# Page 2 | TrueClicks Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is TrueClicks the right PPC solution for you? Explore 49 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213461/TrueClicks/reviews --- TrueClicks 4.5 (49) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of TrueClicks ## Showing most helpful reviews Showing 26-49 of 49 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BS Bohuslav S. CEO Marketing and Advertising Used the software for: 1-2 years ### "How TrueClicks makes my life a bit easier" March 9, 2024 5.0 "I'm thrilled to have begun using TrueClicks. It not only enhances my efficiency but also saves me a significant amount of time. Its utility in managing multiple accounts simultaneously is exceptionally valuable. Pros I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration Cons Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc. Review Source Carsten M. General Manager Marketing and Advertising Used the software for: 1-2 years ### "Trueclicks gave a huge boost on campaigning quality" March 18, 2024 5.0 Pros Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality The gamification element drives people to work even harder and reaching perfect scores. Cons That it didn't exist when I was doing an operational job Review Source AS Arnold S. Google ads specialist Marketing and Advertising Used the software for: 6-12 months ### "Great tool for keeping track of your ad account's hygiene" March 9, 2024 4.0 Pros I like to use this tool couple times per week to check all accounts I manage for any problems or optimisations. Information about accounts also includes non-bidding changes' amount which helps to prioritize focus between all accounts. Most invaluable feature to me would be indication about errors in the account and function which allows you to fix errors through Trueclicks platform, without the need of opening any of the accounts on Google Ads platform. Cons Performance indication emails can get a bit too spammy. Also query mining doesn't always makes sense, but it still is nice-to-have functionality. Under performing landing pages is also often dismissed by me since most of the times the landing pages are either specific for the ad or limited in number which kind of ties my hands when it comes to changing them. Review Source JV Jandaan V. Senior Advertising Consultant Marketing and Advertising Used the software for: 2+ years ### "OrangeValley Feedback" March 11, 2024 4.0 Useful tool to make campagne management more efficient Pros \- performance boundaries are checked automated - receiving automated emails with relevant alerts - budget management - check spelling and grammar in different languages Cons \- setting up all settings (but necessary) - PMax insights Review Source Timo S. Digital advertising marketeer Marketing and Advertising Used the software for: 1-2 years ### "Trueclicks ppc management" March 8, 2024 5.0 Pros \- easy menu's - great visualisations of improvements Cons \- sometimes the given optimizations are not relevant Review Source Petter Z. Head of SEM Marketing and Advertising Used the software for: 2+ years ### "Trueclicks" March 7, 2024 5.0 Pros Saves time "Sleep better" with the extra control the tool gives me Easy to use Cons Sometimes there are bugs (but they always fix them quickly) Review Source MB Marnix B. Team Lead Marketing and Advertising Used the software for: 1-2 years ### "TrueClicks" January 13, 2021 4.0 Pros \- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore Cons \- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc Review Source Response from TrueClicks January 24, 2021 Hi Marnix, Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore. We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well. Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-). For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive. MB Morgan B. Paid Search Assistant Marketing and Advertising Used the software for: 6-12 months ### "Effective and Easy to Use" March 7, 2024 4.0 Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective. Pros I appreciate the error management within the site, particularly being able to quickly fix issues within the accounts on site. Cons I think some of the flags are a bit broad, and don't have a lot of room to modify exclusions or exceptions based on account specific processes - this particularly in reference to branded and non-branded query flags. Review Source CC Chris C. Owner Marketing and Advertising Used the software for: 2+ years ### "A Great Product That Keeps Improving " March 18, 2024 5.0 Have used a variety of PPC management systems and found Trueclicks to be the most consistent and stable. Offering a wide range of optimisation prompts. Pros User interface is well designed and intuitive. Cons Some new features were slow to deploy, but the speed of development has improved. Review Source RL Ruben L. PPC Consultant Marketing and Advertising Used the software for: 1-2 years ### "Great product with constant improvements. " January 13, 2021 4.0 Very happy with Trueclicks. Sometimes spots errors before Google does itself. Curious to see how the product develops with the shift to automation/less control. Pros Especially the new fix all in the interface is a huge time saver. I like being able to monitor dozens of accounts without having to check each one individiually. Especially for errors it is a nice tool. The other options for optimization are great too. Cons Could use more exceptions/customization options. An example is being able to use contains/does not contain for certain selectors (campaigns). More information about competition would be nice. Review Source Response from TrueClicks January 24, 2021 Hi Ruben, thanks for leaving a review! And I'm glad you appreciate the release of our 'fix' button. Concerning exceptions and customizations: this is always a balancing act for us, we want to offer these whenever there's a common use case for it, without making the tool unnecessary complex (or 'bloated') for all users. Let's discuss your specific requests in more detail soon! SS Semir S. Paid Media Analyst Marketing and Advertising Used the software for: 2+ years ### "Semir Feedback" March 8, 2024 4.0 Very useful tracking tool for everyday performance. Pros Quick audits that I can review and share insights with my team of clients. Cons Too many notifications at some point, but they are not useless. Review Source KM Kelly M. SEA Consultant Marketing and Advertising Used the software for: 2+ years ### "Hands-one and helpful tool to optimize PPC campaigns" January 13, 2021 5.0 TrueClicks is a time-saver and definitely helps to optimize the PPC accounts. Very useful, hands-one tool that allows everyone to spot the areas with biggest impact and start optimizing areas that actually make sense. Pros \- visible overview of account optimization score (and its elements) - good split between critical errors and nice-to-have optimizations - helpful to customize the account settings per account to have a matching overview - efficiency by plug-in to directly optimize particular areas in the account Cons \- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account - response time of the tool is quite slow Review Source Response from TrueClicks January 24, 2021 Hi Kelly, Thanks for leaving a specific and actionable review, just how we like it :-) Please start a chat with us whenever you think one of our recommendations is incorrect (e.g. disapproved sitelinks), so we can explain how we got that data and fix it on the spot if needed. The same goes for load time issues, almost all pages should be fast, with the exception of loading a large MCC structure when linking accounts. MR Michelle R. Sr. Director Paid Search Marketing and Advertising Used the software for: 2+ years ### "Needed resource for all media teams " March 13, 2024 4.0 Pros As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team. Cons Slower timeline to additions/features and longer time to manually run audit. Improving overtime. Review Source KA Kimberley A. Online Advertising Specialist Retail Used the software for: 1-2 years ### "Quick insights into your PPC campaigns" March 8, 2024 4.0 Very good value for money, I would recommend TrueClicks. Pros The ease of use of the product. It's super easy and very user-friendly designed. Cons Sometimes it's not possible to automatically resolve issues straight from TrueClicks. Review Source BC Ben C. PPC Executive Marketing and Advertising Used the software for: Less than 6 months ### "A great product with an exciting future." December 22, 2020 5.0 Really useful and easy to use, providing great overall visibility on all relevant accounts, whilst making it simple to understand what to focus on. It's been a great addition to my teams tools to improve account hygiene and has allowed us to now focus on future projects. Pros The breakdown of issue and/or optmisation prioritisation is extremely helpful with workflow when going through the accounts, alongside the ability to bulk download issues. Cons A useful feature would be having an option to go directly to the error in Google Ads. Whilst there is currently an option to fix the issue, some are more technical and need further work to correct. Review Source Response from TrueClicks January 8, 2021 Hi Ben, Thank you so much for leaving a review! I'm happy to hear TrueClicks has been helpful in prioritizing your PPC work. Concerning your request about going directly to the error in Google Ads, this is actually already possible! But it does require a few steps on your end to enable this, you can read all about it over here in our help center: http://help.trueclicks.com/en/articles/4123197-mcc-level-deep-linking-to-google-ads-from-trueclicks LH Lina H. SEA specialist Retail Used the software for: 2+ years ### "Good product" January 13, 2021 5.0 Pros Good software to detect main errors in the accounts, also n-grams are nice to use Cons Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important Review Source Response from TrueClicks January 24, 2021 Hi Lina, Thanks for leaving a review! And I believe I have good news for you: we do check for broken URLs at the ad and keyword level as well. Every single day. Maybe we just didn't find any broken ones in your account(s) yet ;-). Feel free to start a chat with us if you want to know more about this! SO Stephan O. Head of Search Marketing and Advertising Used the software for: 1-2 years ### "Great Tool" December 22, 2020 5.0 While using it, you notice that it was developed by people who really understand SEA/PPC. Pros The usability of the tool is really great and also the customization of the audits. Cons Costs depend on Mediabudet running through the accounts. Alternative price models would be great. Review Source AP Andreas P. Marketing Director Machinery Used the software for: 6-12 months ### "Google Ads " March 13, 2024 4.0 Pros Quickly find out what is wrong with my campaign and optimize Cons Nothing - I liked it very much and recommend it Review Source XR Xaveer R. Marketing Technologist Marketing and Advertising Used the software for: Less than 6 months ### "Excellent for account hygiene and optimisations" January 13, 2021 5.0 Very happy customer. Saved me a lot of time Auditing (I work at an agency) and optimising. Overall the performance of my Google Ads accounts improved. Pros The Google Ads audit on performance and hygiene is probably the best one out there. Cons Not all recommendations are relevant, although most of them are. Some suggestions I'd be able to customise more. Direct integration with Google Ads (one click adjustments) is not there yet for all recommendations Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/)[Opteo](https://www.capterra.com/p/153001/Opteo/) Reason for choosing TrueClicks Functionalities and pricing Review Source Response from TrueClicks January 24, 2021 Hi Xaveer, Thank you for leaving this review! Glad to hear you consider our audit as 'the best one out there' :-) Whenever you encounter a recommendation you think is irrelevant, please let us know. Oftentimes, you can get rid of them with custom attributes. If not, we can have a conversation about your specific situation to see how we can improve our checks. And of course, we will continue rolling out our 'one-click fix' for more checks! AW Anja W. Director Digital Media Marketing and Advertising Used the software for: Less than 6 months ### "Helpfull tool, highly recommended" January 13, 2021 4.0 I am very happy with the tool. I helps to get a quick daily overview about a various amount of accounts. I like the alert features, which make it easy to solve problems effectively. I would recommend the tool. Pros Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities. Cons No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate. Review Source DM Dominique M. SEA Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great Google Ads hygiene tool" January 19, 2021 4.0 Pros TrueClicks is great in helping us prioritizing work on our clients' accounts. Cons TrueClicks doesn't have any major flaws. Perhaps allowing Microsoft Ads accounts will be a step to take in the future. Review Source Response from TrueClicks January 24, 2021 Hi Dominique, thanks so much for leaving a review! We expect to start building Microsoft Advertising features later this year, so stay tuned! dV duncan V. digital advertising consultant Marketing and Advertising Used the software for: 6-12 months ### "A good tool to spot quick wins/ fixes/ issues" January 22, 2021 4.0 when the setup is finished its a good dashboard/ overview to spot quick wins Pros saving time (management accounts) easy in use (after a correct setup) good dashboard/ overview Cons running a single review (it cost time) the setup per account or in batch cost time (Custom Attributes and Anomaly settings) Review Source DS Daniela S. PPC Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Interface" December 17, 2020 5.0 I use it on a weekly basis to check the account health. There are still many things to work on but I can prioritize better with the flags in the UI. Pros I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account. Cons Well, I didn't like teh fact we couldn't do the changes in the platform and it gets updated in the engines but with the latest update you guys fixed it :) So it's all good now Review Source SK Sabrina K. Junior Account Manager PPC Marketing and Advertising Used the software for: Less than 6 months ### "Review of TrueClicks" January 19, 2021 4.0 Pros I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu. Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions. Cons At the beginning I had difficulties to navigate. However I got used to it. So now it is fine Review Source Talk to a Capterra advisor for free and get results within 15 minutes.