# Feed It Back Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Feed It Back the right Reputation Management solution for you? Explore 81 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213501/Feed-It-Back/reviews --- Feed It Back 4.9 (81) [View alternatives](https://www.capterra.com/p/213501/Feed-It-Back/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Feed It Back Ease of use 4.7 Customer Service 5.0 ## Pros and Cons in Reviews RT Reece T customer care coordinatorHospitality, 201 - 500 employeesUsed the software for: 6-12 months. “Overall the feed-it-back system has allowed my to have a greater impact in the business, allowing me to share both positive and improvement points directly with the teams across the UK.“ June 28, 2024 NT Norbert T Workplace Experience ManagerTelecommunications, 10,001+ employeesUsed the software for: Less than 6 months. “Dashboard can't be tailored the way would like it too.“ March 28, 2024 ID Izzie D Marketing ManagerRestaurants, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “The system provides clear menu insights, industry expertise, and robust reporting tools, making it a vital resource for informed decision-making.“ November 28, 2023 SB Samantha B Customer Insights AnalystRetail, 5,001 - 10,000 employeesUsed the software for: Less than 6 months. “Trend analysis data required along with a line chart, line chart useful for quick visual but does not give enough.“ November 7, 2022 HS Hattie S Marketing ManagerFood & Beverages, 51 - 200 employeesUsed the software for: Less than 6 months. “Convenient and easy to use, saves looooads of time responding to reviews, neatly collates info with loads of flexibility in looking at data across brand and in individual sites, highlights actionable points and allows for collaboration across depts to make sure customer experience is managed to the same standards in our digital and physical spaces.“ July 26, 2023 AL Alex L Operations DirectorHospitality, 201 - 500 employeesUsed the software for: 6-12 months. “Doesn't integrate with our EPOS“ June 22, 2022 LF Logan F Commercial ManagerHospitality, 51 - 200 employeesUsed the software for: 1-2 years. “We finally can see an overall picture of how happy our guests are, with the ability to drill down to individual sites, day parts, dishes, team members..“ June 14, 2023 HB Hayden B opsHospitality, 201 - 500 employeesUsed the software for: 6-12 months. “the customer service and follow up service is second to none“ September 14, 2022 ## Showing most helpful reviews Showing 1-25 of 81 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Lisa D. Retail Product Owner Leisure, Travel & Tourism Used the software for: 6-12 months ### "Fab Product and Service" January 18, 2021 5.0 I found my experience overall with Feed it Back to be great, from first conversations to implementation and support, there was always someone there to help and make the process smooth which has resulted in us agreeing to roll out across all sites following a trial on 7 last year. Pros Integration with our EPOS system., richness of data and reporting, ease of use, instant feedback. Cons The reports wizard wasn't the easiest for me personally but I had amazing support from \[SENSITIVE CONTENT HIDDEN\] so never went without the reporting I needed Reason for choosing Feed It Back Current product is still in situ but reviewing benefits of using only feed it back, with main being that it's real time data, it's extremely more specific and we can use the data to make improvements. Review Source Response from Feed It Back January 22, 2021 Thank you for the review Lisa! Its been fantastic working on the trial with you, and we cant wait to see what 2021 has in store with all parks on board. Here's to a successful 2021 and a busy holiday season in the UK :) Best, Team Feed It Back JB Jamie B. Sales and Marketing Director Hospitality Used the software for: 6-12 months ### "Invaluable with clear development insights" October 24, 2022 5.0 Seamless, extremely efficient, clear, concise and effective as soon as you go live. Pros Having the ability in real-time to collate all reviews from applicable channels not only makes our operation more efficient, it has allowed us to pivot when required to ensure our guest opinion score remains strong. The dashboard facility gives clear indication of not only individual restaurant training and development needs but brand level decisions which we now base on fact not feeling. The integration possibilities with other suppliers has made our 360 tech stack quite impressive, all of this married absolutely perfectly with great account and success management/training. Thank you FIB team. Cons Nothing stands out as a con. The system is easy to use and completely data driven. Alternatives considered [Yumpingo](https://www.capterra.com/p/207592/https-www-yumpingo-com/) Reason for choosing Feed It Back Mainly due to \[SENSITIVE CONTENT\] and the team for the introduction and demo - i instantly felt they would help and i wasn’t a transaction. Review Source Response from Feed It Back November 1, 2022 There's no doubt about it Jamie, you are definitely putting together a super-impressive tech stack to match up with the amazing food and service at Iberica - well done! Thanks for your lovely feedback, we're very proud to support you and delighted to see you're enjoying the experience with us. LC Laura C. Sales Director Hospitality Used the software for: 2+ years ### "Feed It Back Review" July 23, 2023 4.0 Pros Excellent Customer Service, integrations, easy to use day to day, reasonably priced and good monthly insights. Cons More flexibility needed on report generation, dashboard could be more engaging for end users. Review Source Response from Feed It Back July 31, 2023 Thanks for your lovely feedback Laura, it's great to see that you are enjoying your use of the platform, and that Vicky has been delivering excellent customer service for you. We've passed on your feedback to Vicky and the rest of the team. ID Iwona D. Head of Systems Hospitality Used the software for: 2+ years ### "Eyes on the business" December 17, 2020 5.0 From the initial conversation, through signing contracts, deployment and every day interactions it has been an absolute superb experience. Team Feedback always goes extra mile to help us achieve our business goals. Despite multiple last minute request, they are always able to help and assist. Pros Tailored to our industry with insightful comparisons and market placing Easy to deploy and use by all level users Support that goes above and beyond Cons The reset password link takes a wile to come over but this is the only con I can think of. Alternatives considered [Yumpingo](https://www.capterra.com/p/207592/https-www-yumpingo-com/) Reason for choosing Feed It Back Customer service and treating our business personally Switched from [Revinate](https://www.capterra.com/p/155328/Revinate/) Revinate is tailored to hotel industry so it was missing valuable insights Review Source Response from Feed It Back January 6, 2021 Hi Iwona, Thank you for taking the time to leave such a detailed review! We pride ourselves on our customers feeling valued and supported, so it made our day to see your great feedback. We will do our best to find an alternative solution for the password request and ensure you are the first to know of any developments! Best, Team Feed It Back SC Suzanna C. Head of Marketing Hospitality Used the software for: 6-12 months ### "Fairgame X Feed it Back " March 29, 2023 5.0 The team is excellent. \[sensitive content hidden\] who helped set up our account was extremely thorough and had some excellent suggestions also. \[sensitive content hidden\] has been incredible post-launch and has pulled a number of in-depth reports for us which we've found very useful. Pros All the info. you need in one place. FiB makes it easy to identify the areas you need to work on and track overall progress. Cons Overall we're extremely pleased - no frustrations for now. Alternatives considered [HGEM](https://www.capterra.com/p/10003064/HGEM/)[Yumpingo](https://www.capterra.com/p/207592/https-www-yumpingo-com/) Reason for choosing Feed It Back More sophisticated platform. Had heard great things from others across the industry. Review Source Response from Feed It Back March 30, 2023 Suzanna, we absolutely love this review - thank you ever so much for sharing your thoughts on the Feed It Back platform, as well as Emily and Lisa's support - they're equally as delighted! As I am sure you are aware we're just as impressed with Fairgame at Canary Wharf, what an incredible concept and venue! AL Alex L. Operations Director Hospitality Used the software for: 6-12 months ### "Tremendous technology " June 22, 2022 5.0 All the team at FiB are super responsive and do a great job of keeping us updated and on track Pros Easy to use console Quick to make changes Trackable responses Concise information Cons Doesn't integrate with our EPOS I'd ditch the stern woman in your branding but that's just a personal opinion! Alternatives considered [Reputation](https://www.capterra.com/p/167624/Reputation-com/) Reason for choosing Feed It Back Felt like FiB was more focused on Hospitality whereas Reputation coverered lots of industries. Them demoing us a Car Dealership didn't really help their case... Review Source Response from Feed It Back June 23, 2022 Hey Alex, thanks for your 5\* review. It's lovely to hear how you're enjoying the system and why you chose us over other alternatives. As you so rightly put it, we focus our attention on the hospitality sector because it is what we are passionate about and what we do best! I've passed your lovely comments on to Ben, Donna and Zoe who have looked after you throughout your time with us. Keep up the great work! JM Jordan M. Head of Operations Hospitality Used the software for: Less than 6 months ### "Fantastic Product " June 8, 2023 5.0 Fantastic and really clear for ease of use gather information. Pros The clear and simple layouts and customisation of the product to our business needs. Cons The first couple of uses of the product is difficult and clunky, but once you know how to navigate it easily it becomes effective. Switched from [Reputation](https://www.capterra.com/p/167624/Reputation-com/) More analytical and deeper understanding of guest feedback as an all in one package. Review Source Response from Feed It Back June 13, 2023 Thanks for your lovely review on how you've found our product and services so far Jordan, and why you switched to Feed It Back from your previous supplier. JM Joel M. Sales and Marketing Director Hospitality Used the software for: 1-2 years ### "Roxy Leisure Review " November 28, 2023 5.0 Pros I like how it is angled fully at us in Hospitality and especially how we can benchmark ourselves against our competitors Cons Nothing to say in this box. Alternatives considered [Yumpingo](https://www.capterra.com/p/207592/https-www-yumpingo-com/) Reason for choosing Feed It Back It was geared towards our style of hospitality better Review Source Susie C. Head of Marketing Hospitality Used the software for: 2+ years ### "Amazingly Insightful" December 10, 2020 5.0 Amazing piece of tech, very insightful for business decisions and a great customer success team. Pros Great system that enables to me to contact guests during & post visit to collect feedback. The feedback is collated, analysed and presented in an insightful highlighting areas of improvement. It has helped us identify which dishes aren't being executed properly, which dishes guests think are poor value for money, informed menu changes as well as service issues. So many features, all with huge business benefits and the customer success team are great, always there to help. Cons It has everything we need! The team there are always improving and developing their product so even if it doesn't have what you need, you don't wait long to get it. Review Source Response from Feed It Back December 16, 2020 Hi Susie, Thanks for the great review! Its great to work with everyone at Gusto, especially with how involved all your teams are from HR, ops, training & marketing. You really have been invaluable to us the past few years of working together and have ensured you always challenge us to deliver the best possible product and insight for operators. Thank you!!! All the best, Team Feed It Back Nichola N. Head of Guest Happiness Hospitality Used the software for: 1-2 years ### "Love Feed it Back!" October 7, 2022 5.0 It's a super powerful tool for our business and the whole team at Feed It Back are brilliant to work with and super fast at responding. I look forward to my weekly reports which I can circulate easily with our senior teams, and share the insights captured by Feed It Back. Pros Having all feedback sources and being able to respond in one dashboard is fantastic. Easily used by my team. The restaurants and operations team having direct access to their feedback, KPI tracking is so important and all easily done on the dashboard. Cons No real cons as any queries or 'wish-list' functions are discussed with the team on the possibility of development. Review Source Response from Feed It Back October 13, 2022 Well, what can we say to the "superuser of Feed It Back" other than thank you for your amazing feedback, support and guidance on what you want to see from the system moving forward. Having this feedback from someone that uses the system every day is invaluable to us as a business in progressing and making it the platform it is today, and we all want it to be in the future. Thank you Nichola! WS Will S. Guest Relations Manager Restaurants Used the software for: 6-12 months ### "My Feedback is get Feeditback" February 10, 2022 5.0 Really enjoyed working with Feeditback and would happily work with them again in a future business opportunity. Pros The system is very user friendly, especially for those who perhaps aren't fully ICT literate. The team are always fantastic at responding and providing information for updates and keeping you posted on development of the site. Cons Some elements are a little clunky in the set up, once youv'e got your head around the different phrases, such as templates, branches etc it's smooth, but sometimes I do click on different links until I get to the right one. Perhaps a search help bar to help navigate easier. Review Source Response from Feed It Back February 11, 2022 Thank you for your lovely feedback Will, it really is appreciated. It's been a pleasure working with you and the team over these past 9 months across your estate. Hopefully we'll continue to work together in your future roles too :) SG Scott G. COO Hospitality Used the software for: 2+ years ### "fib" June 19, 2023 5.0 Pros The black & white nature of it - the ability to access live guest data and see exactly what is being said Cons No cons - it is a seamless system and the support team are fantastic Review Source Response from Feed It Back June 21, 2023 Hi Scott, thank you ever so much for your incredible feedback and continued support. We know we aren't perfect and we're always striving to improve our product and services so this is great to see that it is well appreciated. Vicky and the team are absolute gems too aren't they? We've passed your comments on and they're thrilled. ML Matthew L. Operations Manager Hospitality Used the software for: 2+ years ### "Tasty" April 22, 2022 5.0 Fantastic experience with the platform once we were up and running - the support now from \[SENSITIVE CONTENT\] has really brought the platform to life within the company which is now adding huge value to the results Pros Great insight to really understand what our guests are feeling and wanting. Cons it would be great to have the ability to run a mystery diner from this platform Review Source Response from Feed It Back May 5, 2022 Thanks for your lovely review Matt, we love working with you and the team over at Tasty. Thanks for your lovely feedback on Caroline - we've already shared this with her and the team. SC Samantha C. Chief Operating Officer Leisure, Travel & Tourism Used the software for: 1-2 years ### "Feed It Back Review" July 2, 2022 5.0 Pros The software is really easy to use. Teams at all levels can navigate it really easily and draw really simple conclusions about our member/guest experience. The support we get from \[SENSITIVE CONTENT\] and the team is exceptional. Nothing is everytoo much trouble. For any business on journey to start to understand customer insight, Feed it back is a great place to start. Cons Any small gaps in the system, we have managed to find a work around. with the help of the team. Review Source Response from Feed It Back July 5, 2022 Hey Sam, thank you for your lovely review of the platform and your experience with us. It's always wonderful to hear how much our clients are finding the system, and even better when you mention a team member for special praise - Julia will be thrilled! Safe to say we love supporting the Club Company too - we must get down to one of your sites soon for a golf day :) JS Jennifer S. Head of Marketing Hospitality Used the software for: Less than 6 months ### "Feed It Back launch " May 4, 2022 5.0 Customer success team are incredible, on-hand to support but also fantastic at engaging our wider teams who are now thrilled with the platform. Pros The level of information obtained by the platform is unrivalled and the comparison against what we used to use to measure guest satisfaction is just another level. It's also incredible user friendly, we launched the platform across our 26 venues so easily and our teams really enjoy the insights they now have to support their business growth. Cons not really, there's a lot of features we probably aren't utilising at the moment but Feed It Back have arranged an academy session so I'm sure we'll start using them as we continue to work with the platform . Reason for choosing Feed It Back had used before and knew first hand how great the platform is. Review Source Response from Feed It Back May 6, 2022 It's great to be working with you again Jen. It's always lovely to see clients move on to new businesses and want to bring Feed It Back with them. Thanks for this lovely review and for bringing us onboard. KG Kirsty G. Guest Experience Manager Hospitality Used the software for: Less than 6 months ### "The way forward!" September 16, 2022 5.0 We'd like to give a special mention to Caroline, she is always on hand to answer any questions we have and provides regular training to keep us updated. Pros For a system as sophisticated as this to remain simple and user friendly compared to other forums is really quite remarkable. It pulls everything "under one roof" while making it super easy to use. Many different viewing options are available to cater to your specific needs of the business and allows you easily monitor areas of focus day to day. Help and advice is always on hand from the Feed It Back team to assist with any queries or changes that may be needed. Cons It would be great to have a function that takes you directly to comments where specific food items are mentioned, there are lots of ways at looking at the food scoring which is fab, but a quick shortcut to the comments would be beneficial. Review Source Response from Feed It Back September 23, 2022 Thanks for your amazing review Kirsty! I've passed your comments on to Caroline too and she is thrilled :) It's lovely to hear how easy you find the system to use, and how much value it brings the business. Caroline is going to reach out to you to discuss the Food insights piece, as there are some options on this front. sW suzanne W. Head of Operations Restaurants Used the software for: 1-2 years ### "Feeditback Review" June 30, 2022 4.0 Gives details of areas of opportunity, insight into what our guests are thinking Pros Easy to use, updated daily, consolidates with all social media platforms Cons The reporting features, analysing the data. Reason for choosing Feed It Back Cost, overall product, features suited us better Review Source Response from Feed It Back July 5, 2022 Hi Suzanne, thanks for leaving your review on the platform. It's great to see you're very likely to recommend us to your peers and for us anything less than a 5\* shows us where we can improve so we really value your feedback You'll be pleased to hear more reporting features are being added to the platform over the coming months so hopefully you can come back and assess us again when these are released - hopefully we can get all 5\*'s next time! SB Samantha B. Customer Insights Analyst Retail Used the software for: Less than 6 months ### "Veteran data analyser, New User starting out with Feed It Back" November 7, 2022 5.0 Good Pros Caroline has been extremely helpful in training and supporting me. I have found many features beneficial but, in my infancy and looking forward to gaining more insights.I have used other applications and so far Feed it Back has been great, lots of data to crunch.Impressed with the weekly and monthly reports and accompanying insights review. Cons Trend analysis data required along with a line chart, line chart useful for quick visual but does not give enough.Access to Power BI to build individual reports using simple data sets. Reason for choosing Feed It Back Was already in place when I started my role. Review Source Response from Feed It Back November 14, 2022 Hi Samantha, thank you for your lovely feedback - it's great to hear such positive feedback about our platform from a veteran data analyser like yourself :) As you are aware, we are currently working on the PowerBI project for you AND we have the big upgrade to analyse taking place over the coming months, so even though you are very happy now, we expect you to be thrilled in the near future. SD Sofia D. Area Manager Hospitality Used the software for: 6-12 months ### "Great platform" November 10, 2022 5.0 Pros The platform is very user friendly and the team are always on hand to help and check in regularly to see what more they can do. Regular training sessions and great insights. Cons i'd like integration with Fourth but otherwise no complaints Review Source Response from Feed It Back November 15, 2022 Thanks for the lovely feedback Sofia, we love working with you and the team! NM Naomi M. Sales & Marketing Manager Hospitality Used the software for: Less than 6 months ### "Feed It Back Review" December 17, 2020 4.0 It's been great and \[SENSITIVE CONTENT HIDDEN\] has been a huge help with setting up and teaching me how to use the programme! Any issues and he's a phone call away. Pros It's great to have all reviews and feedback across different platforms (google business, FB,FIB) all on one page. You can respond using FIB which is very efficient. FIB have also made it very easy to respond customers with their range of draft emails, which you can easily amend. It's also great to see if the customers has opened your email. Cons It would be helpful to see if somebody has already responded to the reviews as sometimes GM's respond directly via Google Business or FB. With COVID our reviews and NPS score decreased due to reasons we couldn't control e.g complaints regarding social distancing/prices of our cocktails (no discounts) Review Source Response from Feed It Back January 6, 2021 Hi Naomi, Thank you for the review! Its great to hear the use of our case management system is hugely beneficial. Our development team are working hard on this as we speak to make this segment of our system even easier, more customisable by user and more mobile friendly for the teams on the road. This should tick even more boxes for you from April onwards!! Hopefully the Benchmarking data we can support with has helped you see the effect Covid has also had on other business in the sector. If you have any queries on this, please just get in touch. Best wishes, Team Feed It Back GD Gemma D. People and Performance Manager Hospitality Used the software for: 6-12 months ### "Thanks FIB!" December 16, 2020 5.0 Positive. It has helped us to manage our feedback data in a cohesive way, responding to guests has become exponentially easier and the team at Feed It Back have been very helpful. Pros User Friendly, collates information for us where previously we manually collated on a spreadsheet which is cumbersome and labour intensive. Support from the team at Feed It Back has been great, our representative \[SENSITIVE CONTENT HIDDEN\] has been a real asset and has been on hand throughout a very challenging time to help us whenever we've needed. Response rate from FIB has been fantastic. Cons None- we're happy with the system and with the service we've received. Review Source Response from Feed It Back January 6, 2021 Its great to hear how pleased you are with the system and service Gemma, thank you! We look forward to working with you further and hopefully enjoying a cocktail and delicious burger with you and the team soon upon re-opening! Best, Team Feed It Back KE Kate E. Marketing Manager Hospitality Used the software for: 1-2 years ### "Professional and functional " December 16, 2020 5.0 Before we started using Feed it Back, replying to reviews was a nearly full time job. Now, I am able to quickly see all feedback in one place and I can asses this feedback easily to see where were are excelling or falling down. Pros Product is easy to use and is customisable to our companies needs. The support team is efficient, helpful and are lovely people. Cons I don't find anything wrong with this product, I am more than happy with all aspects Review Source Response from Feed It Back January 22, 2021 Thank you for the great review Kate. So pleased to see we have saved valuable time with our case management tool. You will love the new inbox coming in April even more! We look forward to working with you further throughout the year. Best, Team Feed It Back MV Msrc V. Head of Operations Hospitality Used the software for: 6-12 months ### "A powerful customer survey system that provides valuable insights" May 16, 2023 5.0 Pros The dashboard summarising all the feedback from all platforms is key to the usability for all type of roles in our business. Cons Perhaps the detail on the league tanles could ve improve to ease fata research per location. Review Source Response from Feed It Back May 18, 2023 Thanks for your lovely review Marc, it is greatly appreciated. It's great to see how much you and the team are enjoying the platform. We are always making improvements to the platform and you can expect to see further updates to the reporting and league tables in the coming months :) NFM Nicole Fabienne M. Marketing Manager Hospitality Used the software for: 6-12 months ### "Does what it says on the tin... and much much more!" November 30, 2020 5.0 Pros Collates all of your reviews wherever they may be posted into one singular place, ensuring that anything and everything can be tracked and replied to. The reporting is fantastic and means a lot less time spent collating figures from everywhere. The fact that all members of the team can have access to the software and is simple and easy to use. \[SENSITIVE CONTENT HIDDEN\] is always on hand for any questions or queries. Cons That Deliveroo won't integrate with Feed it back Review Source Response from Feed It Back December 9, 2020 Hi Nicole, thank you so much for your great feedback. It has been a pleasure rolling the system out with you and the team and to see you continue to expand the brand in a challenging 2020. All the best, Team Feed It Back HJ Hannah J. Marketing Director Hospitality Used the software for: 2+ years ### "Feed it Back review " November 29, 2023 5.0 Pros Depth of data available to understand our customers and help drive strategic business decisions. Cons Very few cons but when multi-brand would be helpful to have on one dashboard that can be toggled between the two versus having to set up two separate accounts. Review Source Similar Products Featured ## Related categories [Reputation Management](https://www.capterra.com/reputation-management-software/)