC agencies" January 22, 2021 4.0 TrueClicks is useful for agencies like ours. We use it for better quality control and budget monitoring over our client center while the team is working from home during the covid lockdown. Pros TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts. Cons I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented? Review Source AL Amanda L. Performance Marketing Manager Retail Used the software for: 2+ years ### "True Clicks Review" January 19, 2021 4.0 Pros True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease. Cons There are a number of errors that may not be in our control or that occur due to the way Google is structured. Review Source Response from TrueClicks January 22, 2021 Thanks for leaving a review Amanda! Concerning our recommendations that are outside of your control, we allow disabling or adjusting quite a few checks with custom attributes. If that doesn't help, feel free to chat with us from TrueClicks, so we can investigate if we can do something about it on our end. PT Peter T. SEM team lead Hospitality Used the software for: Less than 6 months ### "Very helpful tool to increase SEA performance" January 13, 2021 4.0 Pros TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore Cons Integration with Microsoft Ads is missing, would be a good improvement. Review Source Response from TrueClicks January 24, 2021 Hi Peter, glad to hear you found our product easy to use and fast to set up! Concerning Microsoft Advertising: it will come, but in the second half of this year the soonest. So stay tuned! GG Gintaras G. PPC specialist Marketing and Advertising Used the software for: 2+ years ### "Best in the Business" April 1, 2026 5.0 Managing Google Ads accounts has become significantly more efficient since we started using TrueClicks. What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast. For anyone serious about getting the most out of their Google Ads, this tool is hard to overlook. It would also be great to see more flexibility in how the tool is configured, whether that's adjusting audit priorities, tweaking recommendation settings, or customizing reports to better match your workflow. Pros TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow. Cons While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals. Review Source ML Marcus L. Online Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "TreuClicks ist eine geniale Unterstützung" May 21, 2026 5.0 TreuClicks ist eine geniale Unterstützung für jeden, der im Bereich Online-Marketing unterwegs ist. Die Überwachung und die Anregungen zur Accounthygiene sind super! Pros AI-Bot, Kundensupport, Automationsmöglichkeiten, Überwachungen im Google-Account, Benutzerfreundlichkeit, E-Mail-Verkehr Cons Ich habe noch keine Nachteile entdeckt. Wenn es Probleme gibt, ist der Support mit Unterstützung da. Vielleicht kann man Neuerungen präsenter gestalten, vielleicht in einem Newsletter. Review Source NI Nadja I. Senior Performance Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Tool to help with your SEA Campaigns and save time" April 2, 2026 5.0 Pros the tool is easy to navigate and quite forward. The alerts are helpful, it makes it easy to find mistakes and errors. Cons So far I have not found anything that is bothering me while working with trueclicks. The only thing was that it had an alert that the tracking was down, but the tracking was correct Review Source AT Amber T. PPC analyst Marketing and Advertising Used the software for: Less than 6 months ### "Overall great software and even better customer service" May 27, 2026 5.0 Pros The platform is highly intuitive and easy to use, making it simple to navigate even for complex tasks. It significantly streamlines processes that would otherwise take hours to review manually, saving valuable time. Most importantly, the customer support stands out, issues are handled quickly and efficiently, with a genuinely personal approach that makes you feel supported. Cons While the AI feature is already performing well overall, there are still occasional minor loading delays that could be improved. That said, any issues encountered were addressed very quickly with the help of customer support. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.