# TrueClicks Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about TrueClicks Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/213461/TrueClicks --- # TrueClicks Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TrueClicks ## What is TrueClicks? TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. ## What is TrueClicks used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Overall rating Based on 58 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $249 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## TrueClicks alternatives [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (184)](https://www.capterra.com/p/156308/Optmyzr/reviews/) Starting price $389.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/213461/TrueClicks/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. For PPC Campaigns 4.6 (21) 100.00% of 21 reviewers that rated this feature as important or highly important To be used for PPC specific marketing campaigns Performance Management 4.3 (18) 83.33% of 18 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Budget Management 4.2 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Advertising Management 4.1 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Conversion Tracking 4.4 (13) 107.69% of 13 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 3.7 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics TrueClicks 31 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Import and export data to and from software applications To be used for PPC specific marketing campaigns Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 4.3 (58) 4.3 Based on 58 reviews ## Pricing Value for money 4.4 (49) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/213461/TrueClicks/pricing/) Free $0.00 It includes: - One free plan per company - Unlimited Microsoft Advertising accounts - Unlimited users using the same email domain - Self-serve onboarding - Chat and email support (two business days) - Unlimited Google Ads accounts - 80+ auditing checks for Google Ads - 50+ monitoring checks for Google Ads - 15+ monitoring checks for Microsoft Advertising - The world’s most powerful N-gram analysis - Budget pacing for Google Ads and Microsoft Advertising - Fix issues directly from TrueClicks in a couple of clicks - Auto-apply preferred campaign settings and negatives - One-click deep links to Google Ads and Microsoft Advertising Plus $249.00 Flat Rate,Per Month It includes: - Everything in FREE Plus - Fast-track onboarding - Unlimited users from any domain - Chat, email and phone support (one business day) - Fair pricing when paying by invoice for 12 months Pro $549.00 Flat Rate,Per Month It includes: - Everything in Plus, plus - Eligible for unlimited spend during the first 8 weeks before deciding on a subscription - Priority support and onboarding by your Customer Success Manager - Deep insights into your team's adoption and usage of TrueClicks - Two success planning calls per year - Two training/feedback calls per year - Fair pricing when paying by invoice for 6 or 12 months - Optional: dedicated chat channel for your team and ours Enterprise $1,999 Flat Rate,Per Month It includes: - Everything in Pro, plus - Eligible for unlimited spend during the first 12 weeks before deciding on a subscription - Four success planning calls per year Value for money 4.4 (49) 4.4 Based on 49 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Google Chat](https://www.capterra.com/p/175800/Chat/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (49) 4.8 Based on 49 reviews ## User reviews Overall rating 4.5 Based on 58 reviews Filter by rating 5(32) 4(25) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent ES Emil S. Senior Search specialist Marketing and Advertising ### "The ultimate PPC safety net" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Using TrueClicks has elevated the quality and consistency of our PPC management. It ensures that our accounts are always aligned with industry best practices and that no budget anomalies slip through the cracks. The automated audits have also been useful for showing exactly where their current setups are falling short. It’s a reliable, forward-thinking platform and the new AI capabilities make analyzing account health faster than ever. It has given our team immense peace of mind and improved our operational efficiency. We highly recommend it to any PPC team or agency. Pros What I like most about TrueClicks is the peace of mind it provides. The real-time budget tracking and anomaly detection act as an essential safety net for our PPC campaigns. Knowing that the tool is constantly monitoring for sudden spend spikes, broken tracking, or disapproved ads allows our team to focus on strategy rather than constant manual health checks. On top of that, the new AI assistant has been incredible for efficiency. Instead of digging through data, we can ask the AI direct questions about account performance, and it instantly highlights the exact areas that need attention. It saves our team hours of manual health checks and allows us to focus entirely on strategy It has saved us from costly mistakes more than once. Cons Honestly, there isn't much to complain about. The tool does exactly what it promises. If I had to name something, it could be the opportunity to have a performance dashboard for basic performance-metrics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IH Ida H. Senior Search Specialist Marketing and Advertising ### "Incredibly helpful PPC tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 Overall, my experience has been very positive, and I highly recommend TrueClicks. It simplifies my daily routine, helps prevent errors, and allows me to spot issues quickly Pros The pacing tool is essential for my daily PPC work, but since TrueClicks launched their AI tool, it has been incredibly helpful for nearly every daily task. Cons While TrueClicks is great at finding issues, it suggests so many tasks that it becomes overwhelming when managing multiple accounts. The challenge is handling all these to-dos and knowing what to prioritize first. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ML Marcus L. Online Marketing Manager Marketing and Advertising ### "TreuClicks ist eine geniale Unterstützung" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 TreuClicks ist eine geniale Unterstützung für jeden, der im Bereich Online-Marketing unterwegs ist. Die Überwachung und die Anregungen zur Accounthygiene sind super! Pros AI-Bot, Kundensupport, Automationsmöglichkeiten, Überwachungen im Google-Account, Benutzerfreundlichkeit, E-Mail-Verkehr Cons Ich habe noch keine Nachteile entdeckt. Wenn es Probleme gibt, ist der Support mit Unterstützung da. Vielleicht kann man Neuerungen präsenter gestalten, vielleicht in einem Newsletter. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Mila D. SEM Consultant Marketing and Advertising ### "The most helpful paid media tool for account auditing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 19, 2026 I am generally satisfied. Also with the support team that can be reached easily and usually responds pretty quickly. Pros The platform is quick and easy way to create daily audits of my client account portfolio, and detect relevant actions that need to be done with a high or low priority. Cons That there are no AI based recommendations on what can be done to improve the results we are seeing in the account. Optmyzr has those features for example and that really makes reporting and insight sharing easier for us as advisors. Another thing is that we cannot make changes directly in Trueclicks that would be reflected in Bing. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reasons for choosing TrueClicks It was chosen by a former manager in the organisation. We kept it because it gave a value to us as consultants. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Aron B. Co-founder Marketing and Advertising ### "It is a great tool, just give it a try!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 19, 2026 Pros They have improved the tool since its launch, adding amazing new features all the time. Try it for free to experience its value for yourself. If you audit Google Ads, this tool will be your best friend. Cons At the moment, I can't think of any disadvantages. The first time, you need to go through all the options and do a few test runs, but there's nothing negative I can tell you about it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MK Malika K. Paid Search Account Executive Marketing and Advertising ### "All you need for quick fixes!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 19, 2026 Pros Helps us spot so many things that the human eye can miss. The only platform you need to know what needs fixing. Truly a time saver (especially for fixes that can be done within TrueClicks itself)! Cons Nothing major really, except the bugs that disapprove working URLs, which has happened a couple of times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jorrit v. SEA Expert Financial Services ### "A Reliable Partner for Scaling Campaign Monitoring" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 8, 2026 Overall, I'm very satisfied with the product and look forward to their future innovations, especially in agentic ads management. Pros It has allowed us to automate tedious tasks and monitoring of our campaign management. Their customized email alerts and integrations helped us to become way more efficient with our time. And if you need them, their customer support is excellent. Cons There's a few settings and legacy alerts here and there that could be updated over time, but they're far from dealbreakers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NI Nadja I. Senior Performance Manager Marketing and Advertising ### "Great Tool to help with your SEA Campaigns and save time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 2, 2026 Pros the tool is easy to navigate and quite forward. The alerts are helpful, it makes it easy to find mistakes and errors. Cons So far I have not found anything that is bothering me while working with trueclicks. The only thing was that it had an alert that the tracking was down, but the tracking was correct Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GG Gintaras G. PPC specialist Marketing and Advertising ### "Best in the Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2026 Managing Google Ads accounts has become significantly more efficient since we started using TrueClicks. What used to take hours of manual digging is now handled in minutes, thanks to its powerful account auditing feature that pinpoints issues fast. For anyone serious about getting the most out of their Google Ads, this tool is hard to overlook. It would also be great to see more flexibility in how the tool is configured, whether that's adjusting audit priorities, tweaking recommendation settings, or customizing reports to better match your workflow. Pros TrueClicks has been a game-changer for managing our Google Ads accounts. The account auditing feature quickly surfaces issues that would otherwise take hours to find manually, saving an enormous amount of time. If you're serious about Google Ads optimization, TrueClicks is an essential tool in your workflow. Cons While the tool covers the essentials well, there could be more customization options - for example, the ability to prioritize certain audit checks, customize reporting layouts, or adjust recommendation thresholds based on your account goals. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GV Gianluca V. owner Consumer Goods ### "quite good" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 January 7, 2025 overall quite good, It helps for sure to understand the metrics Pros amount of datas presented in a good interface Cons nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/213461/TrueClicks/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs TrueClicks](https://www.capterra.com/compare/213339-213461/Google-Ads-vs-TrueClicks)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)